Ink is a South Asian, quarterly, print & online entertainment based magazine, based in Pakistan.

1. MEDIA KIT
www.ink-on-the-web.com

2. What is Ink?
Ink is primarily a 100 page South Asian, quarterly, print & online entertainment based
magazine. We assign different themes to each issue.
Ink, in one form or the other, is an integral part of different phases in any and all
forms of creativity. Creativity, in turn, is the essence of entertainment. We, therefore,
considered it appropriate to name our entertainment based magazine “Ink”. It’s more
than just a magazine; it’s a cause.
We feel it a responsibility to promote our culture at home, cultures abroad, as well as
good work South Asians in particular, are doing internationally. Ink is not the goal in
itself but a means to achieve the goal of developing a cultural movement that unifies.
Come on this journey with us to discover the cultural identity of South Asia. Let us
celebrate and embrace it. Let us be proud of it and share it with the world.
We are circulating 12,000 copies across Pakistan.
We are distributing an extra 5,500 copies, through subscriptions, in Pakistan, the
UAE, UK, USA, Canada, Egypt, Europe and other parts of Asia.
We are also accessible online at www.ink-on-the-web.com through which we are
reaching audiences everywhere in the world. Exclusive Articles / Features /
Interviews / Profiles, not available in the print version, can be accessed on our
website.

3. Who Are We?
The Core Team:
Fariha Rashed
CEO
fariha@ink-on-the-web.com
Iffat R.
Editor-in-Chief
Aman Abassi
Marketing Manager
Sambreen Jamal Noori
Communications / PR Head

4. More of the team:
Haroon Khan
Art Director
Yousaf Fayyaz
Online Marketing
yousaf931@gmail.com
Yasir Nisar
Photographer
yasirnisar@gmail.com

5. Fariha Rashed
Fariha Rashed – C.E.O. has a background in media, advertising, PR,
communications and event
management. Her diversity allows her to
bring much strength to Ink in terms of
image building for the magazine and
attracting the right kind of advertisers.
Excerpt from Ink Issue 1:
Sitting here typing out the first ever editorial for this
new publication is just as thrilling as
unwrapping a bar of chocolate; well, almost! So
what’s Ink all about and why did we choose this
particular name for a publication based on
entertainment? Read on and you shall find out!
From the smallest dot of ink that touches the surface
of a crisp new paper, to the coming together of
words across an entire publication ; Ink is the
result of many hours of laborious work at the
computer, lots of squabbles amongst the
“planners”, including the likes of our Art Director
Haroon, who we have to thank for layout
direction and delicious ideas, our Editor-in-Chief
Iffat R. who we thank for taking care of the nitty-
gritty, plus late nights supported by the tea
making abilities of my mother, and of course
much support and help from my family
members, friends and acquaintances in the
corporate / media world …we bring to you the
‘ink’ of our labor … the first edition of this
publication…

6. Recent Issues

7. The Music Issue
Nov 08 featured
international duo JOSH,
who have collaborated
with Nelly Furtado on
some of her most
popular songs.

12. Some of What People Said …

13. This issue of Ink did tremendously in the market.
Here is what people said about it:
* I am so impressed by the magazine – its standard is so high! ~ Shahid Malik [UK]
* Congratulations on the launch of Ink! ~ Marylou Andrew [International Writer]
* It really is well laid out to show what is happening in the music world in Pakistan. I am sure you and
those around you are thrilled with the first edition. ~ Yasmin Hassan [Canada]
* Good stuff! ~ Fariha Chapra [AAG TV, Pakistan]
* Just bought my copy from variety books and enjoyed it – very cool. Well done! ~ Selina Rashid
[Lotus PR, Pakistan]
* Received my copy yesterday, I absolutely loved it! ♥ ~ Rehl Ahmed
* Hey, I just got the copy of Ink today, and I looked at the magazine, page to page, from start to end,
not once but several times just to find one page, one single page which may not be well designed,
composed or not well printed but I failed to find any. I mean this is the first time that I have seen a
local magazine so richly designed and so well printed which is an absolute pleasure looking at
and reading. Congratulations for coming up with such a brilliant magazine. ~ Jamal Ashiqain
[Photographer, Pakistan]
* Congratulations! :D just received the first copy, it looks fab! ~ Madeeha Syed [DAWN Newspaper,
Pakistan]

