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Personal+ Professional Brand in Social Media - Trompeter

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Farra Trompeter, Big Duck
Farra Trompeter, Big Duck

Who are you and how do you represent yourself online? As our personal and professional lives blend together, how can you shape your own brand online and reconcile it with your organization's brand? As the communications landscape changes, every staff member serves as the organization's spokesperson, not just the executive director or board chair. How you and your colleagues use social media can greatly impact your organization's reputation with key stakeholders. In this workshop, a panel of nonprofit leaders will share how they manage their own brands online--including helpful tips and tools you can put in to practice immediately.

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Mixing Business and Pleasure: Managing Your Personal and Professional Brand in Social Media #11NTCbrand Danielle Brigida (@starfocus) Judi Sohn (@judis217) Farra Trompeter (@farra)
Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT ONLINE Text 11NTCbrand to Use 11NTCbrand at 69866 http://nten.org/ntc/eval Session Evaluations Powered By:
Let’s start with how you use social media Personal Professional #11NTCbrand #11NTCbrand
You can use social media to… •  Spread your organization’s mission •  Be helpful •  Be a thought leader •  Develop community •  Get a job…or help others get one •  Generate support •  Build your list of contacts #11NTCbrand
What are your goals? #11NTCbrand #11NTCbrand
#11NTCbrand
I am a ______ in ______ for ______ #11NTCbrand
Google yourself… everybody does it #11NTCbrand
Claim your name http://www.namechk.com #11NTCbrand
Claim your name http://www.networksolutions.com #11NTCbrand
Start to listen (and then respond) #11NTCbrand
Select tools based on your goals •  Which tools let you tell the story the best? •  Where is your audience? •  What do you want them to do with you? •  Are the tools you’re choosing serving your goals? •  How much effort is it to maintain your presence? http://www.chrisbrogan.com/branding-basics-2011/ #11NTCbrand
Set privacy settings http://www.facebook.com/settings/?tab=privacy&section=profile #11NTCbrand
Think before you post. WWGT? Nana Jewel #11NTCbrand
Create a social media policy •  Scan sample policies from other organizations –  http://socialmediagovernance.com/ policies.php •  Agree on contents –  Write to address concerns, but feels friendly and easy to follow –  Try http://socialmedia.policytool.net/ •  Rollout through staff trainings/meetings •  Update 2x/year #11NTCbrand
Measure your social capital Key Metrics •  Followers, friends, and subscriber counts •  Retweets, clicks, and shares •  Comments, favorites, discussions •  Key contacts, referrals, recommendations, and testimonials http://www.socialmediaexaminer.com/boost-personal-brand/ #11NTCbrand
I remember when we had to use Netscape. Both ways. In the Snow. #11NTCbrand
A Cautionary Tale #11NTCbrand
Brand Reborn. Still A Work in Progress. #11NTCbrand
New Rules of My Road - Personal •  Clearly defined focus of online brand (personal and professional) – less is more •  Set Boundaries – in writing if need be •  Speak to one person – don’t worry about numbers & stats •  Wear professional hat separately #11NTCbrand
