2. ®
REALTOR Profile
Kelly Smith
Quest Realty
555-123-0000
www.realtor.com
agent@questrealty.com
19 Years of experience
B.A. Communications
GRI, CRS.
Oregon Assoc. of Realtors
With almost two decades of experience in the real estate
industry, we help our clients buy and sell in a timely manner
with the least inconvenience.
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3. My Recent Sales
• 123 SW Main, Portland
• 121 SW Morrison, Portland
• 222 SE Columbia, Portland
• 2013 E Street, Tigard
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4. Testimonials
• Kelly Smith did a great job at
selling our house. We were very
happy with her service.
John A - Portland
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5. My Awards & Designations
• Top Listing Agent 2012
• Diamond Club Member 2012
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6. Asking Price vs. Selling Price
Strategically pricing your home to get it sold for the
most money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.
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7. Critical Weeks When Listed
Pricing correctly helps you strike a deal when
there is more competition for your home.
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8. Pricing vs. Potential Buyers
Properly priced, you will have the possibility of
many more buyers competing for your property.
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9. Importance of Pricing
I will negotiate on your behalf to help get the best price
at the best terms in the shortest amount of time.
Over time a home that has not been sold may
attract offers below market value.
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10. Recent Sale Comparables
A snapshot of comparable homes
sold recently in your area
• Address of Comp. 1 I List Price I Sale Price I DOM
• Address of Comp. 2 I List Price I Sale Price I DOM
• Address of Comp. 3 I List Price I Sale Price I DOM
• Address of Comp. 4 I List Price I Sale Price I DOM
PHOTOS OF HOMES HERE
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12. Preview of Your Home
In addition to my efforts, the associates in my office
may be assisting me in locating buyers, showing and
selling your home.
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13. Importance of
Internet Home
HOME BUYERS AND SELLERS
Search
90% OF HOME BUYERS AND SELLERS
USED THE INTERNET TO SEARCH FOR
• 90% of home buyers and THEIR HOME
sellers use the internet to
search for their home1
• Reach the widest
audience of potential
buyers
• More buyers = better
chance of finding one that
is willing to meet your
terms, price and desired
closing date
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
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14. Where Buyers
Found Homes
• 42% of buyers found a
home via the internet –
up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
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15. How Buyers
Found Their
Homes
• 2002: Internet surpassed
INTERNET 42%
print ads
• 2004: More buyers found
their home on internet
than from signs
• 2009: The internet is
THREE TIMES as SIGNS 10%
powerful as signs
PRINT ADS 1%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
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16. Best of All BUYERS SEARCH OUR LOCAL WEB SITE
Worlds BUYERS WHO ARE JUST ON
REALTOR.COM®
I market to buyers who
are on our site PLUS
buyers who have not yet
picked a broker.
PRINT ADS
BUYERS WHO SEARCH
OUR LOCAL SITE AND REALTOR.COM®
For illustrative purposes. Varies by broker and region.
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17. ®
REALTOR.com
Facts That Matter
REALTOR.com® is the
industry’s most engaging
real estate search site.*
• More Minutes
• More Visits
• More Pages Viewed
*comScore, Media Metrix, Key Measures Report, July 2012 for REALTOR.com® and other comparable real estate aggregation sites and
excluding sites of franchisors/brokerages
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18. Social
Networking
I will use social
networking as a
non-intrusive way to
keep my network
apprised of your
listing.
Screen shots represent site as of publication date. Site subject to change without notice.
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19. Because
®
REALTOR.com
has millions of
listings…
I will make yours
stand out
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20. ®
REALTOR.com Apps
Mobile Marketing Plan
• Buyers driving through
the neighborhood can:
- Find your home, get
directions and a map
- Connect with me in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find
®
me through REALTOR.com mobile marketing.
Screen shots represent site as of publication date. Site subject to change without notice.
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22. Featured Homes℠
Locally, regionally, nation
ally and internationally
• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
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23. Featured Homes℠
• I can make your home
the first one buyers see
• Exclusive position gets
your home seen before
all others
Screen shots represent site as of publication date. Site subject to change without notice.
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