Dossier mayo 2012

1. Sistema de Opinión Interactivo
Interactive Opinion System
May 2012

2. Today we bring YOU a unique
TV Station that clicks with the
Connected US Hispanic market
And that’s 89% of Hispanics

3. SOi TV will add to your success
1. Opitainment delivers Hispanic Engagement. Opitainment is a new and emerging
TV genre. Latinos are opinionated and love to share and defend their Opinions
and sentiments. We embrace and defend the Hispanic Public Opinion in the US.
2. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than
Traditional TV. Social Media interactivity is a reality for the general
market, untapped and emerging fast for Hispanics: a ready-made consumer base!
3. SOI TV is up and running! We are already a Nationwide Hispanic Broadcast TV
Network in 15 leading cities and growing aggressively. Our OTA signal covers 55%
of the US Hispanic HHs. We are experienced TV content Producers.
4. Potential new consumers for your Brands. Our highly-social, opinionated and
internet connected Hispanics watching Broadcast TV will want to consume your
brands. Great news for your marketing strategy! Latino Engagement promotes
live TV viewing and delivers growth for your brand social media channels!

4. SOi TV will add to your success
Opitainment delivers Hispanic Engagement

5. Let me tell you a big secret: Hispanics have
an opinion on just about anything.

6. Well then… let me tell you a second secret…
and they love to let everyone know their opinions

7. Latinos
OPINIONS

8. …
Trending Topics
Sports
Celebrities Novelas
News
Politics

9. Opitainment:
Opinion + Entertainment
SOi TV is pioneering
Opitainment, a new concept of
converting the Opinion of the
latino audience into
entertainment, 7 days a week.
SOi TV monitors the entire
process of the Public Opinion
experience from A to Z. Checks
& balances are in place
throughout the process
management of feedback from
the audience, we
analyze, interpret, generate
screen and archive for future
use.

10. Opitainment works! Yes
No
Maybe
Neutral
It shows Hispanic Public Opinion
on screen on real Time, 24 hours a day

11. SOi TV will add to your success
89% of Total Hispanics are Connected.

12. Soi TV integrates Cross-Platform Hispanic Audiences
TV Connected Digital
Audience Hispanics Audience
Our target is 89% of Total Hispanics

13. Latinos are CONNECTED!

14. The Connected Hispanic

15. The Connected Hispanic

16. The Connected Hispanic

17. The Connected Hispanic

20. It’s more fun to watch a program in Soi TV
Than in Traditional TV

21. Consumer Generated Content
Traditional TV Content

22. Our highly-engaged
audience creates its own
content… which engages
them even more.

23. More fun to watch in
Soi TV
Traditional TV

24. More fun to watch in
Soi TV
Traditional TV

25. Multiple Interactivity levels
2nd Screen
Phase 4 Applications
Screen Interactivity Layer
Phase 3
TV Program Interactivity
Phase 2 (Original Production)
Live Opitainment Segments
Phase 1 (National and Local)
We include use habits of all connected Latinos

26. Integrated Multiplatform
www.soitv.com
SOITV
@SOITV
YOSOITV
SOITV
SOITV

27. Almost 40K Followers
10% of Univision in 4 months

28. Almost 10K likes
2% of Univision in 4 months

29. Almost 5K unique
Visitors daily in 4 months

30. Bottom Line:
Soi TV is the First US Hispanic
Social TV Network!

31. And Social TV is
already successful
in the US General Market!

36. Social TV
Best
Practices

37. Hispanics will go
from must see TV
to… must join TV!

38. SOi TV will add to your success
SOI TV is up and running!

39. 3 Million plus Hispanic HH & growing….
15 Top
Hispanic
DMA’s

40. Headquarters in Miami, 80+ people

41. • HD & SD Option,
• INTEL SAT 805 (april 2012)

42. 24 hour programming, Premieres 12 hours daily

43. The Team
WE ARE SEASONED TV ENTERTAINMENT VETERANS
25+ Years 15 - 20 Years
 Network Administration  Network Launch & Distribution
 Strategic Planning  Socio-Economic Marketing
 Original Productions  Muliti-national Content Syndication
 Consumer Brand Development  Award winning journalism
 Business Development

44. We are experienced
TV Content producers

45. There are enough newscasts. SOi TV brings you
an OPINIONCAST (“EL OPINIARIO”). In real
time, we showcase what the multicultural
spectrum of latinos are thinking, feeling on the
facts, news and trending topics.
“El Opiniario” unveils the true, unscripted
sentiment of the Latino Community, in a non-
intrusive, appealing interface of statistics,
contrast, and graphics.

