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1. 7.
6.
2012
English
version
15
Best
Tips
For
Facebook
Ads
Jindřich
Fáborský
-­‐
igloonet
s.r.o.

2. (
15
super
Dpů
pro
reklamy
na
Facebooku.
1.
Make
overall
spent
budget
more
than
10
000
GBP
and
get
invoicing
monthly

3. (
ZÁKLADY
VYUŽÍTÍ
SOCIÁLNÍCH
SÍTÍ
PRO
MARKETING
FIREM
A
PROJEKTŮ
.
2.
Do
you
know?
Facebook
Ads
targetd
to
Facebook
(Pages,
Events,
Apps)
are
45
%
cheaper
than
those
targeted
to
website
(out
of
Facebook)?
Source:
Studie
TBG
Digital
Q4
2011
-­‐
hep://t.co/0EqksMAS

4. (
15
super
Dpů
pro
reklamy
na
Facebooku.
3.
Sponsored
stories
are
powerful
adverDsing
tools
for
Pages
with
many
fans

5. (
15
super
Dpů
pro
reklamy
na
Facebooku.
4.
Tips
and
tricks
for
sponsored
stories
93
characters Include
video
Use
your
93
characters
in
sponsored
story
to
get
users
aBenCon.
Be
different.
Include
video,
likable
content
or
interesCng
photos.

6. (
15
super
Dpů
pro
reklamy
na
Facebooku.
5.
Many
fans,
no
relaDonship
This
adverCsing
form
shows
a
high
CTR,
low
CPC
and
Especially
with
targeDng
on
users
in
mainly
lowest
price
per
fan. age
category
13-­‐17,
you
get
for
liele
money
a
lot
of
people,
who
However,
fans
oien
enter
this
relaDonship,
without
even
don't
even
know
they
are
your
fans=
cheap
adverDsing
acDvity
looking
at
your
page
and
knowing
what
are
you
doing.
Do
without
value.
they
even
have
value
for
you?

7. (
15
super
Dpů
pro
reklamy
na
Facebooku.
6.
Do
not
undervaluate
the
sense
of
Landing
Pages
They
are
sDll
working!
Do
you
invest
to
Facebook
Ads?
Landing
page
is
must!
Without
Landing
Page With
Landing
Page
heps://www.facebook.com/NewZealandNatural/app_427291560618178 For
illustraCve
purposes
only

8. (
15
super
Dpů
pro
reklamy
na
Facebooku.
7.
Put
the
video
on
your
landing
page
Call
to
acDon
For
illustraCve
purposes
only

9. (
15
super
Dpů
pro
reklamy
na
Facebooku.
8.
Get
the
lowest
CPC
Clicks = CPC
-­‐
More
clicks
your
ad
get
(in
absolute
numbers),
less
price
you
pay
per
one
click.
-­‐
You
are
able
to
get
really
low
CPC
when
you
target
broader
group
of
users
(200
000+).

10. (
15
super
Dpů
pro
reklamy
na
Facebooku.
9.
Invest
your
Dme
in
developing
a
rigid
structure
of
Ads.
Campaigns
AbstracDon Web FB Page
Campaigns
have
separate
budget
and
Dme
schedule.
New products New products 40 % SALE 40 % SALE Fans acquiring Fans acquiring Friends
Target group 1 Target group 2 Target group 1 Target group 2 Target Group 1 Target Group 1 activity
A B C D A B C D A B C D A B C D A B C D A B C D M Z
A/B
Use
4
Ads
per
Campaign.
tesDng
-­‐
Male
vs.
Female
Test
and
find
Ads
which
perform
beBer.
Ads
(variants)
Appropriate
structure=
funcDonal
tesDng
tool=
lowering
CPC
tool,
higher
conversion=
long-­‐term
effecDve
campaign

11. (
15
super
Dpů
pro
reklamy
na
Facebooku.
10.
DuDfully
keep
to
the
system
of
tracking
and
measuring
1.
Create
your
own
scheme
2.
Mark
all
the
hyperlinks
with
Google
URL
Builder
3.
measure
the
effects
in
Google
AnalyDcs
4.
Improve
your
ads
on
Facebook.

12. (
15
super
Dpů
pro
reklamy
na
Facebooku.
11.
How
to
deal
with
Ads
faDgue?
Ads
targeted
on
Dght
segment
of
users(<10
000)
tend
to
get
faDgued.
It
is
good
to
rotate
several
effecDve
opDons(capmaigns
or
ads)
every
day.

13. (
15
super
Dpů
pro
reklamy
na
Facebooku.
12.
Don’t
show
social
acDvity
It
can
increase
your
It
takes
oien
most
of
the
people
CTR away
from
the
intended
website!

14. (
15
super
Dpů
pro
reklamy
na
Facebooku.
13.
Get
AeenDon
with
proper,
interesDng
and
relevant
Ad
images.
Beeer
images
=
Higher
CTR!
Use:
-­‐
horizontally
oriented
images
-­‐
high
contrast
-­‐
colors
different
from
Facebook
colors
-­‐
call
to
acDon
-­‐
women
:)
-­‐
interessDng
objects
considering
the
target
group
-­‐
anything,
what
will
differenDate
you!
For
illustraCve
purposes
only

15. (
15
super
Dpů
pro
reklamy
na
Facebooku.
14.
Persuade
Facebook
to
prefer
your
Ads.
Do
you
need
to
spend
f.e.
100
$
and
Facebook
are
not
selling
you
Ads
properly.
Try
to
setup
your
daily
budget
much
higher.

16. (
15
super
Dpů
pro
reklamy
na
Facebooku.
15.
Always
use
Facebook
Power
Editor.
Google
Chrome
Extension:
heps://www.facebook.com/ads/manage/powereditor/

17. (
15
super
Dpů
pro
reklamy
na
Facebooku.
Stay
in
touch
Jindrich
Faborsky
-­‐
www.faborsky.cz
-­‐
My
English
Twieer:
@JindrikFaborsky
Personal
blog
hep://www.onestepoutofline.com
Drop
me
a
line:
faborsky@gmail.com
Agency
I
have
been
working
for:
igloonet,
s.r.o.
-­‐
Czech
Republic
www.facebook.com/igloonet
www.twieer.com/igloonet
či
www.twieer.com/JindrikFaborsky
igloonet