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Petro Rabigh
                              IPO Awareness Campaign




Creative Cut retains the intellectual property rights to this document. Unauthorized usage of the ideas presented herein, or
                                          replication in any form is strictly prohibited
Executive Summary

   Point of view
   Communication
   About us
   Q&A
A point of view on what’s
happening
Our Pride:
Kingdom of Saudi Arabia



                          FAQ’s:
                          • Est. Pop 24m
                          • Pop. growth @ 3% pa
                          • 60% below 20yrs
                          • 13 provinces
Huge Source of Income



                        FAQ’s:
                        • Largest reserves of
                          petroleum in the world
                          (26% of the proved total)
                        • 75% of budget revenues
Generating great Cash



                        FAQ’s:
                        • Revenues $174bn in 2006
                        • Surplus $71bn in 2006
                        • GDP growth @ 4%
Where do the Government Invest?

                                     Knowledge-
       Transportation                   Based
                                      Industries




                        Government
                        Investment




                                     Information
          Energy
                                     Com. & Tech.
And through a series of New
Economic Cities & Mega Projects




 “The impact of these economic cities by 2020 is $150 billion in
contribution to GDP growth, 1.3 million jobs to be created, and to
        accommodate 4.8 million of the total population,”
                                                    Amr Al-Dabbagh

                                                     ?
Saudi Petrochemicals,
massive expansion

       Sabic subsidiary Saudi Kayan has signed an agreement
       with China's HuanQiu Contracting & Engineering for the
       construction of a new high density polyethylene plant in
       Jubail Industrial City, with an annual capacity of 5.6m
       tonnes of product.
Kingdom Aims to Become No.3
in Petrochemicals Sector



  “We can safely say that the increase in
  investments between 2005 and 2012 will
  total $70 billion...”
                                Ali Al-Naimi
Kingdom is leading Middle East



  “Middle East well positioned to become
  global petrochemical hub & Saudi is
  leading...”
                       Dow Chemical Company
Government Vision

   Diversify the Economy - through industry
   Rapidly build human resources
   Expand public services
   Encourage expansion of private sector
   Streamline public sector/governance structures
Final petro rabigh presentation
Saudis do feel it, and believe
            that:

“Things are changing...”
The mood of the market:

      “Positive”
In short:
             The market is growing...
            The economy is growing...
           The population is growing...
         The positive mood is growing...
        The purchasing power is growing...



Great Opportunity To Capture & Drive Growth
Era of prosperity
Where does Petro Rabigh fit

Capture the mood in KSA or seize
         the opportunity
                &
    Impact the life of Saudis
Launching Petro Rabigh
The Magic of Branding



"A brand that captures your mind gains
behavior... A brand that captures your
heart gains commitment..."
                                Scott Talgo
To target the Saudi heart & mind


      To a more Human World

  Lift Petro Rabigh from the techno/industrial
             world of petrochemicals
The 4 Elements of “Life”


          Air              Fire




                 ‫الحيبة‬

         Water             Earth
The 4 Elements of “Our Life”


         Heritage                Society




                    ‫حيبتــٌب‬

        Economy                Environment
The 4 Elements of “Our Life”


         Heritage                Society




                    ‫حيبتــٌب‬

        Economy                Environment
Creative Work: Local B2C
Phase 1: Pre-IPO
Print
Teaser
Reveale
r
Teaser
Reveale
r
Teaser
Reveale
r
Teaser
Reveale
r
Outdoor
Mupi
Unipole
Giganto
15” TVCs
‫‪Heritage‬‬




           ‫بـتشو سابغ... تشاثـــٌب :‪VO‬‬   ‫حيــبتــٌب :‪VO‬‬
‫‪Society‬‬




          ‫بـتشو سابغ... هجـــتوعٌب :‪VO‬‬   ‫حيــبتــٌب :‪VO‬‬
‫‪Economy‬‬




          ‫بتشو سابغ.. إقتصبدًــب :‪VO‬‬   ‫حيــبتــٌب :‪VO‬‬
‫‪Environment‬‬




              ‫بتشو سابغ.. بيئــتٌب :‪VO‬‬   ‫حيــبتــٌب :‪VO‬‬
Phase 2: IPO
Print
Final petro rabigh presentation
45” TVC
‫يشٓذ نشجم ٚتسهك َخهح‬
‫ًعل ُ أى الصعىد إلى ...‬
                  ‫ن‬         ‫ٔٚمٕو تمؽف ثًاس انثهخ‬
                               ‫تانؽشق انتهمٛذٚح‬




