Text message marketing is among the most compelling, cost-effective tools a company has at its disposal. Unlike email and other forms of advertising, text messages are read almost 100 percent of the time and are supported by virtually all mobile phones today.

1. The Power of Text Message Marketing for Retail Businesses
Text message marketing is among the most compelling, cost-effective tools a company has at
its disposal. Unlike email and other forms of advertising, text messages are read almost 100
percent of the time and are supported by virtually all mobile phones today. Mass texting and
other forms of text marketing have the potential to increase profits substantially, and businesses
that take advantage of this powerful tool will undoubtedly fare better in our increasingly digital
age.
Text-2-Join
The first step in creating a text marketing campaign is to generate an opt-in (text-2-join) program
for consumers. This can be done easily with a call to action asking consumers to text a keyword
to a short code in order to receive text messages. Calls to action can be distributed from
traditional media sources like television and radio in addition to wired mobile Web sites and
applications, digital and in-store signage.
Deciding Between a Push Campaign and a Pull Campaign
Pull campaigns involve sending text messages out to customers that they can read on their own
time. Imagine a clothing store trying to get customers in on a rainy, cold day. Enticing
customers in with a 15% off storewide coupon could mean the difference between a slow day
and a profitable one. Strategically timed text blasts can be highly effective for improving sales
down to the wire.
Push campaigns involve calls to action—namely, getting customers to opt-in to receive special
offers and notifications about your business via text message. Use every medium possible—
social media, your website, television and radio, store windows, print, etc.
SMS Marketing Strategies
Retail businesses can benefit hugely from SMS marketing as a means of inexpensively
communicating with customers about new items, clothing lines, discounts, sales and new
fashion trends, and texts are ideal for sending coupons and special offers. Research has shown

2. that customers love coupons—sending a mobile coupon to customers with a savings deadline is
an effective way to create a sense of urgency among customers.
Inspiration for your SMS marketing campaign is all around us. The news is a great source for
learning about up and coming trends, a calendar is a great resource for tracking holidays and
commemorative days during which to launch sales and coupons. Listen to your customers and
get their feedback about their likes and dislikes, and gather feedback from employees—your
greatest allies for improving your business. It’s also wise to follow your competition and even
borrow from their winning ideas and strategies. Tracking consumer responses to marketing
campaigns is also important for knowing what works and what doesn’t.
It’s essential to ensure that your customers have agreed to receive text messages, and once
they have, not to overwhelm them with texts—use text messages sparingly but impactfully. The
goal is for customers to look forward to receiving special offers, news and other information from
your company.
With a great text marketing strategy, you can take your retail business to new heights.
About EZTexting.com
Since 2006 EZTexting.com has been helping business and groups boost sales, profitability and
membership with affordable SMS marketing technology. EZ Texting has worked with some of
the biggest names in a variety of industries with reports and analytics, uploading and managing
contacts, text message marketing and more. Visit our website for more information about our
valuable services.