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“Your Vision, Our Future”
       Resident Survey 1
           Key Findings
           November 2010




1                          Southeastern Institute of Research
Outline

    • Objectives
    • M th d l
      Methodology
    • Key Findings
       – Quality of Life
       – Attitudes Towards Growth
       – Concerns
       – Community Values
       – Transportation
       – Tradeoffs
    • A
      Appendix
            di
       – Respondent Profile
       – Organizations/Businesses Contacted


2                                    Southeastern Institute of Research
Objectives &
    Methodology




3             Southeastern Institute of Research
Objectives

    • Build public participation in the planning
      process.
    • Understand resident perception towards
      growth and long range planning in the George
          th d l              l   i i th G
      Washington region.
    • Assess community values by county in the
      George Washington region.
    • Facilitate the development of viable scenarios
      by identifying key components – key attributes
      – that will make up alternative scenarios.

4                                     Southeastern Institute of Research
Methodology
                       • An online survey was designed and conducted in order
                         to meet the objectives of this research
                       • The survey link was emailed:
                                  y
                           – By SIR to a list of 470 residents who agreed to participate in
                             future research studies after having completed the 2009 Long
                             Range Transportation Plan
                           – By GWRC to regional organizations/businesses, who in turn were
                             asked to forward to their membership/distribution lists*
                       • The median length of the survey was 19 minutes
                       • The survey was conducted from September 14 –
                         October 31, 2010
                       • 240 respondents participated in the study
                       • A sample size of 240 has a margin of error of +/- 6.33
  *Please see            percentage points at the 95% confidence level
 appendix for
list of regional       • A $5 Starbucks gift card was offered for participating i
                              St b k ift        d      ff d f        ti i ti in
organizations/
   businesses
                         the study
                   5                                                   Southeastern Institute of Research
   contacted.
Results Are Divided by County of Residence


                            Spotsylvania County                                                                43%




                                  Stafford County                                          26%




                                   Fredericksburg                                  15%




Out of the 24 in                                                                          Overall results are weighted
                                  Caroline County                            10%
Caroline County,                                                                           by county to match census
4 live in Bowling                                                                                 populations.
 Green and 1 in
    Port Royal
                            King George County                          7%



                                                          0%            10%         20%      30%        40%          50%


                        A-2. In which of the following localities do you live?
                    6                                                                         Southeastern Institute of Research
Key
    Findings




7              Southeastern Institute of Research
Quality f Life
    Q li of Lif




8              Southeastern Institute of Research
Residents Tend to Be Positive Regarding
              their Quality of Life

                   1 - Poor         1%


                             2         5%


                             3                              33%


                             4                                          50%
                                                                                      61%

           5 - E ll t
               Excellent                   11%


                                 0%           20%           40%            60%            80%           100%
    A-4. Overall, how would you rate the quality of life in the George Washington Region? By “quality
    of life,” we mean “the general well-being of residents taking into consideration such things as the
    quality of education available, employment opportunities, the economy, personal safety, health,
    housing, recreation and entertainment opportunities, and so forth.”
9                                                                              Southeastern Institute of Research
Those Living in King George Report the
     Highest Satisfaction, Whereas those Living
           in Caroline Report the Lowest
                              4%
                           0%
          1 - Poor         0%
                            1%
                           0%

                                          13%
                                6%
                    2      0%
                              5%
                             3%

                                                                  46%
                                                      31%
                    3                       19%
                                                            36%
                                                      31%

                                                21%
                                                                                    Caroline = 38%
                                                                   49%
                    4                                 31%                           Fredericksburg = 68%
                                                                   49%
                                                                           61%
                                                                                    King George = 81%
                                            17%
                                          14%                                       Spotsylvania = 58%
     5 - Excellent                                                 50%
                                5%
                                     9%                                             Stafford = 66%

                        0%                20%           40%              60%     80%           100%

       A-4. Overall, how would you rate the quality of life in the George Washington Region? By “quality
       of life,” we mean “the general well-being of residents taking into consideration such things as the
       quality of education available, employment opportunities, the economy, personal safety, health,
       housing, recreation and entertainment opportunities, and so forth.”
10                                                                                Southeastern Institute of Research
Rich History, Natural Beauty, and Proximity to DC Make
      the George Washington Region a Good Place to Live
                                        Rich history          11%                      13%                   12%         36%
                                     Natural beauty                16%                       9%              10%         35%
                     Proximity to Washington, DC              11%                      11%              10%        32%
                                  Education system           8%              10%                 8%      26%
                                              Safety         7%             8%              9%         24%
                   Strong local/regional economy             8%              8%             6%     23%
                 Availability of affordable housing           9%             7%         4% 20%
                                 Availability of jobs         9%            5%         6%        20%
            Availability of shopping opportunities 3%             8%             7%      17%
                Attractive residential communities           6%        6%        3% 15%
     Availability of entertainment and recreational… 4% 3%
                y                                                       7%         13%
                                Clean environment 3% 5%                 5%        13%
                            Battlefield preservation 2% 4%             5%        11%
                  Ease of getting around the area 2% 5%                5%        11%
                              Diversity of residents 3%3% 3% 8%
                             Transportation system 0% 3% 5%
                                                    1%                             1st Rank            2nd Rank          3rd Rank
                                               Other     4% 3% 2% 10%

                                                        0%             10%                  20%              30%          40%
       A-8. What makes the George Washington Region a good place to live? Please rank the top three
       attributes by putting a 1 next to the most important attribute that makes the George Washington
       Region a good place to live, a 2 next to the second most important attribute, and a 3 next to the
       third most important attribute.
11                                                                               Southeastern Institute of Research
What Makes the Area a Good Place to Live
                                Varies Slightly by County

  Caroline          Fredericksburg            King George        Spotsylvania               Stafford
                         Proximity to 
Natural beauty                                Natural beauty        Rich history        Education system 
                        Washington, DC 
    (54%)                                         (63%)                (38%)                 (39%)
                            (54%)

  Rich history 
  Ri h hi t              Rich history 
                         Ri h hi t              Rich history 
                                                Ri h hi t         Natural beauty 
                                                                  N t lb      t
                                                                                           Safety (29%)
     (42%)                  (43%)                  (56%)              (37%)

    Clean           Strong local/regional      Proximity to        Proximity to 
                                                                                            Rich history 
                                                                                                       y
 environment 
    i      t             economy              Washington, DC 
                                              W hi t      DC      Washington, DC 
                                                                  W hi t      DC
                                                                                               (27%)
    (29%)                   (31%)                 (44%)               (37%)
                                                                       Strong 
  Affordable 
                        Natural beauty 
                                     y             Safety 
                                                        y          local/regional 
                                                                        / g               Natural beauty 
                                                                                                       y
   housing 
   h i
                            (26%)                  (38%)             economy                  (26%)
    (25%)
                                                                       (24%)
Entertainment & 
                                                                                          Proximity to 
  recreational                   y
                            Safety           Clean environment  Affordable housing 
                                                                                 g
                                                                                         Washington, DC 
                                                                                         W hi t      DC
 opportunities              (20%)                  (25%)              (20%)
                                                                                             (26%)
     (21%)
                   12                                                        Southeastern Institute of Research
Attitudes
     Towards Growth




13              Southeastern Institute of Research
Only a Quarter of Respondents Believe
     That the George Washington Region Is Moving
                     h     h
                 in the Right Direction

1 - Strongly moving in
                                               14%
 the
 th wrong direction
             di ti
                                                                      36%
                              2                      22%


                              3                                    41%


                              4                    19%

                                                                   24%
5 - Strongly moving in
                                       4%
  the right direction

                                  0%           20%            40%            60%            80%        100%
     B-1. To what extent would you say that growth in the George Washington Region is moving in the
     right direction? Please use a scale of 1 to 5 where 1 means “strongly moving in the wrong
     direction” and 5 means “strongly moving in the right direction.”
14                                                                           Southeastern Institute of Research
Those Living in Fredericksburg and Stafford Are
   Even Less Likely to Think that the George
Washington Region is Moving in the Right Direction
                                    0%
1 - Strongly moving in                            14%
                                                        19%
                                                         9%
 the wrong direction
  h          di  i                           9%
                                                         21%

                                                         21%
                                                                    31%
                              2                   13%
                                                          23%
                                                         21%

                                                                                46%
                                                                          37%
                              3                                            38%
                                                                            40%
                                                                               44%

                                                    17%                               Caroline
                                                                                      C li = 34%
                                                    17%
                              4                               24%
                                                                    31%               Fredericksburg = 17%
                                                  13%
                                                                                      King George = 31%
                                                    17%
5 - Strongly moving in              0%
                                    0%
                                                                                      Spotsylvania = 28%
  the right direction                   4%
                                       2%                                             Stafford = 15%

                                  0%               20%                40%             60%         80%          100%
     B-1. To what extent would you say that growth in the George Washington Region is moving in the
     right direction? Please use a scale of 1 to 5 where 1 means “strongly moving in the wrong
     direction” and 5 means “strongly moving in the right direction.”
15                                                                                    Southeastern Institute of Research
Respondents Believe that Current Growth Patterns
 Are Causing Problems, But that New Approaches to
           l           ld            d
      Development Could Improve Conditions

New approaches to development in the region
 (e.g.,
 (e g smart growth rural preservation or low
            growth,      preservation,
                                                                 30%                      48%                    78%
impact development) could improve conditions
               in the region.


