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Social Betting, The Biggest Threat to Corporate Bookmakers
- 1. SOCIAL BETTING The BIGGEST Threat to Corporate Bookmakers? Toby Simmons Chief Execu+ve, Favourit.com © Favourit Global Pty Ltd. 2012. TM
- 2. About Favourit • Global social gaming and entertainment plaEorm • Integrates forward thinking wagering operator APIs to sell beIng product to new audience • Biggest social audience on Facebook of wagering related companies • Offers a dedicated channel for customer acquisi+on and engagement August 2012 © Favourit.com
- 3. Favourit.com August 2012 © Favourit.com
- 4. THE GAME CHANGED Are you Ready?
- 5. Key QuesHons • What are the game changers in the industry? • Who is the emerging target customer years? • What are the new customer’s demands? • What can you do now to aQract them? • Who’s already owning this space? August 2012 © Favourit.com
- 6. Background $30B Online Gambling $4B Mobile H2 Gambling Capital. 2012. August 2012 © Favourit.com
- 7. Background August 2012 © Favourit.com
- 8. Background $18B Est. Value pre IPO $2.27B Value Now Venturebeat 2012. Google Finance. Aug 2012. August 2012 © Favourit.com
- 9. Background 1.5B Users of Social Networks McKinsey Report. 2012 August 2012 © Favourit.com
- 10. Background New Compe+tors Forbes. August 2012. TechCrunch. August. 2012. WSJ. August 2012. August 2012 © Favourit.com
- 11. Emerging Markets August 2012 © Favourit.com
- 12. Customer AcquisiHon & Engagement August 2012 © Favourit.com
- 13. Drivers? “It turns out that people are completely okay winning virtual currency that they can never cash out …” Sean Ryan Facebook Director of Game Partnerships. 2012. August 2012 © Favourit.com
- 14. Product August 2012 © Favourit.com
- 15. The Emerging Market ParHpicaHon Data Usage of Online Bookmakers by Age ABS 2009 14% 12% 10% 8% 6% 4% 2% 0% 18 -‐ 35 35 -‐ 44 45 -‐ 64 65+ August 2012 © Favourit.com
- 16. Social Channels August 2012 © Favourit.com
- 17. Social strategy must.. • Know who you’re targe+ng • Engage your audience, talk not sell • Design for the channel & loca+on • Aggregate & execute big data • Lead to MONETIZATION! August 2012 © Favourit.com
- 18. Key Behaviours Traits Design principles PEER influence Rankings, followings Mul+taskers Bet, watch, chat Instant gra+fica+on Real +me data & response Early adopters Test out / enter details with low barriers to entry August 2012 © Favourit.com
- 19. HOT or NOT! August 2012 © Favourit.com
- 20. NOT! • Transac+onal only interfaces August 2012 © Favourit.com
- 21. NOT! • Odds comparison August 2012 © Favourit.com
- 22. NOT! • Generic offers August 2012 © Favourit.com
- 23. NOT! • Buying LIKES. August 2012 © Favourit.com
- 24. HOT! • Customer journey marke+ng • Customer specific CRM • Real +me data trends • Mobile & event specific apps • Live gaming experience design • Customer promo+ons by interest August 2012 © Favourit.com
- 25. Great Examples bWin Party August 2012 © Favourit.com
- 26. Great Examples BeWair August 2012 © Favourit.com
- 27. Great Examples Sportsbet -‐ Liked 3000 +mes, shared 1000 August 2012 © Favourit.com
- 28. Key Summary • Growing market, massive audience size • AQainable, but right strategy required • Investment can yield returns • Must differen+ate from compe+tors • It’s ALL about ENGAGEMENT August 2012 © Favourit.com