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HOTSEAT:
USING GAME MECHANICS & SOCIAL
ACCOUNTABILITY TO UNSEAT YOURSELF
FRAN MELMED
CONTEXT COMMUNICATION
!
DUSTIN DITOMMASO
MAD*POW

GAMES FOR HEALTH 2012!



                         @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
DON’T JUST
 SIT THERE!
 Turn short breaks into
 meaningful activity.




                          @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com


                                       

                                      "

                    @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
PEDOMETERS AND TRACKERS WORK.
 If you get up.                          

 !


                                       

                                      "

                    @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
A CLOCKY FOR YOUR CHAIR




                    @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
THE SETUP
                        We’ll invite your
                        employees.
                                                       

"                       Then they can
                        download and create
                                                     

        "



!
    !
                        their account.
                                                    "

                                  @femelmed | @DU5TB1N | #gfh12
    GetHotseatApp.com
SELECT
                        ACTIVITIES 

                        Employees decide what
"                       activities to do during
                        their micro-breaks,
                                                    

        "



!
    !
                        considering interest
                        and intensity.
                                                   "

                                 @femelmed | @DU5TB1N | #gfh12
    GetHotseatApp.com
ACTIVITY
                        DETAIL   

                        If an activity’s
"                       unfamiliar, employees
                        can get more detail
                                                    

        "



!
    !
                        at any time.
                                                   "

                                 @femelmed | @DU5TB1N | #gfh12
    GetHotseatApp.com
DAILY VIEW
                                   

                        Hotseat sets up
                        a daily, personalized

"                                    

                        activity break schedule,
                        working around each
        "               employee’s calendar



!
    !                        .    "
                        availability




                                 @femelmed | @DU5TB1N | #gfh12
    GetHotseatApp.com
FIND FRIENDS
                    CREATE GROUPS
                    For fun and social
                                                  

                    accountability,
                    employees can invite        

                    friends—including
                    outside-of-work ones.      "

                             @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
INITIATE
                        CHALLENGES

                        Groups can
"                                   

                        collaborate or
                        compete on challenges
        "



!
    !                            "
                        & preset bundles of
                        activities.



                                @femelmed | @DU5TB1N | #gfh12
    GetHotseatApp.com
TRACK
                        PROGRESS
                        Employees can track
"                       daily activity while
        "               employers track

                       overall activity.
    !
!




                                 @femelmed | @DU5TB1N | #gfh12
    GetHotseatApp.com
DESIGNING
                        INTERVENTIONS
                        Behavior Change
"                       Motivational Design
        "               Gameplay


    !                   Social Support & Influence
!                       Good Interaction Design


                                  @femelmed | @DU5TB1N | #gfh12
    GetHotseatApp.com
COM-B MODEL           Michie et al




                        @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
ACTION
                    PLANNING
                    Lower the barriers to
                    entry – Make it Easy!

                    Smallest Effective Dose




                             @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
MEANINGFUL
                    FEEDBACK
                    What’s the most valuable
                    & actionable data?




                             @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
MOTIVATIONAL
                          DESIGN
                         Design to support
                       Psychological Needs




                            @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
MODES OF PLAY




                          @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
INTEREST &
                    GAMEPLAY
                    Novelty, Chance
                    & Surprise
                    Time Pressure
                    Strategy
                    & Meaningful Choice
                    NO BADGES!


                             @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
SOCIAL
                    INFLUENCE
                    Group Play (vs & co-op)
                    Mutual Dependence
                    & Obligations
                    Social Comparison
                    Socializing
                    Hawthorne Effect

                              @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
PILOT OFFER
 •  Hotseat app for pilot employees
 •  Employer dashboard
                                                         

 •  Ready-to-roll launch communication packet
 •  Pre and post-pilot year online survey 

  (Company and user population only)
                                                         

 •  No license renewal fees

  (Excluding hosting, maintenance and new seats)       

                                                      "
  CONTACT:
  Fran Melmed
  fran@contextcommunication.com
  215.922.2525!


                                    @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com
THANKS
                                                                

                                                              

                                                             "
    Fran Melmed                     Dustin DiTommaso
    fran@contextcommunication.com   Dustin@madpow.com
    @femelmed | @gethotseatapp      @DU5TB1IN
    contextcommunication.com!       madpow.com!

                                           @femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

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Hotseat: 2012 Games for Health Conference

  • 1. HOTSEAT: USING GAME MECHANICS & SOCIAL ACCOUNTABILITY TO UNSEAT YOURSELF FRAN MELMED CONTEXT COMMUNICATION ! DUSTIN DITOMMASO MAD*POW GAMES FOR HEALTH 2012! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 2. DON’T JUST SIT THERE! Turn short breaks into meaningful activity. @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 3. 
 
 " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 4. PEDOMETERS AND TRACKERS WORK. If you get up. 
 ! 
 " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 5. A CLOCKY FOR YOUR CHAIR @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 6. THE SETUP We’ll invite your employees. 
 " Then they can download and create 
 " 
 ! ! their account. " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 7. SELECT ACTIVITIES 
 Employees decide what " activities to do during their micro-breaks, 
 " 
 ! ! considering interest and intensity. " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 8. ACTIVITY DETAIL 
 If an activity’s " unfamiliar, employees can get more detail 
 " 
 ! ! at any time. " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 9. DAILY VIEW 
 Hotseat sets up a daily, personalized " 
 activity break schedule, working around each " employee’s calendar 
 ! ! . " availability @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 10. FIND FRIENDS CREATE GROUPS For fun and social 
 accountability, employees can invite 
 friends—including outside-of-work ones. " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 11. INITIATE CHALLENGES
 Groups can " 
 collaborate or compete on challenges " 
 ! ! " & preset bundles of activities. @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 12. TRACK PROGRESS Employees can track " daily activity while " employers track 
 overall activity. ! ! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 13. DESIGNING INTERVENTIONS Behavior Change " Motivational Design " Gameplay 
 ! Social Support & Influence ! Good Interaction Design @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 14. COM-B MODEL Michie et al @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 15. ACTION PLANNING Lower the barriers to entry – Make it Easy! Smallest Effective Dose @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 16. MEANINGFUL FEEDBACK What’s the most valuable & actionable data? @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 17. MOTIVATIONAL DESIGN Design to support Psychological Needs @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 18. MODES OF PLAY @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 19. INTEREST & GAMEPLAY Novelty, Chance & Surprise Time Pressure Strategy & Meaningful Choice NO BADGES! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 20. SOCIAL INFLUENCE Group Play (vs & co-op) Mutual Dependence & Obligations Social Comparison Socializing Hawthorne Effect @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 21. PILOT OFFER •  Hotseat app for pilot employees •  Employer dashboard 
 •  Ready-to-roll launch communication packet •  Pre and post-pilot year online survey 
 (Company and user population only) 
 •  No license renewal fees
 (Excluding hosting, maintenance and new seats) 
 " CONTACT: Fran Melmed fran@contextcommunication.com 215.922.2525! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com
  • 22. THANKS 
 
 " Fran Melmed Dustin DiTommaso fran@contextcommunication.com Dustin@madpow.com @femelmed | @gethotseatapp @DU5TB1IN contextcommunication.com! madpow.com! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com