14. The Cool Issue
May 09

15. The May 09 Issue
sold out in stores on
the second day. It
ran on the cover,
one of South Asia’s
most popular actors.
The word ‘Twilight’
was misspelt on
purpose – a
competition,
whereby readers
were asked to catch
this spelling error
was held, and the
winner received the
Twilight Series
book and movie.

16. Cover Story:
Popular
South
Asian
Actor
Shaan

17. Some
Pages

18. Some of What People Said …

19. • Wonderful work with INK man! Your Cool issue comes out exuding a unique appeal and making quite a statement!
~ [Fauzan Sohail – Owner of www.wordpress.partylicious.com]
• Mag looks fab. ~ [John Gerzema – Chief Insights Officer – Young & Rubicam New York]
• I have just gone through the Ink Magazine, and I must say, its a nice piece of work. I will not even imagine what
you must have gone through to get this type of quality published. ~ [Sohail Hashmi – renowned South Asian
Radio Host].
• I love your publication. Would you be interested in collaborating on some projects? ~ [Tachelle Daniels –
Interviewer / Radio Host – L.A.] http://tachelledaniels.com/blog1/
• Thank you so much for the article. As I wrote on Facebook - I am honored to have been included in the "Cool
Issue". I know how much work all of this is, and I hope that you continue to have success! [Wojtek Gwiazda -
Host and Producer, "MASALA CANADA with Wojtek Gwiazda“ Radio Canada International].
• Awesome, thank you so much! I love it! [talking about his featured article ‘Anyone Can Play That Game’ in Ink
‘The Cool Issue’] ~ [Jack Yan - LL B, BCA (Hons.), MCA <http://jackyan.com > blog jackyan.com/blog, CEO, Jack
Yan & Associates http://jya.net/, Publisher, Lucire http://www.lucire.com print planning site lucire.net, Director,
the Medinge Group http://medinge.org – New Zealand].
• You have a great magazine there. ~ [Ian Alexander – Film Industry Network, France].
• Doing a good job! ~ Chef Shai [one of the top South Asian Chef’s on TV – Masala TV]
• Congratulation for the new issue! Also, the new look of Ink website looks great. Congratulations.~ [Tamer
Youssef – Egyptian Cartoonist / Illustrator / Graphic Designer, California]

20. The Peace Issue
Oct - Dec 09

21. The Oct-Dec 09
Issue ran Hugh
Jackman on the
cover, with an
Exclusive interview
featured with the
actor inside. Ink
collaborated with
Twentieth Century
Fox USA to bring
Pakistani readers
this exclusive
content & cover
image.

22. Some of What People Said …

23. • Your magazine’s great - better than anything I've seen in KHI
before~ [Shanzeh Mirza – Karachi]
• GREAT NEW ISSUE!. ~ [Mona Loring – President / Owner – MLC
PR – Los Angeles]
• Regarding this issue, it is wonderful as always and without any
exaggeration, INK can be compared to any international publication
for sure. ~ [Imran Atif – Photographer].
• Several People from America are asking me how they can get a
copy of the Ink magazine even though they know it is in Pakistan
but they are so desperate to have a copy [Nada Abuzaid – UK
based Palestinian / UK designer].
• Please let me know if the Peace Issue of the magazine is available
with any book shops in the UAE. Thanks ~ [Saghier Ahmed Jafri -
Urdu Manzil]

24. The Gold Issue
Jan - Mar 2010

25. The Jan-Mar 2010
Gold Issue ran an
exclusive cover
design by Haroon
Khan Wazir. An
array of celebrities
were interviewed in
the issue which was
a massive hit.

