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INJECTING FUN INTO
YOUR NONPROFIT!
Felicia Bates | www.tendenci.com
Caitlin Kaluza | www.schipul.com | @qcait
TWITTER
@NET2Houston
@tendenci
Thursday, May 9, 13
WHO ARE WE?
FELICIA BATES
Executive Assistant
facebook.com/FeliciaAnnBates
CAITLIN KALUZA
Marketing Manager
@qcait | qcait.com
Thursday, May 9, 13
LET’S TALK ABOUT...
• Why FUN matters
• Free tools for your nonprofit
• How do you have FUN?
Thursday, May 9, 13
WHY FUN MATTERS
Thursday, May 9, 13
THERE ARE
1.5 MILLIONUS NON-PROFITS
Source: Foundationcenter.org
STAND OUT IN
THE CROWD!
Thursday, May 9, 13
Social Giving is On the Rise
h"p://www.onlinegivingstudy.org./quarterlyindex
Thursday, May 9, 13
Sharing Matters!
h"p://visual.ly/2012-­‐it-­‐was-­‐very-­‐good-­‐year-­‐social-­‐giving
Thursday, May 9, 13
NYT Survey: 68% said they
“Share to give people a better
sense of who they are and what
they care about.”
Thursday, May 9, 13
Credibility: Motivation & Design
Free	
  Report	
  from	
  h"p://credibility.stanford.edu/
Thursday, May 9, 13
Content Builds Credibility
Who’s Spending
Their Donation?
How You’ll Use
Their Donation
Who Benefits from
Their Donation?
Thursday, May 9, 13
#1 Challenge to NPO Communication:
Lack of Time to Product Quality Content
NonprofitMarkeGngGuide.com/2013
Thursday, May 9, 13
THINK SHAREABLE
• Show who benefits and the impact
• FAQs and Q&A topics
• Showcase your people - staff & volunteers
• Cover Events
• Stats & Education
• Think Real Time
• Say “THANK YOU!”
Thursday, May 9, 13
ASK FOR HELP
Thursday, May 9, 13
The Good News
@gapingvoid
Thursday, May 9, 13
TOOLS TO
PRODUCE
SHAREABLE
CONTENT
Thursday, May 9, 13
Don’t Forget Tracking!
Thursday, May 9, 13
www.flickr.com/photos/mattcameasarat/3842296392
http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-profiles/
★ Imagery
★ Videos
★ Outreach
TYPES OF TOOLS:
Thursday, May 9, 13
IMAGERY
Thursday, May 9, 13
VIZIFY.COM
Thursday, May 9, 13
Thursday, May 9, 13
WORDLE.NET
Thursday, May 9, 13
360 PANORAMA
OCCIPITAL.COM/360/APP
Thursday, May 9, 13
TWEETCHARTS.COM
Thursday, May 9, 13
VIDEOS
Thursday, May 9, 13
ANIMOTO.COM
Thursday, May 9, 13
VINEAPP.COM
Thursday, May 9, 13
OUTREACH
Thursday, May 9, 13
GROUPME.COM
Thursday, May 9, 13
CAUSES.COM
Thursday, May 9, 13
GOOGLE + HANGOUTS
Thursday, May 9, 13
WHAT ARE YOU EXCITED
ABOUT IN 2013?
Thursday, May 9, 13

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Injecting Fun Into Your Nonprofit!