1. 5 Tips for Building an Engaging Website
Lots of people have websites. Not enough have engaging ones. That’s a fact of the
Internet. Everyone’s objective should be to make their website as engaging as
possible. If it isn’t, why are they still putting money and time into their Internet
presence? Engaging websites are for companies (like yours) that are serious about
how their impact online. So how do you go about doing that? Read on my friend,
read on.
1. Unique voice – It doesn’t matter if you sell bolts or Ferraris, every company
needs to have a unique voice that mirrors their brand. If you don’t have a unique
voice then you will not stick out in people’s minds, and will blend into the white
noise.
2. Make sure your content can be skimmed through – This basically boils down
to not adding a lot of filler. You want to make your point, and then move on to the
next one. Keep things concise. Also, make use of headers that allow viewers to
easily jump from place to place easily, and still be able to retain the main points you
are trying to communicate.
3. Emphasize benefits over features – Customers care more about what a
product can do for them, rather than being fed a feature list. For instance, telling
your average Joe that your TV has a 1080p resolution, and Dolby surround makes
you sound like a used car salesman. A better option is to tell them: Our TV will
create the most visceral cinematic experience you have ever experienced by
seamlessly combining its stunning 1080p picture with immersive Dolby Surround
Sound. See the difference?
4. Continually update your site – This is an absolute must. Your website needs to
updated continually to stay relevant. Business is constantly evolving, and the
Internet moves even faster. New trends and technologies are common occurrences
that you need to take advantage of. Staying ahead of the curve is the name of the
game.
5. Call to actions - These need to be all over the place. You want to make the
purchasing process as simple and quick as possible. People are much more likely to
buy if you repeatedly present them with that option.
Visit www.fasttrackteam.com for more information about Tips for Building an
Engaging Website
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