2. State of Online Fundraising
What’s working?
– Including deadlines in e-mail appeals
– Seeking small sums
– Combining text messages and e-mail appeals
– Asking corporate sponsors or like-minded charities to
send e-mail messages on an organization's behalf
– Using multiple approaches, such as social networks,
video, e-mail, and text messages
Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
3. State of Online Fundraising
How are nonprofits using social media to
raise money?
– 41% charities use blogging, instant messages, text
messages, etc.
– 55% charities use Facebook
– 21% charities use MySpace
– 18% charities use Twitter
– 20% charities use other social networking sites
Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
6. - Step 1 -
Make it easy and compelling for
donors to support you online
7.
8.
9.
10.
11. - Step 2 –
Build relationships with donors
through integrated campaigns
12.
13.
14.
15.
16.
17.
18.
19.
20. Pledge to End Duchenne Results
• 3,000 signatures
• 300 pictures uploaded to flickr
• 17,000 unique page views for
• 15% increase in sustainer revenue
• End Duchenne section on site
21.
22.
23.
24. - Step 3 -
Find your most passionate donors
and turn them into fundraisers
25.
26.
27.
28.
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30.
31.
32. - Step 4 -
Create community and give
donors more ways to support you
38. Resources
• Relationships 2.0 article - Fundraising Success Magazine
http://tinyurl.com/relationships-2-0
• Social Media article - Fundraising Success Magazine
http://tinyurl.com/FRS-social-media
• Tips on using Causes on Facebook - Beth’s blog
http://tinyurl.com/causes-on-facebook
• Duck Call blog
http://www.bigducknyc.com/blog
• Social Technographics
http://blogs.forrester.com/groundswell/
39. Stay in touch
farra@bigducknyc.com
bigducknyc.com/blog
facebook.com/bigduck
twitter.com/bigduck
twitter.com/farra