     Growth is currently causing problems in the
                                                                 32%                     38%               70%
            George Washington Region.




 Overall,
 Overall growth is a good thing for the region
                                        region.                  32%              19%       51%



 Current development patterns and intensities
 are positively contributing to conditions in the          12% 6% 18%               4        5 - Strongly agree
                      region.


                                                        0% 10% 20% 30% 40% 50% 60% 70% 80% 90%


       B-4. To what extent do you agree with each of the following? Please use a scale of 1 to 5 where 1
       means “strongly disagree” and 5 means “strongly agree.”
16                                                                               Southeastern Institute of Research
Those Living in Caroline County Are More
                          Likely than Others to Think that Growth Is a
                                   Good Thing for the Region
                     New approaches to development in the                                                                                  96%
                                                                                                                                    86%
                        region (e.g., smart growth, rural
                                                                                                                           75%
                    preservation, or low impact development)                                                                  80%
                     could improve conditions in the region.                                                             71%

                                                                                                             54%
                                                                                                                              74%
                         Growth is currently causing problems in
   Graph h
   G h shows                                                                                                         63%
                            the George Washington Region.                                                               68%
those rating the                                                                                                              74%
statement a 4 or
5 on a scale of 1                                                                                                             75%
  to 5 where 1             O ea ,go t s
                           Overall, growth is a good thing for the
                                                     t g o t e                                              51%
                                                                                                               56%
means “strongly                           region.                                                          50%            Caroline
 disagree” and 5                                                                                     43%
means “strongly
                                                                                                                          Fredericksburg
     agree.”                 Current development patterns and
                                                                                       21%                                King George
                                                                            3%
                          intensities are positively contributing to
                          i t   iti          iti l      t ib ti t                    19%                                  Spotsylvania
                                  conditions in the region.                            23%
                                                                                   15%                                    Stafford

                                                                       0%          20%         40%           60%          80%             100%


                           B-4. To what extent do you agree with each of the following? Please use a scale of 1 to 5 where 1
                           means “strongly disagree” and 5 means “strongly agree.”
                    17                                                                               Southeastern Institute of Research
Most Respondents Have a Preference for Centers,
               Corridors and Open Spaces
               Corridors,



             Centers, corridors, and open spaces                 35%                       43%            78%




                   Compact metropolitan centers              22%           19%       41%




                              Decentralized growth          19%       7% 26%
                                                                                      4     5 - Very desirable


                                                       0% 10% 20% 30% 40% 50% 60% 70% 80% 90%


      B-2. How desirable are each of the following? Please use a scale of 1 to 5 where 1 means “not at
      all desirable” and 5 means “very desirable.”
18                                                                               Southeastern Institute of Research
Regardless of Where They Live, Centers,
                           Corridors, and Open Spaces Is the Most
                                       Desirable Option
                                                                                                                                 80%
                                                                                                                                       91%
                          Centers, corridors, and open spaces                                                                  76%
                                                                                                                           73%
                                                                                                                                 80%


  Graph h
  G h shows                                                                                                              67%
those rating the                                                                                                   60%
statement a 4 or                 Compact metropolitan centers                                        38%
5 on a scale of 1                                                                                        40%
  to 5 where 1                                                                                     33%
 means “not at                                                                                                             Caroline
  all desirable”
  and 5 means
                                                                                                     37%                   Fredericksburg
                                                                                 14%
       “very                                                                                                               King George
                                           Decentralized growth                                            44%
   desirable.
   desirable ”                                                                               27%                           Spotsylvania
                                                                                       20%                                 Stafford

                                                                     0%          20%               40%           60%       80%         100%


                         B-2. How desirable are each of the following? Please use a scale of 1 to 5 where 1 means “not at
                         all desirable” and 5 means “very desirable.”
                    19                                                                                    Southeastern Institute of Research
Yet, Most Believe Decentralized Growth Best
 Describes the Current State of Growth in the Region


                          Decentralized growth                                        43%


     Centers, corridors, and open spaces                                    24%


            Compact metropolitan centers                                17%


                                                  Other             9%


                                               No idea             7%


                                                            0%       20%        40%        60%       80%   100%


       B-3. Which of the following do you think best describes the current state of growth in the George
       Washington Region? For definitions, please click on the term.

20                                                                               Southeastern Institute of Research
Locality Does Not Significantly Impact
            Perceptions of the Current State of
                     Growth in the Area
                                                                                42%
                                                                                         57%
                       Decentralized growth                                             56%
                                                                                  44%
                                                                            38%

                                                                          33%
                                                                  23%
      Centers, corridors, and open spaces                       19%
                                                                 21%
                                                                    26%

                                                                          33%
                                                                  23%
             Compact metropolitan centers                       19%
                                                                 21%
                                                                    26%

                                                         8%                             Caroline
                                                      3%
                                          Other     0%                                  Fredericksburg
                                                        6%
                                                              16%                       King George
                                                       4%                               Spotsylvania
                                                        6%
                                       No idea                  19%                     Stafford
                                                        7%
                                                       5%


                                                  0%          20%         40%           60%        80%     100%

     B-3. Which of the following do you think best describes the current state of growth in the George
     Washington Region? For definitions, please click on the term.

21                                                                              Southeastern Institute of Research
Respondents Were Asked to Indicate Up to 10 Places
                     Where They Would Most Prefer Growth to Occur




B-10. Looking at
 the map below,
where would you
   most prefer
growth to occur?
 Please click on
that area of the
  map. You may
  click up to 10
      places.




                   22                              Southeastern Institute of Research
The Most Frequently Selected Places Were Along I-95




B-10. Looking at
 the map below,
where would you
   most prefer
growth to occur?
 Please click on
that area of the
  map. You may
  click up to 10
      places.




                   23                               Southeastern Institute of Research
Concerns
     Concerns




24              Southeastern Institute of Research
According to Respondents, the Primary
     Concerns in the Area Are Traffic Congestion and
               h         h   l d       bl
            Other Growth-Related Problems
                                       Traffic congestion         17%                        74%                          91%

                                     Uncontrolled growth           24%                      54%                     78%

                 Cost of expanding public infrastructure            31%                     40%               71%

           Losing too much open space to development               25%                     45%                70%

               Travel distance between home and work               27%                34%               61%

                                          Overpopulation           26%                33%              59%

                                 Environmental concerns            24%               33%               57%

                              Lack of affordable housing           26%              24%          50%

                  Deteriorating city or suburban centers           29%               21%         50%

                                          Poor air quality         25%              24%          49%
           Travel distance between home and shopping
                           destinations
                                                                  18%     16%        34%

