2. THE FUTURE WORKPLACE
1. Shifting Workforce Demographics: Generations/Age, Gender, Ethnicity
2. Knowledge Economy
3. Globalization
4. Digital Workplace
5. Ubiquity of Mobile Technology
6. Culture of Connectivity
7. Participation of Society
8. Social Learning
9. Corporate Social Responsibility
10. Millennials & Gen 2020 in the Workplace
SOURCE: MEISTER&WILLYERD, WORKPLACE
2020
3. SLOWER GROWTH IN THE WORKING AGE-
POPULATION
200%
150%
100%
50%
0%
-50%
Erickson, 2012
1970-2010 2010-2050
4. GENERATIONS IN THE WORKPLACE
Traditionalists (28-45) Baby Boomers (46-64) Gen X (65-79) Gen Y (80-95) Gen Re (96-…)
1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
US Census Bureau, Erickson, 2012
5. GENERATIONS IN THE WORKPLACE
Generation Major Influence Broad Traits Defining
Invention
Traditionalists Wars Sacrifice, loyalty, discipline, resp Fax
ect for authority
Baby Boomers JFK, moon Competitive, hard work, long PC
landing, Flower hours
Power
Generation X MTV, AIDS, Berlin Self-reliant, w/l Mobile phone
Wall, Tchernobyl balance, independence, eclectici
sm
Gen Y: Internet, 9/11, cyberliteracy, tolerance, diversity, Google &
Millennials Global Warming confidence, immediacy facebook
(NGOs)
Gen Re: Social games, Mobility, hyper-connectedness, Apps
Generation 2020 recession, flat world e-reading, media savvy
6. GEN Y - PREJUDICES
Too Self-Centered and
Individualistic Lacking in Social Skills
Little Respect for
Poor Work Ethic Authority
Lazy
Spoiled/Entitled Overinflated/Unrealistic
Expectations
Not Committed to Work No Loyalty to
Employers
Needy
7. RECRUIT & RETAIN GEN Y
Nurturing
corporate culture
Intrapreneurship
Job flexibility
programs
Business casual Challenging work
Professional and
Recognition
personal growth
programs
opportunities
Advancement Volunteering
opportunities options
Competitive
salaries
8. GENERATION RE
Reality
Recession Realists
Gen Re
Restraint &
Resentment
Responsibility
Renewable
Erickson, 2012
9. GEN RE FIGURES
66% 4-7 years olds have
used an iPhone/iPad
Of the 100 top-
selling education
apps are aimed at
pre-schoolers and
72%
elementary schools
25% Of 2-5 years old use
the internet
Of 6-8 years old
use the internet 40%
90% Of tweens (10-12)
play online games
Erickson, HBR, 2012
12. COMMUNICATION GENERATIONS
Traditionalist Baby Boomers Generation X Millennials
Style Formal Semi-formal Not so serious; Eye-catching; fun
irreverent
Content Detail; prose-style Chunk it down but Get to the point. If and when I need it,
give me everything I’ll find it online
Context Relevance to my Relevance to the Relevance to what Relevance to now,
security bottom line and matters to me today and my role
rewards
Attitude Authority and Rules Cynic and skeptic Mediocrity
hierarchy
Speed Time frame Available, handy Immediate 5 minutes ago
Frequency Digestible As needed Whenever Constant
SOURCE: DELOITTE CONSULTING, IABC
14. SOCIAL MEDIA USAGE
Inactive • Traditionalist
Spectator • Baby Boomer
Contributor • Generation X
Creator • Millennials
15. SOCIAL MEDIA
Media Users Attributes Utilization
Facebook 800mio, Share interests, Connection is questions, Share content
55% female permission based created elsewhere, news
LinkedIn 100mio, Professional “facebook”, Find people, connect in
59% female connection via contacts groups, company information
Foursquare 15mio, 20% Checking into place via mobile Track and reward customers
female devices
YouTube 158mio, Sharing videos with a few Product information,
50% female clicks interviews
Twitter 250mio, Follow anyone, fast Breaking news, connect, live
55% female information (140c) events
Pinterest 10mio, 55- Quickly share pictures, visual Products, previews of blog
70% female newsfeed posts
17. SOCIAL LEARNING
• Competency • Context based
based • Organization
• Organization created
created
Formal Experimental
learning Learning
Peer-to-peer
Mentoring
learning
• Competency • Context based
based • User generated
• User generated
SOURCE: MEISTER&WILLYERD, WORKPLACE
2020
18. WORKFORCE ENGAGEMENT MODEL
Principles
Collaboration
Values, Brand, CSR
Authenticity
Personalization
Demonstrated by
Innovation Accelerated “Ueber-
Social Recruiting Social Learning
Leadership Connection”
Social
Connection
SOURCE: MEISTER&WILLYERD, WORKPLACE
2020
19. THE “CANDY” OF GLOBAL CORPORATIONS
OFFERS:
Jobs you’ve People you
Training of all A fresh
never done but you can learn
types assignment
need to learn from
Robust Benefits that
Travel Funding for
processes and cover your
opportunities investments
methodologies family
Support for
A chance to
causes you
get away
care about
Erickson, 2012
20. THE 202O LEADER
Collaborative • Inclusive decision making
Mind-set • Genuine solicitation of feedback
Developer of • Mentors and coaches team
People • Provides straight feedback
• Uses technology to connect to customers and
Digitally Confident
employees
• Has a diverse mind-set
Global Citizen
• Prioritizes social responsibility
Anticipates and • Builds accountability across levels
builds for the
future • Champions innovation
SOURCE: MEISTER&WILLYERD, WORKPLACE
2020
21. LEADERSHIP: GENERATION GAPS
The meaning of
“work”
Communication
The meaning of
and forming
“feedback”
relationships
Job
Synching up
assignments
Finding
information and
learning
Erickson, 2012
22. PREDICITIONS FOR 2020
1. You will be hired and promoted based upon your reputation capital
2. Your mobile device will become your office, your classroom, and your
concierge
3. The global talent shortage will be acute
4. Recruiting will start on social networking sites
5. Web commuters will force corporate offices to reinvent themselves
6. Companies will hire entire teams
7. Job requirements for CEOs will include blogging
8. The corporate curriculum will use video games, simulations, and alternate
reality games as (key) delivery model
SOURCE: MEISTER&WILLYERD, WORKPLACE
2020
23. PREDICITIONS FOR 2020
9. A 2020 mind-set will be required to thrive in a networked world
i. Social participation
ii. Thinking globally
iii. Ubiquitious learning
iv. Think big, constant improvement
v. Cross-cultural power
10. Human Resources’ focus will move from outsourcing to crowdsourcing
11. Corporate social networks will flourish and grow inside companies
12. You will elect your leader
SOURCE: MEISTER&WILLYERD, WORKPLACE
2020
24. PREDICITIONS FOR 2020
13. You will elect your leader
14. Lifelong learning will be a business requirement
15. Work-life flexibility will replace work-life balance
16. Companies will disclose their corporate social responsibility programs to
attract and retain employees
17. Diversity will be a business issue rather than a human resources issue
18. The lines among marketing, communications, and learning will blur
19. Corporate app stores will offer ways to manage work and personal life
better
20. Social media literacy will be required for all employees
21. Building a portfolio of contract jobs will be the path to obtaining permanent
full-time employment
SOURCE: MEISTER&WILLYERD, WORKPLACE
2020
25. INITIATIVES HR CAN SPEARHEAD
1. Adopt a global mind-set
2. Build a reputation as being social responsible
3. Become “ueber-connected”
4. Personalize the employee experience
5. Enable customer-focused innovation
6. Champion openness and transparency
7. Emphasize learning agility
8. Build citizen leadership
9. Drive systems thinking
10. Create an inclusive culture
SOURCE: MEISTER&WILLYERD, WORKPLACE
2020
26. HOW JOBS ARE CHANGING
Traditionally Today
What work is A job A role
What work covers A function A set of tasks and specialties
What you do “Own” a function “Contribute” in teams
How work is scoped Responsibility Projects and jobs to do
How work progresses Career Path Career Progression
How you develop Upward mobility Increase specialization & experience
By level, title, size of office,… - by By results delivered, demand of skills
How you are recognized
your boss – by peers
Role of leadership Direct and manage Build teams, empower, inspire, coach
How you succeed Widen skills and build power Deepen skills, drive results
Job & competency models, org Capability models, knowledge
Tools of the trade
charts, top down sharing, shared values and mission
SOURCE: JOSH BERSIN, BLOG
27. THANK YOU!
"...defending yesterday - that is, not innovating - is far more risky than making tomorrow."
