2. Tradeshows ObjectivesTradeshows Objectives
• As polo shirts and button down shirts,As polo shirts and button down shirts,
stitched with a custom patch are ideal forstitched with a custom patch are ideal for
the workplace, the tradeshow atmospherethe workplace, the tradeshow atmosphere
necessitates a means for standing outnecessitates a means for standing out
among the thousands of competingamong the thousands of competing
attendants.attendants.
3. Tradeshows ImpressionsTradeshows Impressions
• However, tradeshows are designed toHowever, tradeshows are designed to
distinguish one organization from the next.distinguish one organization from the next.
From the booth, attire and obviouslyFrom the booth, attire and obviously
product presentation, these networkingproduct presentation, these networking
events are intend for making a company’sevents are intend for making a company’s
mark in the industry.mark in the industry.
4. Lapel Pins for MemorableLapel Pins for Memorable
ImpressionsImpressions
• With lapel pins yourWith lapel pins your
company can fastencompany can fasten
memorablememorable
impressions. Worn onimpressions. Worn on
a button down shirt,a button down shirt,
jacket or blazer, ajacket or blazer, a
lapel pin serves as anlapel pin serves as an
economical,economical,
subliminal advertisingsubliminal advertising
instrument.instrument.
5. Get StartedGet Started
• Therefore, let's start designing a companyTherefore, let's start designing a company
pin for the tradeshow team. Make use ofpin for the tradeshow team. Make use of
the following questions and information tothe following questions and information to
help fashion lapel pins, detailing thehelp fashion lapel pins, detailing the
company’s identity and brand name.company’s identity and brand name.
6. What is your brand personality?What is your brand personality?
• Is your brand refined, or a classic? WouldIs your brand refined, or a classic? Would
you prefer a lapel pin that resemblesyou prefer a lapel pin that resembles
jewelry? If you prefer the company pin tojewelry? If you prefer the company pin to
resemble jewelry, then a metal die struckresemble jewelry, then a metal die struck
or cloisonne style is an elegant format foror cloisonne style is an elegant format for
your intention.your intention.
7. LogoLogo
• Is the company logo intricate and detail-Is the company logo intricate and detail-
intensive? Is your brand comprised of aintensive? Is your brand comprised of a
spectrum of bright colors? A Classic Hardspectrum of bright colors? A Classic Hard
Enamel pin will accommodate theEnamel pin will accommodate the
objective.objective.
8. QuantityQuantity
• How many pins do you need? MostHow many pins do you need? Most
custom pins orders start at quantities ofcustom pins orders start at quantities of
100 pieces. Alternatively, if you’re100 pieces. Alternatively, if you’re
planning to distribute your company pinsplanning to distribute your company pins
like a business card, consider having themlike a business card, consider having them
made as photo etched, which are moremade as photo etched, which are more
economical to replicate.economical to replicate.
9. Need help?Need help?
• Get prepare to make a remarkableGet prepare to make a remarkable
impression, have a professionalimpression, have a professional
wholesaler of custom lapel pins help youwholesaler of custom lapel pins help you
and review your design alternatives.and review your design alternatives.
Contact www.lapelpinsdirect.com orContact www.lapelpinsdirect.com or
call at 888.720.2115.call at 888.720.2115.