Personal branding & advocacy
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Workshop on self-branding and advocacy. It has been organized by the company Cambre (www.cambre-associates.com), a European Public Affairs and Public Relations consultancy. It has been running a series of workshops on the importance of reputation in today’s advocacy 3.0 environment (http://www.cambre-associates.com/about-us/advocacy-30.html).
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Personal branding & advocacy
- 1. Personal Branding Self-Branding and advocacy
- 2. Advocacy challenges Avantages of Personal Branding 5 essential laws Definition Brand construction Few tips Agenda
- 4. #1 Becoming recognized as an expert
- 5. #2 Maintaining your profile as an expert
- 6. #3 Managing your digital footprint
- 8. #5 Reconciling your personal Brand with your organizational aims ?
- 9. #6 Protecting your organizational brand
- 10. #7 Developping staff as brand ambassadors
- 11. The advantages of Personal Branding Clarity Attraction Loyalty Influence Ambassadors Self confidence Well being Success booster
- 14. 5 essential laws
- 15. #1 They are looking for you Unknown or not present on the web = you don’t exist Is your brand attractive enough?
- 16. A nightmare … When googling your name, what results do you get? ü Only 2% ‘own’ the entire first page of results ü Only 50% ‘own’ the first result ü 25% have no positive content at all ü 15% have at least one negative result, damaging their reputation Brandyourself, 2012
- 17. #2 Need to stand out
- 18. What do you want to be recognized for?
- 20. #3 Behaviors have evolved From monologues …. … to conversations
- 21. Interruption marketing ü Hundreds of commercials a day ü Only 14% of people still believe in commercials From monologues …
- 22. Permission marketing ü 78% of people believe in recommendations of other consumers ü 34% of all blog articles talk about products and services … to conversations
- 23. #4 Real and virtual worlds are complementray Only one brand !
- 24. #5 Personal versus company branding Your employees are your best ambassadors
- 25. #5 Personal versus company branding Why do you do what you do?
- 26. #5 Personal versus company branding Where the magic happens Extend Coaching
- 27. #5 Personal versus company branding Do you have a Social Media Policy?
- 28. « Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you » - Peter Montoya Definition
- 29. Branding Pull – Reinforces reputation Marketing Push – Promotes an offering Sale One - one Close
- 30. What is a personal brand ? A unique value proposition - Authenticity - Different - Attractive
- 34. Attractive ! Who are you? What do you do? MOTIVATING !
- 35. Step 1 Check your brand Step 2 Discover your brand Step 3 Express your brand Step 4 Live your brand Step 5 Nurture your brand 5 steps to grow your brand
- 36. First, know your goal
- 37. Step 1 Check your brand ü Attributes (+ and -) ü Competencies ü Strengths ü Weaknesses ü Team roles ü Comments
- 38. My brand: authenticity Step 2 Discover your brand Know your VPs - Vision/mission - Values - Passions) What am I passionate about?
- 39. My brand: different Step 2 Discover your brand What makes me unique? Compared to my competition: - What do we have in common? - What makes us different?
- 40. Be known selectively ! Who needs to know you? My brand: attractive Step 2 Discover your brand
- 41. Express your brand Public speaking Book Networking event Leaflet Business card Exhibition Sponsoring … Social networks Web site Ebook Blog Newsletter Smartphone application … Step 3 Express your brand
- 42. Express your brand Step 3 Express your brand How to express your brand while having fun?
- 43. Express your brand Step 3 Express your brand Which channels to reach my public?
- 44. The three Cs of Personal Branding 1. Clarity 2. Consistency 3. Constancy
- 45. Your brand environment Step 4 Live your brand What’s your brand environment?
- 46. Step 4 Live your brand What color suits your brand?
- 47. Nurture your brand Step 5 Nurture your brand
- 48. Few tips 9 minutes a day Be lazy • Do less for more results • Reuse Do differently
- 49. Do you leave your fingerprint on everything you do?
- 50. Stay connected… Damien Colmant 0478 33 47 90 dcolmant@extend-coaching.com www.extend-coaching.com