SlideShare ist ein Scribd-Unternehmen logo
1 von 57
Downloaden Sie, um offline zu lesen
#hewebSE #wkse2
SEO LIVE!
©2014 Fathom® All rights reserved.
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Jonathan Pogact
@JPogact
Director of Enterprise Solutions
Stephanie Pflaum
@stephpflaum
Senior Digital Marketing Strategist
www.fathomdelivers.com/industries/education
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Jonathan Pogact
@JPogact
Director of Enterprise Solutions
Stephanie Pflaum
@stephpflaum
Senior Digital Marketing Strategist
www.fathomdelivers.com/industries/education
WHY SEO?
DESIGN & DEV
ON-PAGE OPTIMIZATION
KEYWORD SELECTION
CONTENT
POPULARITY & LINKS
ANALYTICS
Let’s Get Dangerous
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
HIGHER ED SEARCH TRENDS
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Queries grew by 6% in
Q1 2014 in the Colleges,
Universities & Post-
Secondary Education
Category
Source: Google internal search data, based on pre-categorized queries for the Colleges, Universities & Post-Secondary Education.
Note: In-quarter metrics for Query Volume and Ad Depth are only available.
Desktop queries grew by
1%, while Mobile queries
grew by 23% and Tablet
searches grew by 10% YoY in
the same period
HIGHER ED SEARCH TRENDS
Source: Google internal search data, based on pre-categorized queries for the Colleges, Universities & Post-Secondary Education.
Note: In-quarter metrics for Query Volume and Ad Depth are only available.
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Source: Google internal search data, based on pre-categorized queries for the Colleges, Universities & Post-Secondary Education.
Note: In-quarter metrics for Query Volume and Ad Depth are only available.
@JPogact
@stephpflaum
SEO LIVE! #wkse2 #hewebSE
HIGHER ED SEARCH TRENDS
http://www.google.com/trends/ comparing (Harvard University, Yale University, the University of Michigan, the University of Virginia,
and UCLA)
@JPogact
@stephpflaum
SEO LIVE! #wkse2 #hewebSE
HIGHER ED SEARCH TRENDS
http://www.google.com/trends/
@JPogact
@stephpflaum
SEO LIVE! #wkse2 #hewebSE
Try it for Yourself!
http://www.google.com/trends/
SEARCH ENGINES: HOW DO THEY WORK???
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
web spider
websites
Maps where words appear
and other relevant data
about each web page
Builds an index based
on a system of
weighting (algorithm)
search results!
search query…
HOW PEOPLE SEARCH
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/
“international
culinary center”
“international
culinary center
tuition”
“culinary schools”
HOW PEOPLE SEARCH
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
4 Key Factors That Have the Strongest Influence on the Enrollment Decision
Perceived Value of Your Institution
“What is my expected outcome?”
Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/
HOW PEOPLE SEARCH
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
4 Key Factors That Have the Strongest Influence on the Enrollment Decision
Student Conversations with Key Influencers
“Notable alumni”
Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/
“international
culinary center”
HOW PEOPLE SEARCH
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
4 Key Factors That Have the Strongest Influence on the Enrollment Decision
Student Research and Information
Gathering
Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/
“international
culinary center”
HOW PEOPLE SEARCH
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
4 Key Factors That Have the Strongest Influence on the Enrollment Decision
Communication Throughout the
Application Process
“how often are we reaching out?”
Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
DESIGN & DEV
“Vision is the art of
seeing the invisible.”
CRAWLABLE CONTENT
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Your most important content should be
in HTML text format
Things search engines can’t read:
1. Images
2. Flash or Java plug-in contained
content
3. Video or Audio
How to View Your Site
Like a Search Engine:
• Go to google.com
• Type in cache:url
• Select Text-only
version
LINKED PAGES
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Pages must be linked for the spider to
reach them. Gated
Content
Javascript
links or links
in Flash
Page is
blocked by
robots.txt
Frames or
I-Frames
Spiders
can’t use
site search
Page has
100s of links
Why pages may be
unreachable
Anchor text: The visible
portion of the link
TECHNICAL ROADBLOCKS
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Technical SEO
problems can prevent
your site from ranking
TECHNICAL ROADBLOCKS
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
404 errors
TECHNICAL ROADBLOCKS
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Redirect
Issues
TECHNICAL ROADBLOCKS
