SlideShare ist ein Scribd-Unternehmen logo
1 von 20
Downloaden Sie, um offline zu lesen
BUSINESS CASE STUDY: THE BENETTON GROUP
AN  OVERVIEW ,[object Object]
[object Object],[object Object],B orn in 1935 in Treviso (Italy), Chairman, who contributed in 1965 to the launch of the activities of the Benetton Group.
[object Object],Alessandro Benetton
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HEADQUARTERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Villa Minelli
A round 6,000 stores worldwide The development of Benetton's commercial network, characterised by prestigious locations in historic and commercial centres and by the high level of customer services offered, has been supported by a major programme of investment worldwide. STORES
DESIGN A  staff of 300 designers from all over the world creates the collectionsThe design team is also engaged in researching new materials and creating new lines for different targets from children, men and women to expectant mothers, offering them not only practical and modern styles but also maximum comfort. & LOGISTIC B enetton has direct control of the logistics phase for both its own manufactured and sourced products, and has invested in modelling, organization, and automation of logistic processes in order to completely integrate the entire production cycle, from client orders, to packing and delivery.
U nited Colors of Benetton A  global brand, and one of the widely known in the world, United Colors of Benetton has an international style that combines color, quality and fashion. Each season presents the womenswear, menswear, childrenswear and underwear collections.  The brand is present in many other sectors, from the elegant accessories to the eyewear lines and perfumes, from the home collection to baby products. BRANDS
I s an extension of the Benetton brand, featuring underwear, beachwear and sleepwear collections, as well as accessories for women, men and children. T his is the Benetton leisurewear brand that redefines a style. With its clean and elegant collections Playlife blends an exclusive  exploration of styles and allusions and a strong sense of individuality. T his is the Group's most fashion forward brand. Sisley presents elegant and seductive collections, with special attention given to the choice of design, fabrics and new shapes.
THE BENETTON GROUP SOCIAL  AND COMMUNICATION RESEARCH CENTRE F abrica is a communication research centre It was created in 1994 with the aim of combining culture with industry and offering young people from around the world an opportunity for creative growth and multicultural interchange. Fabrica is based in Treviso, in a complex restored and enlarged by Tadao Ando.Fabrica invites young artists/designers to its centre, offering them a one-year study grant and providing them with a professional training opportunity and a wealth of resources and relations. financed by the  Benetton Group.
AN EXPRESSION OF OUR TIME T he advertising philosophy of United Colors of Benetton is based on Luciano Benetton's belief that "Communication should never be commissioned from outside the company, but conceived from within its heart".Benetton Group's advertising campaigns are not only a means of communication but an expression of our time. Through their universal impact, they have succeeded in attracting the attention of the public and in standing out amid the current clutter of images. Benetton’s long journey toward its destiny as a subverter of stereotypes began with its cooperation with Oliviero Toscani.
BENETTON ADVERTISING CAMPAIGNS T he campaigns have gathered awards and acclaim worldwide; by the same token, they have aroused strong reactions - at times ferocious, at times simply curious, confirming once again that they are always a focal point of discussion and of confrontation of ideas.
 
 
 
S everal of the communication projects created by Fabrica, Benetton’s research center have also been developed in cooperation with prestigious associations (including FAO, UNV, WFP) obtaining important acknowledgements at an international level.
A BRIDGE BETWEEN CULTURE AND SOCIETY T he Benetton Group has long been involved in a series of cultural, social, artistic and sporting activities. Some of these, such as the Benetton Foundation, which focuses on issues relating to the preservation and promotion of the local culture and landscape heritage, reflect the strong links which the Group has traditionally maintained with its territorial roots. BENETTON FOUNDATION LELEQUE MUSEUM  T he Benetton Foundation, established in 1987, promotes initiatives on both international and local levels, with the aim of safeguarding and raising awareness of natural heritage. U nder the patronage of Benetton in Patagonia, the Leleque narrates the experience of indigenous peoples and immigrants in Patagonia, the changes undergone by the societies living in the territory and the relationship between different ethnic groups. Their conflicts, beliefs, and religious rites are some of the issues approached in this long history.
PONZANO CHILDREN B enetton has always held strong links with its town of origin and was keen to offer its help in creating a children’s centre. Its purpose is to provide an essential service which will improve the quality of life and work of the Group employees, and give support to the community. The centre was designed by Alberto Campo Baeza, an internationally renowned Spanish architect.
SPORT SPONSORSHIP B enetton Group has for many years sponsored the Rugby, Basketball and Volleyball teams in Treviso, highlighting Benetton’s profound link with its roots. For the Group, sport and business have the same philosophy: passion, challenge, competition and results.

