3. Ecommerce Statistics of India
• India’s e-commerce market was worth about $2.5 billion
in 2009.
• About 75% of this is travel related (airline tickets, railway
tickets, hotel bookings, online mobile recharge etc.).
• Online Retailing comprises about 12.5% ($300 Million
as of 2009). India has close to 10 million online shoppers
and is growing at an estimated 30%
References: Consumer Ecommerce India
4. Leveraging Internet to Help
Expand
Markets
Fundamental
Business
Drivers Have
Not Changed
Retain Improve
Customers Efficiencies
4
5. How Three-tier Architecture
Operates
user tier
server tier database tier
Fig 8-5 Three-Tier Architecture
Fig 8-4 Three-Tier
Architecture
6. The brand e-portal
Dell
www.dell.com
The company sells computers to other companies via the internet. The
interaction can also be done via the phone.
7. The wholesale portal
Alibaba
www.alibaba.com
Wholesale retailers get in touch with business buyers and bargain over the
internet the products. They can also enter in contact via the phone.
12. The rewards retailer
Cashstore
www.cashstore.fr
The portals gives rewards to the consumer each time he purchases on
the site. The consumer will then be able to spend his rewards for further
purchases on the website.
13. The hyper niches
Saveur Bière and Popcornopolis
www.saveur-biere.com and www.popcornopolis.com
Hyper specialised retailer portals. Very specific segment and very
particular products.
14. The Content Providers
iTunes and Harvard Business Review
www.apple.com/itunes/store and www.hbsp.harvard.edu
User pays to get the entertainment content provided by the site.
15. The E-commerce of services
Carol
www.carol.com
The user can buy online medical prescriptions and get advice.
20. Social Shopping
Social Network + E-commerce !
• Use of the user social network to sale product online
• Social shopping is the next generation of e-commerce
• The viral effect is broader in this model
21. The production based upon votes
LaFraise
www.lafraise.com
The user votes for the design he prefers. The most popular design will
then be created and the user can purchase the final product.
22. The social search
Shopwiki
www.shopwiki.com
The search is made based on customers recommendations on
products. Once you found the product, you have a list of
recommended e-shops where you can find this product.
23. The rewarding recommendation site
Zlio
www.zlio.com
The users can select products partering with Zlio. They create their own
shop with these products and get % of the sales each time somebody
buys a product through the user’s customized e-shop.
24. The widget commerce
Shopit and Cartfly
www.shopit.com and www.cartfly.com
The user creates his own e-shop with own products he has to sell. Then
he can adverstise about his e-shop thanks to widgets.
26. Viral Marketing
Word-of-Mouth Communications
Opinion Leaders:
Influence consumer behavior through
word-of-mouth communications.
Market Mavens:
Consumers who know about many kinds of products,
places to shop, and other facts of the market, and they
like to share this information with other consumers.
A recent large-scale study from college students
44
revealed that the influence of WMC ( % ), is twice as
influential in new-product purchases than either PRICE
22 22
( %) or ADVERTISING( %)
