Some insights into How LinkedIn can become an important part of the car purchasing cyle.

7. Reaching Your Audience on LinkedIn
 Display - From Branding to Content Marketing
targeted or broad to LinkedIn professionals
 Slideshare ad - Unique New format that enables auto-
advertisers to promote range / new model in a brochure
format
 Inmail - Target high Value select audience with
Video / Brochures / Special offers
 Content - Use new Sponsored updates to amplify
your message to a targeted audience – high response

8. Display Options
8

9. A product range to match your marketing objectives –
From €8 cpm

10. 10
Key Features
• Delivers full SlideShare-based presentations within
300x250 ad unit
• Enables direct interaction with your presentation
content within ad unit or in expanded overlay player
• Supports LinkedIn’s full suite of targeting capabilities.
Solution Description:
SlideShare Content Ads – Product Overview
Share your presentations with insights-hungry professionals

11. 11
Solution Description:
SlideShare Content Ad – Product Overview
Share your presentations with insights-hungry professionals
• 15 Slides maximum
• Lead Generation capture
form on 2nd slide
• “Learn more” button link to
a custom landing page

12. Inmail Options
12

13. Inmail Partner Messages - €1.50 per mail
 Personalised, Customised, &
tailored
 Can only be received once
every 60 days
 Micro targeting by sector / Job
title / Seniority
 Market leading opening rates
 Enables pushing detailed
content for considered response
 Include Company follow widget
13

14. Promote Test Drives
14

15. Content Marketing Options
15

16. Sponsored News Feed – from circa €15cpm

17. Sponsored Updates
 Targeted content in members
update stream
 High ctr
 Build in follower option – Free
 Unique opportunity to influence
purchase decision
 Complimentary ‘free’ social
sharing tools
 Solus Position - Only 1 sponsored
update per page view
 LinkedIn is the most trusted Socila
Media Network

18. Targeting: Global ROP

19. Case Study – Jaguar South Africa
Integrated Campaign
19

20. Pioneering media innovation in Africa
Results
Objectives
Products
 Company Page, Follower &
Recommendation
 Expandable video content, display &
InMails
 Connect with the right audience
 Create valuable conversation, in an
environment where a “sales”
conversation can be handled in a
professional manner
Results
Automobile
 35,000 + Followers
 Average engagement of 2.5% and more
 Translates into 38 actual product sales
 Habari increased revenue by over 2000%
 First partner case study

21. www.ad2one.ie
e: fjennings@ad2one.ie
in: www.linkedin.com/in/feargaljennings
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