The document discusses innovation in the meetings industry and emerging technologies. It provides examples of innovative conference and event formats, including personalized experiences, immersive technologies, and virtual/augmented reality. Examples are given of how technologies like haptics, holograms, and wearable displays could be incorporated into future events. The document suggests that by 2020, events will offer fully customized experiences for attendees through new analytics and knowledge tools. Overall, the document explores technology trends and their potential applications to create more interactive and immersive events.

1. Meeting Innovation
and the Technology
Timeline
IMEX Frankfurt
May 23rd – 26th 2011
Rohit Talwar
rohit@fastfuture.com
www.convention-2020.com
Image source: gastro2009.org

2. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Multiple outputs Nov 2009 – December 2011
• Recent survey on issues / strategies / business models for 2011 & 2015

3. CEED Slovenia – Engaging
Gen Y and Z Entrepreneurs
Image source: ceedslovenia.org

4. PCMA Learning Lounge
Image source: jeffhurtblog.com http://www.borev.net/imf.jpg

5. Global Franchise - TED
Image source: blog.sustainable.org http://www.borev.net/imf.jpg

6. Event Camp Twin Cities
The Audience are the Event
Image source: ready2spark.com http://www.borev.net/imf.jpg

7. Embrace Collaboration –
Design e.g LIFT
Image sources: ldailymotion.com / liftconference.com http://www.borev.net/imf.jpg

8. Embrace Collaboration –
Events e.g Gastro
Image source: gastro2009.org http://www.borev.net/imf.jpg

9. Food Service Network
Total Immersion
Image source: foodservicenetwork.nl http://www.borev.net/imf.jpg

10. Personal and Immersive
e.g. Globe Forum Silent Conference
Image source: sustainablecitiesnet.com http://www.borev.net/imf.jpg

11. Innotown – Simple and Slow
Image source: innotown.com http://www.borev.net/imf.jpg

12. Trade Show Innovation
• Routes /
Network
• Health Industry
Distributors
• United Food
Processors
Image source: Imex

13. Food Inspiration - 1
Reinventing the Trade Show
Image sources: lovelovemodo.comlisstree.com / thechefalliance.com
http://www.borev.net/imf.jpg

14. Adelaide Convention Centre
Creating Experiences
http://www.borev.net/imf.jpg
Image source: Adelaide Convention Centre

15. Food Inspiration - 2
Pop-up Events
Image source: Foodreflection.nl / sre.nl http://www.borev.net/imf.jpg

16. What’s the Technology Horizon?
Image source: Frog Design

17. Technology Gets Personal
By 2020 all conferences and exhibitions I attend will offer a totally
personalised experience, tailor-made to my needs, and offering
whatever technological tools are needed to make the event fully
interactive so I can engage with and influence the content of the event.
17
Image source: msnbcmedia2.msn.com 1093 respondents

18. Total Customisation
In 2020, the personal comfort of attendees will be much more important to
organisers than today. Individuals will be able to obtain personalised menus at
meals, there will be many options for entertainment and relaxation, e.g.
customised seating. Organisers will make far better use of information about
individual attendees than they do today.
18
Image source: gadgetheat.com 1093 respondents

19. Real Time / Predictive Analytics
Image source: regmedia.co.uk

20. TMT – Convergence and Immersion
Telephony Connectivity
• Voice • Cellular
• Messaging • Up to 14 bands
• SIM card • WLAN/BT
• Phonebook • GPS
• Ring Tones • NFC
• Security • FM
Data/ Multimedia
Enterprise • Camera 8-16M
• 100Mbps • Camcorder
• Email • 24M Color Display
• IMS • Memory (160GB)
• Browsing • Multiformat A/V
• HD Video/TV out
• VPN
• Games
• PIM
• Ecommerce
Software (50-100M Tps)
• Protocols • DRM
• Payments
• Middleware
• Applications
• User Interface
• Minimize fragmentation

21. What I Want – When I Want
Image sources L-R: blog.core-ed.net / neonpunch.com / geek.com

22. New Analytics and a New Knowledge Infrastructure
Image source: techrepublic.com

23. Augmented Reality / Heads Up
Image sources L-R: image-acquire.com/
gawker.com / gizmag.com

24. Haptics / Holograms / Interactive Surfaces
Image sources L-R: tuvie.com /
flickr.com / blogspot. com

25. Haptics Technology
Image source: whistleout.com.au

26. Holographic Laptops
Image source: livetradingnews.com

27. Wearable Displays
Image source: dailythings.info

28. Immersive Web
Image source: lightgalleries.net

29. TeliaSonera in Sweden claims a
76% reduction in carbon dioxide
emissions
• Reducing business travel by
more than 50%
• Increasing the use of tele-meeting
services, by 15-20% per year
76% CO2 • Reducing the office area/employee
reduction
by a total of 50%
• Reducing total energy consumption
by more than 30%
• Green electricity from 2007
• Introducing mobile working
2001 2009
Image source: Telia Sonera 29

30. TeliaSonera TelePresence
Meetings Stockholm-Helsinki
• Number of meetings: 464
• Reduced number of journeys: 1.392
– 500,000€ in travel costs
• Saved working time: 40 months
• Reducing carbon dioxide emissions by: 169,000 kg
30
Image source: Telia Sonera

31. Meeting Models
Source: Tandberg

32. Next Steps – How Can You Get Involved?
• Please tell us about your event innovations
• Future Reports – Give us Feedback
• Take part in Pulse Surveys
• Contribute Expert Papers
• Run / Host a Workshop / Survey
• Student Essay Competition
• Suggest Research Topics - tell us what you’d like to see
• Ask about the sponsorship benefits
rohit@fastfuture.com www.convention-2020.com

33. Fast Future – Meetings Industry
Services
• Briefings and workshops for executive
management and boards of venues, CVB’s and
associations
• Customised research on trends, technologies
and new markets
• Development of strategies and business plans
• ‘Deep dives’ on key trends and technology
developments
• Consultancy and workshop facilitation on
innovation and new business models
33

34. Fast Future
• Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments,
people, trends and forces shaping the future
• Clients
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel,
Samsung, GSK, SAP, Orange, O2, E&Y, KPMG,
Amadeus, Sabre, Travelport, Travelex, ING,
Santander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria,
Singapore, UK, US
– Convention Bureaus – Seoul, Sydney, London,
San Francisco, Toronto, Abu Dhabi, Durban,
Athens, Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– Congrex, Kenes
– Aeroports de Paris / Schiphol Group

35. Future Convention Cities Initiative
• Cities that want to be at the leading edge of delivering business events
• Focus on maximising long term economic benefit of events
• Research, sharing of expertise and best practices
• Meet four time a year
• Initiated and co-ordinated by Fast Future

36. Hotels 2020: Beyond Segmentation
Objectives
• Identify change drivers and
key success characteristics
for the globally branded hotel
sector over the next decade
• Examine the implications for:
– Hotel strategy
– Brand portfolio
– Business models
– Customer targeting
– Innovation

37. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com

38. Designing Your Future
Key Trends, Challenges and Choices Facing
Association and Nonprofit Leaders
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making
framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com

39. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Planning, Timelining &
Workshops Future Mapping
Personal Futuring for
Leaders and Leadership Expert Consultations &
Teams Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation Innovation and Strategic
& Venturing
Programmes Strategy Creation & Investment
Development of
Implementation
Roadmaps

40. Example Projects
• Public and private client research e.g. :
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long Term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Aviation and Airports e.g. Aviation 2030
– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society
of Association Executives & The Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats

41. Example Clients