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Missing or
outdated
sitemap
TECHNICAL ROADBLOCKS
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Robots.txt
TECHNICAL ROADBLOCKS
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Slow
Load
Time
TECHNICAL ROADBLOCKS
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Not mobile
responsive
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
ON-PAGE
OPTIMIZATION
“Relevance is a search
engine’s Holy Grail.
People want results that
are closely connected
to their queries.”
SEO LIVE! #wkse2
@JPogact
@stephpflaum
• Unique title for every page (50-60 chars.)
• Unique meta description for every page
(156 chars.) – include a call-to-action
• Only 1 H1 tag per page
• Optimize H2s – less important content
can go in H3s, H4s etc…
• Don’t over-stuff keywords
Useful Tool:
ON-PAGE SEO BEST PRACTICES
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
• Put important keywords in your
site’s navigation
• Link from other relevant pages on
your site with anchor text
• Anchor text should align with the
keyword focus on the page you
are linking to
INTERNAL LINKING
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
• URL should allow the visitor to
predict the content on the page
• Include keywords if possible
• Keep URLs as short as possible
• Separate words with hyphens
• Static URLs are preferred – avoid
dynamic URLs
• Try not to bury important SEO
pages several directories deep
URL STRUCTURE
www.college.edu/academics/college/bachelors/humanitie
s/degree-program-page
BURRIED
www.college.edu/humanities/bachelors-degree-program
PREFERRED
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Case Study
SEO Live! Higher Ed Web SE
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Micro data, also called rich snippets
or schema, allows you to call out
certain types of content to the
search engines.
• Address or location
• Phone number
• Events, dates & times
• Reviews
• Books, movies & recipes (creative
works)
MICRO DATA
http://www.schema.org
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
KEYWORD
SELECTION
“It’s not just about getting
visitors to your site – it’s
about getting the right
visitors to your site.”
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
• Pick keywords that are relevant to your
site’s content
• Make sure keyword phrases also align
with your marketing goals
• Check for search volume
• Search for the phrase
• Look at competition
• Look at Google Trends
• Use PPC data if available – which
keywords convert best?
• What are you already ranking for?
KEYWORD SELECTION BASICS Useful Tools:
• Google Adwords Keyword Planner
• Ubersuggest
• Google Analytics
• SEMRush
SEO LIVE! #wkse2
@JPogact
@stephpflaum
LONG TAIL VS. SHORT TAIL
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
SEARCHER INTENT
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
CONTENT
“If you can’t explain it
simply, you don’t
understand it well
enough.”
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
ACQUISITION FUNNEL
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
SEARCHER INTENT
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
CONTENT PENALTIES
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
POPULATIRY & LINKS
“It’s hard to forget
someone who gave you
so much to remember.”
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
LINK SIGNALS
• Global popularity
• Local or niche popularity
• Anchor text
• Trust/relevance/quality
• Link neighborhood
• Freshness
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
LINK EARNING STRATEGIES
• Have partner sites link to you
• Blogging – valuable,
informative & entertaining
content
• Create content that inspires
sharing and natural linking
• Be newsworthy
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
LINK EARNING STRATEGIES
Have partner sites link to you
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
LINK EARNING STRATEGIES
Blogging – valuable,
informative &
entertaining content
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
LINK EARNING STRATEGIES
Create content
that inspires
sharing and
natural linking
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
LINK EARNING STRATEGIES
Be newsworthy
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
LINK PENALTIES
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
ANALYTICS
“What gets measured, gets
managed.”
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
SEO KEY PERFORMANCE INDICATORS
Rankings
Traffic
Quality metrics – session
duration, bounce rate
Conversions
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
GOOGLE ANALYTICS: SEO DASHBOARD
https://www.google.com/analytics/web/template?uid=acTRIHcrTB2RoUHl4Yu-FQ
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
Q&A
SEO LIVE! #wkse2 #hewebSE
@JPogact
@stephpflaum
What’s Your Digital
Marketing GPA?
bit.ly/1q1fMJU

