eZ Unconference #2

1. Internet 2020 – a future outlook
eZ UnConference #2, May 27th 2013
@chriszahneissen

2. How has the Web evolved thus far?
What will the future of the Web look like?

3. There are many predictions

4. well, lets first have a look back...
source: frog design

5. The Indexed Web contains at least
10.93 billion pages
(Thursday, 18 April, 2013).
Source: http://www.worldwidewebsize.com/
The size of the World Wide Web

8. The digital natives arrive in the business world
Millennials are used to being “connected” 24/7 and don’t see
demarcations between work and personal life the way older
generations do. Source: forbes.com

9. Technology in 2020
• 6 Billion Mobile Phone Users
• 5 Billion Internet Users
• 50 Billion Intelligent Devices Connected to the Internet
• Internet and mobility will converge
• “at any time, at any place, for anybody and in any device”
• Digital Universe will be 44 times bigger than 10 years before
• 34% of the digital Universe will be cloud related or based
• Social relationships will be affected by the Internet at all levels
• Merging of digital and physical world will create new opportunities
Opportunities and challenges for you

10. How will the future web device will look alike?

11. You all know about Google Glasses
Did you order it already?
source: Amzer

12. We can now walk inside the Browser
If we walk the city together you see it differently than I do

13. But are you prepared to wear digital eye lenses soon?
And which browser do you prefer for it?
source: BBC News

14. Or would you implant a tooth phone?
Motorola plans the rollout for 2019
source: Motorola

15. Digital and analogue world is further merging
And we adapt as we go

16. Interaction Channels determine the future of the web
Understanding the way we interact is essential

17. Any channel and any device
How does this affect us?
• Mobile experience sets the
expectation for usability,
performance and behavior
• The experience flows where
you are and what you are doing
in context
• A multiplatform is eneviatable
and we need constantly to
develop new UI skills
A multichannel strategy is a key requirement of the future web

18. The Future Web runs on User Experience Platforms
The future Web will become pervasive

19. The winning recipe to engage
Use all you creativity to apply business insights with the technology capabilities
source: hansacequity.com

20. Next Monday:
- Establish a clear roadmap on what to do in order to make the users of your digital
channels more powerful
- Analyze threats and opportunities of your current technical and organizational set-
up.
Next 90 days
- Review your Personas and map an empowerment plan for the most important
ones
- establish a plan to deliver the most required services
Next 12 month
- Integrate context and location into your services
- Start learning (and continue measuring ) and improve continuously
Until 2020
- Maintain an open development platform and be in line of sight with customer
technologies
- Learn to fail and clarify what you won’t be covering
Your Action Plan
2020 is near – now its the time to establish digital experience

21. The future starts here!