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                                            I SF AD OGE
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Apple's seven cards to beat Microsoft and Google

  • 1. APE PL’ S CRS O ET AD T BA MCOOT N GOL? I SF AD OGE R A pe h n h le te o a y e c asa g r g 3 0b ma k t au t n p l' a d ep d h c mp n r a h tg e i $ 0 n re v lai . s n o T e ie e t t no i mo e ic e s s h nc mp r dwt t oo i s o ttr a c -i l c o ot n G o l. h df r ni i ft f ao s d l r a e w e o a e i w ft h r-e m r h r a, r s f a d o g n h s v Mi e H ws o wl a e o k onte a l a dr v a i c r s o o n iF c b o ji h tbe n e e l s a d ? l t D o 2%on n rp 0 f o - C nrlot ae o t sf r & o w iu e: c te T n sl k h o Sc r ahg ma gn eu e ih ri rq i dfn t n lis e ur u ci ai e, e o t h rw r t p o ie ad ae o rvd c s me i u t rn o b df rnit g y i ee t i f an fc s nk y ou o e sa es X e mls U fn t n lis u ci ai e o t iu e rpee to l T n s e rsns ny T ak tat n h n so s o g r T c nclo l i i eh i c mpe t s a xy 1 % o A pe rvn e 1 f p l s ee u ' df rnit n te iee t i ,h f ao Whltee h i s y i h s c oc ma e e hd e b hn a l k n id n e id sc a d i (vrg s e dn p r aea e p n ig e C p r n fm'magn u et o i s ri i r i lc n t itfrh mpy o s anso te r itiv U ;h A pe nut e Ite p l i d v e$ 0 )C s me ei :1 0. u t r c o irmoe t b a hg s u rd o e s ih u e,h y n be l e srte e a lae lv w r 'ma iie s rd ol s gcs n ue d lyl ias e s rdb o at s l n ue y y o a 4 % o teP d s 0 n h ia . o p r yA pe f ui : p l s t ' b t h itgaino y i tne rt g o f te n - a sn : o s h o ew y y ci d P A pew i o l p l hl ny , e po u tae n w fr rd cs r k o n o h rw r a dsf ae ad ae n ot r. w a dih n s a o lb n P o e cn ny e ac u t g o 7 o te co ni fr % fh n ter l a c a d h ie g n e n e E a l dgtl s xmpe ii mu i : a c sn e tru hiu e, y cd ho g T n s P sl ,on r 3 % o C ae c res 5 f s s l i . xmpe i it Ea l mp c y : rv lt n= P d+ T n s eoui o io iu e a dv evra n i -es. c i o eaig rfs t p rt poi . s n t mu icn o b s an te c + T n s tr. iu e Soe ma a e o teP d n g d n h io (nyniu e) o li T n s . Id c c s mesno n u e u t r it o P rn r h nii a te w e ts An weaw ee f c n e r h r ef i t ie Mak ta : 2 0 n re c p $ 8 b b yn te h l u ig h w oe n csa y eesr d vcs r u iutu ei ae bq i s e o R vn e: 4 b ee u s$ 3 n p o u tie rd cl n D s i A pe n t no ept p l s oi f e ' o O r C ae rcsmot u P s r t k: s u F s rdb a ot e y n e c nrl ta it t o t , s bly o oi i p o ld n t eds c e pe o o n e u h a io s ealt tg, mbt u rti r e y i sa p r e rman s o g at re is t n . n r etn i itr cs xe s enef e. v a te rn 'po u tie h ba ds rd c l n A te p Soe lt r sh A p tr paf m o O h r ei sic te te d v e ( l h c n. ivr ac rtl s ey cuae y s o sSee o s h w ,tv Jb ' ia ) i b man t a P d w l e is e m, l r sg ne ,o eig l e me td c vr al n c mp n h s ena lt o a y a b e be o jsa cr ae ra fr u t s as r ge to n e sio a dih n e d. d n P o e P at c d vlp r b t at ee es y r o eey a u eT e lu vrd y s. h c d o p r c lr di Ma at ual r e c i y v ofr g go n - f i a ru d en ( e Mo i Me n f e bl a d r e sl (0 o A pe ae 4 % f p l s s ' be kn rvn e h r. ra ig ee u s ae iu e. m) i e a l T n s o w l n be c l rvn e) ee u s . ti hs . GOL’HN OGE AD S Mak ta :1 0 n re c p $ 9 b R vn e: 2 b ee u s$ 4 n B a d G o lh s ulu a rn d e ll k dw t rn : o g a b i p ba d epyi e i e t n h in vt na dte nen t n o ai n h Itre. o Vs n I po u tofr ge t au po oio i te i o : s rd cs f a ra vle rp s in n h i t e t c u c mp t g etrE a l C rme S ae te l d o ui sco. xmpe ho O p vsh o n : w y o tin wp rdg a frhs e aa im. O e : o g 'u e f p nsuc sf ae n o rg s p n G o l s s o o e o re ot r e c ua e e w o e in vt na de h n e te rn a n p n n o ai n n a csh ba d mo g o d vlp r. so i po u tae re ee esMot ft rd cs r f . o s e U e-e t cT e i fl w n alte a pic l a sr nr : h fm ol s e r h sme r i e s c i r o y n p s A pe n po ie te sr i vr ef in itr cs p la d rv sh u e w t ey fc tnef e. d h ie a MCOOT HN I SF’ AD R S Mak ta :2 5 n re c p $ 2 b R vn e: 5 b ee u s$ 8 n Srtgcou : cooto u e o o eae o i vle t eifc sMi sffc ss n n lyr ft au a r s c an sf ae moe h n8 % o i rvn e,n l s h i:ot r ( r ta 7 ft ee u )a d e w s t oh r in vt i ale iigaes tesn o aen l mann lyr. r B s esT a k t i f ghpb s es rd csO f e u i s: h n so t l s i u i s po u t( fc & n sa n i Wid w )Mi oots be oe s r w d ba d n o s c sfia lt n ue ie rn , r acpa c i te u ies etr ce tn en h b s s sco. n L c: k y s etnMi oot s ae ysh u e f ok A e ap c i c sfs t tg ite s o r ' r po r tr s n ad i od rolc te o s me i. rpi ay t d rsn re t o k h c n u rn e a Mak t a i laina o N v mb r 0 0 rv n e fr Y2 0 . re c pt i t a z o s f o e e 2 1 ,e e u s o F 0 9 fb r o e i a in v t na e c b s di P r , a Fa c c a dH C i n Ct a eN v l n n o ai g n y a e n ai S n rn i o n o h Mih i. s o s s y F r r ifr t nv iw wfb ro e.o o moe nomai it w . en v l m o s a c o fl w u o T ie: a en v l rol s n wt r@fb ro e o t