                             ‫تثتؼذ انكايٛشا يٍ انشجم‬
    ‫هشاقي الوج ِ ...‬
        ‫ذ‬
                            ‫أكثش فأكثش يغ انصؼٕد‬




                          ‫إنٗ أػهٗ نُشٖ نمؽح نًجًٕػح‬
    ‫اليبذأ إال هي ...‬
                                  ‫يٍ انُخم‬
‫تستًش انكايٛشا فٙ االستفاع‬
                               ‫نُشٖ‬
‫جزوس ساسخت‬
                      ‫يشٓذا خالتً يٍ أػهٗ‬
                                ‫ا‬     ‫ً‬
                         ‫نًسادح خعشاء‬




                   ‫تمتشب انكايٛشا يجذدا ٔتسشػح‬
                            ‫ً‬
‫والوستقبل ...‬
                    ‫يتجٓح إنٗ دذٚمح يُضنٛح ...‬




                      ‫يُسمح نؼائهح سؼٕدٚح ْٔى‬
‫لي يشش َ لٌب ...‬
        ‫ق‬            ‫ٚتثادنٌٕ انذذٚث ٔٚمعٌٕ‬
                            ‫ا‬
                            ‫ٔلتا يًتؼً‬
                                  ‫ً‬
‫أدذ األتُاء ٚهتمػ‬
‫وألجيبلٌب هي بعذًب ...‬
                         ‫... انكشج يٍ األسض‬




‫إال بعزيوت صبدقت ...‬      ‫ٔٚشيٙ تٓا إنٗ األب‬




   ‫وه ّت ًبفزة ...‬
              ‫و‬           ‫انز٘ ٚهتمؽٓا تذٔسِ‬
‫ا‬
                  ‫تمتشب انكايٛشا يٍ األب تذسٚجًٛ‬
 ‫وعلى يقيي ...‬           ‫ٔاالتتسايح تشتسى‬
                           ‫ػهٗ ٔجّٓ‬




                        ‫تثتؼذ انكايٛشا يجذدا‬
 ‫هي أى سغذ ...‬
                     ‫يغ اختالف كهٙ نهخهفٛح‬




‫العيش وسعته ...‬    ‫ٚمٕو األب تاستذاء خٕرج انؼًم‬
‫األب ٚمٕو تششح يفصم‬
‫ال ُذس ُ إال بخبشة ...‬
              ‫ي ك‬          ‫ػٍ أًْٛح انًٕلغ‬
                          ‫نٕفذ أجُثٙ ٚاتاَٙ‬




                         ‫انكايٛشا تتؼمة ٚذ األب‬
     ‫صبئبت ...‬
                          ‫يتجٓح إنٗ األياو‬




                            ‫أثُاء رنك تظٓش‬
     ‫وًظشة ...‬
                           ‫َالهح نهغاص انسائم‬
‫ا‬
                              ‫تشتفغ انكايٛشا تذسٚجًٛ‬
        ‫ثبقبت ...‬
                             ‫نُشٖ انُالهح يٍ أػهٗ...‬




         ‫......‬             ‫ٔتستًش انكايٛشا فٙ االستفاع‬




                                ‫نُشٖ انؽشق يًتذج‬
‫أهب الحيبة فلي تستو َ ...‬
    ‫ش‬
‫ٔتثتؼذ انكايٛشا فٙ تساسع‬
‫على طبيعتهب وعطبءهب ...‬
                             ‫يتضاٚذ ٔتذٌٔ تٕلف‬




                           ‫أثُاء رنك َشٖ ٔيٛط ٚهًغ‬
    ‫إال ارا ببدلٌبهب ...‬
                              ‫ػهٗ انكشج األسظٛح‬