                                                             0%         20%         40%           60%          80%        100%
                                                                                4         5 - Strongly agree
     B-7. To what extent is each of the following a concern in the George Washington Region? Please
     use a scale of 1 to 5 where 1 means “not at all a concern” and 5 means “very much a concern.”
25                                                                              Southeastern Institute of Research
Traffic Congestion is the #1 Concern
                        for Each Locality
                                                                                         78% 89%
                            Traffic congestion                                            80%   95%
                                                                                               93%
                                                                               56%        80%
                         Uncontrolled growth                                      63%    77%83%
                                                                                     70% 78%
      Cost of expanding public infrastructure                                        69%
                                                                                      72%
                                                                                     69%
             Losing too much open space to                                         65%      86%
                      development                                                   67% 75%
                                                                                     69%
                                                                               57% 65%
     Travel distance between home and work                                        63% 72%
                                                                            50%
                                                                                59%    75%
                     Environmental concerns                           38%          65%
                                                                            50%
                                                                             52%
                                                                            51%
                               Overpopulation                                  57% 69%
                                                                                 62%
                                                                               56%
                                                                                              Caroline
                   Lack of affordable housing                               50% 60%
                                                                         43% 55%              Fredericksburg
                                                                        43%
                                                                          49%56%
       Deteriorating city or suburban centers                                  61%            King George
                                                                      39%

                               Poor air quality
                                                                      38%
                                                                       40%
                                                                         44% 57%
                                                                                              Spotsylvania
                                                                                              S t l     i
                                                                          46%
                                                                                              Stafford
          Travel distance between home and
                                                                      38%44% 52%
                 shopping destinations                           28%34%


                                                  0%     20%       40%       60%        80%       100%

       B-7. To what extent is each of the following a concern in the George Washington Region? Please
       use a scale of 1 to 5 where 1 means “not at all a concern” and 5 means “very much a concern.”
26                                                                              Southeastern Institute of Research
Transportation




27              Southeastern Institute of Research
Respondents Expect a Variety of Transportation
 Options – Most Notably Well-Maintained Roads, but
  l                    l          d
 also Access to Regional Trains and Commuter Lots

                                   Well-maintained roads         20%                        66%                   86%


            Access to regional train services (e.g., VRE)           31%                    40%             71%


     Commuter parking lots for carpooling & vanpooling              33%                    37%             70%


                        Access to commuter bus services             33%                  27%         60%


                Access to local bus services (e.g., FRED)          29%               30%             59%


                                         Access to Amtrak          29%              25%          54%


                    Access to bicycle/pedestrian network         23%               28%         51%


                                                            0%         20%         40%           60%        80%     100%
                                                                               4         5 - Very important
     C-4. How important is it for the community to offer each of the following transportation options?
     Please use a scale of 1 to 5 where 1 means “not at all important” and 5 means “very important.”
28                                                                             Southeastern Institute of Research
Those Living in Fredericksburg Expect Access
     to More Transportation Services than Others
                                                                                                       83%
                                                                                                       83%
                     Well-maintained roads                                                            81%
                                                                                                         87%
                                                                                                        85%
                                                                                      56%
                                                                                                            89%
         Access to regional train services                                                          76%
                                                                                                   75%
                                                                                             67%
                                                                                48%
 Commuter parking lots for carpooling &                                                                   83%
                                                                                         63%
             vanpooling
                     li                                                                       74%
                                                                                           68%
                                                                         39%
                                                                                                           86%
        Access to commuter bus services                                               56%
                                                                                        61%
                                                                                       59%
                                                                                48%
                                                                                                           86%
               Access to local bus services                                          57%
                                                                                        63%
                                                                                  51%
                                                                            43%
                                                                                                                Caroline
                                                                                                74%
                           Access to Amtrak                                                   69%               Fredericksburg
                                                                                        61%
                                                                          41%
                                                                                                                King G
                                                                                                                Ki George
                                                               22%
                                                                                                    77%
     Access to bicycle/pedestrian network                                   44%                                 Spotsylvania
                                                                                       59%
                                                                            44%
                                                                                                                Stafford
                                               0%         20%         40%          60%         80%              100%

      C-4. How important is it for the community to offer each of the following transportation options?
      Please use a scale of 1 to 5 where 1 means “not at all important” and 5 means “very important.”
29                                                                                Southeastern Institute of Research
Community
       Values




30           Southeastern Institute of Research
Balanced Growth, Ability to Get Around the
                  Community Easily, and Affordable Housing Are “Must
                    Haves” f the Greatest Number of Respondents
                         ” for h                b    f       d
                                                           Balanced growth                                               68%
                                Ability to get around the community easily                                              65%
                                                         Affordable housing                                           61%
                                                  Environmental protection                                          57%
     NOTE:                                             Historic preservation                                        56%
  Percentages                                         Protected open space                                          56%
                                                              Scenic beauty                                        54%
 indicate those
                     Public transportation to destinations within the region                                      52%
respondents who
   p                                      Parks within the local community                                        52%
rated each item                                      Farmland preservation                                       50%
   as a “must                                 Access to outdoor recreation                                      48%
     have.”                 Public transportation to destinations within the…                                  47%
                                          Agricultural and forested districts                                  47%
                                                   Rural preservation areas                                    46%
                                                     Redevelopment areas                                      45%
                                          Proximity to employment centers                                    42%
                                                          Low local tax rate                                40%
                                                   Access to regional parks                                39%
                                                                Biodiversity                              37%
                                                      Battlefield landscapes                             34%
                                                 Proximity to retail centers                      22%
                                                    Low population density                       20%
                                   Location in an urban development area                   12%
                                                                                0%   10%    20%    30%   40%   50%   60%   70%   80%

                     C-1. Now, please think about what is important to you in a community. For each of the following, put
                     the feature in one of the following categories: “must have,” “nice to have,” or “don’t need to have.”
                  31                                                                               Southeastern Institute of Research
When Asked to Identify the Three Most Important Features,
                    Balanced Growth, Ability to Get Around, Affordable Housing,
                                   dL      T      Ri t th T
                                 and Low Taxes Rise to the Top
                                                                 Balanced growth                                        34%
                                     Ability to get around the community easily                                       31%
                                                               Affordable housing                                   29%
                                                                Low local tax rate                                 28%
      NOTE:
                                                        Environmental protection                         19%
                                                Proximity to employment centers                         18%
   Percentages                                             Farmland preservation                  13%
  indicate those                                           Redevelopment areas                    13%
respondents who
    p                                                        Historic preservation
                                                                      p                          13%
    chose each           Public transportation to destinations within the region                 12%
 features as one                                            Protected open space               10%
   of the three                                                      Scenic beauty             10%
                                                Parks within the local community              10%
 most important                                     Access to outdoor recreation            8%
features of their                                        Rural preservation areas           8%
  “must haves.”                  Public transportation to destinations within the…         7%
                                                                              Other       6%
                                                Agricultural and forested districts       6%
                                                                       Biodiversity      5%
                                                          Low population density         5%
                                                        Proximity to retail centers     4%
                                                            Battlefield landscapes     4%
                                                         Access to regional parks     2%
                                         Location in an urban development area        2%
                                                                                 0%          10%        20%       30%          40%


                         C-2. Now, please select the three most important features to you.
                    32                                                                             Southeastern Institute of Research
Importance of Features Varies Slightly by Area
   Caroline             Fredericksburg                  King George                 Spotsylvania              Stafford

                          Redevelopment
Low local tax rate                                    Low local tax rate                    g
                                                                                   Balanced growth                 g
                                                                                                          Balanced growth
                             areas
     (48%)                                                 (38%)                       (37%)                  (39%)
                             (43%)

                                                           Farmland              Ability to get around Ability to get around
Affordable housing      Affordable housing
                                                         preservation           the community easily the community easily
      (26%)                   (37%)
                                                            (38%)                        (36%)                 (36%)

 Balanced growth          Balanced growth            Affordable housing            Low local tax rate    Affordable housing
     (26%)                    (31%)                        (31%)                        (29%)                  (29%)

    Farmland               Environmental
                                                        Scenic beauty             Affordable housing      Low local tax rate
  preservation              protection
                                                           (31%)                        (28%)                  (24%)
     (26%)                    (31%)

  Environmental         Ability to get around           Environmental                Environmental         Proximity to
   protection          the community easily              protection                   protection        employment centers
     (22%)                      (23%)                      (19%)                        (22%)                 (19%)



                       C-2. Now, please select the three most important features to you.
                  33                                                                           Southeastern Institute of Research
Tradeoffs




34               Southeastern Institute of Research
Discrete choice is an exercise in which respondents
make trade-offs by choosing community scenarios
  instead of rating or ranking features. Statistical
  analyses determines which features are driving
   selection and which communities respondents
would choose when given a choice of communities.




