Stuart Wilkinson - Media audit and brand consistency - metrics and trends from magazines and newspapers all over the world
1. Media audit and brand consistency - metrics and trends from magazines and newspapers all over the world Stuart Wilkinson, MD EMEA, BPA Worldwide [email_address]
44. And we are moving towards: Integrated Brand Reporting (2011….2014(?))
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48. Can you data prove how your multi-media brand can contribute by taking a qualified audience through a client’s marketing and sales communications programme?
1995/1996 commenced auditing websites via log-file analysis Up to dot.com crash BPA audit up to 200 sites Post dot.com crash BPA Interactive did not regain traction. Log file analysis “slow” and “trusted” tag-based measurement tools available increasingly in market. BPA Interactive cost @ £2-4k per month’ audit was a limiting factor too.