                             ‫آخزا فٙ انتكٌٕ ٔاالَتشاس‬
  ‫االهتوب َ وهٌحٌبهب ...‬
               ‫م‬           ‫دٕل كٕكة األسض تاؼشاد‬
                               ‫يغ دشكح انكايٛشا‬
‫فٙ انًشٓذ األخٛش َشٖ شؼاس‬
‫الشعبيت انكافٛح ....‬          ‫(تتشٔ ساتغ)‬
                       ‫أداغ تكٕكة األسض تًايا‬




                       ‫ٚظٓش تؼذ رنك انشؼاس انكايم‬
‫بتشو سابغ .. حيبتٌب‬
                              ‫نـ(تتشٔ ساتغ)‬
Effect of the Communication Platform
on Public (B2C)
   Public Awareness
   Public Confidence
   Public Information
   Social Accountability
   Increase in brand value




                    ” ‫”حـيـــــبتـٌـــــب‬
Role of the Campaign

 Position Petro Rabigh as Hot issue to the public
 Make sure that the issue going to be over
  subscribed, and it trades at immediate premium in
  first day of trading
 Increase the market capitalization of Petro Rabigh
  when it starts trading in the open market
Brand Positioning Statement
To Saudis who believe that things are changing,
Petro Rabigh is a new leading Petrochemical
company that would contribute to the wealth of the
country, in tune with Saudi values and international
developments that fuels the economy so that it helps
make their life getting better.


Mode: Dynamic
Tone: Positive, optimistic, confident, responsible
      and forward looking.
Creative Work: International B2B
Petrochemicals

 Petrochemicals are essential raw material to huge
  amount of products
 These products can be shaped and reshaped to
  fulfil various consumer daily needs
 Needs that if not satisfied life is going to be hard




                  ” Shaping Life”
Effect of the Communication Platform
on Business (B2B)
   Attract stakeholders
   Keep stakeholders
   Recruit employees
   Attract business partners
   Shift business focus
Print
Final petro rabigh presentation
Final petro rabigh presentation
Final petro rabigh presentation
45” TVC
SCENE                               VO

We start in a nice bedroom
And a man putting the alarm
            Off
  (nice calm music at the
        Background)




                              With magnificent equilibrium
The guy opens the curtain       of advanced technology
                                of Sumitomo Chemicals




                                and significant quality of
  He enters the bathroom
                                       ARAMCO
SCENE                            VO



                             we build a future to be
We see him washing up
                              ideally suited to life.




Cut to his hand grabbing
        The robe




                            There is an exceedingly
He flips the robe on his
                           harmonious balance of life;
        shoulder
                                    on land.
SCENE                            VO


     The camera goes
                               Hence, the requirement of
    To an extreme zoom
                                 art and science is…
        To the robe




    The camera reveals
    Threads in a factory.        to enhance industrial
 We see the process of the        applications and…
Threads going in the machine




  we zoom in to one of the
   Fabrics that has the           meet expectations.
    Pattern of tree leaf
SCENE                              VO



The camera reveal a real
                              With extreme versatility..
       Tree leaf




a drop of water goes down
                                    and ability…
      From the leaf




when the drop comes down
 In the water it create a   tailored for plastic products..
          ripple
SCENE                              VO


   The camera zoom out
                                  we meet very specific
   And reveal a glass of
                                   technical needs…
          water




   The camera pans up           and protect human health
That we are in bottling plant    and the environment, …




   the camera zooms in           to keep the miraculous
  To the cap of the bottle      manner of the blue planet.
SCENE                           VO



The camera starts to crane
 Down to a line of bottles




Then smoothly, the camera
                             We make sure that our…
  Zooms in to the label




  it reveals a real orange       fertilizers offer
         In a farm              superior quality,..
SCENE                             VO


                              selection and value so it
 The camera takes a wide
                              presents perfect balance
     Shot of the farm
                                      of nature.




