HAPILABS is a company aimed at helping individuals in the 21st century take control of their HAPIness, health and fitness through applications and mobile connected devices.
HAPILABS products include HAPIfork, a connected fork that helps you eat at the right time and right pace, HAPIwatch, which helps you sleep better and HAPItrack, to help you stay in great shape.
HAPILABS is based in Hong Kong and in the USA.
The CEO of HAPILABS is Fabrice Boutain and the U.S. President is Andrew Carton, who is based in southern Florida.
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HAPILABS Media Kit
1. It’s Time to Join the
HAPI Revolution!
The World’s First Activity Trackers that Track YOUR HAPINESS!
www.hapilabs.com
2. What is HAPILABS?
Even if we know that we have to eat more slowly, do more exercise, go
to sleep early, and do 1001 things that are good for us, good habits are
difficult to adopt and even more difficult to maintain over time. This is the
purpose of HAPILABS…
HAPILABS was founded for people like you who wish to take control of
their HAPIness, health and fitness using mobile technology and devices
that connect you to YOUR life.
Together with the world’s top inventors and manufacturers, HAPILABS
creates state-of-the-art devices that will change your life, because we
believe good habits ensure good health and wellness!
With your HAPILABS personalized online dashboard, you simply plugin
your tracking device and monitor your progress… It’s that easy!
With our many coaching programs, we help you take full advantage of
your devices, customize your experience… Just the way you want it.
All HAPILABS devices are equipped with the HAPIbutton®, our
groundbreaking technology that allows you to daily capture and save the
HAPImoments you experience.
3. Contents
HAPILABS, the Fun & Healthy Place to Be........................................................................................................ 4
HAPIbutton®: The Easy Way to Capture YOUR HAPImoments!................................................................ 5
Fabrice Boutain, a Biography............................................................................................................................... 6
HAPILABS Marketplace.......................................................................................................................................... 7
.
The Complete HAPILABS Suite: Online Dashboard & Mobile App......................................................... 8
Enjoy Your Food with HAPIfork by Jacques Lépine...................................................................................... 9
Move Your Body with HAPItrak.........................................................................................................................10
Sleep Better & Reduce Your Stress with HAPIwatch..................................................................................11
The Science Behind the HAPIbutton...............................................................................................................12
Meet Jacques Lépine, the HAPIfork Inventor...............................................................................................13
4. HAPILABS, the Fun & Healthy
Place to Be
From keeping in great shape with our activity tracker HAPItrack, eating at the
right time and the right pace with our electronic fork HAPIfork by Jacques
Lépine, or sleeping better with our electronic watch HAPIwatch, HAPILABS
devices and applications offer new solutions to a happier and healthier YOU.
The Vision of HAPILABS is that, in the near future, individuals will want to
gain better control over their lives. They will widely use everyday products that
communicate with their mobile phone. These products will help them adopt good
habits and follow their progress through a dedicated online dashboard.
The Mission of HAPILABS is to provide individuals worldwide the right tools
to monitor and manage their personal health and fitness data in order to improve
their daily HAPIness.
The Strategy of HAPILABS is to provide inventors, entrepreneurs and
manufacturers a robust business services platform that will help them launch
successful happiness, health and fitness products and services globally.
“I have decided to be happy because it’s good for my health.”
Voltaire
4
“I have decided to be happy because it’s good for my health.”
Voltaire
5. HAPIbutton®: The Easy Way to
Capture YOUR HAPImoments!
People often take for granted the HAPImoments in their lives. At HAPILABS, we
take those precious moments seriously!
That is why we created the HAPIbutton®, an innovative technology that lets
you capture and save all the HAPImoments that you experience every day.
Count it! See it! Realize it! And own it! By being aware of a HAPImoment, you
make it shine, you make it last and you value the moment! Why focus on happiness?
All you have to do is press the HAPIbutton® each time you feel a HAPImoment, Becoming happier doesn’t only mean collecting moments
whether it’s big or small. Pressing on the HAPIbutton® becomes a meaningful of joy, pleasure, satisfaction or even love. By developing
gesture. Hold down the HAPIbutton® for between 1 to 10 seconds to your level of happiness, you improve other important
determine how happy you feel. aspects of your health, starting with your immune system
and life expectancy.
With your HAPILABS mobile app or online dashboard, you can even add
photos, videos and comments. Express your gratitude and spread your By becoming aware of every good moment, you develop
HAPIness amongst your friends! your quality of life in the broadest sense; personal and
social life, self-esteem, self-confidence, job satisfaction,
etc.. And of course, being happy is contagious; when
you’re happy, it shows! You’ll pass this spirit of optimism
and satisfaction to your family, friends, and colleagues;
basically anyone you come into contact with.
