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Gathering Information and Scanning the Environment Prepared by: Faezah Binti Othman 802228 Hor Boon Kim 809958
Component of a Modern Marketing Information System ,[object Object]
Internal Records and Marketing Intelligence ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyzing the Macroenvironment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Demographic Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Others Major Macroenvironment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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chapter 2