The camera starts zooming        Because we owe it
Out gradually from the farm       to life on earth.




   the camera pans up          We know that earth is a
 Until we see the surface     planet teeming with life,..
        Of the earth
SCENE                          VO


                             and we want to play
 A scene of the glowing
                                 a part of…
      Planet earth




The logo starts morphing     shaping your life, ..
    From the planet




until we see the full logo        everyday.
SCENE                      VO



  Petro Rabigh logo
                           Petro-Rabigh …
     Will appear




The tag line will appear    Shaping Life
Vision vs. Action



 “A Vision without Action is just a dream, an
 Action without a Vision just passes the time,
 a Vision with Action can change the world..."
                                 Nielson Mandela
About Creative Cut
Who we are

 Creative Cut is totally Saudi owned company established in
  year 2005.
 Though quite young in age has achieved big success in terms
  of Client portfolio and billings.
 Multi national professionals have come together to strengthen
  the foundation of this organization.
 We are steadily building a reputation for consistent work for a
  wide range of clients. Large and small. Clients with huge
  accounts. Even clients with tight budgets.
Key Clients
Budget
Standard Budget
                                              Phase 1: Pre IPO
                                           Item                    Creative Cost
   8 Press Ads (teaser & revealer)                                       75,600.00
   Outdoor: Unipole/ Giganto/ Megacom/ Mupi                              22,400.00



   Grand Total for Phase 1                                               98,000.00

                                                  Phase 2 : IPO
                                           Item                    Creative Cost
   4 Press Ads                                                           37,800.00
   Detailed Prospectus Brochure (for 85 pages)                           29,750.00
   Summery Prospectus Brochure (for 20 pages)                             5,250.00
   Summery Prospectus Press                                               7,000.00



   Grand Total for Phase 2                                               79,800.00

                                              Phase 3 : Post IPO
                                           Item                    Creative Cost
   4 Press Ads - English Language (Global Ads)                           37,800.00

   Grand Total for Phase 3                                               37,800.00

   Client Servicing (Acount Management)                                 21,560.00
                              Total for All Phases                     237,160.00
Extra Budget
                                              Phase 1: Pre IPO
                                           Item                                         Creative Cost
 4 TVC's (15 seconds)                                                                         52,800.00
 Event Concept - 4 Roll Up Stands (80 x 2.20), Pop Up Stand (3 x 4), Banner (2.5 x 6)         16,800.00
 Executive Kit ( Brochure, CD Rom flash based presentation, Gift item)                        62,100.00



 Grand Total for Phase 1                                                                     131,700.00

                                                  Phase 2 : IPO
                                           Item                                         Creative Cost
 TVC (45 seconds)                                                                             13,200.00

 Grand Total for Phase 2                                                                      13,200.00

                                              Phase 3 : Post IPO
                                           Item                                         Creative Cost
 TVC (45 seconds) - English Language (Global Ad)                                              26,400.00

 Grand Total for Phase 3                                                                      26,400.00

 Client Servicing (Acount Management) 10%
Thank you...
Q&A

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Final petro rabigh presentation