Peter Drucker, Innovation and Entrepreneurship
Tim A. Ackermann
talentim@hotmail.com
http://talentim.wordpress.com
http://about.me/talentim
28. SHIFTING THE OLD WORK-LIFE PARADIGM...
0 10 20 30 40 50 60 70 80
Age
Education Work Leisure
Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
29. … TO A CYCLIC LIFE PARADIGM…
0 10 20 30 40 50 60 70 80
Age
Education Work Leisure
Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
30. … EVOLVING TO A „BLENDED“ LIFESTYLE.
0 10 20 30 40 50 60 70 80
Age
Education Work Leisure
Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
Hinweis der Redaktion
Ubiquity = Allgegenwart
Spoiled/Entitled Reality: To an extent, the folks in this generation do have a sense of entitlement, but it's not an entirely inherent personality flaw but partly the fault of Baby Boomer parents who coddled their children, constantly telling them how special they were and that anything they sought was possible, and rewarding them for every little thing, providing trophies and prizes simply for participating. These parents stunted their children's growth by proactively removing all obstacles and potentially negative experiences. So, yes, on the surface Generation Y workers appear entitled. The key for employers is approaching younger workers differently, providing constructive criticism that reflects confidence in them. Generation Y workers must realize that their bosses are not going to be like theirr parents, and that part of growing as an employee is learning from past mistakes and accepting constructive criticism. Generation Y Perception: Lazy Reality: Technology has allowed this generation to multitask and find shortcuts in achieving tasks. Texting, instant messaging, social networking, and Web surfing have all made Generation Y workers more competent, efficient, and productive (if not sometimes overwhelmed). The key for employers is to accept that there may be multiple ways for workers to accomplish their tasks. Generation Y workers may need to demonstrate that they are working just as hard as everyone else, but perhaps simply performing the job more efficiently. Generation Y Perception: Poor Work Ethic Reality: Generation Y is the first generation to expect -- from day one -- employers to realize there is more to life than work. Just as many Baby Boomers are now discovering later in their careers, Generation Y sees work as a means to enjoy life -- and life comes first. They have a strong work ethic -- just not in a 9-5 sort of way. Generation Y wants work to be fun and flexible because the line between work and life is seamless. (In other words, there is no such thing as work-life balance because it's all just one thing.) Generation Y also follows a mantra of working smarter, not harder. The key for employers is offering flexible work schedules, adjusting the belief that workers need to "put in the hours at the desk" to be effective, and developing a work culture that is pleasant and positive. Generation Y workers may need to readjust some attitudes about work, especially for entry-level positions in which workers have traditionally been expect to work long hours to earn their due. Generation Y Perception: Little Respect for Authority Reality: While some people refer to this cohort of people as Generation Why for a reason, it is not so much an issue of a lack of respect for authority as much as it is that this group has been raised by their parents to question everything and raise questions when they don't understand something. This generation is very independent and not afraid to challenge the status-quo. Many in Generation Y want a relationship with their boss like the ones they have with their parents. It's not that these folks have little respect for authority; on the contrary, they feel employers do not respect them. The key for employers is realizing that asking questions can often lead to answers and solutions that are actually more efficient and effective. Unlike with any other set of workers in the past, employers must also provide more autonomy -- and trust Gen Y workers to complete the work. Generation Y workers should learn to choose battles carefully, not question every single decision made, and give employers a chance to adapt to their style of work. Generation Y Perception: Too Self-Centered and Individualistic Reality: This iPod Generation (named such because iPod commercials focus on individuality while selling the product to every Gen Y) works well in groups and teams -- especially with people their own age -- but they also have been taught the value of individuality and independent thinking. They see themselves as unique individuals -- not tied to any specific labels. And unlike any previous generation, these workers do not plan to let their jobs define who they are. The key for employers is finding the right mix of individual and team projects that allow