1. Allyson W. Faulk
137 Bethany Drive • Dalton, Georgia 30721 • 706.264.3256

2. Mohawk CustomWeave Boutique
Objective: To create a complete category rebrand with a woman’s fashion influence to create a store
within a store environment. Elements created include a new logo, collateral, sample label, brand guide,
merchandising, retail ads and new photography for room scenes and lifestyle.
Logo development
Merchandising graphics & photography direction
custom weave custom weave
Consumer look book In-store installation
customweave
Make it beautiful. Make it yours.
Make it CustomWeave.

3. Mohawk Hardwood Product Catalog 2010
Objective: To develop a comprehensive 68-page catalog to showcase the Mohawk Hardwood product line
with it’s features and benefits, and technical specifications. The book was intended to be an educational
resource for retailers and consumers alike.
MOH
AW K
HAR
DWO
OD
P RO
DUC
T C AT
LOG A
2010
t i o n st Home
o ett a
s fectrSmings Start a
tiful Tr a n P e rf
Beau
:43:49 PM
0 12
7/12/1
G
C ATA LO
T radiTional o aks
U CT
D P RO D
WOO
H A RD
OM
WWW
.MOHA
WKF
LOORI
K
NG .C
r ockford
HAW
3072
1 K MO
, GA 877. AS
DA LTON ilers , call
REET k reta
MORR
IS ST Mohaw 3748
07/20
10
OHA WK JOB
0.2 M 0030
01
all 80 HR LT
SLT0
BROC
ODU
WD PR
Red Oak Natural Oak Chocolate Oak Charcoal
2¼"–WSC56 10 2¼"–WSC56 11 2¼"–WSC56 18
3¼"–WSC57 10 3¼"–WSC57 11 3¼"–WSC57 18
5"–WSC58 10 5"–WSC58 11 5"–WSC58 18
Oak Butterscotch Oak Saddle Oak Cherry
2¼"–WSC56 22 2¼"–WSC56 40 2¼"–WSC56 42
3¼"–WSC57 22 3¼"–WSC57 40 3¼"–WSC57 42
5"–WSC58 22 5"–WSC58 40 5"–WSC58 42
• 3 widths available: 2¼", 3¼" & 5"
• ¾" thick x random lengths
• eased edges and square ends
• staple or nail down
• 50 yr. finish warranty
• WSC56: 18.25 sq. ft./carton
WSC57: 17.6 sq. ft./carton
WSC58: 19 sq. ft./carton
• made in the USA
• traditional grade
Oak Gunstock Oak Midnight ®
2¼"–WSC56 50 2¼"–WSC56 180
3¼"–WSC57 50 3¼"–WSC57 180
5"–WSC58 50 5"–WSC58 180
Discover what inspires you. Mohawk’s new ArmorMax™ Finish technology combined with Scotchgard™
Advanced Repel Technology offers the industry’s most durable coating system and
stain resistant finish. ArmorMax has proven to be 5x more resistant to wear than
other similar products. In fact, ArmorMax coated products scored a superior 3000
cycles compared to just 563 cycles for our leading competitor during a standard Taber
product featured: Rockford, WSC58 18
abrasion test. The more the cycles the more wear resistant. It’s the best by far!
53

4. Mohawk Laminate Product Catalog 2010
Objective: To develop a comprehensive 33-page catalog to showcase the Mohawk Laminate product line
with it’s features and benefits, and technical specifications. The book was intended to be an educational
resource for retailers and consumers alike.
t i o n st Home
fo ma
n srfectrSettings Start
a
tiful Tr a Pe
Beau
g
c ata Lo
B arrington
u ct
P ro d
H andworks C olleCtion
e
The simple sophistication of country in at is showcased in Barrington's vivid detail
L a m living
and traditional color.
Country Natural Hickory Country Natural Oak Rustic Suede Hickory Barnwood Oak
CDL25 01 CDL25 02 CDL25 03 CDL25 04
Southern Autumn Hickory Bourbon Hickory Vintage Saddle Oak
CDL25 05 CDL25 06 CDL25 07
• 8 mm thick ®
• 4 7/8" x 47¼" planks
• eased edges and ends
• limited lifetime warranty
• 19.13 sq. ft./carton
• 74% post-industrial recycled
materials; eligible for LEED points
Mohawk's new GenuEdge Technology features the most realistic hardwood looks
ever seen in laminate flooring. This superior visual effect is achieved through an
innovative process that allows the paper to roll over the edges of the laminate
plank, just like with real hardwood. This innovative process combined with
georgous paper designs and Mohawk's quality, direct pressure laminate technique
makes these laminates the closest thing to real hardwood you will find. And unlike
wide bevel laminate floors, dust and dirt won't get trapped in the edges. Look for
the GenuEdge logo on styles with this innovation.
product featured: Barrington, CDL25 03
18