Weitere ähnliche Inhalte

Was ist angesagt?

How To Monitor Your Page Speed At Scale With PageSpeed API
How To Monitor Your Page Speed At Scale With PageSpeed APIHow To Monitor Your Page Speed At Scale With PageSpeed API
How To Monitor Your Page Speed At Scale With PageSpeed APIozanketenci
 
How to Conquer the Content ROI Conundrum
How to Conquer the Content ROI ConundrumHow to Conquer the Content ROI Conundrum
How to Conquer the Content ROI ConundrumUberflip
 
Digital Measurement Strategy - Avoiding Ready Fire Aim Marketing
Digital Measurement Strategy - Avoiding Ready Fire Aim MarketingDigital Measurement Strategy - Avoiding Ready Fire Aim Marketing
Digital Measurement Strategy - Avoiding Ready Fire Aim MarketingJeff Sauer
 
A beginner's guide to machine learning for SEOs - WTSFest 2022
A beginner's guide to machine learning for SEOs  - WTSFest 2022A beginner's guide to machine learning for SEOs  - WTSFest 2022
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
 
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel Costello
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel CostelloThe Future of Technical SEO | Women in Tech SEO 2019 | Rachel Costello
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel CostelloRachel Costello
 
5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...
5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...
5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...hannonhill
 
Website Keyword Research, Why It Matters and How to Do It
Website Keyword Research, Why It Matters and How to Do ItWebsite Keyword Research, Why It Matters and How to Do It
Website Keyword Research, Why It Matters and How to Do ItEagan Heath
 
Marcus Tober: The Search [R]Evolution #SEJSF
Marcus Tober: The Search [R]Evolution #SEJSFMarcus Tober: The Search [R]Evolution #SEJSF
Marcus Tober: The Search [R]Evolution #SEJSFSearch Engine Journal
 
Brighton SEO International Search - Four Pillars of Success
Brighton SEO International Search  - Four Pillars of SuccessBrighton SEO International Search  - Four Pillars of Success
Brighton SEO International Search - Four Pillars of SuccessWill Cecil
 
Brighton SEO - What It's Like Having GA Premium
Brighton SEO - What It's Like Having GA PremiumBrighton SEO - What It's Like Having GA Premium
Brighton SEO - What It's Like Having GA PremiumArianne Donoghue
 
MeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine LearningMeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine LearningRichard Lawrence
 
Schema & Rich Snippets
Schema & Rich SnippetsSchema & Rich Snippets
Schema & Rich SnippetsLisa Myers
 
Understanding & Optimizing Onsite Search
Understanding & Optimizing Onsite Search Understanding & Optimizing Onsite Search
Understanding & Optimizing Onsite Search JP Sherman
 
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...Rachel Costello
 
10 Tips for Aligning Content Strategy with Google Analytics
10 Tips for Aligning Content Strategy with Google Analytics10 Tips for Aligning Content Strategy with Google Analytics
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
 

Was ist angesagt? (18)

How To Monitor Your Page Speed At Scale With PageSpeed API
How To Monitor Your Page Speed At Scale With PageSpeed APIHow To Monitor Your Page Speed At Scale With PageSpeed API
How To Monitor Your Page Speed At Scale With PageSpeed API
 
Pubcon Las Vegas Technical SEO
Pubcon Las Vegas Technical SEOPubcon Las Vegas Technical SEO
Pubcon Las Vegas Technical SEO
 
Google Analytics Workshop
Google Analytics WorkshopGoogle Analytics Workshop
Google Analytics Workshop
 
How to Conquer the Content ROI Conundrum
How to Conquer the Content ROI ConundrumHow to Conquer the Content ROI Conundrum
How to Conquer the Content ROI Conundrum
 
Pubcon Las Vegas Mobile First / Mobile Last
Pubcon Las Vegas Mobile First / Mobile LastPubcon Las Vegas Mobile First / Mobile Last
Pubcon Las Vegas Mobile First / Mobile Last
 
Digital Measurement Strategy - Avoiding Ready Fire Aim Marketing
Digital Measurement Strategy - Avoiding Ready Fire Aim MarketingDigital Measurement Strategy - Avoiding Ready Fire Aim Marketing
Digital Measurement Strategy - Avoiding Ready Fire Aim Marketing
 
A beginner's guide to machine learning for SEOs - WTSFest 2022
A beginner's guide to machine learning for SEOs  - WTSFest 2022A beginner's guide to machine learning for SEOs  - WTSFest 2022
A beginner's guide to machine learning for SEOs - WTSFest 2022
 
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel Costello
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel CostelloThe Future of Technical SEO | Women in Tech SEO 2019 | Rachel Costello
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel Costello
 
5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...
5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...
5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...
 