  • 1. Petro Rabigh IPO Awareness Campaign Creative Cut retains the intellectual property rights to this document. Unauthorized usage of the ideas presented herein, or replication in any form is strictly prohibited
  • 2. Executive Summary  Point of view  Communication  About us  Q&A
  • 3. A point of view on what’s happening
  • 4. Our Pride: Kingdom of Saudi Arabia FAQ’s: • Est. Pop 24m • Pop. growth @ 3% pa • 60% below 20yrs • 13 provinces
  • 5. Huge Source of Income FAQ’s: • Largest reserves of petroleum in the world (26% of the proved total) • 75% of budget revenues
  • 6. Generating great Cash FAQ’s: • Revenues $174bn in 2006 • Surplus $71bn in 2006 • GDP growth @ 4%
  • 7. Where do the Government Invest? Knowledge- Transportation Based Industries Government Investment Information Energy Com. & Tech.
  • 8. And through a series of New Economic Cities & Mega Projects “The impact of these economic cities by 2020 is $150 billion in contribution to GDP growth, 1.3 million jobs to be created, and to accommodate 4.8 million of the total population,” Amr Al-Dabbagh ?
  • 9. Saudi Petrochemicals, massive expansion Sabic subsidiary Saudi Kayan has signed an agreement with China's HuanQiu Contracting & Engineering for the construction of a new high density polyethylene plant in Jubail Industrial City, with an annual capacity of 5.6m tonnes of product.
  • 10. Kingdom Aims to Become No.3 in Petrochemicals Sector “We can safely say that the increase in investments between 2005 and 2012 will total $70 billion...” Ali Al-Naimi
  • 11. Kingdom is leading Middle East “Middle East well positioned to become global petrochemical hub & Saudi is leading...” Dow Chemical Company
  • 12. Government Vision  Diversify the Economy - through industry  Rapidly build human resources  Expand public services  Encourage expansion of private sector  Streamline public sector/governance structures
  • 14. Saudis do feel it, and believe that: “Things are changing...”
  • 15. The mood of the market: “Positive”
  • 16. In short: The market is growing... The economy is growing... The population is growing... The positive mood is growing... The purchasing power is growing... Great Opportunity To Capture & Drive Growth
  • 18. Where does Petro Rabigh fit Capture the mood in KSA or seize the opportunity & Impact the life of Saudis
  • 20. The Magic of Branding "A brand that captures your mind gains behavior... A brand that captures your heart gains commitment..." Scott Talgo
  • 21. To target the Saudi heart & mind To a more Human World Lift Petro Rabigh from the techno/industrial world of petrochemicals
  • 22. The 4 Elements of “Life” Air Fire ‫الحيبة‬ Water Earth
  • 23. The 4 Elements of “Our Life” Heritage Society ‫حيبتــٌب‬ Economy Environment
  • 24. The 4 Elements of “Our Life” Heritage Society ‫حيبتــٌب‬ Economy Environment
  • 27. Print
  • 37. Mupi
  • 41. ‫‪Heritage‬‬ ‫بـتشو سابغ... تشاثـــٌب :‪VO‬‬ ‫حيــبتــٌب :‪VO‬‬
  • 42. ‫‪Society‬‬ ‫بـتشو سابغ... هجـــتوعٌب :‪VO‬‬ ‫حيــبتــٌب :‪VO‬‬
  • 43. ‫‪Economy‬‬ ‫بتشو سابغ.. إقتصبدًــب :‪VO‬‬ ‫حيــبتــٌب :‪VO‬‬
  • 44. ‫‪Environment‬‬ ‫بتشو سابغ.. بيئــتٌب :‪VO‬‬ ‫حيــبتــٌب :‪VO‬‬
  • 46. Print
  • 49. ‫يشٓذ نشجم ٚتسهك َخهح‬ ‫ًعل ُ أى الصعىد إلى ...‬ ‫ن‬ ‫ٔٚمٕو تمؽف ثًاس انثهخ‬ ‫تانؽشق انتهمٛذٚح‬ ‫تثتؼذ انكايٛشا يٍ انشجم‬ ‫هشاقي الوج ِ ...‬ ‫ذ‬ ‫أكثش فأكثش يغ انصؼٕد‬ ‫إنٗ أػهٗ نُشٖ نمؽح نًجًٕػح‬ ‫اليبذأ إال هي ...‬ ‫يٍ انُخم‬