Weitere ähnliche Inhalte

Was ist angesagt?

BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONBRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
 
Fashion Marketing & Management Portfolio
Fashion Marketing & Management Portfolio Fashion Marketing & Management Portfolio
Fashion Marketing & Management Portfolio Erin Pearl
 
United Colors of Benetton
United Colors of BenettonUnited Colors of Benetton
United Colors of BenettonSudip Dutta
 
Benetton group evolution of communication strategy
Benetton group evolution of communication strategyBenetton group evolution of communication strategy
Benetton group evolution of communication strategyDenish Vaniyawala
 
United colors of benetton
United colors of benettonUnited colors of benetton
United colors of benettonSwati Kaushik
 
A Study of Fabindia's Sales & Distribution Model
A Study of Fabindia's Sales & Distribution ModelA Study of Fabindia's Sales & Distribution Model
A Study of Fabindia's Sales & Distribution ModelVedanshVarshney
 
Zara presentation
Zara presentationZara presentation
Zara presentationluqmanims
 
Louis Vuitton - Case Study
Louis Vuitton - Case StudyLouis Vuitton - Case Study
Louis Vuitton - Case StudyPearl Gupta
 
Zara marketing plan
Zara marketing planZara marketing plan
Zara marketing planAwais Alii
 
Zara Global Strategy
Zara Global StrategyZara Global Strategy
Zara Global StrategySamarth Gupta
 

Was ist angesagt? (20)

BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONBRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
 
Fashion Marketing & Management Portfolio
Fashion Marketing & Management Portfolio Fashion Marketing & Management Portfolio
Fashion Marketing & Management Portfolio
 
United Colors of Benetton
United Colors of BenettonUnited Colors of Benetton
United Colors of Benetton
 
Benetton group evolution of communication strategy
Benetton group evolution of communication strategyBenetton group evolution of communication strategy
Benetton group evolution of communication strategy
 
Christian dior
Christian diorChristian dior
Christian dior
 
United colors of benetton
United colors of benettonUnited colors of benetton
United colors of benetton
 
Allen solly ppt
Allen solly pptAllen solly ppt
Allen solly ppt
 
A Study of Fabindia's Sales & Distribution Model
A Study of Fabindia's Sales & Distribution ModelA Study of Fabindia's Sales & Distribution Model
A Study of Fabindia's Sales & Distribution Model
 
Retail marketing - ramyond
Retail marketing - ramyondRetail marketing - ramyond
Retail marketing - ramyond
 
Zara presentation
Zara presentationZara presentation
Zara presentation
 
fab inida
fab inidafab inida
fab inida
 
Moschino Brand Elements
Moschino Brand ElementsMoschino Brand Elements
Moschino Brand Elements
 
Louis Vuitton - Case Study
Louis Vuitton - Case StudyLouis Vuitton - Case Study
Louis Vuitton - Case Study
 
United Colors of Benetton
United Colors of BenettonUnited Colors of Benetton
United Colors of Benetton
 
Bata
BataBata
Bata
 
Gucci: Brand Analysis
Gucci: Brand AnalysisGucci: Brand Analysis
Gucci: Brand Analysis
 
Christian Dior
Christian DiorChristian Dior
Christian Dior
 
ZARA
ZARAZARA
ZARA
 
Zara marketing plan
Zara marketing planZara marketing plan
Zara marketing plan
 
Zara Global Strategy
Zara Global StrategyZara Global Strategy
Zara Global Strategy
 

Andere mochten auch

Benetton Case Study.ppt
Benetton Case Study.pptBenetton Case Study.ppt
Benetton Case Study.pptpinko0o
 
Benetton - supply chain
Benetton - supply chainBenetton - supply chain
Benetton - supply chainbeppe345
 