Sonja Lyubomirsky, a professor at the University of
California who specializes in positive psychology
mentioned in her bestseller, ‘the How of Happiness’
(Penguin Press); “Happy people are more sociable, more
charitable, more cooperative and more appreciated
by others. They are more flexible, more creative, more
productive, make better leaders and better negotiators, and
are generally more resilient to life’s difficulties. On average,
they earn more money than others but they’re mostly
healthier and live longer than the average man. “
5
The supreme happiness of life is the conviction that we are loved.
Victor Hugo
6. Fabrice Boutain, a Biography
Fabrice Boutain, 41 years-old, is a french international serial-entrepreneur with
seventeen years of experience in the field of internet and technology. He is a
former top-level athlete in Athletics (Pole Vault) and was educated in the USA,
Germany and England. He finished his degree at INSEEC, one of the best european
business schools in France and later on pursued post graduate studies at Stanford
University. His first success story, a portal and social network called PageFrance,
was acquired by the Lycos Group in 2000.
At the tender age of 6 months, Fabrice was diagnosed gluten-intolerant and has
since made nutrition a priority in his personal and professional life. As a Health,
Fitness and Nutrition enthusiast, he has developed several ventures dedicated
to providing customer-centered and cost-effective solutions which adhere to his
mantra to eat better, live longer and stay in great shape.
Anxa Coaching, founded in 2002, is the leading nutrition, weight-loss and
wellbeing coaching platform in Europe with more than 100 000 suscribers.
Aujourdhui.com, founded in 2007 is the no.1 Nutrition and Fitness website in
France with about 2 million visitors per month.
Actinutrition, founded in 2010, develops a bio-technology called ACE, high value
and health-oriented nutritional supplements.
HAPILABS, his latest venture, founded in 2012, is a quantified-self social platform as
well as a wellness, health and fitness devices brand.
You can follow fabrice on :
• twitter @fabriceboutain
• facebook.com/Fabriceboutain
• linkedin.com/in/fabrice
6
Happiness is when what you think, what you say, and what you do are in harmony.
Mahatma Gandhi
7. HAPILABS Marketplace
“We believe that, in a very near future, the number of people who choose to
actively monitor their health, fitness and happiness via digital devices, services and
dashboards will grow exponentially. These tools will empower individuals to gain
much greater awareness and insight into their daily lives. “
Fabrice Boutain, HAPILABS CEO, 2012
$120 21 $400
million million million
in 2010 in 2011 in 2016
Health-related app downloads Sports and healthcare devices Sports and fitness apps
1 170
billion million
in 2016 in 2017
Sports and healthcare devices Health-related app downloads
ABI Research
7
People are just about as happy as they make up their minds to be.
Abraham Lincoln
8. The Complete HAPILABS Suite:
Online Dashboard & Mobile App
With our HAPILABS mobile app (for iPhone, Android and Windows mobile)
you can:
• Visualize your health and fitness progress.
• Keep records of your performance data i.e. sleep, meals, relaxation sessions and
physical activities.
• Save your HAPImoments with pictures, videos and comments… It’s fun!
With your Online Dashboard at HAPILABS.com, you can:
• Assess and manage all the data from your devices.
• Set your workout objectives, track your progress and score points in the HAPILABS
challenge.
• Share your HAPImoments online with your friends. More friends… More fun!
8
What is the meaning of life? To be happy and useful.
Tenzin Gyatso, Dalai Lama
9. Enjoy Your Food with HAPIfork
by Jacques Lépine
Eating too fast, and not chewing long enough leads to poor digestion and poor
weight control.
The HAPIfork is an electronic fork that monitors your eating habits. The HAPIfork
gives you precise information about your eating schedule. The HAPIfork alerts you
with the help of indicator lights and gentle vibrations when you are eating too fast.
Every time you bring food from your plate to your mouth with your fork, this
action is called: a “fork serving”.
The HAPIfork also measures:
• How long it takes to eat your meal.
• The amount of “fork servings” taken per minute. Why it is important to eat slowly
• Intervals between “fork servings”. Since 2002, a series of scientific studies highlighted the
negative effects related to eating meals too quickly:
This information is then uploaded via USB or Bluetooth to your Online Dashboard
to track your progress. • Weight gain: as during the meal, satiety is felt after
about 20 minutes. The faster you eat, the more you eat.