  • 50. ‫تستًش انكايٛشا فٙ االستفاع‬ ‫نُشٖ‬ ‫جزوس ساسخت‬ ‫يشٓذا خالتً يٍ أػهٗ‬ ‫ا‬ ‫ً‬ ‫نًسادح خعشاء‬ ‫تمتشب انكايٛشا يجذدا ٔتسشػح‬ ‫ً‬ ‫والوستقبل ...‬ ‫يتجٓح إنٗ دذٚمح يُضنٛح ...‬ ‫يُسمح نؼائهح سؼٕدٚح ْٔى‬ ‫لي يشش َ لٌب ...‬ ‫ق‬ ‫ٚتثادنٌٕ انذذٚث ٔٚمعٌٕ‬ ‫ا‬ ‫ٔلتا يًتؼً‬ ‫ً‬
  • 51. ‫أدذ األتُاء ٚهتمػ‬ ‫وألجيبلٌب هي بعذًب ...‬ ‫... انكشج يٍ األسض‬ ‫إال بعزيوت صبدقت ...‬ ‫ٔٚشيٙ تٓا إنٗ األب‬ ‫وه ّت ًبفزة ...‬ ‫و‬ ‫انز٘ ٚهتمؽٓا تذٔسِ‬
  • 52. ‫ا‬ ‫تمتشب انكايٛشا يٍ األب تذسٚجًٛ‬ ‫وعلى يقيي ...‬ ‫ٔاالتتسايح تشتسى‬ ‫ػهٗ ٔجّٓ‬ ‫تثتؼذ انكايٛشا يجذدا‬ ‫هي أى سغذ ...‬ ‫يغ اختالف كهٙ نهخهفٛح‬ ‫العيش وسعته ...‬ ‫ٚمٕو األب تاستذاء خٕرج انؼًم‬
  • 53. ‫األب ٚمٕو تششح يفصم‬ ‫ال ُذس ُ إال بخبشة ...‬ ‫ي ك‬ ‫ػٍ أًْٛح انًٕلغ‬ ‫نٕفذ أجُثٙ ٚاتاَٙ‬ ‫انكايٛشا تتؼمة ٚذ األب‬ ‫صبئبت ...‬ ‫يتجٓح إنٗ األياو‬ ‫أثُاء رنك تظٓش‬ ‫وًظشة ...‬ ‫َالهح نهغاص انسائم‬
  • 54. ‫ا‬ ‫تشتفغ انكايٛشا تذسٚجًٛ‬ ‫ثبقبت ...‬ ‫نُشٖ انُالهح يٍ أػهٗ...‬ ‫......‬ ‫ٔتستًش انكايٛشا فٙ االستفاع‬ ‫نُشٖ انؽشق يًتذج‬ ‫أهب الحيبة فلي تستو َ ...‬ ‫ش‬
  • 55. ‫ٔتثتؼذ انكايٛشا فٙ تساسع‬ ‫على طبيعتهب وعطبءهب ...‬ ‫يتضاٚذ ٔتذٌٔ تٕلف‬ ‫أثُاء رنك َشٖ ٔيٛط ٚهًغ‬ ‫إال ارا ببدلٌبهب ...‬ ‫ػهٗ انكشج األسظٛح‬ ‫آخزا فٙ انتكٌٕ ٔاالَتشاس‬ ‫االهتوب َ وهٌحٌبهب ...‬ ‫م‬ ‫دٕل كٕكة األسض تاؼشاد‬ ‫يغ دشكح انكايٛشا‬
  • 56. ‫فٙ انًشٓذ األخٛش َشٖ شؼاس‬ ‫الشعبيت انكافٛح ....‬ ‫(تتشٔ ساتغ)‬ ‫أداغ تكٕكة األسض تًايا‬ ‫ٚظٓش تؼذ رنك انشؼاس انكايم‬ ‫بتشو سابغ .. حيبتٌب‬ ‫نـ(تتشٔ ساتغ)‬
  • 57. Effect of the Communication Platform on Public (B2C)  Public Awareness  Public Confidence  Public Information  Social Accountability  Increase in brand value ” ‫”حـيـــــبتـٌـــــب‬
  • 58. Role of the Campaign  Position Petro Rabigh as Hot issue to the public  Make sure that the issue going to be over subscribed, and it trades at immediate premium in first day of trading  Increase the market capitalization of Petro Rabigh when it starts trading in the open market
  • 59. Brand Positioning Statement To Saudis who believe that things are changing, Petro Rabigh is a new leading Petrochemical company that would contribute to the wealth of the country, in tune with Saudi values and international developments that fuels the economy so that it helps make their life getting better. Mode: Dynamic Tone: Positive, optimistic, confident, responsible and forward looking.
  • 61. Petrochemicals  Petrochemicals are essential raw material to huge amount of products  These products can be shaped and reshaped to fulfil various consumer daily needs  Needs that if not satisfied life is going to be hard ” Shaping Life”
  • 62. Effect of the Communication Platform on Business (B2B)  Attract stakeholders  Keep stakeholders  Recruit employees  Attract business partners  Shift business focus
  • 63. Print
  • 68. SCENE VO We start in a nice bedroom And a man putting the alarm Off (nice calm music at the Background) With magnificent equilibrium The guy opens the curtain of advanced technology of Sumitomo Chemicals and significant quality of He enters the bathroom ARAMCO
  • 69. SCENE VO we build a future to be We see him washing up ideally suited to life. Cut to his hand grabbing The robe There is an exceedingly He flips the robe on his harmonious balance of life; shoulder on land.