Rules of My Road - Professional •  Don’t just repeat company PR – keep it personal •  Never mention a competitor except to praise them •  Never mention a colleague except to praise them •  Open season on vendors & consultants – be honest – good, bad & ugly •  No conflict of interest – Disclose EVERYTHING #11NTCbrand
Risks Involved in a “Personal Brand” #11NTCbrand
Who am I? I’m a Wildlife and Technology Nerd Learning about the environment is FUN! @Starfocus @NWF #11NTCbrand
Common Fears That You’ll Get… •  Stalked •  Fired •  Risk Funding •  Caught making a mistake •  Ignored •  Involved in a touchy public conversation •  Stuck in your current job #11NTCbrand
Stalked? Don’t over share! #11NTCbrand
Afraid You’ll Get Fired? Be Smart About How You Engage #11NTCbrand
Funding Fear? Know Your Funders… #11NTCbrand
Mistakes? Apologize As Soon As You Know! #11NTCbrand
Ignored? Change up your tactics! •  Talk to people by replying (not just at them) •  Use wefollow and other sites to find people who are similar to you! •  Tweet other people’s content •  Make comments about other people’s tweets #11NTCbrand
Involved in a touchy conversation? Take the high road! #11NTCbrand
What if you leave the org? •  Notify your friends/followers •  Never say anything bad about your experience •  You can change your username #11NTCbrand
The Power of Personal Accounts •  Answer specific questions for @NWF from @starfocus •  Tackle any customer service from @starfocus •  Be more personal (I use a lots of emoticons) #11NTCbrand
Other Examples at National Wildlife Federation #11NTCbrand
Our CEO’s Twitter and Facebook #11NTCbrand
Takeaways •  Know your privacy settings •  Limited view means limited impact •  Do what’s comfortable for you •  Learn from mistakes •  Organize! #11NTCbrand
- Resources -
Resources • Me 2.0: 4 Steps to Building Your Future www.amzn.com/1607147122 • Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself www.amzn.com/0789747278 • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust www.amzn.com/0470743085 #11NTCbrand
Resources • The Networked Nonprofit: Connecting with Social Media to Drive Change www.amzn.com/0470547979 • Free eBook on Personal Branding www.chrisbrogan.com/free-ebook-on-personal-branding/ • 10 tips to manage your professional and personal brand in social media www.bigducknyc.com/blog/?p=3704 • Getting the Personal – Professional Mix Right in Social Media www.bit.ly/c4baAm #11NTCbrand
Resources • Why Personal Branding Is the Most Effective Career Tool for Young Professionals www.bit.ly/broX0L • Review of 5 Free Reputation Management Tools www.bit.ly/d8oeEB • How to Boost Your Personal Brand With Social Media www.socialmediaexaminer.com/boost-personal-brand/ #11NTCbrand
Let’s stay in touch linkedin.com/in/daniellebrigida twitter.com/starfocus slideshare.net/danielle.brigida linkedin.com/in/judisohn twitter.com/judis217 http://judisohn.com/ linkedin.com/in/farra twitter.com/farra slideshare.net/farra bigducknyc.com/blog #11NTCbrand
Hey… Thanks! © Jeremy Crow #11NTCbrand
Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT ONLINE Text 11NTCbrand to Use 11NTCbrand at 69866. http://nten.org/ntc/eval Session Evaluations Powered By:

