Extensive executive senior managerial skills and Excellent engineering background. relevant to the Real Estate sector including business & property development, asset & facilities management, development planning, mixed use project, feasibility assessment, project finance PE/Debt, ROI, construction and project management, retail property design, leasing, retail mix management, marketing and public relations, newly established shopping centers, residential compounds and resorts retailing divisions with shopping mall, mixed use development under construction and design stage located in Saudi Arabia and GCC countries

1. FIDA RIZEQ AL-HOURANI
PRESENT ADDRESS: PERMANENT ADDRESS:
Kingdom of Saudi Arabia Hashemite Kingdom of Jordan
P.O. Box 9102 Riyadh 11413 P.O. Box 520359 Amman
Riyadh - Saudi Arabia Amman-Jordan
E-mail: falhurani@yahoo.com P.O. Box 520359
Residence 00966 1 2160741 E-mail: falhurani@yahoo.com
Mobile 00966 504681590 Residence 009626 4735844
CAREER Extensive executive senior managerial skills and Excellent engineering
BACKGROUND background. relevant to the Real Estate sector including business &
property development, asset & facilities management, development
planning, mixed use project, feasibility assessment, project finance
PE/Debt, ROI, construction and project management, retail property
design, leasing, retail mix management, marketing and public relations,
newly established shopping centers, residential compounds and resorts
retailing divisions with shopping mall, mixed use development under
construction and design stage located in Saudi Arabia and GCC countries.
Qualification: Bachelor Degree in Mechanical Engineer from The
University of Toledo, Ohio, USA, Project Management, Contract
Negotiations, Total Quality Management System (TQM's), Good
Manufacture Process (GMP), ISO System, Manufacture Process
Validation, and Business Development, Budgeting and Marketing.
Experience: Almost 20 years
Projects’ Portfolio: SR { 0.5B - 3.0B + }
Project Delivery Method Analysis: Cost plus, Negotiated Lump sum,
Guaranteed Maximum Price(PMP), Cost plus Guaranteed Maximum price,
Lump sum design bid build contract (DBB), Construction Management
(CM), Design and Construction (D&C)
Management Style: Innovative, Proactive, Collaborative, Goal-oriented,
Result-oriented, Analytical, Self-motivated, Problem solving and Excellent
interpersonal communication.
Leadership Style: Participative, Strong Team building
PROFESSIONAL
EXPERIENCE
March 2007- Present Property Operational Management Manager, Abdurrahman Saeed Al-
Rashid & Sons Co. Ltd. ( Artar ), P.O. Box 9102 Riyadh 11413, Riyadh -
Saudi Arabia, www.artar.com.sa.
Abdul Rahman Saad Al-Rashid Est. was incepted in 1992 in the activity of
Real Estate, Agriculture and Industry. In 1996 it was turned to a limited
liability company with the name of (Abdul Rahman Saad Al-Rashid & Sons
Co.). The back bone of the Al Rashid group success came from their
accumulated expertise in construction, real estate development and
investment management. ARTAR is classified as an “A” class contractor by
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2. the contractors’ classification agency. As a main contractor, ARTAR aims to
be a leader in the construction sector.
PROJECTS: mix-used commercial, residential and hotels developments
and facility management, Portfolio { SR+2.8 B }
Al-Rashid Mega Mall –A modern shopping mall, which includes all your
shopping needs under one roof.
Location: Al Madinah, Kingdom of Saudi Arabia
Built-up area: 145,000 m2
Duration: 22 months
The project locates on King Abdullah Road – Second Ring Road – time
about 10 minutes from the Holy Prophetic Mosque. It consists of four floors
with total 400 shops and its built area 146000 m2 on land area 64000 m2 and
covered and uncovered parking area with capacity of 2000 cars.
The mall includes a variety of the most famous brands in addition to the
hyper market (Carrefour) and the diverse entertainment halls (fun city, ice-
skating, carting and bowling), and more than 30 restaurants to satisfy all
tastes.