these workers to grow professionally. Generation Y workers need to realize that almost all work will be some combination of individual assignments and teamwork with people of all backgrounds and ages. Generation Y Perception: Overinflated/Unrealistic Expectations Reality: While this generation may be more anxious than others to rise quickly to the top, it's less about unrealistic expectations than it is about being better prepared for work than previous generations -- with perhaps a touch of the need for instant gratification thrown in. This generation also has no interest whatsoever in working in a cubicle -- not because it is beneath them, but because they feel advances in technology should let them be able to choose to work from home, Starbucks, or anywhere there is a Wi-Fi connection. The key for employers is to redesign and rebuild some of the old career ladders that were destroyed with the flattening of organizations and greatly expand telecommuting and remote working arrangements. Gen Y workers need to see a progressive promotion path or they will move on to the next employer. Generation Y workers should learn to pace themselves and gain the necessary experience and skills before expecting a promotion to the next level. Generation Y Perception: Not Committed to Work Reality: This generation is the most educated workforce ever, and partly because of this level of education, Generation Y workers believe their work should have meaning. These folks quote from Office Space and have a mistrust of management. More than ever, these workers are seeking greater fulfillment and are only willing to work hard at jobs that provide it. The key for employers is changing the way they view work and employees -- and it may also mean that to keep Gen Y workers, they may need to not only develop better jobs, but also consider strong corporate values and corporate volunteering programs. Employers also need to clearly show how the work Gen Ys complete directly impacts the organization's success. Generation Y workers should conduct more research on prospective employers to find organizations that not only have meaningful career paths, but also share some of the same values. Generation Y Perception: No Loyalty to Employers Reality: Because of more work experiences and greater education, Gen Y workers are simply more mobile, making it easier to move from one employer to another if they are unhappy with the work. They were also raised during a period of great downsizing and rightsizing, and many witnessed the grief and frustration their parents felt when being laid off -- and they do not want to experience that emotion. These are also some of the reasons why many Gen Y workers are diligently planning to start their own businesses. The key for employers is to develop a stronger commitment to keeping employees -- even in bad economic times -- and also to do a better job in training and retaining workers, possibly including such benefits as sabbaticals, professional development opportunities, and other options for Gen Y workers seeking deeper fulfillment. Generation Y workers should try to not be so skeptical about the motives of employers and learn to trust them more while continuing their professional development as a hedge against any downturns. Generation Y Perception: Lacking in Social Skills Reality: Generation Y are some of the most social of any generational cohort; it's just that they communicate and socialize much differently from the rest of us. The key for employers is to realize and accept that people communicate differently and to embrace the new techniques while also teaching the Gen Y workers that business sometimes still needs to use traditional methods of communication. Generation Y workers need to use those excellent communications and diversity skills to learn to socialize and communicate with people of all ages and backgrounds. Generation Y Perception: Needy Reality: Okay. The reality here is that Millennials are indeed pretty needy. Again, though, it's not really their fault as their parents basically trained them that mom or dad is just a phone call away. In fact, there are stories of Generation Y job-seekers taking a parent along for the job interview or to help negotiate the job offer. The key for employers is to realize that this generation -- at least when they are new to the workforce -- need a bit of special care and handling. There's no way they can go months without a review; they need constant (and not too critical) feedback. Generation Y workers need to realize that the reality of the workplace is that it's not like home or college -- and that they are expected to do an excellent job without always wanting praise and being told that how good their work is. Finally, Generation Y workers need to tell mom or dad that it's time to stay home so they can learn to fight their own battles.