26. The Entertainment Issue
May - Jul 2010

27. The May-Jul 2010
Entertainment
Issue saw hot singer
Nadia Ali on the
cover. An exclusive
interview with the
star was featured
inside. Others
gracing the issue
were singer Imran
Khan, Vivek
Oberoi, Matt
Lanter, Fariha
Pervaiz and many
more. The magazine
sold out in stores
within 5 days.

28. The Oct-Dec 2010
Desi Issue featured
pop sensation
Raghav on the
cover. It also ran
exclusive interviews
with Armeena Rana
Khan, Aamir Khan
and Jasper of
Eclipse.

29. The Jan-Mar 2011
DJ Issue featured
exclusive interviews
with top DJs of the
world including
Ferry Corsten, Bob
Sinclar, Markus
Schulz, Benny
Benassi and many
more! A special
interview with F1
champ Vettel was
also included.

30. The Diva Issue
Apr - Jun 2011

31. The Apr-Jun 2011
Diva Issue featured
beautiful Katrina
Kaif on the cover.
Exclusive interviews
with Priyanka
Chopra, Annie
Khalid, Ali Zafar,
Anushka Sharma
and many more also
ran in the same
edition. The issue
was very well
received.

32. The Atif Aslam Issue
Jul - Aug 2011

33. The Jul-Aug 2011
Issue featured
South Asian pop
icon Atif Aslam on
the cover. Exclusive
interviews with PVD,
Nadia Hussain,
Komal Rizvi,
Salman Ahmed and
many more also ran
in the same edition.
The issue was very
well received.

34. The 2012 Issue
Jan - Mar 2012

35. The Jan-Mar 2012
Issue featured
South Asian heart
throb Ali Zafar on
the cover. Exclusive
interviews with
Tiesto, Sean Tyas,
Armin Van Buuren
& Special interviews
with the cast of
MI4 + much more,
also ran in the same
edition. The issue
was sold out!

36. The Smoldering Issue
Apr - Jun 2012

37. The Apr-Jun 2012
Issue featured the
super hot & talented
Ian Somerhalder
[pays vampire Damon
on the popular series
The Vampire Diaries]
on the cover. Exclusive
interviews with Annie
Khalid, Nindy Kaur,
Miss Nine, as well as
Special interviews with
Mark Wahlberg, Liam
Neeson & Rihanna +
much more, also ran in
the same edition. The
issue was sold out!

38. The Celebrity Issue
Jul - Sep 2012

39. The Jul - Sep 2012
Issue features Super
Model KATE MOSS on
the cover. Exclusive
interviews with Omair
Rana, Bilal Khan, as
well as Special
interviews with Rachel
Weisz, Kate
Beckinsale, Johnny
Depp, the cast of
TDKR + much more, is
featured in the same
edition. The issue is on
stands now.

40. Our Circulation

41. Pakistan: 12,000 copies
Through Subscriptions:
Pakistan, UAE, UK, USA, Canada, Europe, Egypt,
and other parts of Asia: 5,5000 copies
*please note that with the next issue, we will be available for purchase in
Dubai also.

42. Target Audience
Out target audience consists of people from all cultural backgrounds, who want
to learn about what is happening in South Asia, in terms of entertainment
specifically. Similarly, we are also reaching out to South Asians and others
living abroad, to come on board with us and educate this region about
themselves and their cultural norms, happenings, events etc. In this way,
we are encouraging better understanding between cultures and eradicating
time old barriers, whether physical or mental. Entertainment for us,
transcends boundaries.
Our audience ranges from people between the ages of 16 to 50 years, and
includes people from all ethnic backgrounds and varying fields. Our writers
hail from countries around the world and our correspondents are located in
almost every continent.
Ink is for those who have a thirst for updated knowledge and want to read
extensively, as well as enjoy a myriad of colorful images from around the
world.