                       35
                                      Southeastern Institute of Research
According to the Trade-Off Exercise, Housing
     Type and Alternative Transportation Options
     Are the Most Important Community Features

                             7%
                             9%    Open Space

                             9%    Retail & Office Space

                             11%   Lot size

                             11%   Historic Preservation

                             12%   Bike/Pedestrian Trails

                                   Industrial Space
                             12%
                                              g
                                   Traffic congestion
                             15%
                                   Housing type

                             15%   Alternative Transportation


     Importance – derived.
36                                        Southeastern Institute of Research
Part-worth Utilities Reflect How Desirable
         Different Features Are

• The higher the utility, the better.
                 utility      better

• You cannot compare one level from one
  attribute with one level from another
      ib      ih      l   lf           h
  attribute, since conjoint utilities are scaled to
  an arbitrary constant within each attribute.

• You CAN compare differences between two
  levels of one attribute versus two levels of
  another attribute.



                   37
                                     Southeastern Institute of Research
Respondents Want a Mix of Different
                     Types of Homes
                                            Housing Type

         Mix f l
         Mi of large and small/mid-sized single
                       d     ll/ id i d i l
                                                                                     44.28
                     family homes

     Mix of small/mid-sized single family homes
                                                                                   39.88
                  and townhomes

     Mix of small/mid-sized single family homes,
                                                                                 32.94
        townhomes, and apartments/condos


            Small/mid-sized single family homes                           9.13
                                                                          9 13


                      Large single family homes               -9.27


     Mix of townhomes and apartments/condos          -52.99


                      Primarily townhomes and
                                                   -63.97
                         apartments/condos



38                                                             Southeastern Institute of Research
Respondents Have a Preference
                     for Medium Sized Yards
                                               Lot Size




     Homes with medium sized yards (1/4 to
                                                                               17.61
                  1/2 acre)




     Homes with large yards (1 acre or more)                               4.43




      Homes with small yards (Less than 1/4
                                                          -22.04
                                                           22.04
                     acre))




39                                                                 Southeastern Institute of Research
Access to Commuter Lots and
                         VRE are Important
                                   Alternative Transportation
               Easy access to commuter lots (for
                                                                                   24.28
                  carpooling and vanpooling)

       Easy access to buses, VRE, and commuter
                                                                                   23.49
          lots (for carpooling and vanpooling)

      Easy access to VRE and commuter lots (for
                           d            l  (f
                                                                                 20.68
             carpooling and vanpooling)

                             Easy access to VRE                             7.92

     Easy access to buses and commuter lots (for
                                                                           6.51
             carpooling and vanpooling)

                           Easy access to buses                           0.70


                   Easy access to buses and VRE                  -1.95


                        No public transportation-81.64




40                                                              Southeastern Institute of Research
Respondents Want Bike/Pedestrian
      Trails, but Do Not Have a Strong Preference
                  for Local vs. Regional
                                          Bike/Pedestrian Trails


        Local and regional bike/pedestrian trails
     (i.e., trails within your individual community
                                                                                   29.52
        and trails that connect to the rest of the
                           region)




           Local bike/pedestrian trails (i.e., trails
                                                                                22.11
                                                                                22 11
             within your individual community)




                         No bike/pedestrian trails      -51.63




41                                                                 Southeastern Institute of Research
Respondents Are Willing to Accept Moderate
     Traffic Congestion During Peak Travel Times
                                         Traffic Congestion



     Moderate traffic congestion during peak
                                                                             30.77
                   travel times




                 No to low traffic congestion                               30.18
                                                                            30 18




       Severe traffic congestion during peak
                                                -60.95
                     travel times




42                                                            Southeastern Institute of Research
There is a Preference for Some Sort of Parks

                                                 Open Space



        Public parks within walking distance                                        17.26




     Public parks with recreational fields and
     playgrounds in the area, but not within                                  6.87
                 walking distance



     Public parks with recreational fields and
                                                                             1.28
      playgrounds within walking distance




     Public parks in the area, but not within
                                                              -25.41
                walking distance




43                                                                     Southeastern Institute of Research
Respondents Want Retail Space
                         throughout the Area
                                           Retail & Office Space
   Retail & office space spread throughout
neighborhoods, in major activity centers, & in
  i hb h d i           j     ti it    t      i                                         21.50
                                                                                       2 0
 smaller activity centers disp. through region

 Retail & office space found in smaller activity
                                                                                       21.00
   centers dispersed throughout the region

   Retail & office space spread throughout
                                                                                    13.73
 neighborhoods and in major activity centers

     Retail & office space found in major activity
       centers and in smaller activity centers                      -10 05
                                                                     10.05
           dispersed throughout the region

     Retail & office space found in major activity
                                                                    -12.48
                        centers

         Retail & office space spread throughout
                                                                   -16.74
                       neighborhoods

    Retail & office space spread throughout
 neighborhoods and in smaller activity centers                     -16.95
       dispersed throughout the region


44                                                                   Southeastern Institute of Research
Respondents Are OK with Light Industrial
     Space Near the Community, but Do Not Want
     Heavy Industrial Space within the Community
                                         Industrial Space


      Light industrial space near community but
                                                                              25.96
                      not within it



        Light industrial space within community                           19.15




              No industrial space in community                         11.25
                                                                       11 25



     Heavy industrial space near community but
                                                                       9.18
                    not within it



       Heavy industrial space within community    -65.54




45                                                          Southeastern Institute of Research
Some Historic Preservation Is Important, but
     there Is Not a Big Difference between Some
       Preservation and Preservation of All Sites
                                         Historic Preservation



     Preservation of all current historic sites and
                                                                                  29.17
                     battlefields




      Some preservation of current historic sites
                                                                                22.95
                                                                                22 95
                  and battlefields




     No preservation of current historic sites and
                                                      -52.12
                     battlefields




46                                                               Southeastern Institute of Research
Recommendations




47              Southeastern Institute of Research
1.   Ensure that all plans have a focus on the rich history and natural
          beauty of the area – both are reasons why residents think the
          George Washington Region is a good place to live. While some
               g          g        g         g     p
          historic preservation is essential, it may not be absolutely essential
          to preserve all historic sites and battlefields.

     2.
     2    Focus development along I-95 and keep in mind that most
                                   I 95
          respondents have a preference for centers, corridors, and open
          spaces.

     3.   Traffic mitigation is crucial as traffic congestion is a primary concern
          of George Washington Region residents, and the ability to get
          around the community easily is one of the most important
          community features. However, residents are willing to accept some
          traffic during peak travel times. Make sure plans include access to
          regional trains (such as VRE) and commuter lots.

     4.   Affordable housing is key. Respondents want a mix of different
          types of homes.

     5.   Make sure that plans include bike/pedestrian trails. There is a slight
          preference fo
          p efe ence for local and regional t ails but not m ch would be lost
                                      egional trails, b t  much o ld
          by just offering local trails.
48                                                       Southeastern Institute of Research
6.    Ensure that there are public parks in the region – preferably within
             lki di t       t      t    id t
           walking distance to most residents.

     7.    Retail space should be interspersed throughout the community.
           Respondents want retail space throughout the neighborhoods, in
               p                     p          g              g           ,
           major activity centers, and in smaller activity centers dispersed
           throughout the region.

     8.
     8     Avoid putting heavy industrial space within communities. However,
                                                       communities However
           light industrial space near the community is fine with most.

     9.    If possible, keep the tax rate low. This is important for a number of
           respondents.

     10.   Continue to give residents the opportunity to have input into the
           land use planning process. They believe that current growth
           patterns are causing problems, but that new approaches to
           development could improve conditions. Further, they find balanced
           growth one of the most important features of a community.