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Personal+ Professional Brand in Social Media - Trompeter

  • 1. Mixing Business and Pleasure: Managing Your Personal and Professional Brand in Social Media #11NTCbrand Danielle Brigida (@starfocus) Judi Sohn (@judis217) Farra Trompeter (@farra)
  • 2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT ONLINE Text 11NTCbrand to Use 11NTCbrand at 69866 http://nten.org/ntc/eval Session Evaluations Powered By:
  • 3.
  • 4. Let’s start with how you use social media Personal Professional #11NTCbrand #11NTCbrand
  • 5. You can use social media to… •  Spread your organization’s mission •  Be helpful •  Be a thought leader •  Develop community •  Get a job…or help others get one •  Generate support •  Build your list of contacts #11NTCbrand
  • 6. What are your goals? #11NTCbrand #11NTCbrand
  • 8. I am a ______ in ______ for ______ #11NTCbrand
  • 9. Google yourself… everybody does it #11NTCbrand
  • 10. Claim your name http://www.namechk.com #11NTCbrand
  • 11. Claim your name http://www.networksolutions.com #11NTCbrand
  • 12. Start to listen (and then respond) #11NTCbrand
  • 13. Select tools based on your goals •  Which tools let you tell the story the best? •  Where is your audience? •  What do you want them to do with you? •  Are the tools you’re choosing serving your goals? •  How much effort is it to maintain your presence? http://www.chrisbrogan.com/branding-basics-2011/ #11NTCbrand
  • 14. Set privacy settings http://www.facebook.com/settings/?tab=privacy&section=profile #11NTCbrand
  • 15. Think before you post. WWGT? Nana Jewel #11NTCbrand
  • 16. Create a social media policy •  Scan sample policies from other organizations –  http://socialmediagovernance.com/ policies.php •  Agree on contents –  Write to address concerns, but feels friendly and easy to follow –  Try http://socialmedia.policytool.net/ •  Rollout through staff trainings/meetings •  Update 2x/year #11NTCbrand
  • 17. Measure your social capital Key Metrics •  Followers, friends, and subscriber counts •  Retweets, clicks, and shares •  Comments, favorites, discussions •  Key contacts, referrals, recommendations, and testimonials http://www.socialmediaexaminer.com/boost-personal-brand/ #11NTCbrand
  • 18.
  • 19. I remember when we had to use Netscape. Both ways. In the Snow. #11NTCbrand
  • 21. Brand Reborn. Still A Work in Progress. #11NTCbrand
  • 22. New Rules of My Road - Personal •  Clearly defined focus of online brand (personal and professional) – less is more •  Set Boundaries – in writing if need be •  Speak to one person – don’t worry about numbers & stats •  Wear professional hat separately #11NTCbrand
  • 23. Rules of My Road - Professional •  Don’t just repeat company PR – keep it personal •  Never mention a competitor except to praise them •  Never mention a colleague except to praise them •  Open season on vendors & consultants – be honest – good, bad & ugly •  No conflict of interest – Disclose EVERYTHING #11NTCbrand
  • 24.
  • 25. Risks Involved in a “Personal Brand” #11NTCbrand
  • 26. Who am I? I’m a Wildlife and Technology Nerd Learning about the environment is FUN! @Starfocus @NWF #11NTCbrand
  • 27. Common Fears That You’ll Get… •  Stalked •  Fired •  Risk Funding •  Caught making a mistake •  Ignored •  Involved in a touchy public conversation •  Stuck in your current job #11NTCbrand
  • 28. Stalked? Don’t over share! #11NTCbrand
  • 29. Afraid You’ll Get Fired? Be Smart About How You Engage #11NTCbrand
  • 30. Funding Fear? Know Your Funders… #11NTCbrand
  • 31. Mistakes? Apologize As Soon As You Know! #11NTCbrand
  • 32. Ignored? Change up your tactics! •  Talk to people by replying (not just at them) •  Use wefollow and other sites to find people who are similar to you! •  Tweet other people’s content •  Make comments about other people’s tweets #11NTCbrand
  • 33. Involved in a touchy conversation? Take the high road! #11NTCbrand
  • 34. What if you leave the org? •  Notify your friends/followers •  Never say anything bad about your experience •  You can change your username #11NTCbrand
  • 35. The Power of Personal Accounts •  Answer specific questions for @NWF from @starfocus •  Tackle any customer service from @starfocus •  Be more personal (I use a lots of emoticons) #11NTCbrand
  • 36. Other Examples at National Wildlife Federation #11NTCbrand
  • 37. Our CEO’s Twitter and Facebook #11NTCbrand
  • 38. Takeaways •  Know your privacy settings •  Limited view means limited impact •  Do what’s comfortable for you •  Learn from mistakes •  Organize! #11NTCbrand
  • 40. Resources • Me 2.0: 4 Steps to Building Your Future www.amzn.com/1607147122 • Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself www.amzn.com/0789747278 • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust www.amzn.com/0470743085 #11NTCbrand
  • 41. Resources • The Networked Nonprofit: Connecting with Social Media to Drive Change www.amzn.com/0470547979 • Free eBook on Personal Branding www.chrisbrogan.com/free-ebook-on-personal-branding/ • 10 tips to manage your professional and personal brand in social media www.bigducknyc.com/blog/?p=3704 • Getting the Personal – Professional Mix Right in Social Media www.bit.ly/c4baAm #11NTCbrand
  • 42. Resources • Why Personal Branding Is the Most Effective Career Tool for Young Professionals www.bit.ly/broX0L • Review of 5 Free Reputation Management Tools www.bit.ly/d8oeEB • How to Boost Your Personal Brand With Social Media www.socialmediaexaminer.com/boost-personal-brand/ #11NTCbrand
  • 43. Let’s stay in touch linkedin.com/in/daniellebrigida twitter.com/starfocus slideshare.net/danielle.brigida linkedin.com/in/judisohn twitter.com/judis217 http://judisohn.com/ linkedin.com/in/farra twitter.com/farra slideshare.net/farra bigducknyc.com/blog #11NTCbrand
  • 44. Hey… Thanks! © Jeremy Crow #11NTCbrand
  • 45. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT ONLINE Text 11NTCbrand to Use 11NTCbrand at 69866. http://nten.org/ntc/eval Session Evaluations Powered By: