The document discusses measurement in marketing and focuses on measuring digital marketing campaigns. It notes that many marketers focus too much on metrics like page views, number of fans, and reports rather than measuring what drives business outcomes. The document advocates linking metrics to sales and understanding why certain results occurred in order to improve campaigns. It also discusses measuring the effectiveness and efficiency of different marketing tactics and channels.

1. Measurement in Marketing
The Ugly Truth
American Chamber of Commerce
October 19th 2010
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2. WHAT IS THE
R O L E O F
MARKETING
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3. C R E EFFI
ATIV CIEC
I T Y NCY
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4. - F A C E B O O K
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– T W I T T E R -
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Y O U T U B E -

5. Are we
measuring our
campaigns ?
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6. § Sales conversion
Event § Cost of Acquisition
§ Impact after event
5k § Profile audience
participants § Follow up message
§ Recruitment efficiency
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7. Home work
Scared
Time / Budget
Knowledge
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8. The beauty of digital
DIGITAL
THE BIGGEST MARKETING OPPORTUNITY ?
EVERY MARKETER’S DREAM
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10. TRACKING LIVE INFORMATION
REACTION
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12. 195
TOOLS
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13. “Helpful but Incomplete;
Interesting but not useful;
W a s t e o f t i m e ”
Q : Please rate the effectiveness of each social media measurement tool.
Poll of Social Media Freebuzz monitoring Tracking Tweeter click Scientific Control
87.8% 87.1% 81.6% 79.9%
Fans, connection, effectiveness (tweedeck, FB stream search, Google Alert) Survey
Paid Buzz Monitoring Free Analytics software Paid Analytic software
77.4% 71.9% 66.3%
Nielsen Buzz Metrics, Cymphony, Radian 6 Google analytics, Quantcast, Youtube analytics Omniture
Source: MarketingProf Fall 2009 Survey
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14. SO WHAT ?
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15. Wrong focus
WRONG
FOCUS
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16. Reports…Reports…Reports…DATA
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17. Measure the right thing
CPP CPC
Sales Impact / Brand Impact
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18. ✗ One time exercise
✗ Data
✗ Reports
✗ Page views
✗ Number of Fans
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19. DATA
REPORTS
INSIGHTS
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20. Not linked to sales info
§ Insights are difficult
§ Limited learning
Clickstream information
§ CTR
§ Page views
§ # Fans
Digital tactics
§ Banner
§ Website
§ Facebook
© F5 Digital Consulting – The pyramidal metrics § Search
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21. Why did it happened ?
What is the business
conclusion / action ?
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22. Understanding the reason
Drive business action
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24. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM

25. Campaign
efficiency
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26. I do not care if
we have zero
person going
to our event
but I want to
know it
Azhar Azib
former CMO Microsoft APAC
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28. All numbers
should
contribute
to sales
But how ?
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29. You can not change
the result
of a campaign
You can only change its
cause
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Especially on digital
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31. § Target Audience
§ Message
§ Creative
§ Tactic
§ Contact Strategy
§ Metrics
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32. Measurement
is
Planned
Leads to
conclusion
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33. Measurement
is
Phase
specifics.
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34. Measurement
is
Tactic
specifics.
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35. We need
to go back
to the
basic sales
funnel
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36. All link back to sales
How many should I contact ?
Knowing I will loose some in the
process
• Past campaign
• Expectations
• Industry standards
What is my expected end result ?
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37. Target for our agency. Define tactics to generate…
Required delivered impression on page 20,000,000
where banners are placed
Projected CTR 1%
#UV Landing page 200,000
Projected CTR to Newsletter page 10%
#UV Newsletter subscription page 20,000
Projected Subscription rate 5%
End TARGET # subscribers 1,000
Our Job as Marketer
CTR : ClickThrough Rate
UV : unique Visitors
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38. Total Campaign budget $10,000
Required delivered impression on page 20,000,000
where banners are placed
Cost per Delivered impression $0.0005
Projected CTR 1%
#UV Landing page 200,000
Cost per UV $0.05
Projected CTR to Newsletter page 10%
#UV Newsletter subscription page 20,000
Cost per Newsletter visitor $0.5
Projected Subscription rate 5%
End TARGET # subscribers 1,000
Cost per newsletter subscriber $10
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39. Calculate
value of
responsive
group
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40. How to measure which group is more
responsive ?
sub segmentation + INDEX
Which group is the most
responsive to our message /
product ?
