1. expressor 3.0 update
November 2010

2. copyright  2010 expressor software corporation2
Company
 Established in 2007
 Leading provider of affordable,
enterprise-class data integration
software
 Led by experienced management team
 Technical founders have very strong
data warehousing and DI background
 Received over 20 Mill in funding; main
investors are Commonwealth Capital
Ventures, Globespan Capital Partners
and Sigma Partners
 Launching expressor 3.0 later this fall
 Headquartered in Burlington, MA

3. copyright  2010 expressor software corporation3
Case study: Award-winning global leader in the lifestyle footwear

4. copyright  2010 expressor software corporation4
expressor 3.0 - what’s new
• Downloadable, free, enterprise-class data
integration application
• Build and run your first app in minutes
• Game-changing ease to use
• Embedded fast engine
New expressor Studio
• Simplified data mapping through unique name and
type rationalization
• Powerful business rules definition and management
Next evolution in semantic
integration
• New Workspace management seamlessly supports
small and large project teams
• Flexible, tiered Project Library capability to greatly
enhance reuse, governance, and team development
Improved architecture
• High-performance connectivity support for all major
RDBMSs and data warehouse appliances
• Generic ODBC connectivity
Connectivity improvements
• Recent Teradata load benchmark test results show
linear scaling of the expressor 3.0 Data Processing
Engine
• Exceeded loading 400,000 rows / second with 8
channels
Blazing fast parallel processing
• Blogs, Forums, Tutorials, Knowledge Base, On-line
Documentation
• Free Community support
New Community Center

5. copyright  2010 expressor software corporation5
expressor Studio 3.0
 Free & downloadable
 Game-changing ease-of-use
– Build & run your first app in minutes
– Simplified, reusable data mappings
 Enterprise-class DI application
– Embedded, fast engine
 Supported by new Community
Center
– Tutorials, knowledge base, forums,
blogs, online documentation
 Public beta starts November 8

6. copyright  2010 expressor software corporation6
expressor Studio 3.0
State-of-the-art
DI application with
game-changing usability

7. copyright  2010 expressor software corporation7
Traditional Point-to-point vs. Canonical Mapping
Point-to-point Mapping
(traditional ETL)
Semantic Types improve
time-to-value through
greater reuse and
simplified data mappings
Canonical Mapping
(expressor 3.0)
Semantic
Type

8. copyright  2010 expressor software corporation8
Semantic types – Example
acc_num
string
Account_no
integer
acc_num
string
Account_no
integer
acc_num
string
Account_no
integer
Account_no
integer
Without Semantic types, additional transformations are
required to perform type transformations, apply business
constraints, and implement name mappings.
With Semantic types, these data rules and constraints
are captured and applied on input and output as well as
throughout the entire dataflow ensuring consistent and
reusable business semantics.

9. copyright  2010 expressor software corporation9
expressor high-performance parallel Data Processing Engine (1)
expressor
Data Processing Engine
Pipeline Parallelism
Hybrid multi-process / multi-threading architecting
Source Target

10. copyright  2010 expressor software corporation10
expressor
Data Processing Engine
Partition Parallelism
Hybrid multi-process / multi-threading architecting
Source Target
expressor high-performance parallel Data Processing Engine (2)

11. copyright  2010 expressor software corporation11
expressor 3.0 - architecture
expressor
Studio
expressor
Repository
expressor
Data Processing Engine
Version Management
Permissions
Metadata reporting
Enterprise deployment
Partition Parallelism
Win Server / Linux
Standard / Enterprise
Editions
Community
Edition

12. copyright  2010 expressor software corporation12
expressor 3.0 – enterprise-class DI
 Industry-leading performance &
scalability
 Reusable business rules and project
artifacts
 Ability to handle complex data and
transformations
 Powerful scripting capabilities
 High-performance database connectivity
 Support for collaborative team
development
 Comprehensive version and application
lifecycle management
expressor is a full-function DI
platform for all your data
integration needs

13. copyright  2010 expressor software corporation13
expressor
Enterprise Edition
(expressor 3.1)
expressor
Standard Edition
expressor
Community Edition
expressor offers a very affordable DI platform
• Easy-to-use ETL application development
• Reusable business rules
• Fast, embedded data processing engine
• True multi-channel “partition” parallelism
• Collaborative team development (SVN)
• Easy application deployment
• Role-based development
• Metadata reporting
• Low-latency processing
+
+

14. copyright  2010 expressor software corporation14
expressor innovative usage-based pricing
 Free expressor Studio 3.0
Community Edition
 expressor 3.0 Standard Edition
• no charge development tools
• no charge for connectors
• no charge for metadata repository
(version mgmt.)
– Usually licensed via bundles:
• Standard SE bundle = $30,000
– 3 two-year channels
– 1 week of mentoring
• Premium SE bundle = $60,000
– 6 two-year channels
– 2 weeks mentoring
– 1 week on-site training
• (Additional) two-year term channel =
$10,000
expressor favorably
competes on price with
mainstream DI competitors

15. copyright  2010 expressor software corporation15
expressor 3.0
www.expressor-software.com
“ expressor offers a compelling combination of high
performance, affordable pricing and innovative ease
of use. We are also quite impressed with the quality
of the expressor team and the steps they have
taken to shake up the marketplace.
Barry Galbreath, business analytics
manager, Sketchers