1. Nurturing corporate culture. Gen Ys view having strong friendships with co-workers and bosses as extremely important to them. There is much anecdotal support of workers staying longer in jobs simply because they loved the people they worked with -- and did not want to leave them. Management styles must be Theory Y for Gen Y. Consider too a formal or informal organization-wide mentoring program. 2. Job flexibility. Gen Ys not only want flexible hours and schedules, but remote work options because of their perception of the never-ending intersection of work and life. They see themselves doing work everywhere -- except in a cubicle. Jobs must be designed to accommodate these workers personal lives -- not the other way around. 3. Challenging work. Gen Ys, more than any previous college grads, are graduating college with a dynamic mix of academic and work experiences that have them positioned to contribute from day one. They are not interested in "grunt" jobs, or jobs in which they have to "pay their dues;" they seek challenging work from the start. 4. Professional and personal growth opportunities. Gen Ys value lifelong learning. They also tend to get bored easily and seek out new things. They want employers that offer tuition reimbursement, sabbaticals, and other growth opportunities. 5. Volunteering options. Gen Ys have been involved in service most of their lives and have a true commitment to bettering the world around them. Employers should develop organizational volunteering programs and options that allow workers to continue these efforts. Having an organizational culture that supports these values is essential. 6. Competitive salaries. Gen Ys -- especially younger ones fresh out of college -- have more debt (both student loans and credit cards) than any previous generation, and they demand a salary that not only recognizes their contributions, but also helps them pay down the debt. Some employers even have programs in place to help these workers pay off student loans. 7. Advancement opportunities. While Gen Ys are certainly not the most loyal bunch (but don't blame them -- blame those employers that downsized their parents), they do seek out employers that have a plan for their success. Employers should examine and create new ladders to guide younger workers through a steady progression in the organization. 8. Recognition programs. Gen Ys were raised in a bubble of constant praise and recognition from their families, and so this kind of constant reinforcement and recognition is something they expect. But please, no Office Space "flair" programs; instead, implement authentic work recognition programs. 9. Business casual. Gen Ys, as a whole, have more tattoos and piercings than any previous worker cohort -- and that personal style also applies to how they dress and how they want to dress for work. While they can look great in business suits, many prefer a work environment in which they can wear comfortable clothing that expresses their individuality. 10. Intrapreneurship programs. Study after study show that Gen Ys have an extremely strong entrepreneurial focus -- with many planning to start their own businesses (partly so that they can control their own fate). Employers can retain workers longer -- while leveraging that entrepreneurial sprit -- by developing incubator and intrapreneurship programs and opportunities.
Reality = Form a mental map based on a world with limits and no easy answersRealists = PragmatistsRestraint = (Maessigung) Necessary posturesRenewable = Carbon, recycling, resource limitationsResentment = (Verbitterung) towards adultsRecession =
Q1: Edutainment, Virtual ClassroomQ2: On-demand mentoring, Mobile learningQ3: On-demand microfeedback, group mentoringQ4: Knowledge transfer
Meaning of work: 9-5 office vs anywhere-anytimeComms: immediate replies, no face to faceSync: Planners vs coordinatorsInfo: Linear vs on-demandJobs: job vsassignementFeedback: assessment/judgementvslearning opportunity
1. They reward results and expertise, not position.Accenture rewards its consultants based on a 7-level capability model, which people are expected to focus on over many years of their career. People are evaluated based on the "internal demand" for their skills, not just their manager's assessment of performance.Intel regularly rewards and moves top engineering talent around the company to promote and build their expertise.2. They break down functional silos and facilitate work across business functions.One of Pfizer’s greatest organizational breakthroughs was the company’s focus on “science teams” which collaborate and share information on various body systems, organs, and molecules – across different product teams.IBM regularly creates global action-teams which take people from functional groups and brings them together to work on large client projects.3. They reward continuous learning and “learning agility.”The Federal Reserve and even the IRS now reward people for contributing knowledge to others becoming better teachers and learners. Some academics call this a push for "serial incompetence," meaning people are regularly moved into new roles to expand their breadth of experience.4. They hire for values, innate skills, and fit, not for experience.The famous Google hiring tests focus on intellectual ability and fit, not on experience.Swarovski, one of the world’s leading retailers, looks for integrity and sense of value in its candidates, not retail experience. Even the giant American Express has changed its hiring standards to look for “hospitality personalities” not customer service experience.5. They encourage and promote horizontal mobility.United Health Group posts all major job opportunities internally and has built a whole team dedicated to “facilitated talent mobility.” This team helps people find new jobs internally, develop their own internal careers, and saves the company millions in external hiring.
1. They reward results and expertise, not position.2. They break down functional silos and facilitate work across business functions.They reward continuous learning and “learning agility.”They hire for values, innate skills, and fit, not for experience.5. They encourage and promote horizontal mobility.