§ Step 1 : Start from the base
§ Step 2 : Calculate their distribution
§ Step 3 : How many of them acted ?
§ Step 4 : Acting distribution
Age group ? § Step 5 : Comparison of distribution , not
Sex values
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42. Compare
campaign
efficiency
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43. Gathering Media from the campaign
How much money do we spend by channel to generate how many
contacts ?
CTA (event, registration, visit)
How many of those performed the last action ?
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44. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM

45. ROMI : Comparable measure of campaigns
Contacted Value of Incremental
Initial Contact
Brand and Product Awareness
Prospects
Value of Incremental
Visit Website Product Awareness Initial Response
Value of Incremental
Apply for Seminar Product Evaluation Initial Action
Product
Participate in Seminar Education End Action
Sales
Target
Sales Leads Value of Incremental Sales Lead
Acquisition
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46. ROMI Example – Event
Total Campaign Costs $ 100,000
Total Event Participants 10,000
Total Incremental Sales $ 2,000,000
Sales Margin 60%
Incremental Margin $ 1,200,000
Sales ROMI = $ 2,000,000 : $ 100,000 = 20
Margin ROMI = $ 1,200,000 : $ 100,000 = 12
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47. ROMI Example – By Channel
by Direct Mail by Online Banner by Print AD
Cost for Event Invitation $ 10,000 $ 2,000 $ 20,000
Event Participants 3,000 1,000 6,000
Event Cost (Participants) $ 20,400 $ 6,800 $ 40,800
Total Costs $ 30,400 $ 8,800 $ 60,800
Incremental Sales $ 600,000 $ 200,000 $ 1,200,000
Incremental Margin $ 360,000 $ 120,000 $ 720,000
Sales ROMI 19.7 22.7 19.7
Margin ROMI 11.8 13.6 11.8
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48. Key Performance Indicators - Campaign
Total Contacted Targets 5,840 ROMI 1
Total Contacts 15,869
Average Contacts per Customer 2.7
Unique Site Visitors Identified 677
Response Rate - Targets to Site Visitors 11.6%
Response Rate - Contacts to Site Visitors 4.3%
Total Unique Visitors 1,968 ROMI 3
Total Event Reservation 189
Response Rate - Site Visitors to Reservations 27.9%
Response Rate - Targets to Reservations 3.2%
Total Invitations sent 135
Total invited Event Participants 89
Total "walk-in" 59
"Walk-in" Rate 39.9%
Total "No-Show" 46
"No-Show" Rate 34.1%
Total Event Participants 148 ROMI 4
Key Performance Indicators - Qualified Sales Leads
Sales Leads - Qualified as HOT (80% Sales Chance) 11
Sales Leads - Qualified as Warm (60% Sales Chance) 8
Total Generated and Qualified Sales Leads 19 ROMI 5
Conversion Rate Participants to Sales Leads 12.84%
Total Campaign Costs 30,000
Costs per Qualified Sales Lead 1,579
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49. Philips LED - Campaign Metrics China Module Update: 2010-03-31
Generating Site Traffic Consumer Profile
Voucher Management Campaign Response Male Consumers
Road Shows
Created Distributed Registered Free Sign-up Pre-Order < 20 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 20 - 29 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 30 - 39 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 40 - 49 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% > 49 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% unknown age 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% Total 8,888 100%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% Female Consumers
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% < 20 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 20 - 29 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 30 - 39 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 40 - 49 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% > 49 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% unknown age 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% Total 8,888 100%
Subtotal 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0%
Total Acquired Consumers
Delivered Unique Site < 20 Years 8,888 1.0%
Other Traffic Drivers Click Through CTR Site Visits
Impressions Visitors 20 - 29 Years 8,888 1.0%
Philips.Com 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 30 - 39 Years 8,888 1.0%
Media 1 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 40 - 49 Years 8,888 1.0%
Media 2 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 > 49 Years 8,888 1.0%
Media 3 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 unknown age OR gender 8,888 1.0%
