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ANY FAMILY RESIDENCE
1234 Main Street
Any Town, USA 00000
®
 REALTOR Profile




Kelly Smith
Quest Realty
555-123-0000
www.realtor.com
agent@questrealty.com

19 Years of experience
B.A. Communications
GRI, CRS.
Oregon Assoc. of Realtors



 With almost two decades of experience in the real estate
 industry, we help our clients buy and sell in a timely manner
 with the least inconvenience.



                                                                 1
My Recent Sales




• 123 SW Main, Portland

• 121 SW Morrison, Portland

• 222 SE Columbia, Portland

• 2013 E Street, Tigard




                              3
Testimonials




• Kelly Smith did a great job at
selling our house. We were very
happy with her service.
John A - Portland




                                   4
My Awards & Designations




• Top Listing Agent 2012
• Diamond Club Member 2012




                             6
Asking Price vs. Selling Price




Strategically pricing your home to get it sold for the
most money in the least amount of time




                   Price too low and you lose the value.
                 Price too high and you lose the buyers.

                                                           7
Critical Weeks When Listed




Pricing correctly helps you strike a deal when
there is more competition for your home.




                                                 8
Pricing vs. Potential Buyers




Properly priced, you will have the possibility of
many more buyers competing for your property.




                                                    9
Importance of Pricing




I will negotiate on your behalf to help get the best price
at the best terms in the shortest amount of time.




         Over time a home that has not been sold may
                     attract offers below market value.
                                                             10
Recent Sale Comparables
       A snapshot of comparable homes
           sold recently in your area
• Address of Comp. 1 I List Price I Sale Price I DOM
• Address of Comp. 2 I List Price I Sale Price I DOM
• Address of Comp. 3 I List Price I Sale Price I DOM
• Address of Comp. 4 I List Price I Sale Price I DOM




      PHOTOS OF HOMES HERE



                                                       3
Competitive Market Analysis

   YOUR HOME: 123 Main Street




INSERT CMA FOR PROPERTY HERE




                                3
Preview of Your Home




In addition to my efforts, the associates in my office
may be assisting me in locating buyers, showing and
selling your home.




                                                         11
Importance of
Internet Home
                                                                         HOME BUYERS AND SELLERS
Search
                                                                                                           90% OF HOME BUYERS AND SELLERS
                                                                                                           USED THE INTERNET TO SEARCH FOR
• 90% of home buyers and                                                                                              THEIR HOME

  sellers use the internet to
  search for their home1


• Reach the widest
  audience of potential
  buyers

• More buyers = better
  chance of finding one that
  is willing to meet your
  terms, price and desired
  closing date



                                1   National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
                                                                                                                                       12
Where Buyers
Found Homes

• 42% of buyers found a
  home via the internet –
  up from 8% in 2001




                            Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
                                                                                                                  14
How Buyers
Found Their
Homes

• 2002: Internet surpassed
                                                                                                     INTERNET 42%
  print ads

• 2004: More buyers found
  their home on internet
  than from signs

• 2009: The internet is
  THREE TIMES as                                                                                         SIGNS 10%
  powerful as signs

                                                                                                           PRINT ADS 1%

                             2001   2003   2004   2005     2006       2007        2008       2009        2010       2011        2012




                                                         Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
                                                                                                                                     15 5
Best of All                           BUYERS SEARCH OUR LOCAL WEB SITE

Worlds                                                                                      BUYERS WHO ARE JUST ON
                                                                                                REALTOR.COM®




I market to buyers who
are on our site PLUS
buyers who have not yet
picked a broker.




                                                                             PRINT ADS

                                                                                               BUYERS WHO SEARCH
                                                                                         OUR LOCAL SITE AND REALTOR.COM®




                          For illustrative purposes. Varies by broker and region.
                                                                                                                      16
®
REALTOR.com
Facts That Matter

REALTOR.com® is the
industry’s most engaging
real estate search site.*


• More Minutes
• More Visits
• More Pages Viewed




                            *comScore, Media Metrix, Key Measures Report, July 2012 for REALTOR.com® and other comparable real estate aggregation sites and
                                                                                                                  excluding sites of franchisors/brokerages
                                                                                                                                                  17
Social
Networking



I will use social
networking as a
non-intrusive way to
keep my network
apprised of your
listing.




                       Screen shots represent site as of publication date. Site subject to change without notice.
                                                                                                              18
Because
               ®
REALTOR.com
has millions of
listings…

I will make yours
stand out




                    19
®
REALTOR.com Apps




Mobile Marketing Plan

• Buyers driving through
  the neighborhood can:

 - Find your home, get
   directions and a map

 - Connect with me in one
   “click” to get details and
   make an appointment



                                Buyers who are searching in this neighborhood can find
                                                               ®
                                    me through REALTOR.com mobile marketing.