46. Much more than a Talk Show, 99 confronts and
solicits viewer opinion on the raw realities that
affect Latinos in the United States!
Renowned Spanish Radio celebrity Joe Ferrero
is your Host. Having gained multinational
notoriety from his now famous prank phone
calls with Venezuelan President Hugo Chavez
and Cuban Dictator Fidel Castro, Joe challenges
the status quo of the Latin community, without
fear of consequences. Joe is completely
unpredictable, assuring that the audience is
never at ease!

47. Opitainment Segments
During commercial breaks, 3X per
hour, 24X7, SOi TV airs Opitainment ®
Shorts. Our anchors ask
questions, promote contests, solicit
the opinion of the audience and share
the results. These micro-programs are
at the pulse of our interactive
programming; inquiries about our
programs, reactions to
news, issues, trending topics and
more.

48. Whatever Tonight presents a
space where experts of ANY
subject, from models and
chefs, to accountants and
lawyers, can share their
knowledge and experiences
with the audience. Every
night, Whatever Tonight will
surprise you with a great new
guest.

49. How is TV Channel built? Reality Show
Every discussion, conversation, and secret shared within the
SOi TV executives are shown on the TV Screen. Building a TV
Channel is not an easy job; the SOi Team asks the audience
for their opinion and participation.

50. Great Portfolio
Of Acquisitions

51. NOVELA Muñoz Vale X 2
Muñoz has 2 wifes, 2 families, 2 homes and 6 kids.
Muñoz problems is that he has two simultaneous
and parallel families, both wives love him. For 18
years this family man has split his life between his
two homes and, so as to not loose either one, he
must run like crazy so he’s not discovered.

52. REALITY SHOW Reto de Campeonas
Female Champs
Who says they are the weaker sex? The drama of eight Hispanic
beauties fighting it out with foreigners in a boxing match up to show
their true fighting skills, for $100.000 in price money

53. The English Teacher is the story of
an executive from a humble
background, who thanks to his work
and tenacity becomes a high
ranking executive, but since he
doesn t speak English, must hire a
teacher, and a love story flourishes.
NOVELA

54. Amanda was trained as
a witch since chilhood
and by chance she ends
up in the highest power
circles where Presidents
and Governors use her
services to influence
destiny.
NOVELA

55. 5 Taxi drivers make a living fighting traffic, arguing with passengers and always
alert of any danger awaiting. Each taxi service is an adventure
NOVELA

56. The Seventh Door
Mysterious Stories
Mankind has not yet found explanations for extraordinary events. In Septima
Puerta we show really mysterious stories that could happen to you anytime.
DRAMA

57. Output deals
Content Providers
Artear

58. SOi TV will add to Business success
Potential new consumers for your Brands:
Latino Engagement promotes live TV viewing and delivers
growth for your brand social media channels.

59. 3.5 Million Hispanic HHs watch Broadcast TV
We estimate 40% are connected: 1.4 Million
50% of Soi TV OTA viewers are connected
and already pay an Internet Service Fee
Connected Hispanics are great consumers

60. Soi TV consistently adds value to your Brand Marketing
Brand
Social Media Growth Followers
Demo/Psico Who they are
Public Opinion What they say
Basic
Audience
Only SOi engages the Hispanic Audience

61. It’s not only about making your Brand Famous,
It’s about making your Brand Favorite!

62. Watch
Join
Share
Contribute
Enjoy
The Social TV Marketing Cycle Love

63. Just Watch
The Traditional TV marketing Cycle

64. We are ready to add to the
success of your Brands!