Media 4 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Total 8,888 100%
Media 5 888,888,888 888,888,888 1.00% 888,888,888 888,888,888
Media 6 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Family Profile
Media 7 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Single 8,888 1.0%
Media 8 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Married - No Children 8,888 1.0%
Media 9 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Married - Yes Children 8,888 1.0%
Media 10 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Others or unknown 8,888 1.0%
Subtotal 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Total 8,888 100%
Site Traffic Response Mechanics
Total Site Traffic Unique Visitors Site Visits Free Sign-up Pre-Order
Campaign Key Performance Indicators
Road Shows 888,888,888 888,888,888 888,888,888 888,888,888 1.0% Total Pre-Ordered LED Products 888,888
Other Traffic Drivers 888,888,888 888,888,888 888,888,888 888,888,888 1.0% Total Redemption Vouchers Sent 888,888
Total Traffic 888,888,888 888,888,888 888,888,888 888,888,888 1.0% Total Vouchers Redeemed for Purchase at Retail-POS 888,888
Redemption Rate 1.00%
Engagement and Sales Conversion Total Unique Site Visitors 888,888
Sent Delivered Opened Site Visits Pre-Order Total Site Visits 888,888
Sorry E-Mail 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Estimated Site Re-Visitation Rate 1.00%
Monthly Newsletter 1 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Unique Visitors "Why LED" (Percentage based on Total Unique Site Visitors) 888,888 1.00%
Monthly Newsletter 2 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Unique Visitors "Discover LED" (Percentage based on Total Unique Site Visitors) 888,888 1.00%
Monthly Newsletter 3 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Unique Visitors "Experience LED" (Percentage based on Total Unique Site Visitors) 888,888 1.00%
Total Newsletter 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Completed Consumer Surveys (Percentage based on Total Unique Site Visitors) 888,888 1.00%
Reminder E-Mail 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Total Campaign Costs - EUR 888,888
Total Number of Sales 888,888
Stock Available E-Mail 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Average Net-Profit per Sales - EUR 888,888
Total Engagement 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Return on Invest (ROI) / Return on Promotion (ROP) 1.00%
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50. Master the
process
to get
to proper
measurement
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51. 7 steps measurement
Project Measured Testing and Process KPI Apply
planning objectives Improvements mapping Dashboards measurement
Improve
Start your campaign
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52. Phase 1
Project
planning
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53. Planning campaign is the only way to succeed
Consumer needs
Strategy
Where are What do I expect
consumer today. from consumers
Starting point at the end ?
What are the steps I expect from him ?
§ Key opportunity from each Media : Include or not § Marketing objectives
§ How each elements brings me closer to my goal § Tactics and response time
§ Promotional Modules
§ Information category
§ Each phase has its own objective
§ Measurement of each steps, how many goes from A to B
§ As detailed as possible
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54. Updated marketing sales funnel
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55. Simplified sales funnel example
Online banner
Social Media
Website
DataBase Conversion
acquisition Sales eDM
offer
Social Media
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56. Phase 2
Define
objectives
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57. Each Steps
What to do ?
What Measure ?
Simulate Campaign before it
starts
§ From strategy
§ To Objectives
§ To Metrics
§ To tactics
§ Channels
§ CTA
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58. Defining objectives
Step 4 Buy
Step 3 What to do ? What Measure ?
Step 2 What to do ? What Measure ?
Step 1 What to do ? What Measure ?
What are the steps I expect from him ?
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59. Phase 3
Testing
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60. Do you
want to
gamble
your
results ?
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61. § Creative Concept
§ Copyright Concept
§ Measurement Concept ?
