DC Vibrant Streets Toolkit: Overview and Applicability to Fairfax Revitalization Oct. 22, 2012

1. DC Vibrant Streets Toolkit:
Overview and Applicability to
Fairfax Revitalization
October 22, 2012

2. BEGINNINGS…
MARKET ANALYSIS PLANNING BRANDING BROKERAGE INTERIORS ARCHITECTURE

4. process

5. DEFINED
VIBRANT STREET (adj + noun):
A neighborhood’s core. A retail
environment that is treasured by its
residents, customers and retailers
whose daily actions ensure its
enduring vitality.

6. ANALYSIS
Small-Scale Shopping Streets
Carytown • Richmond, VA
North Market Street • Frederick, MD
Main Street • Manayunk, PA
Charles Street • Boston, MA
Oak Street • Chicago, IL
Madison Park • Seattle, WA
Bethesda Row • Bethesda, MD
East Davis Street • Culpeper, VA
O’Donnell Square • Baltimore, MD
Atlantic Avenue • Brooklyn, NY

7. ANALYSIS
Destination Streets
Walnut Street • Philadelphia, PA
Newbury Street • Boston, MA
North Michigan Avenue • Chicago, IL
Third Street Promenade • Santa Monica, CA
Champs-Elysees • Paris, France
Omotesando Dori • Tokyo, Japan

8. DATA COLLECTION
Year Supported by Average Retail Average Daily
Established an Assoc./Org. Rents Traffic Count
Avg Sidewalk Within an Condition of
walkscore
Width Historic Dist.? Ownership?
# of Blocks in Underground Retail Vacancy Vehicles per
Length Utilities? Rate HH
Public Open Residential Mix of # of Bus
Space? Population Retailers Routes
Streetscape Median Locals : Subway/LR/
Design Household Inc Nationals Streetcar Stop
Located Daytime Civic /Cultural Parking
within a BID Population Anchor Facilities

9. FINDINGS
• 100% have an active and unifying
management/representation structure.
• Population, income, and employment data alone
did not ensure retail success.
• Traffic counts had a “sweet spot”: 10k – 16k AADT
• Small shopping streets: Avg retail rent = $18/sf;
Destination streets: Avg retail rent = $120/sf.
• 100% have underground power lines.

10. PROCESS DIAGRAM

11. education

12. retail decision-making trees:
regional home decor
Example Neighborhoods 1 2 3
Population:
39k 52k 16k
35,000 + within 3 miles
Avg HH Inc:
$50k+ within 3 miles
$83k $63k
Min. Education:
College Grad College
Competitive Environm’t:
Low High
Low to Moderate
Appropriate Site 4,000 sf
Available signed

13. retail decision-making trees:
national nail salon
Example Neighborhoods 1 2 3
Population:
32k 17k 8k
5,000+ within 1 mile
Avg Household Income:
$25,000+
$38k $45k $82k
Daytime Population:
10,000+ within ¼ mile 9k 11k 18k
Competitive Environment:
High High High
High
Appropriate Site
1,800 sf 1,200 sf 1,000 sf
Available
signed signed signed

14. retail decision-making trees:
regional organic grocery store
Example Neighborhoods 1 2 3
Population:
30k 18k 27k
10,000+ within 1.5 miles
Avg Household Income:
$45,000+
$62k $85k $44k
Traffic Count:
12,500 AADT+ 14k 7k 22k
Applicable Incentives:
No Yes
Priority Development Area
Appropriate Site
6,500 sf
Available
signed

15. MARKET DIAGNOSTIC

16. RESOURCE ALLOCATION
Neighborhood Goods & Services
Food & Beverage
General Merchandise, Apparel,
Furnishings & Other

17. implementation

18. VISION
We want to give every neighborhood the
necessary tools to create a Vibrant Street of
their own, regardless of population, ethnic
composition, location, income, or budget.

19. WEBSITE

20. WEBINAR SERIES
• Series
• Guest experts
• FREE
• Market Analysis and
Neighborhood Broker Training
$$$
• All webinars available for
download on our website

21. PARTICIPANTS COME FROM…
To-date, 260 participants from 190 cities, suburbs, towns, and villages.

22. ON-GOING RESEARCH
• Areas in most need are the
suburbs.
• Not all suburbs are alike!
Vibrant Streets offers tools
for 4 community typologies:
incl. suburban and urban-
suburban.
• Vibrant Streets™ Toolkit to
be released next spring.

23. LEARNING LAB (April 29-30, 2013)
• Hands-on training. How to
grow a great retail
environment “from the
grassroots up.”
• Developers, retailers,
economic development
experts, planners, market
analysts.
• A new way of thinking
about street retail.
• Everyone leaves with a “do
this NOW!” list.

24. VIBRANCY for FAIRFAX CO.
Herndon
Tysons Corner, 2050
McLean
Centreville Annandale
Fairfax

25. VIBRANCY for FAIRFAX CO.
Today, a vibrant retail center:
1. Is driven by “experience,” perhaps
even more than commerce;
2. Impacts home purchasing decisions;
3. Creates community identity (+/-);
4. Is considered a RIGHT, not a privilege.
5. Establishes common ground, and
allows stakeholders to become
invested in one another.

26. QUESTIONS?