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Gunther Eysenbach MD, MPH, www.medicine20congress.com
Gunther
Eysenbach MD MPH
Gunther
Eysenbach MD MPH
Associate Professor
Department of Health Policy, Management and
Evaluation, University of Toronto;
Senior Scientist,
Centre for Global eHealth Innovation,
Division of Medical Decision Making and Health Care Research;
Toronto General Research Institute of the UHN,
Toronto General Hospital, Canada
Editor/Publisher
Journal of Medical Internet Research (JMIR)
Welcome from the Conference Producer

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2 years ago:
Medicine 2.0’08
September 2008
Toronto,
Canada
First ever
academically
oriented
conference on
web 2.0 / social
media in
medicine

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Welcome to the 3rd Medicine 2.0 Congress - the first (and not last) Medicine 2.0 Congress in Europe

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Health care needs change
Medicine 1.0: the mess it is today
Medicine 2.0: What it could / should be
“next generation medicine”
(in analogy to web 2.0)
Why Medicine 2.0 ?

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Ref: K. Davis, C. Schoen, and K. Stremikis, How the Performance of the U.S. Health Care System Compares Internationally 2010
Update, The Commonwealth Fund, June 2010.
Health care system rankings
(Commonwealth Fund)

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Health care and medicine needs to change
The status quo
• Focus on curative medicine,
not prevention
• Intransparencies, hierarchies,
proprietary systems
• Information silos, inadequate
patient access to information
• Intermediaries, gatekeepers,
“doctors know best”
• Focus on modelling/storing
medical information
The Medicine 2.0 approach
• Participation, Empowerment
(Endusers, Patients)
• Openess, sharing data,
experiences, outcomes
• Collaboration, Interoperability,
patients as partners
• Apomediation, wisdom of the
crowds complementing experts
• Social networking, modelling
and storing relationships
between people, facilitating
peer-to-peer communication
Eysenbach G. Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation, and Openness J Med Internet Res 2008;10(3):e22

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A New Trend in 2010: Revolutionary new
(“semi-mobile”) devices, usable interfaces
Ipad (Apple)
Playbook (RIM)
Lily Eysenbach (4 yrs) and
her friend with ipads
99-year old
ipad user

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Gunther Eysenbach MD, MPH, www.medicine20congress.com
Coming soon:
A JMIR/Medicine 2.0 ipad app
(for papers & networking)

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Publication Channel 1: Medicine 2.0 Knol
http://tinyurl.com/med2knols

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Publication Channel 2 (NEW):
Medicine 2.0 (PubMed indexed proceedings)
http://www.medicine20.com

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Publication Channel 3:
Journal of Medical Internet Research
(journal-quality high-impact papers)
http://www.jmir.org

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Publishing options for
Medicine 2.0 speakers see
Call for Papers
(tinyurl.com/med2call).
If you presented in 2008 or
2009 you can still publish your
paper or transcript in the
proceedings.
(Note: Order transcripts at medicine20.com)

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http://tinyurl.com/med2itunes

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What’s next?
• 2 exciting days ahead - tweet with #med2
• Stanford 2011 - don’t miss the closing session for a video
• Call for expressions of interest to host 2012 conferences (spring in
Europe, fall in North America?)
– Complete evaluation forms!
• We will broaden the range of events under the “Medicine 2.0” label
- if you plan to organize workshops or tutorials, talk to me about
promoting it under the “Medicine 2.0” brand
– Tap into a pre-existing community
– Use existing submission/user registration tools
– Publish transcripts / proceedings in Medicine 2.0
• Awards given: IMIA award, JMIR award, Maastricht Medicine 2.0
Europe award
• ENJOY THE CONFERENCE !