The HAPIfork also comes with the HAPILABS app plus a coaching program to help
you eat better and change your eating behavior. • Digestive problems: food that is eaten too quickly is
often poorly chewed. The work of the digestive tract is
made more difficult.
• Gastric reflux: several studies have shown that the
faster one eats, the more likely the possibility of gastric
reflux.
• Postoperative complications: eating more slowly
lessens the stress on weakened tissues.
More info at www.slowcontrol.com
9 Optimist: Person who travels on nothing from nowhere to happiness.
Mark Twain
10. Move Your Body with HAPItrak
The HAPItrak is an activity tracker that motivates you to be more active,
helps you stay in shape and captures your HAPImoments.
Located in your pocket or clipped to your belt, the HAPItrak saves all the
data related to your physical activity (steps, calories, workout time and
distance).
Your HAPItrak is YOUR personal motivator. It communicates with you by
regularly sending messages that keep pushing you on.
You can also press on the HAPIbutton whenever you feel a positive
emotion… a HAPImoment!
The HAPItrak comes with the HAPILABS app and Online Dashboard plus How trackers help us to be more active
a personalized coaching program to help you be more active in your
everyday life. We all know that we should be exercising on a regular
basis. We also know that walking is probably the easiest
way to get exercise.
Wearing a fitness tracker when you’re walking not only
provides a reality check on how active you are, it also
serves as a measurable way to achieve your activity goals.
It’s both a good motivational tool as well as a way of
getting immediate feedback.
Many different studies showed that activity trackers’ users
walked at least 2,000 more steps each day than nonusers,
and using a device helped them increase their overall
physical activity levels by at least 25%.
A daily goal of 30 minutes of walking is ideal. If 30 minutes
at once is too much, we can try to break it up into smaller
intervals. We can go for a walk at lunchtime, use the stairs
instead of the elevator or park the car a little farther from
the office. It all adds up!
Each morning when I open my eyes I say to myself: I, not events, have the power to make me
10 happy or unhappy today. I can choose which it shall be.
Groucho Marx
11. Sleep Better & Reduce Your Stress
with HAPIwatch
Knowing more about your sleep patterns and how you build stress is the first step
to a better life.
The HAPIwatch is an electronic watch that monitors your sleep and stress patterns.
You wear it on your wrist like an ordinary watch, and it measures your heart rate in
real time.
By measuring your heart rate, you are in a better position to understand the source
of potential stress. If your heart rate exceeds a certain level, the HAPIwatch gently
vibrates to tell you to take a break and relax.
The HAPIwatch also tracks your physical activity (steps, calories, workout time and
distance). And at night, it uses its sleep sensor to record sleep data.
The HAPIwatch is equipped with a Bluetooth connection, HAPILABS app, Online
Dashboard plus a coaching program to help you de-stress YOUR life and, of course,
live better.
Why It Is Important To Take Time To Relax
Modern life can be stressful and quickly become a roller-
coaster ride. Exciting highs. Heart-breaking lows. And
as we juggle responsibilities, fit all we have to do into a
crowded work day, shifting and adapting to a constantly
changing playground, battling the effects of hungry new
competition, we experience stress.
If it keeps on accumulating, we start to feel the ill effects.
Sagging enthusiasm. Frequent tiredness. Fading optimism.
Bleaker outlook for the future. Even serious health
problems. Relaxing regularly allows you to reduce stress,
get creative, rejuvenate, perform more precise evaluations
and make better decisions.
Let us be grateful to people who make us happy; they are the charming
11 gardeners who make our souls blossom.
Marcel Proust
12. The Science Behind the HAPIbutton
Beyond success, beauty, wealth, possession, what really matters today for an individual’s quality of life
and feeling of happiness?
What you should know is that research in neurobiology over the past 15 years have shown that the
sense of well-being of the individual is largely determined by the balance between two sets of essential
hormones within the body.
The first set being serotonin and dopamine, which flow through the brain and cause positive emotions.
These emotions tend to focus on personal satisfaction, like when you win a game, succeed in business
or go on a nice vacation. They also include more subtle emotions related to sensation, such as having
a good time with friends, sharing a romantic dinner with a loved one or playing with your kids. The
decreased level of these hormones would result in rather low morale, depression or a period of the blues.
And then there’s the adrenaline and cortisol set of essential hormones, located in the adrenal glands.
They are mainly generated by emotions seen as “negative” even if they are sometimes needed to
overcome challenges in life (such as stress). Production of adrenaline and cortisol are rarely simultaneous,
they do not correspond to the same types of bodily responses.