The Most Controversial Campaigns of Benetton by Photographer Oliviero Toscani
The Most Controversial Campaigns of Benetton by Photographer Oliviero ToscaniThe Most Controversial Campaigns of Benetton by Photographer Oliviero Toscani
The Most Controversial Campaigns of Benetton by Photographer Oliviero Toscanimaditabalnco
 
Benetton presentation
Benetton presentationBenetton presentation
Benetton presentationalexanc2
 
United colors of benetton ppt
United colors of benetton pptUnited colors of benetton ppt
United colors of benetton pptArpit Rastogi
 
Case study benetton(a)
Case study benetton(a)Case study benetton(a)
Case study benetton(a)Archal Shah
 
UNHATE ~ Benetton 2011
UNHATE ~ Benetton 2011UNHATE ~ Benetton 2011
UNHATE ~ Benetton 2011John *
 
United Colors of Benetton
United Colors of BenettonUnited Colors of Benetton
United Colors of BenettonAnton Cheng
 
Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Adve...
Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Adve...Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Adve...
Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Adve...Kimbo Ras
 
United colors of benetton
United colors of benettonUnited colors of benetton
United colors of benettonUtkarsh Saxena
 
About The Company(India & Worldwide)
About The Company(India & Worldwide)About The Company(India & Worldwide)
About The Company(India & Worldwide)guest77a5ec31
 
History graphic design - print • photo • digital • 3 d
History   graphic design - print • photo • digital •  3 dHistory   graphic design - print • photo • digital •  3 d
History graphic design - print • photo • digital • 3 dProductz
 
Benetton Brand Relaunch - Major Assignment - Advertising Strategy
Benetton Brand Relaunch - Major Assignment - Advertising StrategyBenetton Brand Relaunch - Major Assignment - Advertising Strategy
Benetton Brand Relaunch - Major Assignment - Advertising StrategyMelanie Wilde
 
Strategy Analysis: Benetton
Strategy Analysis: BenettonStrategy Analysis: Benetton
Strategy Analysis: Benettonsglte
 
Business Model Canvas 101
Business Model Canvas 101Business Model Canvas 101
Business Model Canvas 101Emad Saif
 

Andere mochten auch (20)

Benetton Case Study.ppt
Benetton Case Study.pptBenetton Case Study.ppt
Benetton Case Study.ppt
 
Benetton - supply chain
Benetton - supply chainBenetton - supply chain
Benetton - supply chain
 
The Most Controversial Campaigns of Benetton by Photographer Oliviero Toscani
The Most Controversial Campaigns of Benetton by Photographer Oliviero ToscaniThe Most Controversial Campaigns of Benetton by Photographer Oliviero Toscani
The Most Controversial Campaigns of Benetton by Photographer Oliviero Toscani
 
Benetton presentation
Benetton presentationBenetton presentation
Benetton presentation
 
United colors of benetton ppt
United colors of benetton pptUnited colors of benetton ppt
United colors of benetton ppt
 
Benetton Case Study
Benetton Case StudyBenetton Case Study
Benetton Case Study
 
Case study benetton(a)
Case study benetton(a)Case study benetton(a)
Case study benetton(a)
 
UNHATE ~ Benetton 2011
UNHATE ~ Benetton 2011UNHATE ~ Benetton 2011
UNHATE ~ Benetton 2011
 
deepali
deepalideepali
deepali
 
United Colors of Benetton
United Colors of BenettonUnited Colors of Benetton
United Colors of Benetton
 
Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Adve...
Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Adve...Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Adve...
Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Adve...
 
Benetton Presentation
Benetton PresentationBenetton Presentation
Benetton Presentation
 
United colors of benetton
United colors of benettonUnited colors of benetton
United colors of benetton
 
Benetton ppt Corporate Collection
Benetton ppt Corporate CollectionBenetton ppt Corporate Collection
Benetton ppt Corporate Collection
 
About The Company(India & Worldwide)
About The Company(India & Worldwide)About The Company(India & Worldwide)
About The Company(India & Worldwide)
 
History graphic design - print • photo • digital • 3 d
History   graphic design - print • photo • digital •  3 dHistory   graphic design - print • photo • digital •  3 d
History graphic design - print • photo • digital • 3 d
 
Case Study : Benetton
Case Study : BenettonCase Study : Benetton
Case Study : Benetton
 