49                                                      Southeastern Institute of Research
Appendix




50              Southeastern Institute of Research
Respondent
       Profile




51            Southeastern Institute of Research
About Half of the Respondents Are Baby Boomers;
                   Gender Is Equally Split

        Generation               Millennials          4%



                                      Gen X                                  33%



                           Baby Boomers                                                        53%



                                   Silent/GI               10%




                                        Male                                               49%
           Gender
           G d

                                     Female                                                   51%


                                                 0%    10%       20%   30%     40%      50%         60%

     Based on A-1. In what year were you born?
     E-14. What is your gender?
52                                                                     Southeastern Institute of Research
About Two-Thirds Have Lived in the George
             Washington Region for At Least 10 Years

                    Less than 2 years              4%



                             2 - 4 years                9%



                             5 - 6 years              8%



                            7 - 10 years                  12%



More than 10 but not my entire
                                                                                       55%
             life
                                                                                                       67%
                         My entire life                   12%


                                            0%      10%      20%    30%    40%   50%    60%


     A-3. About how long have you lived in the George Washington Region?
53                                                                           Southeastern Institute of Research
The Majority of Respondents Are
                          Married or Living with Someone

        Married or living with someone                                                       81%



Not currently married - divorced or
                                                             8%
             separated


                     Single, never married                7%



     Not currently married - widowed                    1%



 Prefer not to answer even though
                                                        3%
             confidential


                                           Other        1%


                                                   0%    10% 20% 30% 40% 50% 60% 70% 80% 90%


     E-3. What is your current marital status?
54                                                                      Southeastern Institute of Research
Most Respondents Have Children


       Children under 18 who live with
                                                                                                  36%
                     me

      Children under 18 who don't live
                                                            4%
                  with me

                                                                                                             78%
         Children 18+ who live with me                                     16%


 Children 18+ who do not live with
                                                                                               34%
               me


                      Do not have children                                     19%


     Prefer not to answer even though
                                                           3%
                 confidential

                                                    0%          10%          20%         30%       40%



     E-5. Which of the following best describes your children? Please check all that apply.
55                                                                                  Southeastern Institute of Research
Most Respondents Live in a Single Family Home
 and the Majority Report that They Own Their Home

                                           Single family home                                              89%
          Type of Home
                                                     Townhome         3%

                   Apartment/condo - <20 units in building            3%

                   Apartment/condo - 20+ units in b ld
                            /   d                 building            2%

                                                     Dormitory    0%

                                                        Other         3%




                                                         Own                                                91%

            Ownership
                  h                                      Rent          8%

                                                        Other         1%

                                                                 0%        20%     40%      60%     80%     100%

     E-6. In what type of home do you live?
     E-7. Do you own your own home or do you rent?
56                                                                               Southeastern Institute of Research
The Average Annual Income is $102,000

                       Less than $20,000             1%

                       $20,000 $39,999
                       $20 000 - $39 999                    3%

                       $40,000 - $59,999                                                     13%

                       $60,000 - $79,999                                                           15%

                       $80,000 - $99,999                                                                 17%

                    $100,000 - $119,999                                                      13%

                    $120,000 - $139,999                               6%

                    $140,000 - $159,999                                         9%

                        $160,000
                        $160 000 or more                                                     13%

 Prefer not to answer even though
                                                                                   10%
             confidential
                                               0%                               10%                            20%



     E-8. Which one of the following best represents your household’s total annual income?
57                                                                                Southeastern Institute of Research
The Majority of Respondents Are Currently
                              Employed

                                Employed full-time                                             76%




                              Employed part-time             5%




                                     Not employed                 13%



            Looking for work but not currently
                                                             4%
                        employed



                                                Other        3%


                                                        0%   10% 20% 30% 40% 50% 60% 70% 80%



     E-9. What is your current employment status?
58                                                                       Southeastern Institute of Research
Only a Few Respondents Are of Hispanic, Latino, or
  Spanish Origin; Most Respondents Are Caucasian
                                     Hispanic, Latino, Spanish Origin          3%
          Ethnicity
                                        Not Hispanic, Latino, Spanish
                                                                                                              91%
                                                   Origin
                                           Prefer not to answer even
                                                                               6%
                                              though confidential



             Race                                       White/Caucasian                                      84%

                                                Black/African American         6%

                                      American Indian/Alaska Native            2%

                                                                  Asian        2%

                                                                 Other         4%

                                            Prefer not to answer even
                                                                               6%
                                               though confidential
                                                                          0%     20%    40%     60%    80%    100%



     E-12. Are you of Hispanic, Latino, or Spanish origin?
     E-13. What is your race? Select all that apply.
59                                                                              Southeastern Institute of Research
Organizations/
       g
       Businesses
       Contacted
       C t t d



60              Southeastern Institute of Research
61   Southeastern Institute of Research
62   Southeastern Institute of Research
63   Southeastern Institute of Research
64   Southeastern Institute of Research
65   Southeastern Institute of Research

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"Your Vision, Our Future" Resident Survey Key Findings for Round One