5. Mohawk Brand Book 2011
Objective: To develop a comprehensive reference guide for retail and sales support that outlines Mohawk’s sales
programs, consumer research, merchandising, sustainability platform, advertising support, business channels, internet
business solutions, training, and marketing services. The challenge on this book was the number of clients developing
content for it and delivering all those different messages in a consistent and organized manner. This book was
produced using an environmental uncoated paper with foil stamped patterns on the cover and tabs.
RETAIL
ER BR
UIDE
AND G 011
AND G
LE R BR 2
UIDE
RETAI
2011
To Learn More About Mohawk GreenWorks: Our People, Our mission: Through knowledge, we will strive to be the catalyst, PM
6:09
the instrument, the process and the partner for retailers to
/10
Process and Products, visit MohawkSustainability.com
11/16
achieve their goals and dreams.
WK
OHA
ASK-M Mohawk’s sustainability vision focuses on our processes, our products and
1-877-
720 our people. GreenWorks, Mohawk’s umbrella of environmental initiatives,
n, GA 30
Dalto encompasses all three areas with sustainable initiatives in every flooring
reet .com
orris St kToday
ast M Mohaw
product category.
© 508 E At MU, learning isn’t about just receiving information.
AWK
MOH
You now have a place to turn for business solutions. Retailers responding to a
PROCESS Mohawk University survey said they needed the most help in these business
Mohawk has identified four areas—energy use, water use, greenhouse gas areas:
emissions and waste to landfill—in which to improve and has committed to
reduce each by 25 percent by 2020. Mohawk bases measurements, definitions • SALES— Top line sales growth and margin growth
and reporting structure on the Global Reporting Initiative (GRI) protocols. • MANAGEMENT— The ability to manage businesses better
• STAFF PERFORMANCE— Getting better results from employees
• FINANCIAL RESULTS— Improving a business’s P & L
MU focused specifically on these issues this year with the following core classes:
PRODUCT
Mohawk is striving to maximize the amount of recycled or renewable content
in all products; working to ensure that all imported or domestically sourced
products are manufactured using fair labor standards and are packaged with
re-use or recycling in mind; and developing processes that will simplify
product recycling.
Examples:
• Recycling over three billion plastic bottles each year into EverStrand® carpets
• Producing SmartStrand® with DuPont™ Sorona® in part from natural and
renewable resources, using less energy and reducing greenhouse gas production
• Featuring PureBond® technology for engineered flooring* with no added In 2011, MU will offer advanced level classes in each area.
formaldehyde in all current domestically engineered hardwoods
MU partners with premier learning organizations to develop classes that
• Using wood from sources that practice sustainable harvesting and recycling over best address all the needs of retailers. These industry-leading companies offer
680 million pounds of scrap wood to produce laminate core superior education to help businesses improve selling and close more sales.
• Purchasing excess foam from other product manufacturers to use along with our
own internal cushion scraps in making our rebond pad
* PureBond is a registered trademark of Columbia Forest Products Inc. in the U.S. and other countries.
Used under License.
36 54
5 Greenworks_wp.indd 2 11/15/10 7:41 PM 6 Marketing Support_wp.indd 16 11/15/10 6:49 PM

