1. QUESTIONNAIRE RESULTS

2. HOW OLD ARE YOU?
11-16 YEARS 17-25 YEARS 26-40 YEARS 40 + YEARS I DO NOT WISH TO SAY
1%
9%
5% From this graph I can identify
that the majority of the people
I asked were between the ages
of 11 and 16 years, thus all the
results I receive for this
questionnaire will be mainly
based on the opinions of
audiences around this age, this
23% will give me a better idea of
what appeals to this particular
audience, this works as an
62% advantage towards me as this
particular age category is my
target audience.

3. WHAT GENDER ARE YOU?
MALE FEMALE
From this graph it is clear that
the participants I asked
consisted of more female members
than male members, this also
adds to the fact that the
32% results I will receive may be
biased or one sided and the
opinions that I receive from the
feedback may mainly appeal to a
larger female audience. For
instance if I receive feedback
stating that performance is
preferable then I will assume
stereotypically that this may be
68% the opinion based around the
larger female audiences.

4. DO YOU ENJOY VIEWING MUSIC VIDEOS?
YES NO SOMETIMES
6%
From this graph I can identify
25% that the majority of the people
I asked enjoyed viewing music
videos as the figures I received
were 69% claiming they do enjoy
viewing music videos, 25% of
participants stating they do not
enjoy viewing music videos and
69% the remaining 6% claiming they
enjoy viewing video’s sometimes.

5. What type of music/social tribes do you follow and listen to?
Rocker’s Emo’s
Goth’s Punks
Urban Listeners Pop Listeners
1% 1% Indie Listeners Contemporary Folk Listeners
Other
This graph clearly shows
that the participants I
6%
7% asked enjoyed a variety
of different music genres
7% however from this clear
10% pie graph I can easily
identify that 63% of the
participants I asked
3% enjoyed listening and
2% followed the Urban genre
which consisted of a
variety of different
genres including
R&B, Soul and Jazz in
comparison to
participants whom enjoyed
listening to contemporary
folk and Punks who's
figures were low at a
mere 1% and 2%. This
63% graph creates a clear
portrayal of what genre I
should choose to use when
creating my music video
and in this case it would
have to be Urban
Listeners as this had the
highest percentage of all
9 categories.

6. Whilst watching a music video, what type of emotions and moods
within the video do you enjoy watching?
HUMOROUS SERIOUS ROMANTIC EXAGGERATED HORROR OTHER
From this graph it is clear
1% that a large proportion of the
7% participants that took part in
the questionnaire found
viewing music videos of a
different nature interesting
at a massive 50%, however at
36%, participants found that
romantic videos were nearly as
interesting coming in second
place. From looking at this
graph, the figures clearly
indicate the overall taste of
50% 36% my larger target
audience, however one set back
would be that the largest
percentage of the participants
found a different nature
interesting when viewing a
video that was not previously
listed, this will work against
me as I am unaware of what
this nature may be making it
harder for me to create a
product that will appeal to my
4% 2% larger target audience as I
have no specific indication of
what it may be.

7. What type of videos do you prefer; video’s that are accompanied with the lyrics
to the song (parallel sound) or abstract videos?
ABSTRACT ACCOMPANIED WITH THE LYRICS
14% 86% of participants found
“video’s that are accompanied
with the lyrics to the song” more
interesting with only a minor 14%
who didn’t. This gives me a clear
indication of what type of layout
I should have within my video and
how much I should have of this
particular feature, as the 86%
clearly overweighs the mere 14%.
Thus after looking at this graph
I believe it would be most
suitable to create a “Narrative”
based video that will contain
86% both lip synching in several
sections along with a clear and
realistic storyline or anecdote
in order for it to appeal to my
larger target audience.

8. Do you enjoy watching music video’s containing any sort of
animations or special effects?
YES NO IT DEPENDS
A small minority of my
participants found that special
22% effects and animations were
unappealing at a mere 6% in
comparison to 72% of participants
who in actual fact do enjoy
viewing music videos that contain
special effects or animations.
This gives me an even clearer
6% idea of what type of video I
72% should consider creating when I
come to the planning stages of my
music video, by looking at this I
can create a video on the bases
of creating something that will
lure my target audience and add
extra appeal to the product on a
whole.

9. When you are watching a music video what pace do you prefer the
music to be at?
Calm/Slow music videos
Loud/Fast/Upbeat music videos
Mid Tempo
Don’t mind, it varies really
Other
From this graph I can identify
that a larger percentage of
29% participants found that music
video’s that are calm and slow
more appealing in comparison
47% to a video that is loud and
fast paced, this is clearly
evident through the slow music
option being 47% in contrary
to the fast and loud option
being only a mere 10%. This
6% gives me a clearer idea of
what paced music I should
select when arriving at the
8% planning stages of creating my
music video, and instilling
10% these criteria's to create a
suitable product for my larger
target audience.

10. Do you enjoy when the video contains some form of dance routine or
performance?
YES NO SOMETIMES IT DEPENDS
12% From this graph it is clear
that the larger percentage of
participants enjoyed viewing
video’s that contained some
form of dance routine or
performance, this is evident
through the fact that a large
16% 72% found this feature both
interesting and appealing.
This gives me a deeper
insight into the several
elements and feature’s my
72% larger target audience will
prefer viewing when watching
a professional music video
thus will give me a clearer
indication of what I should
include within my video
whether that be some form of
dance or performance.

11. What would you expect to see in an RnB video?
PERFORMANCE NARRATIVE OTHER
40% of the participants found
that a narrative should be
included when creating a
stereotypical R&B video, this
33% 27% creates a clearer image of
what type of video I should
think about creating in order
for it to appeal to my target
audience, in this case it may
be that for the benefit of my
product it would be most
suitable for me to create a
video that it narrative based
and is also assisted with the
40% artist singing along to the
lyrics of the song in certain
areas during the course of
the song.