  • 1. “Your Vision, Our Future” Resident Survey 1 Key Findings November 2010 1 Southeastern Institute of Research
  • 2. Outline • Objectives • M th d l Methodology • Key Findings – Quality of Life – Attitudes Towards Growth – Concerns – Community Values – Transportation – Tradeoffs • A Appendix di – Respondent Profile – Organizations/Businesses Contacted 2 Southeastern Institute of Research
  • 3. Objectives & Methodology 3 Southeastern Institute of Research
  • 4. Objectives • Build public participation in the planning process. • Understand resident perception towards growth and long range planning in the George th d l l i i th G Washington region. • Assess community values by county in the George Washington region. • Facilitate the development of viable scenarios by identifying key components – key attributes – that will make up alternative scenarios. 4 Southeastern Institute of Research
  • 5. Methodology • An online survey was designed and conducted in order to meet the objectives of this research • The survey link was emailed: y – By SIR to a list of 470 residents who agreed to participate in future research studies after having completed the 2009 Long Range Transportation Plan – By GWRC to regional organizations/businesses, who in turn were asked to forward to their membership/distribution lists* • The median length of the survey was 19 minutes • The survey was conducted from September 14 – October 31, 2010 • 240 respondents participated in the study • A sample size of 240 has a margin of error of +/- 6.33 *Please see percentage points at the 95% confidence level appendix for list of regional • A $5 Starbucks gift card was offered for participating i St b k ift d ff d f ti i ti in organizations/ businesses the study 5 Southeastern Institute of Research contacted.
  • 6. Results Are Divided by County of Residence Spotsylvania County 43% Stafford County 26% Fredericksburg 15% Out of the 24 in Overall results are weighted Caroline County 10% Caroline County, by county to match census 4 live in Bowling populations. Green and 1 in Port Royal King George County 7% 0% 10% 20% 30% 40% 50% A-2. In which of the following localities do you live? 6 Southeastern Institute of Research
  • 7. Key Findings 7 Southeastern Institute of Research
  • 8. Quality f Life Q li of Lif 8 Southeastern Institute of Research
  • 9. Residents Tend to Be Positive Regarding their Quality of Life 1 - Poor 1% 2 5% 3 33% 4 50% 61% 5 - E ll t Excellent 11% 0% 20% 40% 60% 80% 100% A-4. Overall, how would you rate the quality of life in the George Washington Region? By “quality of life,” we mean “the general well-being of residents taking into consideration such things as the quality of education available, employment opportunities, the economy, personal safety, health, housing, recreation and entertainment opportunities, and so forth.” 9 Southeastern Institute of Research
  • 10. Those Living in King George Report the Highest Satisfaction, Whereas those Living in Caroline Report the Lowest 4% 0% 1 - Poor 0% 1% 0% 13% 6% 2 0% 5% 3% 46% 31% 3 19% 36% 31% 21% Caroline = 38% 49% 4 31% Fredericksburg = 68% 49% 61% King George = 81% 17% 14% Spotsylvania = 58% 5 - Excellent 50% 5% 9% Stafford = 66% 0% 20% 40% 60% 80% 100% A-4. Overall, how would you rate the quality of life in the George Washington Region? By “quality of life,” we mean “the general well-being of residents taking into consideration such things as the quality of education available, employment opportunities, the economy, personal safety, health, housing, recreation and entertainment opportunities, and so forth.” 10 Southeastern Institute of Research
  • 11. Rich History, Natural Beauty, and Proximity to DC Make the George Washington Region a Good Place to Live Rich history 11% 13% 12% 36% Natural beauty 16% 9% 10% 35% Proximity to Washington, DC 11% 11% 10% 32% Education system 8% 10% 8% 26% Safety 7% 8% 9% 24% Strong local/regional economy 8% 8% 6% 23% Availability of affordable housing 9% 7% 4% 20% Availability of jobs 9% 5% 6% 20% Availability of shopping opportunities 3% 8% 7% 17% Attractive residential communities 6% 6% 3% 15% Availability of entertainment and recreational… 4% 3% y 7% 13% Clean environment 3% 5% 5% 13% Battlefield preservation 2% 4% 5% 11% Ease of getting around the area 2% 5% 5% 11% Diversity of residents 3%3% 3% 8% Transportation system 0% 3% 5% 1% 1st Rank 2nd Rank 3rd Rank Other 4% 3% 2% 10% 0% 10% 20% 30% 40% A-8. What makes the George Washington Region a good place to live? Please rank the top three attributes by putting a 1 next to the most important attribute that makes the George Washington Region a good place to live, a 2 next to the second most important attribute, and a 3 next to the third most important attribute. 11 Southeastern Institute of Research
  • 12. What Makes the Area a Good Place to Live Varies Slightly by County Caroline Fredericksburg King George Spotsylvania Stafford Proximity to  Natural beauty  Natural beauty  Rich history Education system  Washington, DC  (54%) (63%) (38%) (39%) (54%) Rich history  Ri h hi t Rich history  Ri h hi t Rich history  Ri h hi t Natural beauty  N t lb t Safety (29%) (42%) (43%) (56%) (37%) Clean  Strong local/regional  Proximity to  Proximity to  Rich history  y environment  i t economy  Washington, DC  W hi t DC Washington, DC  W hi t DC (27%) (29%) (31%) (44%) (37%) Strong  Affordable  Natural beauty  y Safety  y local/regional  / g Natural beauty  y housing  h i (26%) (38%) economy  (26%) (25%) (24%) Entertainment &  Proximity to  recreational  y Safety  Clean environment  Affordable housing  g Washington, DC  W hi t DC opportunities  (20%) (25%) (20%) (26%) (21%) 12 Southeastern Institute of Research
  • 13. Attitudes Towards Growth 13 Southeastern Institute of Research
  • 14. Only a Quarter of Respondents Believe That the George Washington Region Is Moving h h in the Right Direction 1 - Strongly moving in 14% the th wrong direction di ti 36% 2 22% 3 41% 4 19% 24% 5 - Strongly moving in 4% the right direction 0% 20% 40% 60% 80% 100% B-1. To what extent would you say that growth in the George Washington Region is moving in the right direction? Please use a scale of 1 to 5 where 1 means “strongly moving in the wrong direction” and 5 means “strongly moving in the right direction.” 14 Southeastern Institute of Research
  • 15. Those Living in Fredericksburg and Stafford Are Even Less Likely to Think that the George Washington Region is Moving in the Right Direction 0% 1 - Strongly moving in 14% 19% 9% the wrong direction h di i 9% 21% 21% 31% 2 13% 23% 21% 46% 37% 3 38% 40% 44% 17% Caroline C li = 34% 17% 4 24% 31% Fredericksburg = 17% 13% King George = 31% 17% 5 - Strongly moving in 0% 0% Spotsylvania = 28% the right direction 4% 2% Stafford = 15% 0% 20% 40% 60% 80% 100% B-1. To what extent would you say that growth in the George Washington Region is moving in the right direction? Please use a scale of 1 to 5 where 1 means “strongly moving in the wrong direction” and 5 means “strongly moving in the right direction.” 15 Southeastern Institute of Research
  • 16. Respondents Believe that Current Growth Patterns Are Causing Problems, But that New Approaches to l ld d Development Could Improve Conditions New approaches to development in the region (e.g., (e g smart growth rural preservation or low growth, preservation, 30% 48% 78% impact development) could improve conditions in the region. Growth is currently causing problems in the 32% 38% 70% George Washington Region. Overall, Overall growth is a good thing for the region region. 32% 19% 51% Current development patterns and intensities are positively contributing to conditions in the 12% 6% 18% 4 5 - Strongly agree region. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% B-4. To what extent do you agree with each of the following? Please use a scale of 1 to 5 where 1 means “strongly disagree” and 5 means “strongly agree.” 16 Southeastern Institute of Research
  • 17. Those Living in Caroline County Are More Likely than Others to Think that Growth Is a Good Thing for the Region New approaches to development in the 96% 86% region (e.g., smart growth, rural 75% preservation, or low impact development) 80% could improve conditions in the region. 71% 54% 74% Growth is currently causing problems in Graph h G h shows 63% the George Washington Region. 68% those rating the 74% statement a 4 or 5 on a scale of 1 75% to 5 where 1 O ea ,go t s Overall, growth is a good thing for the t g o t e 51% 56% means “strongly region. 50% Caroline disagree” and 5 43% means “strongly Fredericksburg agree.” Current development patterns and 21% King George 3% intensities are positively contributing to i t iti iti l t ib ti t 19% Spotsylvania conditions in the region. 23% 15% Stafford 0% 20% 40% 60% 80% 100% B-4. To what extent do you agree with each of the following? Please use a scale of 1 to 5 where 1 means “strongly disagree” and 5 means “strongly agree.” 17 Southeastern Institute of Research
  • 18. Most Respondents Have a Preference for Centers, Corridors and Open Spaces Corridors, Centers, corridors, and open spaces 35% 43% 78% Compact metropolitan centers 22% 19% 41% Decentralized growth 19% 7% 26% 4 5 - Very desirable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% B-2. How desirable are each of the following? Please use a scale of 1 to 5 where 1 means “not at all desirable” and 5 means “very desirable.” 18 Southeastern Institute of Research
  • 19. Regardless of Where They Live, Centers, Corridors, and Open Spaces Is the Most Desirable Option 80% 91% Centers, corridors, and open spaces 76% 73% 80% Graph h G h shows 67% those rating the 60% statement a 4 or Compact metropolitan centers 38% 5 on a scale of 1 40% to 5 where 1 33% means “not at Caroline all desirable” and 5 means 37% Fredericksburg 14% “very King George Decentralized growth 44% desirable. desirable ” 27% Spotsylvania 20% Stafford 0% 20% 40% 60% 80% 100% B-2. How desirable are each of the following? Please use a scale of 1 to 5 where 1 means “not at all desirable” and 5 means “very desirable.” 19 Southeastern Institute of Research