6. ArmorMax Retail Ads
Objective: To create a series of ads that highlight the hard surface technology of the ArmorMax protective coating. The
ads lived online at an advertising portal for retailers to download and customize with their logo and retail information
such as price point and location.
Visible beauty. Invisible strength.
Mohawk offers the industry’s most durable coating system and stain-resistant Cozy. Comfortable. And tough as nails.
finish for hardwood floors: new ArmorMax™ Finish technology combined with
Scotchgard™ Advanced Repel Technology.
with
ArmorMax offers:
• Maximum durability: ArmorMax is FIVE TIMES more
resistant to wear than other leading hardwood finishes Mohawk offers the industry’s most durable coating system and stain-resistant
finish for hardwood floors: new ArmorMax™ Finish technology combined with
• Longer-lasting color: ArmorMax™ with Scotchgard™ Scotchgard™ Advanced Repel Technology. ArmorMax is FIVE TIMES more
preserves your floor’s natural color and beauty resistant to wear than other leading hardwood finishes—proven during rigorous
abrasion testing.
0.
• Easy maintenance: ArmorMax™ with Scotchgard™ offers
$ 00
with
superior repellency to abrasive dirt, keeping the floor ArmorMax with Scotchgard offers superior repellency to abrasive dirt, so floors
looking newer longer are easier to clean and maintain. And hardwoods with this exclusive finish are
backed by a 50-year wear warranty from the industry’s leading manufacturer.
• Investment protection: Hardwoods with this exclusive Style Name
t.
o spo
finish are backed by a 50-year wear warranty from the Sq.Ft.
ugh tStop by (Dealer Name) today to check out the most advanced
industry’s leading manufacturer Installation available
m is to hardwood technology available!
in th is roo
es t thing
Retailer Logo trong
The s Retailer Logo
with
ly
gy. On .
chnolo oors
epel Te ardwood fl rs
ced R h o
Advan t finish for dirt, so flo
™
hgard an sive
Scotc stain resist and abra
d with nd ots
mbine system a stains, sp er.
gy co g g
c hnolo ble coatin pellency to eauty lon
ish te st dura re lb
x™ Fin o perior natura
orMa dustry’s m offers su tain their
w Arm in ard re
It’s ne offers the h Scotchg newer and
w k it look
Moha rmorMax w
And A
coal
Char
Oak
ES olat e
E TIM Choc
is FIV
Oak
rMax similar
Armo r ral
bility: r than othe
Natu
Oak
dura wea Red
mum
• Maxi resistant to
ry
Cher
Oak
more ts x with likely
produ
c orMa ss le
n Arm are le Oak
Sadd
nce: A ans floors
intena e tain
• Ea sy ma rd finish m n and main Butte
rscotch
hga clea is Oak
Scotc , easier to s with
th ght
wood
Midni
in
to sta
Oak
n: Hard
tectio cked by a dustry’s
ent pro
tock
ba in Guns
vestm finish are ty from the e Oak
• In an out th
check ilable!
sive
exclu wear warr r
r re to
today logy ava
a
50-ye manufactu
leadin
g
ame) tec hno
y (De
aler N
rdwoo
d
Stop b vanced ha
ad
most
go
er Lo
Retail