Website Keyword Research, Why It Matters and How to Do It
Website Keyword Research, Why It Matters and How to Do ItWebsite Keyword Research, Why It Matters and How to Do It
Website Keyword Research, Why It Matters and How to Do It
 
Marcus Tober: The Search [R]Evolution #SEJSF
Marcus Tober: The Search [R]Evolution #SEJSFMarcus Tober: The Search [R]Evolution #SEJSF
Marcus Tober: The Search [R]Evolution #SEJSF
 
Brighton SEO International Search - Four Pillars of Success
Brighton SEO International Search  - Four Pillars of SuccessBrighton SEO International Search  - Four Pillars of Success
Brighton SEO International Search - Four Pillars of Success
 
Brighton SEO - What It's Like Having GA Premium
Brighton SEO - What It's Like Having GA PremiumBrighton SEO - What It's Like Having GA Premium
Brighton SEO - What It's Like Having GA Premium
 
MeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine LearningMeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine Learning
 
Schema & Rich Snippets
Schema & Rich SnippetsSchema & Rich Snippets
Schema & Rich Snippets
 
Understanding & Optimizing Onsite Search
Understanding & Optimizing Onsite Search Understanding & Optimizing Onsite Search
Understanding & Optimizing Onsite Search
 
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
 
10 Tips for Aligning Content Strategy with Google Analytics
10 Tips for Aligning Content Strategy with Google Analytics10 Tips for Aligning Content Strategy with Google Analytics
10 Tips for Aligning Content Strategy with Google Analytics
 

Andere mochten auch

Don't Make Your Subscribers Think: How to Optimize Your Email Usability
Don't Make Your Subscribers Think: How to Optimize Your Email UsabilityDon't Make Your Subscribers Think: How to Optimize Your Email Usability
Don't Make Your Subscribers Think: How to Optimize Your Email UsabilityFathom: A Digital Marketing Agency
 
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing SummitSocial Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
You've Created a Social Media Campaign - Now What? Measuring the success of s...
You've Created a Social Media Campaign - Now What? Measuring the success of s...You've Created a Social Media Campaign - Now What? Measuring the success of s...
You've Created a Social Media Campaign - Now What? Measuring the success of s...Fathom: A Digital Marketing Agency
 
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitSocial Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Infamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes
Infamous Social #Fails - What Your Business Can Learn from Celebrity MistakesInfamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes
Infamous Social #Fails - What Your Business Can Learn from Celebrity MistakesFathom: A Digital Marketing Agency
 
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionBusiness Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionFathom: A Digital Marketing Agency
 
Usability for Nonprofits: Reducing Friction & Boosting Conversion
Usability for Nonprofits: Reducing Friction & Boosting Conversion Usability for Nonprofits: Reducing Friction & Boosting Conversion
Usability for Nonprofits: Reducing Friction & Boosting Conversion Fathom: A Digital Marketing Agency
 
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Fathom: A Digital Marketing Agency
 
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitBuilding a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
COHN ICSC RECon iBeacon Program
COHN ICSC RECon iBeacon ProgramCOHN ICSC RECon iBeacon Program
COHN ICSC RECon iBeacon ProgramCohn Marketing
 

Andere mochten auch (20)

PPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
PPC Advanced. 2014 Cleveland Nonprofit Marketing SummitPPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
PPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
Social Media and PR: ClickZ Live 2014
Social Media and PR: ClickZ Live 2014Social Media and PR: ClickZ Live 2014
Social Media and PR: ClickZ Live 2014
 
Don't Make Your Subscribers Think: How to Optimize Your Email Usability
Don't Make Your Subscribers Think: How to Optimize Your Email UsabilityDon't Make Your Subscribers Think: How to Optimize Your Email Usability
Don't Make Your Subscribers Think: How to Optimize Your Email Usability
 
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing SummitSocial Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
 
What the Heck is SoLoMo?
What the Heck is SoLoMo?What the Heck is SoLoMo?
What the Heck is SoLoMo?
 
You've Created a Social Media Campaign - Now What? Measuring the success of s...
You've Created a Social Media Campaign - Now What? Measuring the success of s...You've Created a Social Media Campaign - Now What? Measuring the success of s...
You've Created a Social Media Campaign - Now What? Measuring the success of s...
 
