dit is de presentatie die Jeroen van Erp gaf o.a. op mastermundo 2009. Over de veranderende rol van design in onze maatschappij. En wie er belangrijker was voor het succes van de iPhone: Jonathan Ivy of Steve Jobs. Let op: presentatie is beperkt zelfdocumenterend ;-)

1. Jeroen van Erp, creative director
DESIGN WILL NEVER
BE THE SAME
15 februari 2009

4. why ?

5. ambivalentie

6. ambivalentie

7. ambivalentie

9. ‘640k ought to be
enough for everybody’
Bill Gates 1981

10. why 2 ?

11. why 2 ?

13. ?

16. why 3 ?

17. do we become the middleman?

21. Why 4 ?

23. the changing design profession:
we come from taking requirements and limitations
as a starting point (1992)
we go to (almost) unlimited possibilities

25. Why 5 ?

26. many, many designers…

29. what is design?
who is designer?
what to do?

30. what is design?

31. what is design?
for companies:
design makes strategies tangible
design makes stories visible

32. Virgin Atlantic vs KLM

33. Virgin Atlantic vs KLM

34. my flight souvenir: a porcelain house with genever

37. Fabrique en MM?

38. Fabrique en MM?
salt shaker: ‘pinched from Virgin Atlantic’

39. what is design?
design creates meaning

43. what is design?
design creates interaction

46. what is design?
makes identies tangible

50. what is design?
always: design evokes emotions

52. who is the designer?

53. Buckminster Fuller

54. Buckminster Fuller

55. Buckminster Fuller

56. Raymond Loewy

57. Raymond Loewy

58. Marc Newson

59. Marc Newson

60. Stefan Sagmeister

61. Stefan Sagmeister

62. Stefan Sagmeister

63. ?

64. Jonathan Ive

65. ?

66. Steve Jobs
Steve Jobs

67. back to 1997

68. Steve Jobs

69. Steve Jobs

70. Steve Jobs

71. Steve to 2008
back Jobs

74. an eye opener

75. Steve Jobs for power companies
the market
7 years ago: the market in Holland was liberalised
goal: more choice for the consumer
lower prices
but it failed (clients complain, employees
complain etc.)
75% goes wrong
20 million euro extra costs a year
(1 billion euro invested...)

76. Steve Jobs
a new model/system was designed by:
Essent energy company
The Boston Consulting Group
Fabrique

78. Steve Jobs
Gilles Deleuze

79. Steve Jobs
Rhizome

80. forget this:
form follows function
form follows emotion
form follows fun
form follows budget
form follows technology
form follows guru
form follows fashion
form follows the ceo’s wife
form follows me!

81. the designer as
a futurist
a concept thinker
a philosopher
an entrepreneur
a business creator
a networker
designing relevance!!

82. what to do?
get to the core of the problem
don’t run away from complexity
focus on knowledge driven design
design the total experience
change design education!

83. thank you!