  • 70. SCENE VO The camera goes Hence, the requirement of To an extreme zoom art and science is… To the robe The camera reveals Threads in a factory. to enhance industrial We see the process of the applications and… Threads going in the machine we zoom in to one of the Fabrics that has the meet expectations. Pattern of tree leaf
  • 71. SCENE VO The camera reveal a real With extreme versatility.. Tree leaf a drop of water goes down and ability… From the leaf when the drop comes down In the water it create a tailored for plastic products.. ripple
  • 72. SCENE VO The camera zoom out we meet very specific And reveal a glass of technical needs… water The camera pans up and protect human health That we are in bottling plant and the environment, … the camera zooms in to keep the miraculous To the cap of the bottle manner of the blue planet.
  • 73. SCENE VO The camera starts to crane Down to a line of bottles Then smoothly, the camera We make sure that our… Zooms in to the label it reveals a real orange fertilizers offer In a farm superior quality,..
  • 74. SCENE VO selection and value so it The camera takes a wide presents perfect balance Shot of the farm of nature. The camera starts zooming Because we owe it Out gradually from the farm to life on earth. the camera pans up We know that earth is a Until we see the surface planet teeming with life,.. Of the earth
  • 75. SCENE VO and we want to play A scene of the glowing a part of… Planet earth The logo starts morphing shaping your life, .. From the planet until we see the full logo everyday.
  • 76. SCENE VO Petro Rabigh logo Petro-Rabigh … Will appear The tag line will appear Shaping Life
  • 77. Vision vs. Action “A Vision without Action is just a dream, an Action without a Vision just passes the time, a Vision with Action can change the world..." Nielson Mandela
  • 79. Who we are  Creative Cut is totally Saudi owned company established in year 2005.  Though quite young in age has achieved big success in terms of Client portfolio and billings.  Multi national professionals have come together to strengthen the foundation of this organization.  We are steadily building a reputation for consistent work for a wide range of clients. Large and small. Clients with huge accounts. Even clients with tight budgets.
  • 82. Standard Budget Phase 1: Pre IPO Item Creative Cost 8 Press Ads (teaser & revealer) 75,600.00 Outdoor: Unipole/ Giganto/ Megacom/ Mupi 22,400.00 Grand Total for Phase 1 98,000.00 Phase 2 : IPO Item Creative Cost 4 Press Ads 37,800.00 Detailed Prospectus Brochure (for 85 pages) 29,750.00 Summery Prospectus Brochure (for 20 pages) 5,250.00 Summery Prospectus Press 7,000.00 Grand Total for Phase 2 79,800.00 Phase 3 : Post IPO Item Creative Cost 4 Press Ads - English Language (Global Ads) 37,800.00 Grand Total for Phase 3 37,800.00 Client Servicing (Acount Management) 21,560.00 Total for All Phases 237,160.00
  • 83. Extra Budget Phase 1: Pre IPO Item Creative Cost 4 TVC's (15 seconds) 52,800.00 Event Concept - 4 Roll Up Stands (80 x 2.20), Pop Up Stand (3 x 4), Banner (2.5 x 6) 16,800.00 Executive Kit ( Brochure, CD Rom flash based presentation, Gift item) 62,100.00 Grand Total for Phase 1 131,700.00 Phase 2 : IPO Item Creative Cost TVC (45 seconds) 13,200.00 Grand Total for Phase 2 13,200.00 Phase 3 : Post IPO Item Creative Cost TVC (45 seconds) - English Language (Global Ad) 26,400.00 Grand Total for Phase 3 26,400.00 Client Servicing (Acount Management) 10%
  • 85. Q&A