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitSocial Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
 
Analytics Case Studies | WAW | Tiffany Sumuel
Analytics Case Studies | WAW | Tiffany SumuelAnalytics Case Studies | WAW | Tiffany Sumuel
Analytics Case Studies | WAW | Tiffany Sumuel
 
Using Social Media Data to Drive Business Decisions
Using Social Media Data to Drive Business DecisionsUsing Social Media Data to Drive Business Decisions
Using Social Media Data to Drive Business Decisions
 
Women & Online Marketing: 25 Creative Tips
Women & Online Marketing: 25 Creative TipsWomen & Online Marketing: 25 Creative Tips
Women & Online Marketing: 25 Creative Tips
 
Gaining the Edge on Facebook’s EdgeRank
Gaining the Edge on Facebook’s EdgeRankGaining the Edge on Facebook’s EdgeRank
Gaining the Edge on Facebook’s EdgeRank
 
Infamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes
Infamous Social #Fails - What Your Business Can Learn from Celebrity MistakesInfamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes
Infamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes
 
The Power of Enhanced Sitelinks: Bing & Yahoo
The Power of Enhanced Sitelinks: Bing & YahooThe Power of Enhanced Sitelinks: Bing & Yahoo
The Power of Enhanced Sitelinks: Bing & Yahoo
 
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionBusiness Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
 
Successful Email Marketing 101
Successful Email Marketing 101Successful Email Marketing 101
Successful Email Marketing 101
 
Usability for Nonprofits: Reducing Friction & Boosting Conversion
Usability for Nonprofits: Reducing Friction & Boosting Conversion Usability for Nonprofits: Reducing Friction & Boosting Conversion
Usability for Nonprofits: Reducing Friction & Boosting Conversion
 
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
 
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitBuilding a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
 
Google Analytics for Ecommerce | WAW | Nick Mezlak
Google Analytics for Ecommerce | WAW | Nick MezlakGoogle Analytics for Ecommerce | WAW | Nick Mezlak
Google Analytics for Ecommerce | WAW | Nick Mezlak
 
COHN ICSC RECon iBeacon Program
COHN ICSC RECon iBeacon ProgramCOHN ICSC RECon iBeacon Program
COHN ICSC RECon iBeacon Program
 

Ähnlich wie SEO Live! Higher Ed Web SE

Keyword Research- Explore, Discover, Optimize
Keyword Research- Explore, Discover, Optimize Keyword Research- Explore, Discover, Optimize
Keyword Research- Explore, Discover, Optimize Valtech
 
Brightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for SearchBrightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for SearchMark Robertson ⏩
 
A Survival Guide for the Overwhelmed Online Marketer
A Survival Guide for the Overwhelmed Online MarketerA Survival Guide for the Overwhelmed Online Marketer
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
 
TechSEO Boost 2019: Research Competition
TechSEO Boost 2019: Research CompetitionTechSEO Boost 2019: Research Competition
TechSEO Boost 2019: Research CompetitionCatalyst
 
Your SEO Keyword Strategy is Broken: Here's Why (and What To Do About It)
Your SEO Keyword Strategy is Broken: Here's Why (and What To Do About It)Your SEO Keyword Strategy is Broken: Here's Why (and What To Do About It)
Your SEO Keyword Strategy is Broken: Here's Why (and What To Do About It)Nate Dame
 
How to inspire content and dev teams to get the results in search you need.
How to inspire content and dev teams to get the results in search you need.How to inspire content and dev teams to get the results in search you need.
How to inspire content and dev teams to get the results in search you need.Steven Wilson-Beales
 
Marketing Process - Go-to-Market Plans
Marketing Process - Go-to-Market PlansMarketing Process - Go-to-Market Plans
Marketing Process - Go-to-Market PlansFour Quadrant LLC
 
SEO and Content Marketing
SEO and Content MarketingSEO and Content Marketing
SEO and Content MarketingNavneet Kaushal
 
Fresno WordPress Meetup - 7 Basic SEO questions
Fresno WordPress Meetup - 7 Basic SEO questionsFresno WordPress Meetup - 7 Basic SEO questions
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
 
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfA Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfPaige Hobart
 
Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett
Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett
Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett Ruth Everett
 
Search Ranking Tactics-John Carcutt
Search Ranking Tactics-John CarcuttSearch Ranking Tactics-John Carcutt
Search Ranking Tactics-John Carcuttel_chambers
 
SEO for Visibility, Action, & Conversion 2011
SEO for Visibility, Action, & Conversion 2011SEO for Visibility, Action, & Conversion 2011
SEO for Visibility, Action, & Conversion 2011Cirrus ABS
 
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
 
Jesse McDonald — Creating Multipurpose Content That Wins
Jesse McDonald — Creating Multipurpose Content That WinsJesse McDonald — Creating Multipurpose Content That Wins
Jesse McDonald — Creating Multipurpose Content That WinsSemrush
 
Harness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your BusinessHarness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your BusinessHubSpot
 
