Pt 1 Personas 5 Part Web Seminar Series 08

•Download as PPT, PDF•

9 likes•1,061 views

Experience Dynamics

Intro to personas, part 1 of 5 in the Demystifying Personas seminar series by Experience Dynamics

Technology Business

Personas Demystified PART 1: INTRO TO PERSONAS with Frank Spillers, MS Experience Dynamics 5-part Web Seminar Series

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Frank Spillers, MS

[object Object],[object Object],[object Object],[object Object],Personas go mainstream

How popular are personas? ,[object Object],Forrester Research TechStrategy Report: December 2003

At issue: Effective use ,[object Object],[object Object],>> Base your personas on real-world data

Personas Describe Behavior Market Research Behavioral Research

Personas help you understand: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are Personas? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adopt Scenario Design ,[object Object],[object Object],[object Object],Sept 2002, Forrester Research “Focus on Customer Experience not CRM”

Personas for Future Pacing http://www.vodafone.com/flash/futures

“ Create a shared understanding of customers and their goals by embracing personas…. Personas get you cross-company buy-in on who the most important customer segments are and what they want and need , which in turn provides an instant litmus test for whether you're making good design decisions or bad ones”. Forrester’s Harley Manning Personal Interview for NewsFactor.com article, Nov 04 This is the thing to do if you do nothing else.

Why Qualitative research? “ Qualitative research, unlike it’s quantitative counterparts challenges internally held assumptions, knowings and thinkings. It delves deeper into the problem-solving, decision making and sense-making structures that cause people to do what they do. Qualitative insights help justify priorities and needs, thus aligning requirements to real world scenarios”. -Frank Spillers, MS

What would happen if you did? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5-part Web Seminar Series Thank You! See: www.ExperienceDynamics.com/training for parts 2-5

Similar to Pt 1 Personas 5 Part Web Seminar Series 08

Personas Live Web Seminar Final 9 11

Experience Dynamics

This presentation aims to teach others how to use the user centered design methodology known as personas. Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.

Personas Demystified 1.0

Mo Goltz

Personas In Product Design

Lauren Martin

BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER

Rizki mardita

Symplicit Ark Persona Presentation V2.1

jodie moule

User Persona Design in User Story Mapping.pdf

StoriesOnBoard

Thinking like Humans - Tools to improve how we solve problems for our users

Lenae Storey

Defining Personas, A User Experience Approach

Leon Kadoch Hardie

Buyer Persona Best Practices by Joshua Feinberg, HubSpot Accredited Trainer

Boca Raton HubSpot User Group

6 simple steps to convert site analytics data into valuable audience personas...

Ian Robins

Personas ala Cooper

Bruce Esrig

Creating Powerful Personas

Blake Pickering

Understand your customer - Using Marketing Personas for fun and profit

Blake Pickering

Understanding your users - how to get meaningful insights

Liz Lesemann

A user persona is a semi-fictional character based on your current (or ideal) customer. User personas are extremely useful to grow and improve a business: they help uncover the different ways people search for, buy, and use products, so you can focus your efforts on improving the experience for real people and use cases It shows the individual in a space that gives insight into where your product fits into his/her life.

User persona

Vikas Awasthi

Alex wright mons_workshop_051214

LeMundaneum

Using Personas In Web Design

Kathy Gill

Personas – valuable tool or a waste of time?

PeakXD

The twin goals of customer research: inspire designers, persuade stakeholders

Rashmi Sinha

Smart Cities - Making customer groups real – using Personas

Smart Cities Project

Similar to Pt 1 Personas 5 Part Web Seminar Series 08 (20)

Personas Live Web Seminar Final 9 11

Personas Demystified 1.0

Personas In Product Design

BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER

Symplicit Ark Persona Presentation V2.1

User Persona Design in User Story Mapping.pdf

Thinking like Humans - Tools to improve how we solve problems for our users

Defining Personas, A User Experience Approach

Buyer Persona Best Practices by Joshua Feinberg, HubSpot Accredited Trainer

6 simple steps to convert site analytics data into valuable audience personas...

Personas ala Cooper

Creating Powerful Personas

Understand your customer - Using Marketing Personas for fun and profit

Understanding your users - how to get meaningful insights

User persona

Alex wright mons_workshop_051214

Using Personas In Web Design

Personas – valuable tool or a waste of time?

The twin goals of customer research: inspire designers, persuade stakeholders

Smart Cities - Making customer groups real – using Personas

More from Experience Dynamics

As we move into a new AI-enabled world, the role and decisions of User Experience designers become increasingly important. User Experience Design is at a crossroads with emerging technology, IT business models, and societal trends and needs. Human-centered Design and user advocacy are being challenged by algorithm-driven and manipulative interfaces (think social media) as well as business, and technology models that clash with user control and civil rights. New strategies are required for us to reduce bad, unethical, and embarrassing user experiences. In this webinar, we will explore what causes ethical issues in UX, how to turn this around, and start practicing 'UX with Ethics' in our day-to-day work. This webinar aims to provide practical understanding, tips, and techniques to help you educate your team (a copy of the PPT will be made available) as well as to take a more influential role in your organization or design decision making role. Recording of webinar given Jan 2021: https://youtu.be/EJcF75fOBYU

Ethics for ux crash course

Experience Dynamics

Content Usability

Experience Dynamics

Experience Dynamics web seminar. With 50% of Americans now owning smartphones, and much of our Web browsing occurring on mobile devices, websites are running into a common issues affecting the underlying user experience: how does our design look across devices? How compatible or pleasant is it to view, read and browse? To solve this problem, many organizations including the largest companies in the world, are turning to Responsive Web Design.

