People often say that getting started is the hardest part. Whether you’ve had the same webstore from the early 2000’s or are just gettingstarted making a move from a retail store to online presence, if you want to get serious about selling online you need to build the best ecommerce site youcan utilizing the most up-to-date ecommerce strategies and trends along with some expert ideas. When it comes to creating an online store or even updating your current ecommerce one, as President of Miva Merchant, I'm here to provide you with some tips on how to make that process a little easier and help you succeed as an ecommerce seller. Here are my top 10 tips you need to consider if you want to become a serious ecommerce seller.

1. So You Want To Be An Ecommerce Seller!
Rick Wilson President Miva Merchant!
ASD/IMA August 2013 – Las Vegas, Nevada

2. So You Want To Be An Ecommerce Seller?!
10 Things You Need To Know (Before You Start)
Rick Wilson!
President!
Miva Merchant

3. 10 Things You Need To Know (Before You Start)
1. Have a professionally designed look and feel!
2. Know your angle!
3. Product photography is the new black!
4. Product information is the new new black!
5. Product descriptions is the new new new black!
6. Be efficient in your fulfillment!
7. Automate Customer Service!
8. Pick your ecommerce and website software carefully!
9. Start blogging, Facebooking, Pinteresting, Tweeting, etc… immediately!
10.Get the word out everywhere you can!

4. Have a professionally designed look and feel
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The out of pocket cost in terms of time and money between this website:

5. Have a professionally designed look and feel

6. Have a professionally designed look and feel
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And this one:

7. Have a professionally designed look and feel

8. Have a professionally designed look and feel
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Is negligible at best.!
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WHICH SITE WOULD YOU PURCHASE FROM?

9. Know Your Angle or In Other Words What Makes You Special?

10. Know Your Angle or In Other Words What Makes You Special?
DirectFix.com!
• Over 30 million combined views on YouTube!
• Education Is "His Angle"!
• He Aims To Truly Help His Customers!
• Causes Him To Stand Out In A Crowded Market

11. Know Your Angle or In Other Words What Makes You Special?

12. Know Your Angle or In Other Words What Makes You Special?
LotusSculpture.com !
• Focus On True Artisan Sculptures!
• Hand Selects His Artisans!
• Creates A Visceral Travel And Education Experience!
• Able To Carve Out A Premium Niche In A Budget Space

13. Know Your Angle or In Other Words What Makes You Special?

14. Know Your Angle or In Other Words What Makes You Special?
Scottevest.com !
• Invented His Own Niche In The World Of Clothing!
• Served A Need In A Unique Way!
• Excellent Viral Marketer

15. Product Photography Is The New Black
• http://yeshenvenema.com/blog/product-photography-basics

16. Product Photography Is The New Black
• http://yeshenvenema.com/blog/product-photography-basics

17. Product Photography Is The New Black
• Never Use Flash!
• Check Your White Balance!
• Use Angles To Truly Show Your Product!
• Add Scale With Other Objects!
• Use Consistent Backgrounds!
• Always Have The Same Aspect Ratio!
• Have Multiple Photos Covering Every Angle!
• Show Every Product Option Variation

18. Product Photography Is The New Black
• Use Consistent Backgrounds and Always Have The Same Aspect Ratio

19. Product Photography Is The New Black
• Have Multiple Photos Covering Every Angle and Show All Options

20. Product Photography Is The New Black
• Have Multiple Photos Covering Every Angle and Show All Options

21. Product Information Is The New New Black

22. Product Information Is The New New Black

23. Product Descriptions Is The New New New Black

24. Be Efficient In Your Fulfillment
• Customers Expect Something Akin To Amazon (Prime)!
• Products Should Ship Within 24 Hours (Unless Clearly Noted)!
• Tracking Information Should Be Automatically Emailed!
• Order Status Should Be Self Service

25. Automate Customer Service
• The Vast Majority Of Customer Service Is Informational In Nature!
• Provide An Easy Way To Get That Information

26. Automate Customer Service
• That Doesn't Mean Don't Talk To Your Customer

27. Pick Your Website (and Ecommerce) Platforms Carefully
• Uptime!
• Maintenance!
• Security!
• Flexibility!
• Scalability (Can It Grow With Your Business)!
• Automation

28. Start blogging, Facebooking, Pinteresting, Tweeting, etc… immediately
• Facebook!
• Twitter!
• Google+!
• Instagram!
• Tumblr!
• Pinterest!
• YouTube!
• Blog

29. Get the word out everywhere you can
• Don't Overlook "Traditional" Outlets!
• Rotary Club!
• Chamber Of Commerce!
• Local Press

30. Questions?

31. Thank You!
Rick Wilson!
President
Miva Merchant!
www.mivamerchant.com!
rwilson@mivamerchant.com!