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Search Marketing Expo - SMX
 
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018Lauren Roitman
 
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...Martijn Scheijbeler
 

Ähnlich wie SEO Live! Higher Ed Web SE (20)

Keyword Research- Explore, Discover, Optimize
Keyword Research- Explore, Discover, Optimize Keyword Research- Explore, Discover, Optimize
Keyword Research- Explore, Discover, Optimize
 
SEO is Dead
SEO is DeadSEO is Dead
SEO is Dead
 
Brightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for SearchBrightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for Search
 
A Survival Guide for the Overwhelmed Online Marketer
A Survival Guide for the Overwhelmed Online MarketerA Survival Guide for the Overwhelmed Online Marketer
A Survival Guide for the Overwhelmed Online Marketer
 
TechSEO Boost 2019: Research Competition
TechSEO Boost 2019: Research CompetitionTechSEO Boost 2019: Research Competition
TechSEO Boost 2019: Research Competition
 
Your SEO Keyword Strategy is Broken: Here's Why (and What To Do About It)
Your SEO Keyword Strategy is Broken: Here's Why (and What To Do About It)Your SEO Keyword Strategy is Broken: Here's Why (and What To Do About It)
Your SEO Keyword Strategy is Broken: Here's Why (and What To Do About It)
 
How to inspire content and dev teams to get the results in search you need.
How to inspire content and dev teams to get the results in search you need.How to inspire content and dev teams to get the results in search you need.
How to inspire content and dev teams to get the results in search you need.
 
Marketing Process - Go-to-Market Plans
Marketing Process - Go-to-Market PlansMarketing Process - Go-to-Market Plans
Marketing Process - Go-to-Market Plans
 
SEO and Content Marketing
SEO and Content MarketingSEO and Content Marketing
SEO and Content Marketing
 
Fresno WordPress Meetup - 7 Basic SEO questions
Fresno WordPress Meetup - 7 Basic SEO questionsFresno WordPress Meetup - 7 Basic SEO questions
Fresno WordPress Meetup - 7 Basic SEO questions
 
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfA Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
 
Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett
Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett
Python For Technical SEO | Women In Tech SEO Festival March 2020 | Ruth Everett
 
Search Ranking Tactics-John Carcutt
Search Ranking Tactics-John CarcuttSearch Ranking Tactics-John Carcutt
Search Ranking Tactics-John Carcutt
 
SEO for Visibility, Action, & Conversion 2011
SEO for Visibility, Action, & Conversion 2011SEO for Visibility, Action, & Conversion 2011
SEO for Visibility, Action, & Conversion 2011
 
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
 
Jesse McDonald — Creating Multipurpose Content That Wins
Jesse McDonald — Creating Multipurpose Content That WinsJesse McDonald — Creating Multipurpose Content That Wins
Jesse McDonald — Creating Multipurpose Content That Wins
 
Harness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your BusinessHarness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your Business
 
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
 
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
 
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
 

Mehr von Fathom: A Digital Marketing Agency

SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitImportance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitSocial Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Digital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsDigital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsFathom: A Digital Marketing Agency
 

Mehr von Fathom: A Digital Marketing Agency (14)

Fill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver ResultsFill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver Results
 
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
 
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitImportance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
 
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitSocial Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
Managing Readmissions: The Key to Impacting Your Bottom Line
Managing Readmissions: The Key to Impacting Your Bottom LineManaging Readmissions: The Key to Impacting Your Bottom Line
Managing Readmissions: The Key to Impacting Your Bottom Line
 
The 2014 Digital Patient Journey
The 2014 Digital Patient JourneyThe 2014 Digital Patient Journey
The 2014 Digital Patient Journey
 
Digital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsDigital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute Solutions
 
Online Press Release Tips that Drive Results | PRNewswire
Online Press Release Tips that Drive Results | PRNewswireOnline Press Release Tips that Drive Results | PRNewswire
Online Press Release Tips that Drive Results | PRNewswire
 
Using Social Media to Build Your Brand
Using Social Media to Build Your BrandUsing Social Media to Build Your Brand
Using Social Media to Build Your Brand
 
SEO Basics | Getting Started with SEO & Content Marketing
SEO Basics | Getting Started with SEO & Content MarketingSEO Basics | Getting Started with SEO & Content Marketing
SEO Basics | Getting Started with SEO & Content Marketing
 
Building a Digital Marketing Plan
Building a Digital Marketing PlanBuilding a Digital Marketing Plan
Building a Digital Marketing Plan
 