Al Jawhara Village, Phase I
Location: Riyadh, Kingdom of Saudi Arabia
Leasable Area: 13,000 m2
Duration: 16 months
The project is located in the region of Al-Dereya, which distinguishes with
calmness and the moderate temperature. It consists of 121 residential units
with a variety of sizes on the area of 61000 m2. The project includes a
number of facilities that serve the residents. On the area of 3000 m2, there is
a special area for recreation which includes a number of playgrounds,
swimming pools, landscaping, Jacuzzi rooms and many others which bring
the joy and pleasure to visitors and residents of the Village. Besides, it
contains a supermarket and mosque.
Al Rashid mall and Al-Rashid Marriot
Location: Jizan
Built-up area: 78,000 m2
Duration: 18 months
The project is located on King Fahd Road, and overlooking on the Corniche
Road. The mall consists of three floors with total 250 shops. The built-up
area is 55000 m2and the land area is 40000 m2 in addition to parking area
with capacity of 700 cars. In addition to the shops, there is a supermarket
with area of 4500 m2 (the agreement signed with Al-Azizia Panda Co.), and
the entertainment and ice-skating halls, and a group of restaurants. It
contains also a hotel with 130 rooms and 50 residential furnished apartments
overlooking the Red Sea.
RESPONSIBILITIES  Reports directly to General Manager (Owner)
 Determine the Organization's Mission and Vision, Strategy, Growth
and Expansion
 Meeting with Board of Directors, clients, consultants and contractors.
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3. Budget controlling.
 Direct all aspects of Construction Stage.
 Support and advise the technical and facility managements divisions.
 Provide leadership and Strategic planning for Development property
portfolio.
 Enhance the organization's public image.
 Creation of a professional shopping centre development & management
team from near inception.
 Market identification, Project Positioning, Design & specification
review & assessment, design work progress assessments and reviews
for the properties.
 Significant improvements in functional design and building services
design of the projects.
 Improvements in design and rectification of master planning, concept
and schematic plan designs - Hotels, Residential, Commercial and
Retail projects.
 Development and provision of best practice international standards for
shopping centre management and development.
 Develop Shopping Mall Standard Operating Procedures across the
property department, Marketing & PR, sales and leasing department
 Leasing documentation, letters of offer, lease contract and negotiate
terms and conditions of lease.
 Legal & issuing instructions to lawyers including drafting of Lease
Contracts in compliance to Saudi Arabia Islamic law.
Management Partner Property Sales & Management Co. P. O. Box 54354 Jeddah 21514 Saudi
Arabia.
Management Achievements:
Tramonto Mall - Marketing, Kingdom of Saudi Arabia- Jeddah
La Terra – Mixed-Use & Management, Kingdom of Saudi Arabia- Jeddah
Teatro Mall – Mixed-Use & Management, Kingdom of Saudi Arabia- Jeddah
Adex Tower - Mixed-Use , Kingdom of Saudi Arabia- Jeddah
Rawdha Center - Mixed-Use , Kingdom of Saudi Arabia- Jeddah
King Towers - Mixed-Use, Kingdom of Saudi Arabia- Jeddah
Alahela Mall – Mixed-Use & Management , Kingdom of Saudi Arabia-
Mecca
Asdaf Mall – Mixed-Use & Management, Kingdom of Saudi Arabia-
AlKhamis
New Town Center - Mixed-Use, Kingdom of Saudi Arabia- Jeddah
Al dakheel Mall - Mixed-Use & Management, Kingdom of Saudi Arabia-
AlMaddina
Al Mohamaddiya Plaza - Mixed-Use, Kingdom of Saudi Arabia- Jeddah
N2 Mall – Mixed-Use & Management. Kingdom of Saudi Arabia- Jeddah
March 2005-February Property Management Director, Saqifat al Safa Development and
2007 Marketing Realtors, P. O. Box 22149 Jeddah 21495 Saudi Arabia, www.
saqifatalsafa.com
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4. Project Involvement:
 Red Sea Mall, a shopping mall attached with hotel and seven story
office building, Portfolio SR +1.1 B
Location: Jeddah, Kingdom of Saudi Arabia
No. of stores and services: +500
Total retail floor: 242,000m² / 2.6 million square feet
Parking: 4,000 spaces covered and uncovered.