Benetton Brand Relaunch - Major Assignment - Advertising Strategy
Benetton Brand Relaunch - Major Assignment - Advertising StrategyBenetton Brand Relaunch - Major Assignment - Advertising Strategy
Benetton Brand Relaunch - Major Assignment - Advertising Strategy
 
Strategy Analysis: Benetton
Strategy Analysis: BenettonStrategy Analysis: Benetton
Strategy Analysis: Benetton
 
Business Model Canvas 101
Business Model Canvas 101Business Model Canvas 101
Business Model Canvas 101
 

Ähnlich wie Benetton

Ética empresarial BENETTON
Ética empresarial BENETTONÉtica empresarial BENETTON
Ética empresarial BENETTONanafts
 
Brand management pgp30101
Brand management pgp30101Brand management pgp30101
Brand management pgp30101Sameer Mathur
 
Explore Stylish Women's Fashion at Our Online Store United Colors of Benetto...
Explore Stylish Women's Fashion at Our Online Store  United Colors of Benetto...Explore Stylish Women's Fashion at Our Online Store  United Colors of Benetto...
Explore Stylish Women's Fashion at Our Online Store United Colors of Benetto...jainaditisingle
 
Benetton Group: Evolution of Communication Strategy
Benetton Group: Evolution of Communication StrategyBenetton Group: Evolution of Communication Strategy
Benetton Group: Evolution of Communication StrategyMubin Saiyed
 
Brand indentity
Brand indentityBrand indentity
Brand indentityRahul Hela
 
Benetton Case Study
Benetton Case StudyBenetton Case Study
Benetton Case StudyRemi Eid
 
Benetton Case Study
Benetton Case StudyBenetton Case Study
Benetton Case StudyRemi Eid
 
Case study live inspire
Case study live inspireCase study live inspire
Case study live inspiredanilo guenza
 
Brand identity prism for ucb & gas
Brand identity prism for ucb & gasBrand identity prism for ucb & gas
Brand identity prism for ucb & gasAayush Jaiswal
 
Brand management pgp30101 shalu
Brand management pgp30101 shaluBrand management pgp30101 shalu
Brand management pgp30101 shaluSameer Mathur
 
brochure moda in italy - dubai2 low
brochure moda in italy - dubai2 lowbrochure moda in italy - dubai2 low
brochure moda in italy - dubai2 lowroberto corbelli
 
Focus-Abengoa Foundation's Annual Report
Focus-Abengoa Foundation's Annual Report Focus-Abengoa Foundation's Annual Report
Focus-Abengoa Foundation's Annual Report Abengoa
 
Elliott taylor digital portfolio 2018
Elliott taylor digital portfolio 2018Elliott taylor digital portfolio 2018
Elliott taylor digital portfolio 2018Elliott Taylor
 
HAYEZ_presentation_ENG
HAYEZ_presentation_ENGHAYEZ_presentation_ENG
HAYEZ_presentation_ENGTomaso Buscema
 
European teenage consumers in a globalized world
European teenage consumers  in a globalized worldEuropean teenage consumers  in a globalized world
European teenage consumers in a globalized worldRossana Maglia
 
INFO-PACK - ORFEAS.pdf
INFO-PACK - ORFEAS.pdfINFO-PACK - ORFEAS.pdf
INFO-PACK - ORFEAS.pdfkhato2
 

Ähnlich wie Benetton (20)

Benetton dapiran
Benetton dapiranBenetton dapiran
Benetton dapiran
 
Ética empresarial BENETTON
Ética empresarial BENETTONÉtica empresarial BENETTON
Ética empresarial BENETTON
 
Brand management pgp30101
Brand management pgp30101Brand management pgp30101
Brand management pgp30101
 
Explore Stylish Women's Fashion at Our Online Store United Colors of Benetto...
Explore Stylish Women's Fashion at Our Online Store  United Colors of Benetto...Explore Stylish Women's Fashion at Our Online Store  United Colors of Benetto...
Explore Stylish Women's Fashion at Our Online Store United Colors of Benetto...
 
