This document provides an introduction to key rhetorical terms and elements, including: rhetoric, ethos, pathos, and logos. It defines rhetoric as the art of effective expression and persuasive language. Rhetoric requires understanding the distinction between what is communicated and how. The document also discusses Aristotle's rhetorical triangle of logos, ethos, and pathos as forms of proof or persuasion that appeal to logic, credibility, and emotion.
4. Rhetoric Defined
Rhetoric (n) - the art
of effective
expression (speaking
& writing) and the
persuasive use of
language (Burton, 2007)
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18. Practice
Based on the each add determine:
Ethos, Pathos or Logos?
What’s the Karios?
Who’s the audience?
What’s the decorum?
19. Scheme
A scheme is any artful deviation from
the typical arrangement of words in a
sentence
(Burton, 2007)
20. Words preserve their literal
meaning, but are placed in a
significant arrangement of some
kind.
21. Active Voice
In a sentence using active voice, the
subject of the sentence performs the
action expressed in the verb.
(Toadvine, Brizee, & Angeli, 2011)
22. Passive Voice
In a sentence using passive voice,
the subject is acted upon; he or she
receives the action expressed by the
verb.
(Toadvine, Brizee, & Angeli, 2011)
24. Rhetoric uses Active Voice
This makes the meaning clear for
readers, and keeps the sentences
from becoming too complicated.
(Toadvine, Brizee, & Angeli, 2011)
25. Works Cited
Burton, G. O. (2007, Feburary 26). Schemes and Tropes.
Retrieved September 29, 2013, from Silva Rhetoricae:
http://rhetoric.byu.edu/figures/Schemes%20and%20Tropes
.htm
Toadvine, A., Brizee, A., & Angeli, E. (2011, July 13). Active
and Passive Voice. Retrieved September 29, 2013, from
Purdue Online Writing Lab:
https://owl.english.purdue.edu/owl/resource/539/1/
Weida, S., & Stolley, K. (2013, March 11). Using Rhetorical
Strategies for Persuasion. Retrieved September 29, 2013,
from Perdue Online Writing Lab:
https://owl.english.purdue.edu/owl/resource/588/04/
Hinweis der Redaktion
According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos
When the mother reads the facts off the box she is appealing to reason.
The Mac presents himself as a reliable source and shows the faults in the PC’s argument making the PC an uncredible source.
Some say that there should be no appeals to emotion or attempts to arouse the emotions of the audience in an argument. The idea is that an argument should appeal only to reason.Emotional proofs (pathos) are appropriate in argument when the subject itself is emotional and when it creates strong feelings.
Some say that there should be no appeals to emotion or attempts to arouse the emotions of the audience in an argument. The idea is that an argument should appeal only to reason.Emotional proofs (pathos) are appropriate in argument when the subject itself is emotional and when it creates strong feelings.-The music and images appeal to pathos because of the emotional response of the audience.