2. “Any individual who purchases
goods & services from the market
for his/her end use is called
Consumer.”
2
3. •
Consumer Interest is nothing but the willingness
of consumer to purchase product and service as
per their taste, need & of course pocket.
•
Consumer Behavior is a branch which deals with
the various stages a consumer goes through
before purchasing products or services for the end
use.
3
5.
Situation
Need for a Friend
Theories Applied
Hedonic Consumption
Motivation
Information Influence
5
6.
Situation
Replacement due to defect
Theories Applied
Utilitarian Need
Intrinsic Need
Extensive Problem Solving
6
7.
Situation
Wanted to change with the latest technology
Theories Applied
Hedonic Consumption
Need for Power
Intrinsic / Extrinsic Need
Utilitarian Information
7
8.
Situation:
Oil change required after driving 4,000 kms
Theories Applied:
Primary Need
Formal & Technical Learning
Routine Response Behavior
Standard Learning Hierarchy (CAB)
Attitudes as Learned Predisposition
8
9.
Situation
Addictive to coke, drink it every time we go out
Theories Applied
Addictive Consumption
Taste
Low Involvement
Invisible Hand of Culture
9
10.
Situation
As a student, it’s our need to have a smooth pen
Theories Applied
Low Involvement
Primary Need
Instrumental Conditioning
10
11.
Situation
Got discount when visited the store, bought a pair
although already have one
Theories Applied
Referent Power
Sensory Market
Instrumental Learning
JND (Just Noticeable Difference)
Tri Component
11
12.
Situation
Surprise party organized on 62nd birthday of
father
Theories Applied
Taste
Formal Learning
Informational Influence
Emotional View
Tri Component
12
13.
Situation
Wanted to buy for comfort and fashion
Theories Applied
Positive Reinforcement
Informal Learning
Low Involvement (CBA: Cognition,
Behavior, Affect)
13
15.
Situation
Previous one was not providing accurate
results, opted a new one
Theories Applied
Extensive Problem Solving
Multi Attribute Attitude Model
Instrumental Conditioning
15
16.
Situation
Needed to check the glucose level on daily basis
to have a balance level of sugar
Theories Applied
Routine Response Behavior
Absolute Threshold
16
17.
Situation
Previous remote was not working properly so
bought a new one for television
Theories Applied
Stimulus Generation
Primary Need
Limited Problem Solving
17
18.
Situation
Needed for car to drive and enjoy
Theories Applied
JND (Just Noticeable Difference)
Utilitarian Need
Hedonic Consumption
Need for a Uniqueness
Value Expressive
18
19.
Situation
Paid PTCL Broadband monthly bill and
recommended to a friend to have PTCL
Broadband Internet connection
Theories Applied
E-Word of Mouth
Need for Affiliation
Informational Power
19
20.
Situation
Had ice cream in a shopping mall with
friends, bought 2 cups and got 1 free
Theories Applied
Taste
Weber’s Law
JND
Intrinsic Need
20
21.
Situation
to get protection for my laptop and save it from
scratches
Theories Applied
Utilitarian Influence
Multi Attribute Attitude
Experiential Hierarchy
21
22.
Situation
Love the taste, unique French Fries in town
Theories Applied
Taste
Compulsive
Consumption
22
23.
Situation
Required for final projects assigned by professors
in university
Theories Applied
Color
Sub Liminal
Perception
Informational Influence
23
24.
Situation
Required to complete the assigned projects and
assignments
Theories Applied
Color
Referent Power
24
26.
Situation
Required to staple documents so that the
documents can be handled with ease
Theories Applied
Primary Need
Limited Problem Solving
Routine Problem Solving
26
27.
Situation
To overcome hunger during university hours and
Lays come into minds whenever we buy coke
Theories Applied
Low Involvement
Symbolic View
Experiential Hierarchy
27
28.
Situation
To boost the energy level and it helps to keep us
fresh
Theories Applied
Taste
Experiential Hierarchy
Extrinsic Value
Formal & Technical
Learning
28
29.
Situation
Biscuits are served with tea no matter which class
we may belong to
Theories Applied
Taste
Extrinsic Value
Utilitarian Need
29
30.
Situation
Most famous dish in Punjab and Karachi Biryani is
one of the best in town
Theories Applied
Sensory Marketing
Intrinsic / Extrinsic Need
30
31.
Situation
Daily use of every house, considered as a primary
need
Theories Applied
Primary Need
Taste
Formal / Informal & Technical Learning
31
32.
Situation
For winter season to save myself from cold
Theories Applied
Multi Attribute Attitude Object
Tri Component
Informational Influence
Symbolic
32
33.
Situation
Required to get rid of diseases and its symptoms
and treatment purposes based on precautions
Theories Applied
Primary Need
Standard Learning Hierarchy
Hopson Choice
Perceptional Blocking
33
34.
Situation
Premium cola introduced by Gourmet so decided
to have a taste
Theories Applied
Taste
Utilization Influence
Intrinsic Need
National
34
35.
Situation
Purchased for the course work according to the
instructor
Theories Applied
Primary Need
Technical Learning / Formal Learning
35
36.
Situation
Cheap source of energy for cars, get my car
refilled twice in a week
Theories Applied
Instrumental Learning
Cognitive Dissonance Theory
36