Little lumps of thoughts

Little lumps of thoughts A collection of thoughts from the last year by some bright people that sometimes got published and sometimes didn’t. 2009 fivebyfivedigital.com @fbfdigital

The biggest challenges facing brands in 2010 ,[object Object],[object Object],[object Object],[object Object],Graham Freeman Brand Planner [email_address] @grahamblog1

[object Object],[object Object],[object Object],[object Object],Social Brands What’s in your brand toolkit as we travel across time & space? Image source: http://www.flickr.com/photos/halwani_inaya/2621128846/

[object Object],[object Object],[object Object],[object Object],[object Object],Graham Freeman Brand Planner [email_address] @grahamblog1 Published: Figaro Digital http://bit.ly/6p9gw0

What a difference a year makes Trends in the domestic travel industry ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Graham Freeman Brand Planner [email_address] @grahamblog1

The 5 types of social currency ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steve Sponder Chief Digital Officer [email_address] @stevesponder blog.stevesponder.com

7-step social media analytics strategy ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Steve Sponder Chief Digital Officer [email_address] @stevesponder blog.stevesponder.com

I believe… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steve Sponder Chief Digital Officer [email_address] @stevesponder blog.stevesponder.com

Introducing our social media strategic framework ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steve Sponder Chief Digital Officer [email_address] @stevesponder blog.stevesponder.com

Brand content is king ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Steve Sponder Chief Digital Officer [email_address] @stevesponder blog.stevesponder.com

Big boxes of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steve Sponder Chief Digital Officer [email_address] @stevesponder blog.stevesponder.com Image source: http://www.socialmediabrisbane.com.au/images/social_media_box.png

Interactive brand experiences ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Steve Sponder Chief Digital Officer [email_address] @stevesponder blog.stevesponder.com Published: Marketing Week Interactive Seven http://bit.ly/6fq6eP

What makes a good online shopping basket experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nicholas Gill Head of Planning [email_address] @nicholasgill bluurb.wordpress.com Published: IAB Vertical Series: Retail http://bit.ly/8eQA7h

It’s all about the brand experience – seamless but not standardised ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Gaming has shifted our notion of entertainment A huge shift in consumer attitudes has turned video games into the UK's most popular form of entertainment with UK sales of games outstripping music and video for the first time in 2008. As CD sales continue to decline, the traditional high street music retailers are diversifying and changing store layouts to focus on more lucrative areas such as gaming. Gaming is clearly no longer confined to the traditional Generation Y and younger audiences. Social gaming platforms, like the Nintendo Wii, have been shown to have a positive influence in the home changing the traditional view of gaming by families: facilitating peer bonding and encouraging child exercise. 25% of all UK homes now have a Nintendo Wii. As much as consumers don’t experience brands in silo channels these days, increasingly they will want to continue their gaming experience across channels. Already this is happening in nascent territory such as downloadable content to enhance the gaming experience. Online gaming shifted from niche to mainstream with the advent of games such as Call of Duty to the point where Radio 1 DJ’s Chris Moyles and Vernon Kay talk about their gamer tags and gaming activities. You can’t get more mainstream than Radio 1.

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[object Object],[object Object],[object Object],[object Object],Nicholas Gill Head of Planning [email_address] @nicholasgill bluurb.wordpress.com

Travel industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/vintageroadside/2348149833/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nicholas Gill Head of Planning [email_address] @nicholasgill bluurb.wordpress.com

Five things social media isn’t… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt Burrough Senior Account Director [email_address] @mattb45

We talked at… Tweeting Social Stuff Marketing Magazine Digital Savvy Youth: Social Networking & Twitter in focus workshop In association with Phones 4U Presentation: http://bit.ly/2RddEG Nicholas Gill Head of Planning [email_address] @nicholasgill bluurb.wordpress.com Social Media Disruption with a B2B Flavour IBM Exclusive Mid market Seminar Presentation: http://bit.ly/2eiy9e Nicholas Gill Head of Planning [email_address] @nicholasgill bluurb.wordpress.com Revolution Magazine More bang for your buck – marketing in a recession Chris Buckley Group Planning Director [email_address] @buckers

Continue the conversation fivebyfivedigital.com @fbfdigital If you would like to get in touch, or arrange a time to chat over a cup of coffee, please contact: Andrea Catt +44 (0)23 8082 8520 [email_address]

Little lumps of thoughts

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Little lumps of thoughts