43. Available at Cafes etc.
Gloria Jeans Coffees
Hot Fuzon
Gloria Jeans Coffees
Islamabad

44. Available at Rock Musicarium Islamabad & Cinepax Rawalpindi, Pakistan
Cinepax
Cinema
Rock Musicarium
Cinepax Cinema
Rock Musicarium

45. Ink
Online

46. www.ink-on-the-web.com
How It Looked in the Beginning

47. ink-on-the-web
Brand New Look 2011

48. ink-on-the-web
Brand New Look 2012

49. ink-on-the-web
STATS
2012

50. ink-on-the-web
GOOGLE SEARCH

51. Ink on
facebook
since Jan 2009
– we have
14,959
members &
climbing …

52. Ink
is on Twitter

53. Ink
Joined Google+

54. Ink
Digital Version Available
http://issuu.com/ink_quarterly/docs/ink_issue_10_digital

55. Ink on Pinterest
http://pinterest.com/inkquarterly/

56. Some
PRESS / PROMOTIONS

57. http://tachelledaniels.com/blog1/

58. Masala Canada with Wojtek

59. Ink on GTA

60. Ink on SKOOP

61. http://www.thesaturdaypost.com/rendezvous_201_fariha_rashed.htm
Ink on
TheSaturdayPost.com

62. Ink on Teabreak

63. Ink in Saad & Hadi Video

64. http://www.ink-on-the-web.com/2010/02/inks-ceo-on-partylicious-com-pk/
Ink on Partylicious.com

65. http://www.ink-on-the-web.com/2010/02/inks-ceo-on-partylicious-com-pk/
Ink on Partylicious.com

66. Behind the scenes at Raghav photoshoot for Ink, done in the UK – coverage on
YouTube
http://www.youtube.com/watch?v=STf_BACZiZU

67. http://videos.desishock.net/index.php?module=item&action=show_item_full&itemid=1408872&itemurl=aHR0cDovL3d3dy55b3
V0dWJlLmNvbS93YXRjaD92PVNUZl9CQUNaaVpVJmZlYXR1cmU9eW91dHViZV9nZGF0YQ==
Ink in Raghav Ink magazine Photoshoot behind-the-scenes video

68. http://boybutter.blogspot.com/2010/07/pakistans-premiere-fashion-mag-ink.html
Ink on Boy Butter Blog

69. Ink mentioned on international PR agency’s website

70. Ink mentioned on international PR agency’s website

71. Ink on international Film Industry Network website

72. Ink mentioned on Ian Somerhalder Inquirer

73. Ink at Institutions

74. Ink Collaborations

75. Ink
Collaborations

76. Ink
Collaborations Ink sponsored Cricket World Cup related
Music Video

77. Ink at Cafes
Base Rock Cafe
Arizona Grill
Café Ciao

78. Ink at Cafes
Base Rock Café
Café LeGrand
Café Blue Ginger

79. Ink
Some of Our
CONTRIBUTORS
from South Asia
& around the world.

82. Some of our global
Correspondents
Zarmeen Sipra: L.A. Correspondent
Sanam Hasan: London Correspondent
Suman Khan: Dubai Correspondent
Dev Bhatia: India Correspondent

83. Our FREE Supplement
InkLINGS

84. Circulation:
to 10,000 on our
mailing list
[free]

85. InkLINGS is also placed at various hangouts in
Lahore, Karachi & Islamabad/Pindi
– handed out to youngsters, musicians and
other celebrities at events.
InkLINGS available at
Masoom’s LAHORE.
Farhad Humayun with InkLINGS in hand, at an event in
Karachi in Jan 2012.
Qayaas with InkLINGS in hand, at an event at Base Rock
Café, Karachi in Jan 2012.

86. Thank You!