2. University of Iowa | Big Data
• Can big data facilitate possibly real-time creative
work production?
• Maximize influence/popularity
• Preserve personal/community styles
• Future of big data technology
• artificial big data authors
• Assisted creative work may involve literature, music,
paintings, artwork and more.
Creative recommendations of something not yet existing
Motivation
2
Market Exp.
Fan
3. University of Iowa | Big Data
A fan page owner plans to write a daily blog article.
• Method
1. Capture personal/community styles
2. Extract target audience features
3. Compose creative work
• Reports
• Opinions
• Critiques
• Arguments
• Expected results as feedback
• Improved statistics such as likes, shares, rates,...
• Sales increase
• Positive reviews/comments
Methodology
3
Facts, Inference,
Judgment,
Conclusion
Angle, Details, ...
Favorites
Comments
Trends
Events, ...
Vocabulary
Sentence patterns
Writing samples,...
Editor's Notes
So far, we have seen the input of big data with 3Vs, the processing model and infrastructure.It’s very likely the output also comes with the 3Vs and are shown as spreadsheets or figures.No matter what, interpretation is necessary for understanding and dissemination.However, it is difficult for humans to give interpretations at high velocity.In this situation, it is quite essential for big data technology to support creative work production.Currently, we have artificial big data authors writing football game narratives and earthquake breaking news that gives instructions.I expect to see further advancement that benefits creative workers such writers, composers, painters and artists by automating their work.A creative worker usually has to make adventurous attempts while satisfying market expectations including the fan base.The design space is domain specific but generally, the goal is to maximize the influence or popularity while preserving personal/community styles.The influence or popularity can be viewed as some features extracted from successful examples.Preserving personal styles means people can still recognize the creators.
Here is the methodology.Assume the case a fan page owner plans to write articles about a public issueonthepositiveside.Step1 istocapturethestylebyspecifyingthevocabulary, sentencepatternsandwritingsamples.Step2isacontinuousprocessthatqueriestheinformationaboutthetargetaudience,theirfavoritesandcommentsonrecentevents.Step3istocomposethearticlebyincorporatingrelevantfacts,inferences,judgments,conclusionsanddetailswithinfluentialfeatures.Itmaynotbe trivialbutcommontorefutefalseaccusationswithexactdatainatimelyfashion.Theexpectedresultscanbeusedasfeedbacktoimprovethenextproduction.Thecreativeworkersshouldseeimprovedstatisticssuchas likes,shares, salesincrease,positivereviewsandcomments.In conclusion, with omniscience in big data, timely creative work production is in near future.