7. Protect & Care Retail Ads
Objective: To create a series of ads that highlight the Protect & Care Maintenance Program. The ads lived online at an
advertising portal for retailers to download and customize with their logo and retail information such as copy
and location.
FREE
with
PurcCarpet
hase FREE
with
PurcCarpet
hase
We’re there to protect the
floor even when you’re not.
While not everyone cares about possible
messes or spills on your carpet, {Retailer’s Just focus on how cute
Name} does. With the Mohawk Protect &
Care extended maintenance program, you she is, not her mess.
don’t have to guard your floor 24/7. Protect
{Retailer’s Name} offers the Mohawk
& Care will remove any stain—including
Protect & Care extended maintenance
grease, red wine, coffee and pet stains—
program so you can actually relax on your
every carpet covered.
new carpet. We’ll remove any stain—Your
carpet is protected all the time, so you can
Unfortunately, spills and accidents happen.
focus on more important things.
Fortunately, {Retailer’s Name} and
Mohawk Protect & Care is here to help clean
{Retailer’s Name} and Mohawk Protect
up the mess. Protect & Care provides added
& Care can help you look at the bigger
protective maintenance against stains and
picture. Protect & Care provides added
spills. With professionals on call to help
protective maintenance against stains and
keep your investment clean and fresh.
spills. With professionals on call to help
keep your investment clean and fresh.
Retailer Logo
Address
Retailer Logo
Address
Store hours
Store hours
www.dealer store.com
www.dealer store.com
FREE
with Carpet
Purchase
ned. m is.
plan e
saren’t ainst th ’s Name}
Spill ction ag ut {Retaeilerohawrkogram.
e
Prot
M p
b th nce
es, ith
ess em w intena tective h
sm th a o it
plan n for ded m ded pr ills. W
one pla n d sp
No s you re exte ides a s and your
a v p
help ct & C re pro st stain lp kee
Pr ote t & Ca again to he king
tec ance n call fresh. ll ta
Pro ten ls o and ds fu r’s
in
ma ssion clean
a han e
fe t ey our Retail
pro stmen hav {
ies. are is
inve you rgenc C
nd e t& .
ersta ttle em Protec mess
und li k e
We fe’s haw n up th
of li Mo a
care e} and elp cle
h
Namable to
il
ava
o
Log
ler
R etai ddress
A
ours
re h re.c
om
Sto
r sto
eale
w.d
ww

8. Trade Advertising for the Multifamily/Builder Flooring Market
Objective: To create a series of ads that speak to the commercial/multifamily builder market. This is a male
environment that relies on budget, accuracy, and reputation to succeed.
BUILD ME A
SUPPLIER THAT...
runs on my schedule,
won’t compromise my standards,
and understands I don’t have a budget for WRONG.
DONE.
Expert Flooring Partners
Contact your local Mohawk representative or call toll-free 877-275-6642
BUILD ME A BUILD ME A
SUPPLIER THAT... SUPPLIER THAT...
runs on my schedule, runs on my schedule,
won’t compromise my standards, won’t compromise my standards,
and doesn’t think like everyone else. and doesn’t require a babysitter.
DONE. DONE.
Expert Flooring Partners Expert Flooring Partners
Contact your local Mohawk representative or call toll-free 877-275-6642 Contact your local Mohawk representative or call toll-free 877-275-6642

9. Seasonal Flooring Retail Sales Kit
Objective: To create a sales kit for a seasonal promotion that included posters, display toppers, sales counter card, and
an indoor/outdoor banner.
24” x 36” posters Display toppers
Sales counter card
Indoor/outdoor banner

10. Operation Rebuild Friends & Family Program
Objective: To create a logo, brochure, sales counter card, poster, coupon, and T-shirt to assist business partners and
retailers to recover from Hurricane Irene in the Northeast region of the United States.
Program logo
G
ILDIN ER
REBUER SMART
NG
STRO
.
tailers
reat Re
ort. G MOHA
WK
Supp 7-ASK
Great
87
toll-free
or call
entative
repres day.com
Mohawk ohawkTo
r local www.M
Contact you
OPERATION REBUILD SPECIAL OPERATION REBUILD
Mohawk Consumer Finance Program Friends and Family Program
• Valid September 12 thru November 13, 2011 for all • Valid for GE and DuPont employees affected by
independent Mohawk branded retail partners Hurricane Irene
• 18 Months With Pay Deferred Interest • Valid September 12 through November 13, 2011
• Trans Code: 918 • Consumers can receive up to $200 direct from
Mohawk on SmartStrand® with DuPont™ Sorona®
• Final Funding: January 13, 2012
and Mohawk Wear-Dated® carpets (GE and DuPont
• Special Rate: 4.99% will distribute details to their employees in affected
• Mohawk will BUY DOWN these select styles areas)
(buydown claim form available on mohawktoday.com)
at 4% (dealer net = .99%)
- SmartStrand® with DuPont™ Sorona® Smart
Living Colorwall products
- Wear-Dated® Perfect Color Colorwall products
- Wear-Dated® Perfect Design Colorwall products
- Mohawk Scotchgard™ wood products
Trifold brochure 4” x 9”