  • 20. Yet, Most Believe Decentralized Growth Best Describes the Current State of Growth in the Region Decentralized growth 43% Centers, corridors, and open spaces 24% Compact metropolitan centers 17% Other 9% No idea 7% 0% 20% 40% 60% 80% 100% B-3. Which of the following do you think best describes the current state of growth in the George Washington Region? For definitions, please click on the term. 20 Southeastern Institute of Research
  • 21. Locality Does Not Significantly Impact Perceptions of the Current State of Growth in the Area 42% 57% Decentralized growth 56% 44% 38% 33% 23% Centers, corridors, and open spaces 19% 21% 26% 33% 23% Compact metropolitan centers 19% 21% 26% 8% Caroline 3% Other 0% Fredericksburg 6% 16% King George 4% Spotsylvania 6% No idea 19% Stafford 7% 5% 0% 20% 40% 60% 80% 100% B-3. Which of the following do you think best describes the current state of growth in the George Washington Region? For definitions, please click on the term. 21 Southeastern Institute of Research
  • 22. Respondents Were Asked to Indicate Up to 10 Places Where They Would Most Prefer Growth to Occur B-10. Looking at the map below, where would you most prefer growth to occur? Please click on that area of the map. You may click up to 10 places. 22 Southeastern Institute of Research
  • 23. The Most Frequently Selected Places Were Along I-95 B-10. Looking at the map below, where would you most prefer growth to occur? Please click on that area of the map. You may click up to 10 places. 23 Southeastern Institute of Research
  • 24. Concerns Concerns 24 Southeastern Institute of Research
  • 25. According to Respondents, the Primary Concerns in the Area Are Traffic Congestion and h h l d bl Other Growth-Related Problems Traffic congestion 17% 74% 91% Uncontrolled growth 24% 54% 78% Cost of expanding public infrastructure 31% 40% 71% Losing too much open space to development 25% 45% 70% Travel distance between home and work 27% 34% 61% Overpopulation 26% 33% 59% Environmental concerns 24% 33% 57% Lack of affordable housing 26% 24% 50% Deteriorating city or suburban centers 29% 21% 50% Poor air quality 25% 24% 49% Travel distance between home and shopping destinations 18% 16% 34% 0% 20% 40% 60% 80% 100% 4 5 - Strongly agree B-7. To what extent is each of the following a concern in the George Washington Region? Please use a scale of 1 to 5 where 1 means “not at all a concern” and 5 means “very much a concern.” 25 Southeastern Institute of Research
  • 26. Traffic Congestion is the #1 Concern for Each Locality 78% 89% Traffic congestion 80% 95% 93% 56% 80% Uncontrolled growth 63% 77%83% 70% 78% Cost of expanding public infrastructure 69% 72% 69% Losing too much open space to 65% 86% development 67% 75% 69% 57% 65% Travel distance between home and work 63% 72% 50% 59% 75% Environmental concerns 38% 65% 50% 52% 51% Overpopulation 57% 69% 62% 56% Caroline Lack of affordable housing 50% 60% 43% 55% Fredericksburg 43% 49%56% Deteriorating city or suburban centers 61% King George 39% Poor air quality 38% 40% 44% 57% Spotsylvania S t l i 46% Stafford Travel distance between home and 38%44% 52% shopping destinations 28%34% 0% 20% 40% 60% 80% 100% B-7. To what extent is each of the following a concern in the George Washington Region? Please use a scale of 1 to 5 where 1 means “not at all a concern” and 5 means “very much a concern.” 26 Southeastern Institute of Research
  • 27. Transportation 27 Southeastern Institute of Research
  • 28. Respondents Expect a Variety of Transportation Options – Most Notably Well-Maintained Roads, but l l d also Access to Regional Trains and Commuter Lots Well-maintained roads 20% 66% 86% Access to regional train services (e.g., VRE) 31% 40% 71% Commuter parking lots for carpooling & vanpooling 33% 37% 70% Access to commuter bus services 33% 27% 60% Access to local bus services (e.g., FRED) 29% 30% 59% Access to Amtrak 29% 25% 54% Access to bicycle/pedestrian network 23% 28% 51% 0% 20% 40% 60% 80% 100% 4 5 - Very important C-4. How important is it for the community to offer each of the following transportation options? Please use a scale of 1 to 5 where 1 means “not at all important” and 5 means “very important.” 28 Southeastern Institute of Research
  • 29. Those Living in Fredericksburg Expect Access to More Transportation Services than Others 83% 83% Well-maintained roads 81% 87% 85% 56% 89% Access to regional train services 76% 75% 67% 48% Commuter parking lots for carpooling & 83% 63% vanpooling li 74% 68% 39% 86% Access to commuter bus services 56% 61% 59% 48% 86% Access to local bus services 57% 63% 51% 43% Caroline 74% Access to Amtrak 69% Fredericksburg 61% 41% King G Ki George 22% 77% Access to bicycle/pedestrian network 44% Spotsylvania 59% 44% Stafford 0% 20% 40% 60% 80% 100% C-4. How important is it for the community to offer each of the following transportation options? Please use a scale of 1 to 5 where 1 means “not at all important” and 5 means “very important.” 29 Southeastern Institute of Research
  • 30. Community Values 30 Southeastern Institute of Research
  • 31. Balanced Growth, Ability to Get Around the Community Easily, and Affordable Housing Are “Must Haves” f the Greatest Number of Respondents ” for h b f d Balanced growth 68% Ability to get around the community easily 65% Affordable housing 61% Environmental protection 57% NOTE: Historic preservation 56% Percentages Protected open space 56% Scenic beauty 54% indicate those Public transportation to destinations within the region 52% respondents who p Parks within the local community 52% rated each item Farmland preservation 50% as a “must Access to outdoor recreation 48% have.” Public transportation to destinations within the… 47% Agricultural and forested districts 47% Rural preservation areas 46% Redevelopment areas 45% Proximity to employment centers 42% Low local tax rate 40% Access to regional parks 39% Biodiversity 37% Battlefield landscapes 34% Proximity to retail centers 22% Low population density 20% Location in an urban development area 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% C-1. Now, please think about what is important to you in a community. For each of the following, put the feature in one of the following categories: “must have,” “nice to have,” or “don’t need to have.” 31 Southeastern Institute of Research
  • 32. When Asked to Identify the Three Most Important Features, Balanced Growth, Ability to Get Around, Affordable Housing, dL T Ri t th T and Low Taxes Rise to the Top Balanced growth 34% Ability to get around the community easily 31% Affordable housing 29% Low local tax rate 28% NOTE: Environmental protection 19% Proximity to employment centers 18% Percentages Farmland preservation 13% indicate those Redevelopment areas 13% respondents who p Historic preservation p 13% chose each Public transportation to destinations within the region 12% features as one Protected open space 10% of the three Scenic beauty 10% Parks within the local community 10% most important Access to outdoor recreation 8% features of their Rural preservation areas 8% “must haves.” Public transportation to destinations within the… 7% Other 6% Agricultural and forested districts 6% Biodiversity 5% Low population density 5% Proximity to retail centers 4% Battlefield landscapes 4% Access to regional parks 2% Location in an urban development area 2% 0% 10% 20% 30% 40% C-2. Now, please select the three most important features to you. 32 Southeastern Institute of Research
  • 33. Importance of Features Varies Slightly by Area Caroline Fredericksburg King George Spotsylvania Stafford Redevelopment Low local tax rate Low local tax rate g Balanced growth g Balanced growth areas (48%) (38%) (37%) (39%) (43%) Farmland Ability to get around Ability to get around Affordable housing Affordable housing preservation the community easily the community easily (26%) (37%) (38%) (36%) (36%) Balanced growth Balanced growth Affordable housing Low local tax rate Affordable housing (26%) (31%) (31%) (29%) (29%) Farmland Environmental Scenic beauty Affordable housing Low local tax rate preservation protection (31%) (28%) (24%) (26%) (31%) Environmental Ability to get around Environmental Environmental Proximity to protection the community easily protection protection employment centers (22%) (23%) (19%) (22%) (19%) C-2. Now, please select the three most important features to you. 33 Southeastern Institute of Research
  • 34. Tradeoffs 34 Southeastern Institute of Research
  • 35. Discrete choice is an exercise in which respondents make trade-offs by choosing community scenarios instead of rating or ranking features. Statistical analyses determines which features are driving selection and which communities respondents would choose when given a choice of communities. 35 Southeastern Institute of Research
  • 36. According to the Trade-Off Exercise, Housing Type and Alternative Transportation Options Are the Most Important Community Features 7% 9% Open Space 9% Retail & Office Space 11% Lot size 11% Historic Preservation 12% Bike/Pedestrian Trails Industrial Space 12% g Traffic congestion 15% Housing type 15% Alternative Transportation Importance – derived. 36 Southeastern Institute of Research
  • 37. Part-worth Utilities Reflect How Desirable Different Features Are • The higher the utility, the better. utility better • You cannot compare one level from one attribute with one level from another ib ih l lf h attribute, since conjoint utilities are scaled to an arbitrary constant within each attribute. • You CAN compare differences between two levels of one attribute versus two levels of another attribute. 37 Southeastern Institute of Research
