Web entrepreneurs dream all day about higher sales and revenues but just brooding doesn’t bring results. Practical steps in the field of conversion & engagement are required to increase ecommerce sales. While there is no dearth of blogs and literature on doing, very few furnish exact points that can be implemented for quick web advantage. Even fewer do it the way FATbit conversion inforgraphic does. So, here are seven proven ways to improve conversions and visitor engagement of your ecommerce platform. This presentation is brought to you by FATbit Technologies (www.fatbit.com)

1. IMPROVECONVERSIONSANDVISITORENGAGEMENT
P
ROVE
N
W
A Y S
SEVEN
L49560868A0
L49560868A0
UserExperience
LandingPage
CalltoAction
Segmentation
Branding
FlowCatalyst
Pricing&OffersPricing&Offers
TrustBuilding
ConversionFunnel
7
7
7
7
T E C H N O L O G I E S

2. Webbusinessesareobsessedwithpushingupsalesnumbers.Thoughthereisendless
literatureondoingso,few comewithprovenfactsandexamples.Becauseweb
entrepreneursarealwayslookingforrealisticwaystoincreaseconversionsand
improvevisitorengagement,herearesevenpointsthatcanbeimplementedovertime
todrasticallyimproveconversions;
T E C H N O L O G I E S
IMPROVECONVERSIONSANDVISITORENGAGEMENT
P
ROVE
NW
A Y S
SEVEN
L49560868A0
L49560868A0
UserExperience
LandingPage
CalltoAction
Segmentation
Branding
FlowCatalyst
Pricing&OffersPricing&Offers
TrustBuilding
ConversionFunnel
7
7
7
7

3. Unsubscribe
OneClick
No
CreditCard
Required
TackleCommitmentPhobia
Peoplegetsecondthoughtswhentheyareintroducedto‘Buy’or‘SignUp’elements.Tackle
commitmentphobiabyintroducingcuesthataddflexibilitytothewholeprocesses.For
instance,whenaskingaudiencetosubscribefornewsletter,mentionyoucan‘unsubscribe
withsingleclick’.
T E C H N O L O G I E S

4. ProveyourSuperiority
Userealfactsanddatatoproveyoursuperiorityincomparisontouniversallyaccepted
marketleader.TeamWork(amanagementtool)doesthisperfectlywithtestimonialsand
tweetsfromhappyusers.Competitivematrixisalsoasmartwaytodothesameandclaim
dominance.
T E C H N O L O G I E S

5. InvestinWOWFactor
Itisimportanttokeepdelightingclientsandcustomersevennowandthen.Keepthebuzzalive
aroundyourbrandbyemployingdifferentmarketingtricksfromtimetotime.Somedoitwith
personalizede-cardsonfestiveoccasions,andcreative‘welcome’emailmessages.
E-Cards
E-Cards
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FREE
EBOOKS
EBOOKS
T E C H N O L O G I E S

6. SpeedupProcesses
Peoplelookforcuesthatsuggestimmediategratificationandspeediness.‘Fastdelivery’and
‘oneclickpurchase’relatedsignsencouragepeopletoplaceordersandalsolureimpulsive
buyers.Dothistospeedupconversioncriticalprocesses.
BUY
OneClick
to
FastDelivery
SECS
T E C H N O L O G I E S

7. PriceSmartly
Pricingisaverycriticalfactorwhenitcomestowebsales.Closesubstitutesofnearlyallweb
servicesareavailableinthemarket.Insuchscenario,noonelooksforwardtoinvestbig
money.Pricingiscriticalforwebsales.Mostwebservicesandbusinesssolutionsaresoldon
monthlycharge.However,high-enddigitalproductswithareasonablepricetagandright
marketingstrategycangetawaywithlicensing.Whicheverwayyouchoose,goforsmart
PAYNOW
PAYMONTHLY
T E C H N O L O G I E S

8. ThinkBeyond
Profits
Peoplepreferbrandsthatlookbeyondmoney.BlanketAmericaisabrandthatgivesaway
oneitemtosomeone-in-needforeverypurchasemade.Thougheverybusinessdoesn’t
offerscopeforsuchgiveaway,suchgesturescangoalongwayinbuildingaloyal
communityfollowing.
BUY
DONATIONDONATION
T E C H N O L O G I E S

9. ContextBranding
Web based companies often neglect
context element when it comes to
branding.Relatedcertifications,product
specifictestimonialsandothercuescan
beused to reaffirm buyeraboutthe
quality ofthe offering.Some online
educationbrandsusecontextbranding
effectivelyeffectively to pitch online training
coursesandlessons.
Certified
Awards
Testimonials
Certified
AwardsTestimonials
T E C H N O L O G I E S

10. T E C H N O L O G I E S
Webbusinessesprosperonconversions;
ConsultFATbitconversionexpertsforbusinessgrowth.
www.fatbit.com
InfographicbyFATbitTechnologies