Tools and resources for college outreach and engagement
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This document outlines tools and resources available from Federal Student Aid to help college access professionals and students/parents with college planning and financial aid. It provides an overview of public service announcements, publications, web banners, social media platforms like Facebook, Twitter, YouTube and blogs that share information about Federal Student Aid programs. It also describes upcoming improvements like a Financial Aid Toolkit to consolidate resources and enhance the FSA4counselors website. Representatives were available to answer questions about leveraging these outreach materials.
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Tools and resources for college outreach and engagement
- 1. Tools and Resources for Outreach and Engagement Federal Student Aid: 9/18/2013 No, Really! We're Here to Help…
- 2. Connecting Customers with Resources College Access Professionals • Limited time and resources • Competing priorities Students/Parents • Having conversations about college • Shifting from passive information recipients to participants in the conversation • Will engage if “you are” where “they are” FSA • Has resources you can leverage • Can help you reach and engage audiences 2
- 3. What We’ll Cover • Resources available from Federal Student Aid • Ways you can use these resources • Where to find these resources • Coming soon… • Q&A 3
- 4. Public Service Announcements Goal: •Create awareness of Federal Student Aid and the availability of funding to help pay for college or career school Components (English & Spanish): •Television •Radio •Print •Web Airing: Now through Dec. 2013 Available: StudentAid.gov/psa 4
- 5. Publications: For Counselors Counselors and Mentors Handbook • Available online • Overview of federal student aid programs and FAFSA • Resource for working with students and answering questions 5
- 6. Publications: For Students These and other FSA publications, including fact sheets, are available at StudentAid.gov/resources 6
- 7. Ordering Publications • Order publications at FSA Pubs: www.fsapubs.gov • If you do not have a mailing list (ML) number, you can request one for placing orders 7
- 11. Leveraging Facebook Content “Like” our page and you’ll get all our content in your Facebook feed 11
- 12. Leveraging Facebook Content “Like” a specific post or piece of content 12
- 13. Leveraging Facebook Content “Share” our content 13
- 14. Leveraging Facebook Content Posts you can use 14
- 16. Twitter Post Example 16 Shortened link to info on StudentAid.gov
- 17. Leveraging Twitter Content Follow Us 17
- 18. Leveraging Twitter Content Retweet Us 18
- 19. Leveraging Twitter Content Tweets you can use… 19
- 20. Add the @FAFSA Stream to Your Site Go to: http://twitter.com/widgets (must be logged in) COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter- wjs");</script> 20
- 21. #AskFAFSA Office Hours on Twitter •Integrates social media and customer service •Different topic each month •Tweet questions using #AskFAFSA •SMEs available to answer questions live •Summarize for those not able to attend 21
- 23. Storify www.storify.com/FAFSA 23 All the Q&As from each #AskFAFSA Office Hours are captured in Storify. This is a good resource for content.
- 26. Leveraging YouTube Content Download any of our videos: http://studentaid.ed.gov/resources Click on the video you want to automatically download Subscribe to our YouTube Channel for the latest videos 26
- 27. Embed Videos into Your Web Site Instructions: •Go to YouTube.com/ FederalStudentAid •Select the video you’d like to embed •Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site 27
- 28. Infographics 28
- 30. Add Infographics to Your Web Site 30
- 31. Add Infographics to Your Web Site 31
- 34. Social Media Campaigns • FAFSA Completion (Dec. 28 – March 31) • Heavily promoting the availability of the 2013-14 FAFSA and the importance of completing it early • Team online Jan. 1st • Loan Repayment Campaign (May 10 – June 30) • Messaging about responsible borrowing, repayment plans, etc. • Messaging targeted to specific groups and geographic locations 34
- 35. Social Media Toolkits Social Media Toolkits are available for: •FAFSA Completion •Responsible Borrowing/Student Loan Repayment The Toolkits contain topic relevant: •Facebook Posts •Tweets •Videos •Infographics •Links to relevant blog posts 35
- 36. Where to find these resources…
- 40. Link to Us 40
- 41. Financial Aid Toolkit – COMING SOON! • Consolidates and organizes FSA resources and content into a searchable online toolkit Current FSA4counselors Website • For organizations and individuals that interact with, support, or counsel students and families on funding a postsecondary education • Updates FSA4counselors.ed.gov • Target Release: Fall 2013 41
- 42. Homepage Design • Site structured around four main content areas: • Learn About Financial Aid • Conduct Outreach • Get Training • Search Tools and Resources • Site will display on PC and mobile devices DRAFT 42
- 43. Search Tools and Resources • Searchable database of resources • Customers can filter their search by: • Resource Type, such as videos, presentations, how to guides • Audience Type • Topic, such as FAFSA completion and loan repayment • Time of the Year 43 DRAFT
- 44. Other Resources FAFSA Demo Site www.fafsademo.test.ed.gov • User name: eddemo • Password: fafsatest Students can also contact: Federal Student Aid Information Center • General info about federal student aid • FAFSA, PIN, and SAR assistance • 1-800-4-FED-AID (1-800-433-3243) 44
- 45. FSA on Social Media www.facebook.com/federalstudentaid www.twitter.com/fafsa www.youtube.com/federalstudentaid 45
- 46. Questions and Discussion Questions on the information presented today? Any thoughts on current FSA resources? What resources are we missing that you would find helpful? 46
- 47. Contact Us Wendy Bhagat, Director of Awareness and Outreach wendy.bhagat@ed.gov Susan Thares, Digital Engagement Lead susan.thares@ed.gov Tina Pemberton, Manager of Customer Communications tina.pemberton@ed.gov 47
Hinweis der Redaktion
- What are office Hours?
- We decided to produce social media campaigns around the federal student loan lifecycle. Our campaign began with our 1/1 #AskFAFSA event which yielded positive results at a surprising rate. This seasonally targeted approach has helped to expand our depth of content around specific loan lifecycle events for borrowers.