Number of Floors: 3
 Tahliya Shopping Center - Management, Kingdom of Saudi Arabia-
Jeddah
 Tabuk Center - Kingdom of Saudi Arabia- Tabuk
 Al-Mohamaddiya Plaza - Leasing & Management, Kingdom of Saudi
Arabia- Jeddah
 Al-Hassan Center - Leasing, Kingdom of Saudi Arabia- AlMadinah
AlMonawarah.
 Grenade Center - Leasing, Kingdom of Saudi Arabia- Riyadh.
 Al-Sehili Center - Leasing, Kingdom of Saudi Arabia – Jeddah.
RESPONSIBILITIES Reports directl to owner
Financial Function – Responsible for the efficient and cost-effective
operation of all properties. Oversees the completion of annual budgets for
each property, tracks financial performance, and insures that financial goals
and budgets are met. Insures that the properties are operated in a manner
consistent with corporate goals, lender financial guidelines and procedures.
Responsible for developing adequate systems to ensure property values are
being maintained and the protection of the owner’s investment is adequate.
Oversees and monitors the monthly financial performance of each property
and ensures that lower level management anticipates and corrects
deviations and problems.
Planning Function – Develops an Annual Business Plan which includes
goals for the management corporation. Uses this plan to guide and manage
the corporation. Reviews with support staff to insure compatibility with
overall goals and requirements. Supports the Regional Managers in the
implementation of their plans.
Leadership Function – Sets and articulates the direction of the
corporation, ensures that management practices and approaches are up to
date, and in line with industry standards, anticipates the need for change
and moving the management team forward. Builds and maintains effective
working relations between affiliates and departments.
Performance Reporting Function – Insures adequate reporting systems
are in place and that Regional Managers are accountable for the properties
they manage. Is responsible for establishing and monitoring a formal
measurement and reporting system to insure that the delegation level for
each Regional Manager is appropriate, performance standards are met and
adequate written record of performance are maintained.
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5. Staff Development Function – Provides for a positive work environment
for employees. Insures that two levels of management are involved in the
selection of qualified staff using consistent selection criteria. Provides on-
the-job and formal management training and coaching, where needed, to
improve skills. Participates in development of training plans consistent
with the corporation’s needs. Provides career development, makes
decisions consistent with established career paths and insures that adequate
replacements are available to cover vacations, leaves, and job vacancies.
Insures compliance with Affirmative Action goals. Insures that site and
property office procedures are efficient, appropriate, automated where
possible, and maximize computer resources. Insures onsite compensation is
equitable, competitive and facilitates career growth.
Communication Function – Establishes and maintains a formal
communications program for the management corporation and insures a
parallel plan for each region. Where clients are involved in the property
assumes responsibility for and is actively involved in a proactive client
satisfaction program. Encourages communication between properties and
the central office departments. Provides formal written monthly reporting
to the Chief Operating Officer that summarizes the status of the properties,
issues, and corrective actions. Conducts regular meetings with Property
Managers, Regional Managers, and the Property Management CEO.
Records Function – Insures that adequate records are maintained and up
to date on all the properties. Insures that adequate records are kept of
communications with investors, owners, agencies and clients.
Community And Client Relationships Function – Responsible for
developing good community and client relationships. Insures good
relationships and communication with these groups.
Other Function – Performs other assignments, special projects and works
with other departments as assigned. Oversees that adequate safety and
security programs exist where necessary.
March 2002- Feb. 2005 General Manager, Al-Dhiyafa Mall, P. O. Box 20828 Makkah Al-
Mukarama Saudi Arabia. Commercial Center of Al-Dhiyafa Real Estate
Development Company LTD, P. O. Box 5700 Jeddah 21432 Saudi Arabia,
www. al-dhiyafa.com.
