Workshop Naming your startup Workshop dado pela Equipa FastRent no programa FastStart Fall'12 da Fábrica de Startups Para mais informações: http://fabricadestartups.com/

1. Naming
How to choose your startup name

2. What do you think about this URL?
www.search-engine-marketing-tools.com

3. Answer…
 No branding value
 Few people are going to remember it
 It lacks credibility

4. How you want people to find you on the Web
By Brand By Keywords
• brand is already established and recognized • Google tends to give weight to keywords in
(Nike, Adidas) the domain name
• plan to advertise to promote your brand • choose a domain name containing keywords
• Your brand is your own name or very unique that identify what your business does

5. Good examples
• SEOmoz
• "SEO" does a good job of explaining in which industry it is (it creates expectations)
• while "moz" gives a web association, and an association with being free, open, and
community-driven.
 Hotmail.com

6. Naming Tools
Website How it works
http://wordoid.com Enter a keyword and it adds prefixes or suffixes
http://www.leandomainsearch.com Find available domains (enter words to include in the domain)
http://domai.nr domains available (all extensions including “.pt”)
http://www.panabee.com Enter 2 keywords and it combines it
http://fakeword.com Random keywords (very random, catchy random, power combo)
http://impossibility.org/ enter a keyword and combines it (only available domains)

7. 5 steps to choose your brand name
Choose 5
Choose 3 Use the Google
keywords that Use naming
which countries keywords that keyword tool
better describes websites to help
is your product better describes and trends to
your core service you creating a
addressed to? your value analyze your
one those domain
proposition? keywords
countries?

8. Keywords
 Casa  upcasa.com
 Alugar  Mentty.com
 Arrendar  rentcasas.com
 Gestão de imóveis  casarent.co
 Rendas  Saferent.co/org
 Renties.net
 Casa is the only keyword valid  Saferentals.net/org/co
for Portugal-Spain-Italy  rentosafe.com

9. Does you name suck?
Good
Bad
• Easy to write
• Inovator and unique
• Your customers understand what your brand sells • It doesn’t spell as it sounds
• Easy to remember • Similar to competitors
• Conveys positive emotions • No relation to the brand
• meets expectations • Hiden feelings
• short • Does not inspire
• SEO-friendly • Only founders understands the meaning
• Extensions “.com” • Hard to pronounce
• Available on social networks (Facebook, Twitter, • Has numbers and hiphens
youtube, etc.)

10. Linkedin (Questions and answers)

11. Quora is a great tool to help name a startup, so tell us
what your startup is about and we'll name it for you! :)