Benetton Group: Evolution of Communication Strategy
Benetton Group: Evolution of Communication StrategyBenetton Group: Evolution of Communication Strategy
Benetton Group: Evolution of Communication Strategy
 
Brand indentity
Brand indentityBrand indentity
Brand indentity
 
Guidaides015 july
Guidaides015  julyGuidaides015  july
Guidaides015 july
 
Benetton Case Study
Benetton Case StudyBenetton Case Study
Benetton Case Study
 
Benetton Case Study
Benetton Case StudyBenetton Case Study
Benetton Case Study
 
Case study live inspire
Case study live inspireCase study live inspire
Case study live inspire
 
Brand identity prism for ucb & gas
Brand identity prism for ucb & gasBrand identity prism for ucb & gas
Brand identity prism for ucb & gas
 
Brand management pgp30101 shalu
Brand management pgp30101 shaluBrand management pgp30101 shalu
Brand management pgp30101 shalu
 
brochure moda in italy - dubai2 low
brochure moda in italy - dubai2 lowbrochure moda in italy - dubai2 low
brochure moda in italy - dubai2 low
 
Ferrero
FerreroFerrero
Ferrero
 
Focus-Abengoa Foundation's Annual Report
Focus-Abengoa Foundation's Annual Report Focus-Abengoa Foundation's Annual Report
Focus-Abengoa Foundation's Annual Report
 
Elliott taylor digital portfolio 2018
Elliott taylor digital portfolio 2018Elliott taylor digital portfolio 2018
Elliott taylor digital portfolio 2018
 
HAYEZ_presentation_ENG
HAYEZ_presentation_ENGHAYEZ_presentation_ENG
HAYEZ_presentation_ENG
 
European teenage consumers in a globalized world
European teenage consumers  in a globalized worldEuropean teenage consumers  in a globalized world
European teenage consumers in a globalized world
 
INFO-PACK - ORFEAS.pdf
INFO-PACK - ORFEAS.pdfINFO-PACK - ORFEAS.pdf
INFO-PACK - ORFEAS.pdf
 
IBG Newsletter 2015-2016
IBG Newsletter 2015-2016IBG Newsletter 2015-2016
IBG Newsletter 2015-2016
 

Mehr von facc8

Slides Enrico Franconi
Slides Enrico FranconiSlides Enrico Franconi
Slides Enrico Franconifacc8
 
Progetto Unesco: Po grande
Progetto Unesco: Po grandeProgetto Unesco: Po grande
Progetto Unesco: Po grandefacc8
 
presentazione pw demaria
presentazione pw demariapresentazione pw demaria
presentazione pw demariafacc8
 
conosci comunica e cambia 2020 11-13
conosci comunica e cambia  2020 11-13conosci comunica e cambia  2020 11-13
conosci comunica e cambia 2020 11-13facc8
 
PROJECT WORK E PCTO NEL NUOVO CONTESTO
PROJECT WORK E PCTO NEL NUOVO CONTESTOPROJECT WORK E PCTO NEL NUOVO CONTESTO
PROJECT WORK E PCTO NEL NUOVO CONTESTOfacc8
 
Francesca Benedetti: Project Work
Francesca Benedetti: Project WorkFrancesca Benedetti: Project Work
Francesca Benedetti: Project Workfacc8
 
Coronavirus, pandemie e spillover
Coronavirus, pandemie e spilloverCoronavirus, pandemie e spillover
Coronavirus, pandemie e spilloverfacc8
 
La risposta mondiale al covid 19
La risposta mondiale al covid 19La risposta mondiale al covid 19
La risposta mondiale al covid 19facc8
 
Coronavirus
CoronavirusCoronavirus
Coronavirusfacc8
 
Hiv: Human Immunodeficiency Virus
Hiv: Human Immunodeficiency VirusHiv: Human Immunodeficiency Virus
Hiv: Human Immunodeficiency Virusfacc8
 
TRA GUERRE E VIRUS: L'INFLUENZA SPAGNOLA E IL COVID-19
TRA GUERRE E VIRUS: L'INFLUENZA SPAGNOLA E IL COVID-19TRA GUERRE E VIRUS: L'INFLUENZA SPAGNOLA E IL COVID-19
TRA GUERRE E VIRUS: L'INFLUENZA SPAGNOLA E IL COVID-19facc8
 
Albert Camus
Albert CamusAlbert Camus
Albert Camusfacc8
 
shoah
shoahshoah
shoahfacc8
 
Le lg dei pcto vergani
Le lg dei pcto verganiLe lg dei pcto vergani
Le lg dei pcto verganifacc8
 