RESPONSIBILITIES Mixed-Use Function :
 To identifies the Mall Tenant Mix and implement the right business
activities according to the Mall marketing plan.
 To keep looking for new ideas and concepts to enhance the Mall
popularity.
 To maintain the Mall the right Mix of tenants and ensure they are
offering the right products/services to the Mall visitors (Customers).
 To monitors the performance of the tenants to make sure that they are
operating profitably, because their success is part of the overall success
of the Mall.
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6. Marketing Function :
 To position the Mall as middle and up market shopping center in
Makkah Al-Mukarama.
 To promote the Mall by organizing special activities and highlights
them in the print and electronic media.
 To organize special promotion and public relation program with the
community association and government authorities.
 To build up professional business relation with marketing and
communication agencies to assist the Mall management in doing
effective communication.
Finance Function :
 Establishing the Mall first year budget (0 based budgets) and to project
operational income and cost expense based on the Mall size, average
rate per square meter, expected consumption of utilities, expected rental
number of shops and anchor shops, and the expected purchasing power.
 To control the cost by managing all expenses and to increase the Mall
income through effective credit control.
 To monitor Mall income and expenses on monthly basis against the
approve budget.
 Continuously document the useful remarks that can benefit the next
year budget.
Operation Function :
 Responsible over mall cleanliness, Security, and maintenance.
 To maintain for mall facilities like escalators, chillers in top condition
and manage the maintenance contracts signed.
ACHIEVEMENT Successful developed and implement the total quality management for all
departments in Al-Dhiyafa Mall pursuing to achieve DIN ISO 9002
certification.
April 1998 – Feb.2002 Operation & Maintenance Manager, Banawi Container Group, Corrugated
Plant. One of the Banawi Industrial Group, P. O. Box 4720 Jeddah 21412
Saudi Arabia.
 Maintain an accurate record of maintenance cost of machinery, facilities
and identifies areas of cost reduction.
 Prepare yearly maintenance budgets of machinery, facilities and secures
approval.
 Evaluate quarterly the maintenance budgets against actual.
 Develop and motivate subordinates to achieve optimum performance
and maintenance targets.
 Maintain all plant facilities in excellent condition
 Perform regular inspection and take actions to safeguard plant facilities.
 Apply preventive maintenance to facilities.
 Manage and keep updating the preventive maintenance program for
each machine to insure effective preventive maintenance.
 Schedule machines for preventive maintenance in coordination with
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7. manufacturing department.
 Eliminate unscheduled down time of all machines and equipment.
 Maintain accurate records of machines down time, to insure continuous
follow-up to reduce it.
 Identify the need for major repairs, overhauling of machines and
schedule it. Prepare justification and obtain proper approval to
implement it.
 Qualify and recommend to purchasing department alternatives of spare
parts suppliers and maintenance service providers, who offer lower cost
and better or same quality.
 Manage spare parts inventory of consumable items as per inventory
policy and needs.
 Lead the safety and risk management program in the plant.
 Maintain fire-fighting system at optimum running condition.
 Participate in the activities of Rick Management Committee and
implement corrective safety and security measures.
 Identify areas to implement security measure and develop security
procedures for each area.
 Coordinate and lead all activities related to approve plant expansions,
modifications and/or installation of new machines.
TRAINING: Martin Bobst Group, France, 04 July 2000-26 August 2000;
 Installation & Operation of DRO-1628 Rotary Die Cutter
machines.
Martin Bobst Group, France, 8th –12th January 2001;
 Basis on electrical principles on the different Martin elements.
 Reading electrical drawings.
 Basis on Martin electronic elements MPC
 Troubleshooting on several example
 Presentation of Transline 1228 & DRO.
 Presentation of 924 and the new machine 618.
