Social Media Basics

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Fern Altobelli

Technologie Business

Social Media Basics Presented by The Orange County Register 4/28/2011

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How important is your sphere of influence? ,[object Object],[object Object],[object Object],[object Object]

What is Social Media? ,[object Object],[object Object]

How many hours per week are spent on Social sites? ,[object Object],[object Object],[object Object],[object Object]

How many hours per week are spent on Social sites? A. 4.4 - Email B. 3.1- Knowledge C. 4.6- Social D. 1.8- Shopping

How many hours do people spend on Facebook in a month? ,[object Object],[object Object],[object Object],[object Object]

People spend more time on Facebook in a given month than Google, YouTube, msn, Bing, Yahoo!, Windows Live Combined. Engagement

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Create a facebook Business Page ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.facebook.com/pages/create.php

Adding Friends ,[object Object],[object Object],[object Object]

Posting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Being Liked ,[object Object],[object Object],[object Object]

Business Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook and Global Toys “R” Us ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook and Local OC Campaigns -Reborn Cabinets ran for “Best Kitchen/Bath Remodeling Specialist” in Best of Orange County -We created a custom strategy for this campaign -Specific “call to action” posts -Calls attention to page and content

– do you tweet? ,[object Object],[object Object],[object Object],[object Object]

How to use Twitter Professionally ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter and Dell Outlet ,[object Object],[object Object],[object Object]

Twitter and Instant Response ,[object Object],[object Object],[object Object]

Turning critics into converts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page

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8 million users (over 100 million check-ins) Page

Social Media Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Closing Thoughts ,[object Object],[object Object],[object Object]

2011 Product Preview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OC Register solutions - Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OC Register Solutions - OCRegister.com ,[object Object],[object Object],[object Object],[object Object]

OC Register solutions - Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Over 14% of our traffic comes form a mobile device!

OC Register Solutions - Search ,[object Object],[object Object],[object Object],[object Object]

Give us your feedback! ,[object Object],[object Object],[object Object],[object Object]

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