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62. Test of eDM Before deployment
4 Target audience
Total Philips Database 1 Creative
118,318
4 customized messages
10%
3 Headers
Creative
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63. Results
Creative Test Launch
§ 3 Headers § Selected Headers
§ 4 Target Groups § 4 target Groups
§ Targeted message
YTD Target YTD
Delivered 8,324 Delivered 74,660
Open 32.33% 18% Open 42%
CTR 13.38% * 5% CTR 14%
Members 438 Members 3,134
Total 530 (inc 92) Total 3,664
Creative
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64. 4 times more efficiency than Average
PHILIPS CL Average FAMILY REWARDS PROGRAM
53% 50%
42%
34%
30%
25%
18% 14%
12%
3%
Invitation April eDM May eDM Carnival
Average CLS
Creative
Open rate CTR
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65. Phase 4
Process
Contact
Strategy
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66. Mapping every
steps from the
consumer from
s t a r t t o
campaign end
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67. Example of simple mapping
eDM – Follow-
Promotion Registration
Search up
Banner
Website
Experience DB eDM – Up-Sell
eDM Product
Purchase
Social Media
eDM –
Online Store Cross Sell
Unidentified
Traffic
WWW.F5DC.CO
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68. A more complicated one Membership Phase Week 1 Ongoing 1st Month Each Months
Contents Targeting
High Traffic Sites
Member Status
Online Banners on high Traffic
Contents Targeting
sites Interests
Member Status Purchase Probability
Search Interests Personal Events
Key Word Search Purchase Probability
Customer Value
Personal Events
Point Status
Customer Value
Philips Website
Point Status
Multiple banner placement
across the Website Customize and Assemble
Contents
Transactional E-Mail
Corporate Program Customize and Assemble Program News
Follow-up of member online
Access of larger Consumer Contents
activities and/or update Sales Offers
Pools members about new points Program News Point Status
being generated.
Sales Offers Brand and Products
Retail
Mail leads instantly to website
New Member Confirmation eDM Point Status Personal Events
Information and Reminder of Customer DB visit.
Family Rewards Confirmation and Welcome Brand and Products etc.
contact that leads to the
Personal Events
Program Site.
Philips Databases
etc.
Use of the full potential within
Philips
Monthly eDM
Customer Care Center
Monthly eDM that builds a
Personal Engagement and strong relationship with the
Monthly eDM
Acquisition Program brand and drives program
Website Monthly eDM that builds a engagement.
strong relationship with the
Experience Showroom brand and drives program
Information and Reminder of engagement.
Family Rewards
Multiple Touch Immediate Tangible and Diverse Ongoing
Points Engagement instant Value Contents about Relationship
Delivery Brand, Building
Products and
68
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Program

69. Pre-Campaign During Campaign Post-Campaign
Campaign
Database
(one per country)
Reporting
Create Voucher PDFs
Promo Codes
Registration Step 1 Metrics on number of Reminder Emails
F5: Generate one promo code for registrations over time,
each roadshow location in each Consumer enters: Name, IC no., Email, Send emails to consumers who
demographics analysis, etc.
country Presurvey Answers, Promo Code have registered but not
redeemed their trial bulb
Yes
Print Vouchers
Philips CN/KR: Print vouchers and
promo code stickers Yes
Does consumer Is consumer eligible
have a voucher with for free trial?
a promo code?
Monthly Newsletter
Distribute Vouchers
Campaign No
No Program updates in order to
Landing
Philips CN/KR: Distribute vouchers to trigger re-visitations of the
roadshow locations (all vouchers at Page campaign site
one location will have the same promo
code) Product Information about LED
Sorry Email bulbs and various innovations by
Consumer receives email: Sorry, there Philips
Consumer Gets Voucher Roadshow Info Page are no more trial bulbs, but you can
pre-order to buy bulbs at a discount. Product promotions, etc.
Consumer gets a voucher from Consumer is asked to go down to a
roadshow with promo code roadshow and pick up a voucher
Congratulations Email Pre-Order Bulbs Stock Availability Email
Consumer With Voucher Consumer receives email: Consumer is brought to pre-order F5: Send email to all consumers who
Congratulations! Click here to enter page on website and enters the pre-ordered with printable voucher,
Consumer receives voucher from
your delivery address. You can also number of bulbs to pre-order no. of bulbs pre-ordered, and details of
roadshow and visits campaign site
Philips.com print this email to buy bulbs at a retail locations
discount.
Consumer visits Philips.com and clicks
on a campaign banner there
Consumer Without Voucher
Consumer visits campaign site directly
or via a link, without a voucher Registration Step 3 Mail Bulb to Winners
Other Online Promotions Consumer clicks on link to website; Philips CN/KR: Send trial bulbs to
E.g. Online banners, emails, search consumer enters: Address, Contact winners via registered mail or hand
engines, friend referral, etc. Number delivery
69 11/10/10
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70. Phase 5
Prepare
dashboard
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71. AVOID THIS …
Dashboard provides
§ 1 page !
