Intro to Social Media for Organizations
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Slides from opening keynote delivered at "Fighting for Families on Social Media: A Training for Activists" on August 17, 2011. This overview focused on helping advocacy organizations understand: * The basics of social media * The need for social media * Who is using social media * How to approach social media strategically and tactically (with a few case studies) * Resources to learn more
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Intro to Social Media for Organizations
- 1. Intro to Social Media for Organizations Fighting for Families on Social Media: A Training For Activists August 17, 2011 Farra Trompeter @farra Click to edit Master text
- 2. Click to edit Master text
- 3. What is social media? Click to edit Master text
- 4. It’s about reaching and connecting people Click to edit Master text
- 5. traditional media social media Encyclopedia Wikipedia Brittanica New York Times Huffington Post Print newsletter eNewsletter, Twitter, Facebook Click to edit Master text
- 6. Why should my nonprofit care? Click to edit Master text
- 7. http://www.youtube.com/user/Socialnomics09#p/a/u/2/fpMZbT1tx2o Click to edit Master text
- 8. Maybe you shouldn’t… Social media is not… • Free • A silver bullet for fundraising • An opportunity to control your message • An opportunity to tell everyone what you think • Inherently appealing and cool to millennials • An alternative to clear messaging/mission Click to edit Master text
- 9. That said… Social media is… • Pretty low cost • Growing by leaps and bounds • An opportunity for conversation • A great way to reach certain audiences • A complement to the messages you’re sharing through other channels Click to edit Master text
- 10. http://idealware.org/reports/nonprofit-social-media-decision-guide,Master text Click to edit June 2010
- 11. Average social media user = 38 http://bit.ly/socialnetworkingandourlives,Master text Click to edit June 2011
- 12. Who’s where? • 150 million unique U.S. visitors • Slightly more female • Mostly younger, aged 13-34 • 48 million unique U.S. visitors • Slightly more male • College education • Generally older, more educated, and more affluent • 23 million unique U.S. visitors • Peak at the 18-34 age group • Less wealthy than those on Facebook and LinkedIn Click to edit Master text http://bit.ly/ImproveStrategyWithDemographics
- 13. Pew Internet and American Life; http://bit.ly/socialnetworkingandourlives, June 2011 Click to edit Master text
- 14. http://www.e-benchmarksstudy.com/, March 2011 Click to edit Master text
- 15. How do people participate? Source: http://forrester.typepad.com/groundswell/2007/04/forresters_new_.html Click to edit Master text
- 16. Source: Pew Internet and American Life; http://bit.ly/intengagement,Master text Click to edit June 2011
- 17. Great! So now what do I do? Click to edit Master text
- 18. Online engagement priorities Click to edit Master text
- 19. Learn the lingo http://bit.ly/socialmediajargon Click to edit Master text
- 20. Then start by listening… Source: Flickr, edit Master text Click to Robert Carlsen
- 21. Listening online • Set up Google alerts, RSS feeds, Twitter search, etc. • Your name and people connected to your organization • Your organization’s name • Program or event names • Peer/competitor names and program/event names • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings Source: Beth’s to editBeth Kanter Click Blog, Master text
- 22. http://www.netvibes.com/amysampleward#Social_Change Click to edit Master text
- 23. Click to edit Master text
- 24. Select the tools based on goals + audience, and what you can manage Source: Flickr, BoomeraATV Click to edit Master text
- 25. http://blog.jumpstartinc.org/index.php/archives/420 Click to edit Master text
- 26. Be nice, share, and say thank you. Source: Click to edit Master text Flickr, OMP Production
- 27. http://www.domesticworkers.org/ Click to edit Master text
- 28. http://www.facebook.com/nationaldomesticworkersalliance Click to edit Master text
- 29. http://www.facebook.com/nationaldomesticworkersalliance/posts/174904415914649 Click to edit Master text
- 30. http://www.domesticworkers.org/todays-help Click to edit Master text
- 31. https://twitter.com/#!/domesticworkers Click to edit Master text
- 32. http://www.youtube.com/domesticworkers Click to edit Master text
- 33. http://www.youtube.com/watch?v=-RyEGeZmAn8 Click to edit Master text
- 34. http://www.domesticworkers.org/ny-bill-of-rights Click to edit Master text
- 35. If you want people to care, make it about them… not you! http://twitter.com/#!/1199seiu Click to edit Master text
- 36. Help the community connect. Source: Parent Project MuscularMaster text Click to edit Dystrophy
- 37. http://www.ncladvocacy.org/aefl_campaign.html Click to edit Master text
- 38. http://www.ncladvocacy.org/aefl_photos.html Click to edit Master text
- 39. http://bit.ly/FlickrNatAdultEd Click to edit Master text
- 40. Bring all your online communications together. ClickSource:Master text to edit fhoke.com
- 41. http://www.abetterbalance.org/web/takeaction Click to edit Master text
- 42. Click to edit Master text
- 43. http://reproductiverights.org/en/quiz Click to edit Master text
- 44. Click to edit Master text
- 45. Don’t forget about other online listings. http://en.wikipedia.org/wiki/SEIU_32BJ Click to edit Master text
- 46. Expand your definition of success • Increased awareness of your cause • Shift in your organization’s reputation • New and repeat program participants, activists, donors • Increased requests for your programs • Page views/clicks/comments/fans/etc. • New email addresses/contact info • Signatures/actions taken • Dollars raised • Mentions online Click to edit Master text
- 47. Resources Click to edit Master text
- 48. Resources • Your Org’s Personality Through Social Media, Duck Call http://www.bigducknyc.com/blog/your_orgs_personality_through_social_media • 2011 eNonprofits Benchmarks Study, M+R Research Labs http://www.e-benchmarksstudy.com/ • Networking Sites and Our Lives, Pew Internet and American Life Project http://www.pewinternet.org/Reports/2011/Technology-and-social-networks/ Summary/Findings.aspx • Nonprofit Social Media Decision Making Guide http://idealware.org/reports/nonprofit-social-media-decision-guide Click to edit Master text
- 49. Resources • Social Media Revolution 3, Eric Qualman http://www.youtube.com/watch?v=x0EnhXn5boM&feature=player_embedded • The Secret To A Better Social Media Strategy: Demographics, Open Forum http://bit.ly/ImproveStrategyWithDemographics • How Much Time Does It Take To Do Social Media? Beth’s Blog http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html Click to edit Master text
- 50. Resources • bigducknyc.com/brandraising/scorecard Click to edit Master text
- 51. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck Click to edit Master text
- 52. Contact Me farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra Click to edit Master text
- 53. Thanks! © Jeremy Crow Click to edit Master text