Twitter Analysis and Action
Twitter Analysis and ActionTwitter Analysis and Action
Twitter Analysis and Action
 
SoLoMo: Best Practices & Tips for Social, Local & Mobile
SoLoMo: Best Practices & Tips for Social, Local & MobileSoLoMo: Best Practices & Tips for Social, Local & Mobile
SoLoMo: Best Practices & Tips for Social, Local & Mobile
 

Kürzlich hochgeladen

Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 

Kürzlich hochgeladen (20)

Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 

SEO Live! Higher Ed Web SE

  • 1. #hewebSE #wkse2 SEO LIVE! ©2014 Fathom® All rights reserved.
  • 2. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Jonathan Pogact @JPogact Director of Enterprise Solutions Stephanie Pflaum @stephpflaum Senior Digital Marketing Strategist www.fathomdelivers.com/industries/education
  • 3. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Jonathan Pogact @JPogact Director of Enterprise Solutions Stephanie Pflaum @stephpflaum Senior Digital Marketing Strategist www.fathomdelivers.com/industries/education WHY SEO? DESIGN & DEV ON-PAGE OPTIMIZATION KEYWORD SELECTION CONTENT POPULARITY & LINKS ANALYTICS Let’s Get Dangerous
  • 4. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum
  • 5. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum
  • 6. HIGHER ED SEARCH TRENDS SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Queries grew by 6% in Q1 2014 in the Colleges, Universities & Post- Secondary Education Category Source: Google internal search data, based on pre-categorized queries for the Colleges, Universities & Post-Secondary Education. Note: In-quarter metrics for Query Volume and Ad Depth are only available.
  • 7. Desktop queries grew by 1%, while Mobile queries grew by 23% and Tablet searches grew by 10% YoY in the same period HIGHER ED SEARCH TRENDS Source: Google internal search data, based on pre-categorized queries for the Colleges, Universities & Post-Secondary Education. Note: In-quarter metrics for Query Volume and Ad Depth are only available. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum
  • 8. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Source: Google internal search data, based on pre-categorized queries for the Colleges, Universities & Post-Secondary Education. Note: In-quarter metrics for Query Volume and Ad Depth are only available.
  • 9. @JPogact @stephpflaum SEO LIVE! #wkse2 #hewebSE HIGHER ED SEARCH TRENDS http://www.google.com/trends/ comparing (Harvard University, Yale University, the University of Michigan, the University of Virginia, and UCLA)
  • 10. @JPogact @stephpflaum SEO LIVE! #wkse2 #hewebSE HIGHER ED SEARCH TRENDS http://www.google.com/trends/
  • 11. @JPogact @stephpflaum SEO LIVE! #wkse2 #hewebSE Try it for Yourself! http://www.google.com/trends/
  • 12. SEARCH ENGINES: HOW DO THEY WORK??? SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum web spider websites Maps where words appear and other relevant data about each web page Builds an index based on a system of weighting (algorithm) search results! search query…
  • 13. HOW PEOPLE SEARCH SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/ “international culinary center” “international culinary center tuition” “culinary schools”
  • 14. HOW PEOPLE SEARCH SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum 4 Key Factors That Have the Strongest Influence on the Enrollment Decision Perceived Value of Your Institution “What is my expected outcome?” Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/
  • 15. HOW PEOPLE SEARCH SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum 4 Key Factors That Have the Strongest Influence on the Enrollment Decision Student Conversations with Key Influencers “Notable alumni” Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/ “international culinary center”
  • 16. HOW PEOPLE SEARCH SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum 4 Key Factors That Have the Strongest Influence on the Enrollment Decision Student Research and Information Gathering Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/ “international culinary center”
  • 17. HOW PEOPLE SEARCH SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum 4 Key Factors That Have the Strongest Influence on the Enrollment Decision Communication Throughout the Application Process “how often are we reaching out?” Source: http://www.eduventures.com/2014/04/drives-students-enrollment-decisions/
  • 18. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum DESIGN & DEV “Vision is the art of seeing the invisible.”
  • 19. CRAWLABLE CONTENT SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Your most important content should be in HTML text format Things search engines can’t read: 1. Images 2. Flash or Java plug-in contained content 3. Video or Audio How to View Your Site Like a Search Engine: • Go to google.com • Type in cache:url • Select Text-only version
  • 20. LINKED PAGES SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Pages must be linked for the spider to reach them. Gated Content Javascript links or links in Flash Page is blocked by robots.txt Frames or I-Frames Spiders can’t use site search Page has 100s of links Why pages may be unreachable Anchor text: The visible portion of the link
  • 21. TECHNICAL ROADBLOCKS SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Technical SEO problems can prevent your site from ranking