Valutare i PCTO (Vergani)
Valutare i PCTO  (Vergani)Valutare i PCTO  (Vergani)
Valutare i PCTO (Vergani)facc8
 
Il pw nei PCTO (Vergani)
Il pw nei PCTO (Vergani)Il pw nei PCTO (Vergani)
Il pw nei PCTO (Vergani)facc8
 
settimana lingua italiana nel mondo 2019
settimana lingua italiana nel mondo 2019settimana lingua italiana nel mondo 2019
settimana lingua italiana nel mondo 2019facc8
 
Italiano nel mondo
Italiano nel mondoItaliano nel mondo
Italiano nel mondofacc8
 
Corsa Campestre 2019
Corsa Campestre 2019Corsa Campestre 2019
Corsa Campestre 2019facc8
 

Mehr von facc8 (20)

Slides Enrico Franconi
Slides Enrico FranconiSlides Enrico Franconi
Slides Enrico Franconi
 
Progetto Unesco: Po grande
Progetto Unesco: Po grandeProgetto Unesco: Po grande
Progetto Unesco: Po grande
 
presentazione pw demaria
presentazione pw demariapresentazione pw demaria
presentazione pw demaria
 
conosci comunica e cambia 2020 11-13
conosci comunica e cambia  2020 11-13conosci comunica e cambia  2020 11-13
conosci comunica e cambia 2020 11-13
 
PROJECT WORK E PCTO NEL NUOVO CONTESTO
PROJECT WORK E PCTO NEL NUOVO CONTESTOPROJECT WORK E PCTO NEL NUOVO CONTESTO
PROJECT WORK E PCTO NEL NUOVO CONTESTO
 
Francesca Benedetti: Project Work
Francesca Benedetti: Project WorkFrancesca Benedetti: Project Work
Francesca Benedetti: Project Work
 
LSD
LSDLSD
LSD
 
Coronavirus, pandemie e spillover
Coronavirus, pandemie e spilloverCoronavirus, pandemie e spillover
Coronavirus, pandemie e spillover
 
La risposta mondiale al covid 19
La risposta mondiale al covid 19La risposta mondiale al covid 19
La risposta mondiale al covid 19
 
Coronavirus
CoronavirusCoronavirus
Coronavirus
 
Hiv: Human Immunodeficiency Virus
Hiv: Human Immunodeficiency VirusHiv: Human Immunodeficiency Virus
Hiv: Human Immunodeficiency Virus
 
TRA GUERRE E VIRUS: L'INFLUENZA SPAGNOLA E IL COVID-19
TRA GUERRE E VIRUS: L'INFLUENZA SPAGNOLA E IL COVID-19TRA GUERRE E VIRUS: L'INFLUENZA SPAGNOLA E IL COVID-19
TRA GUERRE E VIRUS: L'INFLUENZA SPAGNOLA E IL COVID-19
 
Albert Camus
Albert CamusAlbert Camus
Albert Camus
 
shoah
shoahshoah
shoah
 
Le lg dei pcto vergani
Le lg dei pcto verganiLe lg dei pcto vergani
Le lg dei pcto vergani
 
Valutare i PCTO (Vergani)
Valutare i PCTO  (Vergani)Valutare i PCTO  (Vergani)
Valutare i PCTO (Vergani)
 
Il pw nei PCTO (Vergani)
Il pw nei PCTO (Vergani)Il pw nei PCTO (Vergani)
Il pw nei PCTO (Vergani)
 
settimana lingua italiana nel mondo 2019
settimana lingua italiana nel mondo 2019settimana lingua italiana nel mondo 2019
settimana lingua italiana nel mondo 2019
 
Italiano nel mondo
Italiano nel mondoItaliano nel mondo
Italiano nel mondo
 
Corsa Campestre 2019
Corsa Campestre 2019Corsa Campestre 2019
Corsa Campestre 2019
 

Kürzlich hochgeladen

PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 

Kürzlich hochgeladen (20)

PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 

Benetton

  • 1. BUSINESS CASE STUDY: THE BENETTON GROUP
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. A round 6,000 stores worldwide The development of Benetton's commercial network, characterised by prestigious locations in historic and commercial centres and by the high level of customer services offered, has been supported by a major programme of investment worldwide. STORES
  • 8. DESIGN A staff of 300 designers from all over the world creates the collectionsThe design team is also engaged in researching new materials and creating new lines for different targets from children, men and women to expectant mothers, offering them not only practical and modern styles but also maximum comfort. & LOGISTIC B enetton has direct control of the logistics phase for both its own manufactured and sourced products, and has invested in modelling, organization, and automation of logistic processes in order to completely integrate the entire production cycle, from client orders, to packing and delivery.
  • 9. U nited Colors of Benetton A global brand, and one of the widely known in the world, United Colors of Benetton has an international style that combines color, quality and fashion. Each season presents the womenswear, menswear, childrenswear and underwear collections. The brand is present in many other sectors, from the elegant accessories to the eyewear lines and perfumes, from the home collection to baby products. BRANDS
  • 10. I s an extension of the Benetton brand, featuring underwear, beachwear and sleepwear collections, as well as accessories for women, men and children. T his is the Benetton leisurewear brand that redefines a style. With its clean and elegant collections Playlife blends an exclusive exploration of styles and allusions and a strong sense of individuality. T his is the Group's most fashion forward brand. Sisley presents elegant and seductive collections, with special attention given to the choice of design, fabrics and new shapes.
  • 11. THE BENETTON GROUP SOCIAL AND COMMUNICATION RESEARCH CENTRE F abrica is a communication research centre It was created in 1994 with the aim of combining culture with industry and offering young people from around the world an opportunity for creative growth and multicultural interchange. Fabrica is based in Treviso, in a complex restored and enlarged by Tadao Ando.Fabrica invites young artists/designers to its centre, offering them a one-year study grant and providing them with a professional training opportunity and a wealth of resources and relations. financed by the Benetton Group.
  • 12. AN EXPRESSION OF OUR TIME T he advertising philosophy of United Colors of Benetton is based on Luciano Benetton's belief that "Communication should never be commissioned from outside the company, but conceived from within its heart".Benetton Group's advertising campaigns are not only a means of communication but an expression of our time. Through their universal impact, they have succeeded in attracting the attention of the public and in standing out amid the current clutter of images. Benetton’s long journey toward its destiny as a subverter of stereotypes began with its cooperation with Oliviero Toscani.
  • 13. BENETTON ADVERTISING CAMPAIGNS T he campaigns have gathered awards and acclaim worldwide; by the same token, they have aroused strong reactions - at times ferocious, at times simply curious, confirming once again that they are always a focal point of discussion and of confrontation of ideas.
  • 14.  
  • 15.  
  • 16.  
  • 17. S everal of the communication projects created by Fabrica, Benetton’s research center have also been developed in cooperation with prestigious associations (including FAO, UNV, WFP) obtaining important acknowledgements at an international level.
  • 18. A BRIDGE BETWEEN CULTURE AND SOCIETY T he Benetton Group has long been involved in a series of cultural, social, artistic and sporting activities. Some of these, such as the Benetton Foundation, which focuses on issues relating to the preservation and promotion of the local culture and landscape heritage, reflect the strong links which the Group has traditionally maintained with its territorial roots. BENETTON FOUNDATION LELEQUE MUSEUM T he Benetton Foundation, established in 1987, promotes initiatives on both international and local levels, with the aim of safeguarding and raising awareness of natural heritage. U nder the patronage of Benetton in Patagonia, the Leleque narrates the experience of indigenous peoples and immigrants in Patagonia, the changes undergone by the societies living in the territory and the relationship between different ethnic groups. Their conflicts, beliefs, and religious rites are some of the issues approached in this long history.
  • 19. PONZANO CHILDREN B enetton has always held strong links with its town of origin and was keen to offer its help in creating a children’s centre. Its purpose is to provide an essential service which will improve the quality of life and work of the Group employees, and give support to the community. The centre was designed by Alberto Campo Baeza, an internationally renowned Spanish architect.
  • 20. SPORT SPONSORSHIP B enetton Group has for many years sponsored the Rugby, Basketball and Volleyball teams in Treviso, highlighting Benetton’s profound link with its roots. For the Group, sport and business have the same philosophy: passion, challenge, competition and results.