4. Introduction about the Group The foundation of the Atlas Group was laid in 1962 Assets have increased to over 60 billion rupees The Group paid taxes of Rs. 15 billion The Company Introduction The company was created by the merge of Panjdarya Limited and Atlas Autos Ltd. in 198 Atlas Honda Limited SHIEKHUPORA PLANT
5. Vision Statement: “To become Market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports”. Mission Statement: “A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects”. VISION AND MISSION STATEMENT
6. Customers Quality Local Manufacturing Technology Shareholders Employees Corporate Citizens Strategic Goals of Atlas Honda Limited
8. Mission statement at Unit Level “We work to enhance the ability of our potential employees. Encourage the employees to get required performance. Providing a facility platform where employees can perform their task with their abilities. Technological developments would be made through research. Training programs are organized on the regular bases” Unit Strategic Plan of Atlas Honda Limited
9. Commitment to provide high quality motorcycles and parts. Employees will do Right work in first attempt and no time. There will be focus on to quality to improve and maintain it. Training of manpower on regular bases. Focus on Safe, clean, and healthy environment Goals at unit Level
21. Job Title: Marketing Manager Department: Marketing Job Objective: To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization Marketing Manager Description