The adrenaline flow is usually triggered by stressful situations related to external pressures (work,
sports…) while secretions of cortisol are more akin to the emotional ‘recovery’ after a period of feeling
down.
It’s a fact that you can experience yourself; at the beginning of the twenty-first century - the age of
performance and pressures of all kinds - the balance in many individuals is heavier in the cortisol
adrenaline-side. This has the effect of weakening or even prematurely deteriorating the body.
One of the main purpose of the HAPIbutton is to restore the balance between these two sets of
hormones by naturally supporting the production of serotonin.
Dr. Yann Rougier, author, physician and neurobiologist
Success is not the key to happiness. Happiness is the key to success. If
12 you love what you are doing, you will be successful.
Albert Schweitzer
13. Meet Jacques Lépine, What do you suggest for people who eat
with their hands?
What was your reaction when you learned
about HAPIfork’s nomination in the 2013
the HAPIfork Inventor Jacques Lépine: This is the problem. In general, it’s not
very good to eat with your hands, even if we can make
CES Awards?
Jacques Lépine: To tell the truth, I gasped. I lived that
an exception from time to time. Why? Because when moment with intensity; all the years, weeks, and years
A fork that makes you eat slowly, doesn’t it you eat with your hands, you must bite off your food of research that got me here flashed before my eyes. I
seem a bit silly? with your mouth. So you take a large mouthful and waited for a long time for people around me to really
Jacques Lépine: On the contrary, it’s a perfect tool you usually don’t chew it enough. For example, do you explain to me all the implications of this nomination,
because it lies at the heart of the meal, the tool that know how many bites it takes to eat a hamburger? By as I could not believe it myself. Good news never
brings food to your mouth. This is the only method my estimate, about 5 or 6. The concept of eating better comes alone; HAPIfork also just won CAPdigital’s
that guarantees you to eat slowly. HAPIfork will alert is easier done with a fork. innovation award.
you if you are eating too fast. On the other hand, if
you are eating at a steady pace, you won’t be alerted. Does HAPIfork meet all security criteria? Is More info at www.slowcontrol.com
The strength of this tool: it measures, records data, it washable, for example?
and reminds you of your pace, which is its primary Jacques Lépine: We wanted to make our fork simple
behavior. It allows you to change. and practical to use, both during the meal and
washing. HAPIfork is a fork with a hollow handle
Does the fork make you lose weight? where the electronic device lies. The entire fork can
Jacques Lépine: HAPIfork will let you act on one of be washed under the sink, or the electronics can be
the factors for weight loss… The goal of HAPIfork is detached when using a dishwasher. What’s more, the
not to tell you WHAT to eat, nor how much, but rather electronic device can withstand a 1-meter drop, which
show you HOW you eat. Eating slower helps you corresponds to the height of a dining table.
become more aware of how much you are eating, but
it also modifies the way you eat. Food is supposed to
be a good thing, almost a ritual in our society, why
What does the medical world think of your
not take the pleasure to enjoy it slowly? Of course, if invention?
you eat peanut butter by the spoonful, HAPIfork may Jacques Lépine: We did surveys in the medical field,
not be able to help you. The goal of HAPIfork is not to and a third of the doctors have embraced the concept,
tell you WHAT to eat, but rather HOW to eat. And yes, even before seeing and using the fork. I think it’s
eating more slowly does help people lose weight, this something that’s very innovative and will continue
is proven scientifically. to be so after a period of adaptation and teaching.
I’m very confident at this level that almost all doctors
believe that eating slowly is a good eating habit. When
they realize that HAPIfork is able to change eating
behavior in a good sense, I am sure that they will
accredit this solution.
13
Happiness is a perfume you cannot pour on others without getting a few drops on yourself.
Ralph Waldo Emerson
14. The fun and healthy place to be!
www.hapilabs.com
HAPILABS USA HAPILABS Hong Kong
328 Crandon Blvd Suite 1601 Kinwick Center,
#225 Key Biscayne. FL 33149, Hollywood Road,
USA Central Hong Kong,
(786) 600-1877 China
(852) 8193 3038
Contacts:
Andrew Carton Contact:
President Fabrice Boutain Visit us at 2013 CES in Las Vegas
andrew@hapilabs.com Founder & CEO January 8-11, 2013
fabrice@hapilabs.com Booth 26606
Renée Blodgett Las Vegas Convention Center
Press Contact - Magic Sauce Media South Hall 1/2 Ground Level
renee@magicsaucemedia.com www.facebook.com/hapilabs
617.620.9664 @hapilabs