This document discusses how social media can be used by emergency responders. It provides statistics on social media usage, especially among younger generations. Tools like TweetGrid and Trendsmap are presented for listening to social media conversations. Examples are given of how emergency responders have used social media to dispel rumors, respond more quickly to events, and monitor large gatherings. In all cases, social media allowed responders to do their jobs more efficiently and safely.

1. Social Media for Responders
Your PIO has been hogging all the fun…
FBC Emergency Preparedness Workshop
2012

2. Overview
• Who is using Social Media
• Why do we care what they’re saying?
• How can we listen in?
• Does this work?

3. WHO IS USING SOCIAL MEDIA
Statistics
Examples

4. • BlogHer, Ap

5. • ComScore, February 2

6. • Bureau of Labor Statistics, June 2010

7. Statistics
• 96% of Generation Y joined a social
network.
• 20% of marriages last year met online
• 50% of the world’s population is under 30

8. Second only to Email
• Chadwick Martin Bailey, September 2010

9. • China: 1.35 Billion
• India: 1.21 Billion
• Facebook: 845 Million
• USA: 314 Million
• Indonesia: 238 Million
• Twitter: 200 Million

10. 1 billion Tweets

11. WHY DO WE CARE WHAT
THEY’RE SAYING?
It’s fast and relevant
It can make our jobs easier
It can make our jobs safer

12. It’s Fast and Relevant

13. It can make our jobs easier

14. It can make our jobs safer

20. HOW CAN WE LISTEN IN?
Tools
Resources

21. Tools
• TweetGrid/TweetDeck
• Trendsmap
• Seekatweet
• Twitter Search

26. Resources
• VOST
• OEM

27. DOES THIS WORK?

28. YES…

29. Sgt. Dyer
• Conspiracy theories
• Social Media darling
• Online extension of
real-world
• Facebook users
are gullible

30. San Antonio Fire
• Social Media Training
• Radio call
• TwitPic responds to
the scene

31. Fort Bend Tornados
• Every wind gust is a tornado
• Pictures give weight
• Craig Fugate

32. AKA Party
•Large party on the beach
•Identifying key players
•Social media monitoring