  • 38. Respondents Want a Mix of Different Types of Homes Housing Type Mix f l Mi of large and small/mid-sized single d ll/ id i d i l 44.28 family homes Mix of small/mid-sized single family homes 39.88 and townhomes Mix of small/mid-sized single family homes, 32.94 townhomes, and apartments/condos Small/mid-sized single family homes 9.13 9 13 Large single family homes -9.27 Mix of townhomes and apartments/condos -52.99 Primarily townhomes and -63.97 apartments/condos 38 Southeastern Institute of Research
  • 39. Respondents Have a Preference for Medium Sized Yards Lot Size Homes with medium sized yards (1/4 to 17.61 1/2 acre) Homes with large yards (1 acre or more) 4.43 Homes with small yards (Less than 1/4 -22.04 22.04 acre)) 39 Southeastern Institute of Research
  • 40. Access to Commuter Lots and VRE are Important Alternative Transportation Easy access to commuter lots (for 24.28 carpooling and vanpooling) Easy access to buses, VRE, and commuter 23.49 lots (for carpooling and vanpooling) Easy access to VRE and commuter lots (for d l (f 20.68 carpooling and vanpooling) Easy access to VRE 7.92 Easy access to buses and commuter lots (for 6.51 carpooling and vanpooling) Easy access to buses 0.70 Easy access to buses and VRE -1.95 No public transportation-81.64 40 Southeastern Institute of Research
  • 41. Respondents Want Bike/Pedestrian Trails, but Do Not Have a Strong Preference for Local vs. Regional Bike/Pedestrian Trails Local and regional bike/pedestrian trails (i.e., trails within your individual community 29.52 and trails that connect to the rest of the region) Local bike/pedestrian trails (i.e., trails 22.11 22 11 within your individual community) No bike/pedestrian trails -51.63 41 Southeastern Institute of Research
  • 42. Respondents Are Willing to Accept Moderate Traffic Congestion During Peak Travel Times Traffic Congestion Moderate traffic congestion during peak 30.77 travel times No to low traffic congestion 30.18 30 18 Severe traffic congestion during peak -60.95 travel times 42 Southeastern Institute of Research
  • 43. There is a Preference for Some Sort of Parks Open Space Public parks within walking distance 17.26 Public parks with recreational fields and playgrounds in the area, but not within 6.87 walking distance Public parks with recreational fields and 1.28 playgrounds within walking distance Public parks in the area, but not within -25.41 walking distance 43 Southeastern Institute of Research
  • 44. Respondents Want Retail Space throughout the Area Retail & Office Space Retail & office space spread throughout neighborhoods, in major activity centers, & in i hb h d i j ti it t i 21.50 2 0 smaller activity centers disp. through region Retail & office space found in smaller activity 21.00 centers dispersed throughout the region Retail & office space spread throughout 13.73 neighborhoods and in major activity centers Retail & office space found in major activity centers and in smaller activity centers -10 05 10.05 dispersed throughout the region Retail & office space found in major activity -12.48 centers Retail & office space spread throughout -16.74 neighborhoods Retail & office space spread throughout neighborhoods and in smaller activity centers -16.95 dispersed throughout the region 44 Southeastern Institute of Research
  • 45. Respondents Are OK with Light Industrial Space Near the Community, but Do Not Want Heavy Industrial Space within the Community Industrial Space Light industrial space near community but 25.96 not within it Light industrial space within community 19.15 No industrial space in community 11.25 11 25 Heavy industrial space near community but 9.18 not within it Heavy industrial space within community -65.54 45 Southeastern Institute of Research
  • 46. Some Historic Preservation Is Important, but there Is Not a Big Difference between Some Preservation and Preservation of All Sites Historic Preservation Preservation of all current historic sites and 29.17 battlefields Some preservation of current historic sites 22.95 22 95 and battlefields No preservation of current historic sites and -52.12 battlefields 46 Southeastern Institute of Research
  • 47. Recommendations 47 Southeastern Institute of Research
  • 48. 1. Ensure that all plans have a focus on the rich history and natural beauty of the area – both are reasons why residents think the George Washington Region is a good place to live. While some g g g g p historic preservation is essential, it may not be absolutely essential to preserve all historic sites and battlefields. 2. 2 Focus development along I-95 and keep in mind that most I 95 respondents have a preference for centers, corridors, and open spaces. 3. Traffic mitigation is crucial as traffic congestion is a primary concern of George Washington Region residents, and the ability to get around the community easily is one of the most important community features. However, residents are willing to accept some traffic during peak travel times. Make sure plans include access to regional trains (such as VRE) and commuter lots. 4. Affordable housing is key. Respondents want a mix of different types of homes. 5. Make sure that plans include bike/pedestrian trails. There is a slight preference fo p efe ence for local and regional t ails but not m ch would be lost egional trails, b t much o ld by just offering local trails. 48 Southeastern Institute of Research
  • 49. 6. Ensure that there are public parks in the region – preferably within lki di t t t id t walking distance to most residents. 7. Retail space should be interspersed throughout the community. Respondents want retail space throughout the neighborhoods, in p p g g , major activity centers, and in smaller activity centers dispersed throughout the region. 8. 8 Avoid putting heavy industrial space within communities. However, communities However light industrial space near the community is fine with most. 9. If possible, keep the tax rate low. This is important for a number of respondents. 10. Continue to give residents the opportunity to have input into the land use planning process. They believe that current growth patterns are causing problems, but that new approaches to development could improve conditions. Further, they find balanced growth one of the most important features of a community. 49 Southeastern Institute of Research
  • 50. Appendix 50 Southeastern Institute of Research
  • 51. Respondent Profile 51 Southeastern Institute of Research
  • 52. About Half of the Respondents Are Baby Boomers; Gender Is Equally Split Generation Millennials 4% Gen X 33% Baby Boomers 53% Silent/GI 10% Male 49% Gender G d Female 51% 0% 10% 20% 30% 40% 50% 60% Based on A-1. In what year were you born? E-14. What is your gender? 52 Southeastern Institute of Research
  • 53. About Two-Thirds Have Lived in the George Washington Region for At Least 10 Years Less than 2 years 4% 2 - 4 years 9% 5 - 6 years 8% 7 - 10 years 12% More than 10 but not my entire 55% life 67% My entire life 12% 0% 10% 20% 30% 40% 50% 60% A-3. About how long have you lived in the George Washington Region? 53 Southeastern Institute of Research
  • 54. The Majority of Respondents Are Married or Living with Someone Married or living with someone 81% Not currently married - divorced or 8% separated Single, never married 7% Not currently married - widowed 1% Prefer not to answer even though 3% confidential Other 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% E-3. What is your current marital status? 54 Southeastern Institute of Research
  • 55. Most Respondents Have Children Children under 18 who live with 36% me Children under 18 who don't live 4% with me 78% Children 18+ who live with me 16% Children 18+ who do not live with 34% me Do not have children 19% Prefer not to answer even though 3% confidential 0% 10% 20% 30% 40% E-5. Which of the following best describes your children? Please check all that apply. 55 Southeastern Institute of Research
  • 56. Most Respondents Live in a Single Family Home and the Majority Report that They Own Their Home Single family home 89% Type of Home Townhome 3% Apartment/condo - <20 units in building 3% Apartment/condo - 20+ units in b ld / d building 2% Dormitory 0% Other 3% Own 91% Ownership h Rent 8% Other 1% 0% 20% 40% 60% 80% 100% E-6. In what type of home do you live? E-7. Do you own your own home or do you rent? 56 Southeastern Institute of Research
  • 57. The Average Annual Income is $102,000 Less than $20,000 1% $20,000 $39,999 $20 000 - $39 999 3% $40,000 - $59,999 13% $60,000 - $79,999 15% $80,000 - $99,999 17% $100,000 - $119,999 13% $120,000 - $139,999 6% $140,000 - $159,999 9% $160,000 $160 000 or more 13% Prefer not to answer even though 10% confidential 0% 10% 20% E-8. Which one of the following best represents your household’s total annual income? 57 Southeastern Institute of Research
  • 58. The Majority of Respondents Are Currently Employed Employed full-time 76% Employed part-time 5% Not employed 13% Looking for work but not currently 4% employed Other 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% E-9. What is your current employment status? 58 Southeastern Institute of Research
  • 59. Only a Few Respondents Are of Hispanic, Latino, or Spanish Origin; Most Respondents Are Caucasian Hispanic, Latino, Spanish Origin 3% Ethnicity Not Hispanic, Latino, Spanish 91% Origin Prefer not to answer even 6% though confidential Race White/Caucasian 84% Black/African American 6% American Indian/Alaska Native 2% Asian 2% Other 4% Prefer not to answer even 6% though confidential 0% 20% 40% 60% 80% 100% E-12. Are you of Hispanic, Latino, or Spanish origin? E-13. What is your race? Select all that apply. 59 Southeastern Institute of Research
  • 60. Organizations/ g Businesses Contacted C t t d 60 Southeastern Institute of Research
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  • 65. 65 Southeastern Institute of Research