  • 22. TECHNICAL ROADBLOCKS SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum 404 errors
  • 23. TECHNICAL ROADBLOCKS SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Redirect Issues
  • 24. TECHNICAL ROADBLOCKS SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Missing or outdated sitemap
  • 25. TECHNICAL ROADBLOCKS SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Robots.txt
  • 26. TECHNICAL ROADBLOCKS SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Slow Load Time
  • 27. TECHNICAL ROADBLOCKS SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Not mobile responsive
  • 28. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum ON-PAGE OPTIMIZATION “Relevance is a search engine’s Holy Grail. People want results that are closely connected to their queries.”
  • 29. SEO LIVE! #wkse2 @JPogact @stephpflaum • Unique title for every page (50-60 chars.) • Unique meta description for every page (156 chars.) – include a call-to-action • Only 1 H1 tag per page • Optimize H2s – less important content can go in H3s, H4s etc… • Don’t over-stuff keywords Useful Tool: ON-PAGE SEO BEST PRACTICES
  • 30. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum • Put important keywords in your site’s navigation • Link from other relevant pages on your site with anchor text • Anchor text should align with the keyword focus on the page you are linking to INTERNAL LINKING
  • 31. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum • URL should allow the visitor to predict the content on the page • Include keywords if possible • Keep URLs as short as possible • Separate words with hyphens • Static URLs are preferred – avoid dynamic URLs • Try not to bury important SEO pages several directories deep URL STRUCTURE www.college.edu/academics/college/bachelors/humanitie s/degree-program-page BURRIED www.college.edu/humanities/bachelors-degree-program PREFERRED
  • 32. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Case Study
  • 34. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Micro data, also called rich snippets or schema, allows you to call out certain types of content to the search engines. • Address or location • Phone number • Events, dates & times • Reviews • Books, movies & recipes (creative works) MICRO DATA http://www.schema.org
  • 35. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum KEYWORD SELECTION “It’s not just about getting visitors to your site – it’s about getting the right visitors to your site.”
  • 36. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum • Pick keywords that are relevant to your site’s content • Make sure keyword phrases also align with your marketing goals • Check for search volume • Search for the phrase • Look at competition • Look at Google Trends • Use PPC data if available – which keywords convert best? • What are you already ranking for? KEYWORD SELECTION BASICS Useful Tools: • Google Adwords Keyword Planner • Ubersuggest • Google Analytics • SEMRush
  • 38. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum SEARCHER INTENT
  • 39. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum CONTENT “If you can’t explain it simply, you don’t understand it well enough.”
  • 40. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum
  • 41. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum ACQUISITION FUNNEL
  • 42. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum SEARCHER INTENT
  • 43. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum CONTENT PENALTIES
  • 44. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum POPULATIRY & LINKS “It’s hard to forget someone who gave you so much to remember.”
  • 45. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum LINK SIGNALS • Global popularity • Local or niche popularity • Anchor text • Trust/relevance/quality • Link neighborhood • Freshness
  • 46. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum LINK EARNING STRATEGIES • Have partner sites link to you • Blogging – valuable, informative & entertaining content • Create content that inspires sharing and natural linking • Be newsworthy
  • 47. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum LINK EARNING STRATEGIES Have partner sites link to you
  • 48. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum LINK EARNING STRATEGIES Blogging – valuable, informative & entertaining content
  • 49. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum LINK EARNING STRATEGIES Create content that inspires sharing and natural linking
  • 50. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum LINK EARNING STRATEGIES Be newsworthy
  • 51. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum LINK PENALTIES
  • 52. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum
  • 53. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum ANALYTICS “What gets measured, gets managed.”
  • 54. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum SEO KEY PERFORMANCE INDICATORS Rankings Traffic Quality metrics – session duration, bounce rate Conversions
  • 55. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum GOOGLE ANALYTICS: SEO DASHBOARD https://www.google.com/analytics/web/template?uid=acTRIHcrTB2RoUHl4Yu-FQ
  • 56. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum Q&A
  • 57. SEO LIVE! #wkse2 #hewebSE @JPogact @stephpflaum What’s Your Digital Marketing GPA? bit.ly/1q1fMJU