                                               Screen shots represent site as of publication date. Site subject to change without notice.
                                                                                                                                       20
Online Listing
Performance Report



REALTOR.com® tracking
report shows how many
buyers are looking at your
home.




                             33
Featured Homes℠




Locally, regionally, nation
ally and internationally


• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers




                              28
Featured Homes℠




• I can make your home
  the first one buyers see

• Exclusive position gets
  your home seen before
  all others




                             Screen shots represent site as of publication date. Site subject to change without notice.
                                                                                                                  29

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Listing presentation sample

  • 1. ANY FAMILY RESIDENCE 1234 Main Street Any Town, USA 00000
  • 2. ® REALTOR Profile Kelly Smith Quest Realty 555-123-0000 www.realtor.com agent@questrealty.com 19 Years of experience B.A. Communications GRI, CRS. Oregon Assoc. of Realtors With almost two decades of experience in the real estate industry, we help our clients buy and sell in a timely manner with the least inconvenience. 1
  • 3. My Recent Sales • 123 SW Main, Portland • 121 SW Morrison, Portland • 222 SE Columbia, Portland • 2013 E Street, Tigard 3
  • 4. Testimonials • Kelly Smith did a great job at selling our house. We were very happy with her service. John A - Portland 4
  • 5. My Awards & Designations • Top Listing Agent 2012 • Diamond Club Member 2012 6
  • 6. Asking Price vs. Selling Price Strategically pricing your home to get it sold for the most money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers. 7
  • 7. Critical Weeks When Listed Pricing correctly helps you strike a deal when there is more competition for your home. 8
  • 8. Pricing vs. Potential Buyers Properly priced, you will have the possibility of many more buyers competing for your property. 9
  • 9. Importance of Pricing I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value. 10
  • 10. Recent Sale Comparables A snapshot of comparable homes sold recently in your area • Address of Comp. 1 I List Price I Sale Price I DOM • Address of Comp. 2 I List Price I Sale Price I DOM • Address of Comp. 3 I List Price I Sale Price I DOM • Address of Comp. 4 I List Price I Sale Price I DOM PHOTOS OF HOMES HERE 3
  • 11. Competitive Market Analysis YOUR HOME: 123 Main Street INSERT CMA FOR PROPERTY HERE 3
  • 12. Preview of Your Home In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home. 11
  • 13. Importance of Internet Home HOME BUYERS AND SELLERS Search 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR • 90% of home buyers and THEIR HOME sellers use the internet to search for their home1 • Reach the widest audience of potential buyers • More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012 12
  • 14. Where Buyers Found Homes • 42% of buyers found a home via the internet – up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012 14
  • 15. How Buyers Found Their Homes • 2002: Internet surpassed INTERNET 42% print ads • 2004: More buyers found their home on internet than from signs • 2009: The internet is THREE TIMES as SIGNS 10% powerful as signs PRINT ADS 1% 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012 15 5
  • 16. Best of All BUYERS SEARCH OUR LOCAL WEB SITE Worlds BUYERS WHO ARE JUST ON REALTOR.COM® I market to buyers who are on our site PLUS buyers who have not yet picked a broker. PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
  • 17. ® REALTOR.com Facts That Matter REALTOR.com® is the industry’s most engaging real estate search site.* • More Minutes • More Visits • More Pages Viewed *comScore, Media Metrix, Key Measures Report, July 2012 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages 17
  • 18. Social Networking I will use social networking as a non-intrusive way to keep my network apprised of your listing. Screen shots represent site as of publication date. Site subject to change without notice. 18
  • 19. Because ® REALTOR.com has millions of listings… I will make yours stand out 19
  • 20. ® REALTOR.com Apps Mobile Marketing Plan • Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find ® me through REALTOR.com mobile marketing. Screen shots represent site as of publication date. Site subject to change without notice. 20
  • 21. Online Listing Performance Report REALTOR.com® tracking report shows how many buyers are looking at your home. 33
  • 22. Featured Homes℠ Locally, regionally, nation ally and internationally • Move-up buyers • First time homeowners • Local buyers • Relocation buyers • Investors • Foreign buyers 28
  • 23. Featured Homes℠ • I can make your home the first one buyers see • Exclusive position gets your home seen before all others Screen shots represent site as of publication date. Site subject to change without notice. 29