§ Clear view
§ Summary of numbers
§ Key actions
§ Prepared in advance
§ Standardize all KPIs
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72. Standardize KPIs
What can not be compared What can
Click through Cost per click
(responses rates) Cost per order
Unique visitors Cost per unique visitor
# fans Total incremental sales
Cost per sales
Review the campaign
§ Collect information § Standardize methodology
§ Definition and NPS measure § Development of dashboard
§ Definition of ROI
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73. Philips LED - Campaign Metrics China Module Update: 2010-03-31
Generating Site Traffic Consumer Profile
Voucher Management Campaign Response Male Consumers
Road Shows
Created Distributed Registered Free Sign-up Pre-Order < 20 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 20 - 29 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 30 - 39 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 40 - 49 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% > 49 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% unknown age 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% Total 8,888 100%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% Female Consumers
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% < 20 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 20 - 29 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 30 - 39 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% 40 - 49 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% > 49 Years 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% unknown age 8,888 1.0%
Name and Location 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0% Total 8,888 100%
Subtotal 8,888 8,888 1.0% 8,888 1.0% 8,888 1.0% 8,888 1.0%
Total Acquired Consumers
Delivered Unique Site < 20 Years 8,888 1.0%
Other Traffic Drivers Click Through CTR Site Visits
Impressions Visitors 20 - 29 Years 8,888 1.0%
Philips.Com 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 30 - 39 Years 8,888 1.0%
Media 1 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 40 - 49 Years 8,888 1.0%
Media 2 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 > 49 Years 8,888 1.0%
Media 3 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 unknown age OR gender 8,888 1.0%
Media 4 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Total 8,888 100%
Media 5 888,888,888 888,888,888 1.00% 888,888,888 888,888,888
Media 6 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Family Profile
Media 7 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Single 8,888 1.0%
Media 8 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Married - No Children 8,888 1.0%
Media 9 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Married - Yes Children 8,888 1.0%
Media 10 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Others or unknown 8,888 1.0%
Subtotal 888,888,888 888,888,888 1.00% 888,888,888 888,888,888 Total 8,888 100%
Site Traffic Response Mechanics
Total Site Traffic Unique Visitors Site Visits Free Sign-up Pre-Order
Campaign Key Performance Indicators
Road Shows 888,888,888 888,888,888 888,888,888 888,888,888 1.0% Total Pre-Ordered LED Products 888,888
Other Traffic Drivers 888,888,888 888,888,888 888,888,888 888,888,888 1.0% Total Redemption Vouchers Sent 888,888
Total Traffic 888,888,888 888,888,888 888,888,888 888,888,888 1.0% Total Vouchers Redeemed for Purchase at Retail-POS 888,888
Redemption Rate 1.00%
Engagement and Sales Conversion Total Unique Site Visitors 888,888
Sent Delivered Opened Site Visits Pre-Order Total Site Visits 888,888
Sorry E-Mail 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Estimated Site Re-Visitation Rate 1.00%
Monthly Newsletter 1 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Unique Visitors "Why LED" (Percentage based on Total Unique Site Visitors) 888,888 1.00%
Monthly Newsletter 2 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Unique Visitors "Discover LED" (Percentage based on Total Unique Site Visitors) 888,888 1.00%
Monthly Newsletter 3 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Unique Visitors "Experience LED" (Percentage based on Total Unique Site Visitors) 888,888 1.00%
Total Newsletter 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Completed Consumer Surveys (Percentage based on Total Unique Site Visitors) 888,888 1.00%
Reminder E-Mail 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Total Campaign Costs - EUR 888,888
Total Number of Sales 888,888
Stock Available E-Mail 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Average Net-Profit per Sales - EUR 888,888
Total Engagement 888,888 888,888 1.0% 888,888 1.0% 888,888 1.0% 888,888 1.0% Return on Invest (ROI) / Return on Promotion (ROP) 1.00%
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74. Phase 6
Apply
measurement
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75. http://www.fujixerox-transpromo.com
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76. Sales related
SHOW Efficiency measurement
ME THE Listening
MONEY
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CTA and business insights
© LV, the wrong comes up

77. Thanks.
Do you have any question ?
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