1. ์ค์์ค, ์๋ฌธ์
โข Part 1. Industry & Company Outlook โข Part 3. Business Model Patterns
1-1 Crowdfunding Industry Overview โข Part 4. Case Studies
1-2 Kickstarter Overview 4-1 Film. Music Industry Cases
1-3 Kickstarter Process 4-2 Hardware Innovation
4-3 JOBS ACT & Crowdfunding
โข Part 2. Business Model Canvas 4-4 Implications
2-1 Customer Segment โข Part 5. Business Model Canvas Overview
2-2 Value Propositions โข Part 6. Appendix
2-3 Channels / Customer Relationship A-1 Financial Estimation Sample
2-4 Revenue Stream / Key Resources
2-5 Key Activities
2-6 Key Partnership / Cost Structure
9. โข Part 1. Industry & Company Outlook
1-1 Crowdfunding Industry Overview
1-2 Kickstarter Overview
1-3 Kickstarter Process
โข Part 2. Business Model Canvas
2-1 Customer Segment
2-2 Value Propositions
2-3 Channels / Customer Relationship
2-4 Revenue Stream / Key Resources
2-5 Key Activities
2-6 Key Partnership / Cost Structure
โข Part 3. Business Model Patterns
โข Part 4. Case Studies
4-1 Film. Music Industry Cases
4-2 Hardware Innovation
4-3 JOBS ACT & Crowdfunding
4-4 Implications
โข Part 5. Business Model Canvas Overview
โข Part 6. Appendix
A-1 Financial Estimation Sample
16. Business Model Pattern 3-1
Multi Sided Platform Data
Creator์ Backers์ ๋ง๋จ์ ์ค๊ณ ํ๋ก์ ํธ ์ฌ๋ก๋ถ์
์์๋ฃ๋ฅผ ๋ฐ์ Backers, Creators ์งํ
์ ์ ๊ฒฝ๋ก๋ฑ์ ๋ถ์
Creators๋ฅผ ์ง์
Curating & Filtering
Blog
Staff Pick
OPEN
Curated Page๋ฅผ ํตํด
๋๊ตฌ๋ ๋ณ๋์ ๋น์ฉ, ์ง์ ์ฅ๋ฒฝ ์์ด
๋ค์ํ ํ๋ก์ ํธ ๋ ธ์ถ
Project๋ฅผ ๋ฑ๋ก ๊ฐ๋ฅ
17. Kickstarter - Film. Music Cases 4-1
Film, Music๋ถ์ผ์ ํฌ์์ ๊ทธ์ ๋ฐ๋ฅธ ์ฑ๊ณผ๋ ๊ฐ์์ ์ผ๋ก ๋๋ฌ๋๊ณ ์์ผ๋ฉฐ ๋ฏธ๋์ด๋ฅผ ํตํด
์ฃผ๋ชฉ ๋ฐ์์ผ๋ก์ ๋ ๋ง์ ์ฌ๋๋ค์๊ฒ Kickstarter๊ฐ ๋๋ฌํ๋๋ฐ ๊ธฐ์ฌ
Film Industry
Kickstarter๋ฅผ ํตํด ํฌ์๋ฐ์ Film ์ํ๋ค์ ์ฑ๊ณผ1
Sundance Film Festival Kickstarter์์ ์ ํด 14 Films
Academy Awards ๋คํ๋ฉํฐ๋ฆฌ Incident in New Baghdad
OSCAR ๋จํธ ๋คํ๋ฉํฐ๋ฆฌ Battle for Brooklyn, Loving Story
125million$์ค 45million$๊ฐ Film์ ํฌ์๋จ
(20120106 ๊ธฐ์ค, 3๋ ๊ฐ)
Music Industry
๋ชฉํ ๊ธ์ก : $100,000 Amanda Palmer
๋ชจ๊ธ ๊ธ์ก : $1,044,566 (20120504๊ธฐ์ค)
๋ ์ด๋ธ, ๋ฐฐ๊ธ์ฌ์ ์๋ฐ ์์ด ์ข์ ์ฝํ ์ธ ๋ง์ผ๋ก ๋ ๋ง์ ๊ตฐ์ค๋ค์๊ฒ ์ดํํ ์ ์๋ ๊ธธ์ด ์ด๋ฆผ2
Source : 1) Rising film backer Kickstarter readies for its close-up from GIGAOM(20120106)
2) Is Kickstarter the future of the music biz? Amanda Palmer and $490K say yes from Mashable(20120504)
24. Appendix โ Financial Estimation A-1-1
Kickstarter expected results
Description Value
Retail price $125.00 150000
Number of sales 85000
% of sales international 30%
Domestic shipping allowance $0
International shipping allowance $15 10~30$
Total expected Kickstarter revenue $11,007,500
Kickstarter direct costs
Description Total cost Unit cost
Kickstarter & Amazon Pmts $1,100,750
Cost of goods sold $2,550,000 $30.00
Domestic shipping $680,000 $8.00
International shipping $382,500 $15.00
Fulfillment $170,000 $2.00
Business costs
Total cost Quantity
Re-order of product for store $30,000 1000
Website build $2,500
Prototyping $3,000
Assistants $0
Marketing and ads $0
Travel $1,000
Contingency $5,000
Total profit $6,082,750
Recommended single unit pledge l $125.00
evel
โป Source : Makercapitalist, Take Home pay: How much does a Kickstarter Cost?
25. Business Model Canvas
KP KA VP CR CS
Creative ์ปค๋ฎค๋ํฐ ํ๋๋ ์ด์ง
Support ์ธ๊ฑด๋น
Community ๊ด๋ฆฌ Fanbaseํ์ฑ
KR CH
Community
Prosuming Website ์ ์ง๋ณด์๋น
๊ด๋ฆฌ์ธ๋ ฅ
C$ R$
์ฐฝ์์ ์ธ
ํฌ์์ ํ๋ก์ ํธ Commission
์ ์์