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Methodology	
  Minute	
  –	
  Online	
  Ethnographies	
  
Do	
  You	
  Interact	
  Differently	
  
In	
  a	
  Virtual	
  Environment?	
  
What	
  If	
  You	
  Could	
  Create	
  A	
  
New	
  Iden(ty	
  
What	
  Transferrable	
  Skills	
  
Can	
  ParGcipants	
  Learn	
  In	
  
Online	
  Worlds?	
  
How	
  Are	
  They	
  Similar	
  And	
  
How	
  Are	
  They	
  Different	
  From	
  
Face	
  To	
  Face	
  Environments?	
  
From	
  the	
  First	
  MUD	
  in	
  1979	
  to	
  
WoW	
  in	
  2004,	
  What	
  Virtual	
  
Worlds	
  Will	
  be	
  Available	
  in	
  2020?	
  
Large	
  CollaboraGve	
  CommuniGes	
  
(Environments	
  With	
  Millions	
  of	
  
Users)	
  
	
  
Online	
  RelaGonships	
  and	
  Friendships	
  
(Including	
  Marriages)	
  
	
  
Highly	
  Complex	
  Economies	
  
(Virtual	
  to	
  Real	
  Currency	
  Exchange)	
  
Methods
Strengths Weaknesses
1.  Less	
  restricGons	
  when	
  sharing	
  
online	
  experiences	
  due	
  to	
  
increased	
  anonymity.	
  
2.  Extensive	
  data	
  is	
  gathered	
  
automaGcally	
  /	
  silently	
  by	
  the	
  
online	
  system.	
  
3.  Chat	
  logs,	
  forum	
  data	
  are	
  easy	
  for	
  
the	
  researcher	
  to	
  record.	
  
4.  Does	
  not	
  require	
  long	
  distance	
  
travelling.	
  Low	
  costs	
  studies	
  
1.  May	
  be	
  difficult	
  to	
  obtain	
  
parGcipants’	
  demographical	
  data.	
  
2.  System	
  data	
  /	
  analyGcs	
  may	
  include	
  
extensive	
  noise	
  limiGng	
  the	
  usability	
  
3.  Difficulty	
  gauging	
  non-­‐verbal	
  cues	
  in	
  
text-­‐centric	
  environments.	
  
4.  CommunicaGon	
  difficulGes	
  due	
  to	
  
technological	
  limitaGons.	
  (E.g.	
  
Different	
  connecGvity	
  and	
  typing	
  
levels)	
  

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Virtual Ethnography

  • 1. Methodology  Minute  –  Online  Ethnographies  
  • 2. Do  You  Interact  Differently   In  a  Virtual  Environment?   What  If  You  Could  Create  A   New  Iden(ty  
  • 3. What  Transferrable  Skills   Can  ParGcipants  Learn  In   Online  Worlds?   How  Are  They  Similar  And   How  Are  They  Different  From   Face  To  Face  Environments?   From  the  First  MUD  in  1979  to   WoW  in  2004,  What  Virtual   Worlds  Will  be  Available  in  2020?  
  • 4. Large  CollaboraGve  CommuniGes   (Environments  With  Millions  of   Users)     Online  RelaGonships  and  Friendships   (Including  Marriages)     Highly  Complex  Economies   (Virtual  to  Real  Currency  Exchange)  
  • 6. Strengths Weaknesses 1.  Less  restricGons  when  sharing   online  experiences  due  to   increased  anonymity.   2.  Extensive  data  is  gathered   automaGcally  /  silently  by  the   online  system.   3.  Chat  logs,  forum  data  are  easy  for   the  researcher  to  record.   4.  Does  not  require  long  distance   travelling.  Low  costs  studies   1.  May  be  difficult  to  obtain   parGcipants’  demographical  data.   2.  System  data  /  analyGcs  may  include   extensive  noise  limiGng  the  usability   3.  Difficulty  gauging  non-­‐verbal  cues  in   text-­‐centric  environments.   4.  CommunicaGon  difficulGes  due  to   technological  limitaGons.  (E.g.   Different  connecGvity  and  typing   levels)