Does your website have these elements of responsive web design?

Experience Dynamics

Designing the privacy user experience experience dynamics web seminar

Experience Dynamics

Designing Web Applications using usability best practices...Web application projects need a solid understanding of what success criteria constitutes a usable web application. Teams deploying web applications should be utilizing emerging best practices in Interaction Design, such as how to design for "progressive disclosure" using dynamic interface techniques. This seminar will outline best practices, things to avoid in designing usable web applications as well as a review of recent client case studies.

Designing usable web applications (part 1) experience dynamics web seminar

Experience Dynamics

User experience calendar 2011

Experience Dynamics

User experience calendar 2011

Experience Dynamics

Forms usability design best practices experience dynamics web seminar

Experience Dynamics

Usability Tips And Tricks For Beginners Experience Dynamics Web Seminar

Experience Dynamics

User Experience Calendar 2010

Experience Dynamics

15 Lesssons From Emotion Design Experience Dynamics Web Seminar

Experience Dynamics

Intro To Emotion Design- Pleasurability and Emotional Design- Experience Dyn...

Experience Dynamics

Is User Centered Design a buzzword, a technique, or a methodology? Why does "UCD" get so much attention? How has it changed how teams approach web application usability efforts? Is UCD right for you? 1. User Centered Design: Evolving from Dot-Com to Web 2.0 2. Why UCD? (Development, Business, Design benefits) 3. Development process: UCD vs. Agile vs. Waterfall 4. Case Studies: User Centered Design success stories 5. Is UCD right for you?: Planning a UCD process for your product 6. Q & A

User Centered Design 101

Experience Dynamics

More from Experience Dynamics (13)

Ethics for ux crash course

Content Usability

Does your website have these elements of responsive web design?

Designing the privacy user experience experience dynamics web seminar

Designing usable web applications (part 1) experience dynamics web seminar

User experience calendar 2011

Forms usability design best practices experience dynamics web seminar

Usability Tips And Tricks For Beginners Experience Dynamics Web Seminar

User Experience Calendar 2010

15 Lesssons From Emotion Design Experience Dynamics Web Seminar

Intro To Emotion Design- Pleasurability and Emotional Design- Experience Dyn...

User Centered Design 101

Recently uploaded

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

Modernizing Securities Finance: The cloud-native prime brokerage platform transforming capital markets. Madhu Subbu, Managing Director, Head of Securities Finance Engineering Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu

apidays

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

DBX First Quarter 2024 Investor Presentation

Dropbox

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...

Zilliz

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Navi Mumbai Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Navi Mumbai Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Navi Mumbai Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Deepika Singh

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

ICT role in 21st century education and its challenges

rafiqahmad00786416

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Architecting Cloud Native Applications

WSO2

A Beginners Guide to Building a RAG App Using Open Source Milvus

Zilliz

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

apidays

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

Recently uploaded (20)

presentation ICT roal in 21st century education

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

DBX First Quarter 2024 Investor Presentation

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Strategies for Landing an Oracle DBA Job as a Fresher

ICT role in 21st century education and its challenges

FWD Group - Insurer Innovation Award 2024

Architecting Cloud Native Applications

A Beginners Guide to Building a RAG App Using Open Source Milvus

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Boost Fertility New Invention Ups Success Rates.pdf

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

Pt 1 Personas 5 Part Web Seminar Series 08

1. Personas Demystified PART 1: INTRO TO PERSONAS with Frank Spillers, MS Experience Dynamics 5-part Web Seminar Series

3. 1. History of Personas

4. Shifting to Human Centered

8. Personas Describe Behavior Market Research Behavioral Research

9. 2. What are Personas?

10.

11.

12.

13.

14. Scenario, then use case

15.

16. 3. How are they used?

17.

18. Personas to Segment

19. Personas for Advertising

20. Personas for Marketing

21. Personas for Engagement

22. Personas for Future Pacing http://www.vodafone.com/flash/futures

23.

24. 4. Should you be using personas?

25. “ Create a shared understanding of customers and their goals by embracing personas…. Personas get you cross-company buy-in on who the most important customer segments are and what they want and need , which in turn provides an instant litmus test for whether you're making good design decisions or bad ones”. Forrester’s Harley Manning Personal Interview for NewsFactor.com article, Nov 04 This is the thing to do if you do nothing else.

26. Why Qualitative research? “ Qualitative research, unlike it’s quantitative counterparts challenges internally held assumptions, knowings and thinkings. It delves deeper into the problem-solving, decision making and sense-making structures that cause people to do what they do. Qualitative insights help justify priorities and needs, thus aligning requirements to real world scenarios”. -Frank Spillers, MS

27.

28. Reading

29. 5-part Web Seminar Series Thank You! See: www.ExperienceDynamics.com/training for parts 2-5

Pt 1 Personas 5 Part Web Seminar Series 08

Recommended

Recommended

More Related Content

Similar to Pt 1 Personas 5 Part Web Seminar Series 08

Similar to Pt 1 Personas 5 Part Web Seminar Series 08 (20)

More from Experience Dynamics

More from Experience Dynamics (13)

Recently uploaded

Recently uploaded (20)

Pt 1 Personas 5 Part Web Seminar Series 08