Oct.1992 – March 1998 Technical & Maintenance Manager, Dar ATAJMIL Industrial CO. ,
CosmoDar (under license from Wella A.G. - Germany and Johnson &
Johnson - USA) Amman Jordan, P.O Box 488 a sister company Dar Al
Dawa Pharmaceuticals & Investment Co, Amman Jordan.
 Controls and follows up closely the performance of production
machinery and equipment.
 Assists the Production Manager in the start-up of production machinery,
and assures its optimal and correct yield.
 Controls and follows up closely the proper functioning of service
utilities and equipment.
 Ensures and efficiently controls periodic preventive maintenance
according to the charts provided by the manufacturer or supplier.
 Issues and controls all documents related to the maintenance of
equipment and machinery.
 Implements the proper documentation of all activities set by the Quality
Assurance Department, ensuring that it is in compliance with Good
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8. Manufacturing Practice, ISO Regulations and similar systems.
 Reports in detail any malfunctioning or damage that may happen to
machinery and equipment, stating the nature and causes of the damage,
and consequently the corrective action to be taken.
 Maintains the good condition of the building, its facilities, its furniture
and equipment, as well as assuring general security, and setting
appropriate preventive procedures.
 Follows up the execution of maintenance jobs and/or repairs requested
by other Departments, according to the “Maintenance Request Form”.
 Provides and maintains necessary quantities of all spare parts and
consumable items needed by the Department to ensure its proper
functioning.
 Prepares details and specifications of all spare parts needed for different
machinery and equipment, which are to be referred to when purchasing
such items.
 Controls the workshop and store in the Maintenance Department, and
keeps accurate records of all stocks in the Department, using
appropriate Entry and Issue Vouchers.
 Assures the safety of the Company’s personnel, and prepares the
necessary regulations and procedures for emergencies.
 Undertakes appropriate measures to ensure that proper work procedures
are followed within the Department plans, distributes and follows the
daily work and duties of the Department employees;
 Delegate’s authority to subordinates to ensure proper work distribution,
and adequate control procedures are respected;
 Works continually on raising the efficiency and performance levels of
the Department employees;
 Defines training needs of the Department employees, and plans training
sessions;
 Approves vacation requests of all Department employees according to
the work schedule and company regulations;
 Evaluates subordinates, and submits annual reports to the Personnel
Affairs Committee.
 Defining a system for the protection of the premises against any
misdeed, and supervising its implementation.
 Setting the calendar for preventive and general maintenance periodic
programs.
 Specifying the duties and responsibilities of the Department employees.
 Approvals of leave requests for the Department employees and planning
their annual vacation.
 Proposing annual salary increases and incentives for the Department
employees.
 Interviewing job applicants for the Department, and recommending
appropriate candidates.
 Interdepartmental Relations:
 Coordinates with the Production Department Manager to execute
general and preventive maintenance, according to production schedules
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9. and periodic maintenance programs.
 Coordinates with the Production Department Manager to perform
adjustments to and calibration of production machinery, in accordance
with the product specifications and Good Manufacturing Process
requirements (GMP).
 Coordinating with the Administrative Department Manager to supervise
the condition of the premises, building facilities and equipment.
 Responds to all Departments for all required maintenance and repairs.
 Periodically provides the Finance Department Manager with an
update/status report on stock levels in the Department.
 Reports monthly to the Managing Director on the performance levels
and standards of the different activities within the Department.
TRAINING: ISO lectures;
Dar Al Dawa Pharmaceuticals & Investment Co, Amman Jordan.
Processes Validation;
Equipment Installation & Qualification Protocols, Dr. Omar Jawan Ph.D.
Chemistry Birmingham – UK, Nutridar Technical Director, Dar Al Dawa
Assist. M.D. for Quality Control, Cosmodar Quality Consultant.
Good Manufacturing Process (GMP);
Pharmacist Hussam Eddin Musmar, Director of Registration &
Documentation, Dar Al Dawa Pharmaceuticals & Investment CO, Amman
Jordan
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