My presentation from www.pubcon.com 2011 and some tricks we use on http://www.tradebit.com - Only had like 15 minutes to show this stuff, but some tricks are simple to implement, like the round robin DNS

1. Hosting Issues and SEO
-Avoiding Downtime -
Presented by:
Ralf Schwoebel, CEO
Tradebit, Inc.

2. When your are down
• Your rankings are in danger
• Your revenue is gone
• Your brand burns
The longer it takes, the worse the impact!
If it happens more often: the impact gets
permanent!

3. Shoestring Budget?
• Monitor your status
• Duplicating yourself
• Divide and conquer
• Outsourcing side-services

4. Monitor your status
Eg.
livewatch.de
(not affiliated
with speaker)

5. Monitor your status
The site is online, but the hackers stuffed their links?
pontifex:~ # lynx -dump "http://www.tradebit.com/" |grep "http:" |grep -v tradebit.com
[45]http://platform.twitter.com/widgets/follow_button.html?screen_name=
9. http://www.tradebit.de/
10. http://www.tradebit.es/
11. http://www.tradebit.it/
14. http://www.secretsites.de/joblog/
45. http://platform.twitter.com/widgets/follow_button.html?screen_name=trabit
46. http://feedproxy.google.com/~r/SoftwareChannels/~3/_wiwrchIi6U/
58. http://www.thefind.com/store/about-tradebit
59. http://www.merchant-safe.com/trusteseal/?i=1097313086408481
64. http://www.tradebit.info/downloads.php
65. http://www.tradebit.info/downloads/wordpress.php
pontifex:~ #

6. Duplicate yourself
• Have your site twice
• Backup = Active
• Makes it faster and
more secure

7. Duplicate yourself
web
Web Server Web Server
Database Database
VPN

8. DNS fun
Server1 VPN Server2

9. Now: this is good!
Dallas, TX Houston, TX
Web Server Web Server
Database Rsync, Database
MySQL Rep.
• Both servers are live
• You can take double the load
• If one fails, let the other jump in
• Add a third, fourth, etc. to scale

10. Ease your life: Outsource
• If your main business is/are website(s)
• Do not host eMail services (gmail,
runbox, sendgrid, etc.)
• Do not host nameservers (have at least 4
external)!
You have enough on your plate already:
Get the traffic up!

11. Thank you!
Ralf Schwoebel, CEO
Tradebit, Inc.
puzzler@tradebit.com
www.tradebit.com
Twitter: trabit
pontifex @ wmw